Wedding Dresses and Gowns

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White Dress Off the Rack

5.0 (4)
· Milwaukee, WI

Based in Milwaukee, WI, White Dress Off the Rack offers a personalized and fun bridal experience for new brides who want...Read more their dream dress but don't want to wait! We have countless bridal gowns at pretty prices that you can take home the same day! Services Offered White Dress Off the Rack carries...
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Claire's Fashions Inc

4.9 (321)
· Philadelphia, PA

Claire's Fashions Inc is a family-owned and operated Bridal and Prom boutique servicing Wilmington, Delaware and the...Read more surrounding areas with best-in-class customer service and selection since 1987. We work by appointment only to give our clients the time and attention they deserve. Our bridal...

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Guillermo Pharis Bridal

5.0 (12)
· Denver, CO

Guillermo Pharis Bridal is a wedding gown boutique located in Denver, Colorado and Downtown Los Angeles. Owner and...Read more designer, Guillermo, began drawing wedding dresses at age 12 and fulfilled his lifelong passion by launching his brand in 2019. With their high-quality craftsmanship and timeless...

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Van Cleve

4.7 (360)
· Paoli, PA

Van Cleve is a wedding dress boutique located in Paoli, Pennsylvania. Priding themselves on extraordinary customer...Read more service, this store's knowledgeable and experienced stylists strive to find the perfect wedding dress for every client. Owner Deborah Van Cleve started this company as an accessories...

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Fox Cleaners

5.0 (1)
· Tulsa, OK

Services Offered Fox Cleaners can provide couples with specialty cleaning, dry cleaning, laundry, wet cleaning, linen...Read more cleaning, and stain removal. Fox Cleaners couture wedding gown care includes your personal inspection and archival, museum-quality storage materials. Vintage gown restorations and...

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Little White Dress Bridal Shop

4.8 (223)
· Denver, CO

Little White Dress Bridal Shop is the premier wedding dress destination in the Rocky Mountain Region. We offer a vast...Read more selection of wedding dresses, starting at $500 for off-the-rack gowns and starting at $2,500 for made-to-order gowns, as well as the absolute best experience with our amazing...

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Maddison Row South

4.9 (29)
· Charleston, SC

Maddison Row South is a wedding dress boutique in historic downtown Charleston, South Carolina. The bridal salon is in...Read more an award-winning historic home, where those searching for the perfect gown are showered in luxurious service and attention. They carry local, national and internationally renowned...
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Stillwhite

4.9 (689)
· Los Angeles, CA

StillWhite.com is one of the largest wedding dress marketplaces in the world. They connect brides looking for a designer...Read more wedding gown at a discount with newlyweds looking to sell their previously worn dress. This unique website was founded in 2010, and has already earned their sellers millions....
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Brandis Bridal Galleria

4.4 (203)
· Madison, WI

Brandi's Bridal Galleria is a wedding boutique in New Glarus, Wisconsin. Nestled in the beautiful village of New Glarus,...Read more this modern, chic store is home to the signature 360 runway and over 600 stunning gowns in a range of styles and sizes. Our expert team looks forward to welcoming you for a...
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Dressed In Love Bridal Suite

5.0 (20)
· Reading, PA

Dressed In Love Bridal Suite is a wedding boutique located in Reading, Pennsylvania. Owner and chief stylist Amanda...Read more Alger is proud to present her carefully chosen collection of designer wedding gowns. Her store is filled with dresses by renowned designers such as Hayley Paige, Paloma Blanca, and...

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The Sentimentalist

5.0 (149)
· Atlanta, GA

The Sentimentalist based in Atlanta, Georgia, is a designer and vintage bridal shop that sells made-to-order wedding...Read more dresses and accessories. The small, family-owned company is headed by dress expert Krista and accessory expert Gabi. The team offers a carefully curated collection of dresses and...

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Lily Saratoga

4.9 (184)
· Saratoga Springs, NY

Lily Saratoga is a wedding boutique in downtown historic Saratoga Springs, NY. Owner Laura and her team of skilled...Read more consultants are committed to providing clients with a unique and memorable shopping experience. Visitors to our elegant boutique will discover a charming and relaxed atmosphere, where...

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Ventresca

4.8 (16)
· Doylestown, PA

Ventresca Ltd. specializes in men’s formal wear for special occasions in the Greater Philadelphia Area. We have over 40...Read more years of experience in business, and are third-generation custom tailors. Our business style offers personalized attention for each client who walks into the store, assisting in...
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Lovely Bride

4.8 (102)
· Philadelphia, PA

Located in Philadelphia, Pennsylvania, Lovely Bride Philly is a wedding dress boutique that serves clients throughout...Read more Philadelphia, central Pennsylvania, South Jersey, and Delaware. This professional salon has been part of the industry since 2009, specializing in modern and alternative gowns....

