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On WeddingWire since 2014

Located in Philadelphia, Pennsylvania, Lovely Bride Philly is a wedding dress boutique that serves clients throughout Philadelphia, central Pennsylvania, South Jersey, and Delaware. This professional salon has been part of the industry since 2009, specializing in modern and alternative gowns. Founder Lanie List was inspired by the desire to provide less traditional wedding apparel and she started off by sourcing original designs straight from Etsy. This spirited approach is still at the core of Lanie鈥檚 shops today as she prioritizes indie dressmakers and the unique vision of each client.

Services Offered

Lovely Bride鈥檚 shop takes pride in making you feel at home in their cozy atmosphere. The stylists will encourage you to try on a wide variety of gowns to find the perfect fit. They will be on hand to facilitate a comfortable and supportive experience throughout your visit. This appointment-only salon receives new inventory seasonally and also sells belts, hair accessories, veils, and jewelry. Lanie鈥檚 shop carries an array of indie designers, along with more prominent brands, for clients to choose from. Outside of the standard shopping experiences, the boutique also holds trunk shows.

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?


Which of the following services do you provide?

Appointments Only
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns

What is the average turnaround time for a bridal gown?

9-11 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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4.8 out of 5 rating
100 Reviews
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.7 out of 5 rating
  • Value
    4.7 out of 5 rating
  • Flexibility
    4.7 out of 5 rating
95% Recommended by couples

43 User photos

100 Reviews See all
Cristina A. Married on 11/05/2022
5 out of 5 rating

The Perfect Dress

I can count on my hand the times in the past two years that I鈥檝e worn a dress, but I decided I did want to wear one for my wedding. On my wedding day, I wanted to feel like a sorcerer from the future, an old-timey Hollywood starlet, or a powerful witch. My stylist Julie understood the assignment perfectly. She had a number of my selections available, and also suggested gowns that were within my vision. The result was a gown that I was absolutely in love with! Thank you, Julie, for being a part of my perfect wedding day
Kaitlyn B. Married on 09/24/2022
5 out of 5 rating

Amazing experience all around!

I worked with Cara as my stylist! She was very helpful and kept things fun and exciting while I tried on gown after gown! She answered all my questions and was so sweet! Thanks to her I now have the perfect dress for my wedding!!
Kimberly L. Married on 03/18/2022
5 out of 5 rating

LOVE The Lovely Bride Philly

I cannot say enough about this place! My sister found her dream dress here and when I got engaged I knew this was the one and only place that I wanted to go for my dress. Being a plus size bride, I wanted to make sure I felt comfortable and confident and this plays continues to blow my mind. They are just amazing and gave me some perfect options to try on without completely overwhelming me. They never pushed me towards a style or made me feel uncomfortable. We ended up combining details from a few dress to make my dream dress (which was their suggestion) and I couldn鈥檛 have been happier. If you live in the Philly area please make sure to visit The Lovely Bride, you will not be disappointed!!
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Professional Network & Endorsements

2 Endorsements
Aleksandra Ambrozy Makeup & Hair Aleksandra Ambrozy Makeup & Hair Wedding Hair & Makeup

The most amazing selection of bridal dresses in town! Ivy and her team are amazing to work with.

Janelle on Location Janelle on Location Wedding Hair & Makeup

Visiting Ivy and her team is one of my favorite things to do! The wedding gown selection at Lovely Bride Philly compares to no where else. Everything is so unique and never-seen-before. That is so hard to do with wedding gowns! Of course, as a hairstylist, one of my favorite sections of the store are all the breathtaking head pieces to accompany the gowns. At Janelle on Location, we love Lovely Bride!


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