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Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Veiled In Elegance
Veiled In Elegance
71 reviews
· Wedding Dresses · Geneva, IL

Veiled In Elegance is a designer bridal boutique that specializes in simple, timeless and quality bridal gowns. We have served Geneva, Chicago, & the Chicagoland area since 1995. We are a small shop with a big heart whose goal is to make every bride look and feel beautiful for their wedding day. We... (Wedding Dresses)

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Lovella Bridal
Lovella Bridal
83 reviews
· Wedding Dresses · Glendale, CA

Lovella Bridal is a sophisticated, luxury bridal salon located in Los Angeles, CA. Lovella Bridal embodies a beautiful ambiance with over 6,000 square feet of space to shop housing over 1,000 gowns and accessories; leaving you with an unforgettable shopping experience. Our welcoming, caring, and... (Wedding Dresses)

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Little White Dress Bridal Shop
Little White Dress Bridal Shop
214 reviews
· Wedding Dresses · Denver, CO

The Little White Dress Bridal Shop in Denver, Colorado is the premier bridal boutique in the Rocky Mountain region. The spacious and stress-free environment allows you to explore a beautiful selection of wedding gowns and accessories for your wedding day, and the highly trained team of stylists can... (Wedding Dresses)

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Carolyn Allen's Bridals & Tuxedos
Carolyn Allen's Bridals & Tuxedos
126 reviews
· Wedding Dresses · Orlando, FL

Carolyn Allen's Bridals & Tuxedos is a full-service wedding attire boutique located in Orlando, Florida. They offer a selection of gowns and dresses for brides, bridesmaids, junior bridesmaids, and flower girls from leading designers. They also have an extensive collection of bridal attire and... (Wedding Dresses)

Jules Joyner Designs
Jules Joyner Designs
9 reviews
· Wedding Dresses · Saint Clair Shores, MI

This is not your typical custom-design and alterations salon! After 30 years, I have seen it all and love every minute of it! We can design your dream gown from scratch, remake a family heirloom gown, or alter your purchased gown to perfection. Custom pieces start with several measurements of you,... (Wedding Dresses)

Evermore Wedding Gown Care
Evermore Wedding Gown Care
35 reviews
· Wedding Dresses · Minneapolis, MN

Evermore Wedding Gown Care is an award-winning wedding gown cleaning, restoration, and preservation specialist based in Minneapolis, Minnesota. Whether you're looking for pre-wedding alterations or post-ceremony preservation, the team at Evermore Wedding Gown Care will make sure you have everything... (Wedding Dresses)

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Omaha Lace Cleaners
Omaha Lace Cleaners
4 reviews
· Wedding Dresses · Omaha, NE

Omaha Lace Cleaners is a bridal gown cleaning and preservation service located in Omaha, Nebraska.The professionals will ensure that your wedding gown is preserved just perfectly to pass it on down to the next generations.Services OfferedDiscover the eco-friendly approach to cleaning your wedding or... (Wedding Dresses)

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Vogue Cleaners
Vogue Cleaners
Wedding Dresses · Mill Valley, CA

Certified master cleaners Vogue Cleaners have been restoring wedding gowns in San Francisco, California since 1946. Their focus is truly on customer satisfaction, as can be seen in their wedding gown cleaning process, where they allow you to inspect their work before the preservation is completed.... (Wedding Dresses)

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Five Star Wedding Gown Specialists - gown care
Five Star Wedding Gown Specialists - gown care
117 reviews
· Wedding Dresses · San Antonio, TX

Five Star Wedding Gown Specialists is a professional wedding dress cleaning, restoration, and alteration company based out of San Antonio, Texas. This exceptional company offers couples a wide range of helpful services to assist them in achieving the perfect look for their big day. This team of... (Wedding Dresses)

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Friar Tux
Friar Tux
390 reviews
· Wedding Dresses

Friar Tux specializes in tuxedos and suits for your special day. Whether you’re looking to rent or buy, one of the company's expert stylists can help you complete your wedding looks. The company has been in business since 1974, offering multiple showroom locations in the Inland Empire, San Diego,... (Wedding Dresses)

The Dessy Group
The Dessy Group
151 reviews
· Wedding Dresses

The Dessy Group is a wedding dress boutique based in New York City, New York. The Dessy Group is a bridal boutique that specializes in bridesmaid dresses. The team of dress specialists at this boutique are dedicated to helping brides and bridal parties select the perfect, elegant bridesmaid dresses... (Wedding Dresses)

Veiled By ChaCha
Veiled By ChaCha
168 reviews
· Wedding Dresses · Glen Ellyn, IL

Veiled By ChaCha Co. is a bridal boutique located in Glen Ellyn, Illinois. The boutique specializes in discounted and affordable designer brand wedding dresses and custom-made bridal accessories. With a selection of over 500 new and sample designer gowns, owner and professional stylist Antonietta... (Wedding Dresses)