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Forelsket Brides

5.0 (6)
· Bellevue, WA

Forelsket Brides in Bellevue, Washington, is a fashion studio that offers a beautiful collection of designer wedding...Read more gowns and ensembles. As a fashion industry expert, owner Jeni loves nothing more than helping clients feel bold and confident on the day they say, "I do." Weddings are one of her...
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KR Bridal & Tailoring

5.0 (10)
· Akron, OH

KR Bridal & Tailoring is a bridal shop that offers a stunning range of wedding dresses in Akron, Ohio. The staff focuses...Read more on providing intimate service that is tailored to the individual style of each to-be-wed. They bring over 30 years of high-fashion experience, working for ateliers such as Vera...
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The Gown Shop - Perrysburg

5.0 (171)
· Perrysburg, OH

The Gown Shop is a wedding dress boutique located in Perrysburg, Ohio. They are focused on providing simple yet elegant...Read more wedding gowns in a welcoming, enjoyable environment. The shop features an open and intimate setting, and will be closed to other customers during your appointment so that they can...
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Jenna in White

4.9 (106)
· Berkley, MI

Jenna in White is a wedding dress boutique located in Berkley, Michigan. For more than a quarter of a century, these...Read more experienced professionals have been crafting gowns. Combining lace, beadwork, embroidery, and a plethora of different fabrics, they curate innovative looks intended to stand out. With...
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Silk Bridal Studio

5.0 (285)
· Virginia Beach, VA

Located in Virginia Beach, Virginia, Silk Bridal Studio helps couples in the Hampton Roads area find their dream wedding...Read more gown right off the rack. The studio offers a fresh take on wedding gown shopping for the savvy bride, offering couture sample gowns right off the rack. It carries dresses in a...
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Europin Tailor, Alteration & Bridal

5.0 (4)
· Las Vegas, NV

Established in prominent Boca Park in Las Vegas in 2006, Europin Tailor Alteration & Bridal is a wedding service...Read more specializing in high-quality alterations, tailoring, and bridal services. Our team of expert tailors has years of experience working with all types of clothing, from men's suits to...

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Zoya's Atelier

4.9 (73)
· Falls Church, VA

Zoya’s Atelier, located in Falls Church, Virginia, is a renowned bridal boutique that caters to the Washington, D.C....Read more area. This family-run business boasts over three decades of experience in the fashion and bridal industry. Their focus on outstanding customer service and providing a warm and...
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Madelange Laroche Bridal Design Studio

5.0 (9)
· Elkins Park, PA

Located in Elkins Park, Pennsylvania, Madelange Laroche Bridal Design Studio is a boutique of bespoke wedding dresses....Read more The studio focuses on crafting something that helps an individual mark their journey down the aisle in a memorable way. With a focus on bringing happiness through clothing and...

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Grace + Ivory

5.0 (51)
· Chicago, IL

Grace + Ivory specializes in beautiful, high-quality made-to-measure wedding dresses at accessible prices. A bridal...Read more brand unlike any other, Grace + Ivory allows newlyweds-to-be to try on garments from the comfort of their own homes. The collection of bridal gowns is carefully curated, and every...

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MB Bride & Special Occasion

3.9 (282)
· Greensburg, PA

Pennsylvania's largest family owned bridal and formalwear store is visited by brides and mothers from as far away as...Read more Virginia, West Virginia, Maryland, Ohio, Eastern PA, even New York and some even farther away. MB Bride & Special Occasion is a wedding dress store with 32+ years of award winning...

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

$ 100 or less Lower range
$ 1,000 Average cost
$ 280 - $ 1,650 Most couples spend between
$ 2,600 or more Upper range

Costs displayed are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region.

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What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:

Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.

Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:

How many fitting appointments will I need? How long will the process take?
What types of alterations do you recommend for my wedding dress?
Have you worked with a dress and fabric like mine before?
Can you provide a cost for my alterations?
How will you store my wedding dress?
What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!

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Wedding Dresses and Gowns

80 results

White Dress Off the Rack

Claire's Fashions Inc

Guillermo Pharis Bridal

Van Cleve

Fox Cleaners

Little White Dress Bridal Shop

Maddison Row South

Stillwhite

Brandis Bridal Galleria

Dressed In Love Bridal Suite

The Sentimentalist

Lily Saratoga

Ventresca

Lovely Bride

Forelsket Brides

KR Bridal & Tailoring

The Gown Shop - Perrysburg

Jenna in White

Silk Bridal Studio

Europin Tailor, Alteration & Bridal

Zoya's Atelier

Madelange Laroche Bridal Design Studio

Grace + Ivory

MB Bride & Special Occasion

How much does a wedding dress cost?

Wedding Dresses and Gowns

Set Your Budget

Narrow Down Your Style

Book Wedding Dress Salons

Trying on Bridal Dresses

Choosing Your Bridal Gown

Wedding Dresses by type

Local Bridal Shops

All wedding vendors

Wedding Vendors