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Dress 2 Impress
Dress 2 Impress
148 reviews
· Wedding Dresses

Dress 2 Impress - Bridal & Formal Boutique is a bridal shop located in Linwood, New Jersey. Providing world famous designer collections to South Jersey, independently owned Dress 2 Impress - Bridal & Formal Boutique offers personal and friendly service to ensure shopping for your wedding day is... (Wedding Dresses)

Kleinfeld Bridal
Kleinfeld Bridal
1,040 review
· Wedding Dresses

Kleinfeld Bridal is a bridal shop in New York City that’s dedicated to helping you discover your perfect bridal look. Started in 1941, Kleinfeld Bridal has helped hundreds of thousands of brides find gowns and accessories. Made up of almost 200 professionals, the Kleinfeld team will be with you... (Wedding Dresses)

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Zazou's Bridal Boutique & Tuxedos
Zazou's Bridal Boutique & Tuxedos
29 reviews
· Wedding Dresses · Dubuque, IA

Here at Zazou's we pride ourselves on being innovative and unique when it comes to providing the ultimate experience. Not only do we offer various designers, but we also have our very own customizable gown collection! From bridal gowns, bridesmaids, tuxedos and all the way to bridal jewelry; we... (Wedding Dresses)

Tuxedo Junction
Tuxedo Junction
16 reviews
· Wedding Dresses · Wilkes Barre, PA

Tuxedo Junction is a wedding attire rental service located in Wilkes Barre, Pennsylvania. Since 1978, these professionals have been assisting to-be-weds in finding and fitting their perfect wedding tuxedo. This company boasts the largest and most diverse inventory of designer tuxedos in Luzerne... (Wedding Dresses)

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Karlene Lindsay Designs
Karlene Lindsay Designs
2 reviews
· Wedding Dresses · West Haven, CT

Karlene Lindsay Designs is a custom wedding dress company based in West Haven, Connecticut. Since 2012 Owner and experienced designer Karlene Lindsay-Worrell has specialized in helping every client to find the perfect gown for their once-in-a-lifetime celebration. Offering an array of styles,... (Wedding Dresses)

Lowcountry Wedding Gown Specialists
Lowcountry Wedding Gown Specialists
1 review
· Wedding Dresses · Hanahan, SC

Lowcountry Wedding Gown Specialists is a bridal shop located in Hanahan, South Carolina that specializes in wedding gown preservation. Whether you want to restore a vintage heirloom or preserve your special gown, they can help you take care of your memories.Services OfferedThe business has a wide... (Wedding Dresses)

The Scotland Yard Store
The Scotland Yard Store
1 review
· Wedding Dresses · Shelbyville, KY

Located in Shelbyville, Kentucky, The Scotland Yard Store provides Scottish and Irish dress for weddings and other special events. Since 1984, these clothing experts have offered customized pieces and numerous Celtic clothing rentals. This team can assist you to bring a Scottish atmosphere to your... (Wedding Dresses)

Holliday Alterations & Custom Sewing
Holliday Alterations & Custom Sewing
Wedding Dresses · Indiana, PA

Holliday Alterations & Custom Sewing is a tailoring business specializing in wedding fittings, located in Indiana, Pennsylvania. Owned and operated by seamstress Judy Holliday, this service alters your ensemble so it fits perfectly on your big day. Judy has been providing excellent customer service... (Wedding Dresses)

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?
Shontel
Shontel W.
5.0
I loved everything about my 1st dress experience. The private champagne experience allowed me to share the moment with my friends and family ...
Lauren
Lauren W.
5.0
I wish I could give MORE than 5 stars - more like 100. Dressed in Love is truly the place where you have that once in a lifetime bridal ...
Rachel
Rachel L.
5.0
I had the best experience at platinum bridal! Monica was such a joy to work with! Lin in alterations did her magic with my wedding dress ...
Lora
Lora
5.0
I cannot say enough great things about The Wedding Shoppe. Everyone working here is kind, professional, and flat out amazing. I had heard ...
Elisabeth
Elisabeth W.
5.0
I have my dream dress thanks to Laura Jacobs Bridal! They are great to work with and can create the dress of your dreams. Mine took a lot of ...
Kristi
Kristi L.
5.0
They did an amazing job! I booked a private appointment so my bridesmaids could join. We had the place to ourselves and were served ...
Andrea
Andrea
5.0
The absolute BEST experience! Bella was my third shop in my dress hunt and by far blew everything else out of the water. I walked in and was ...
Aj Orsini
Aj Orsini
5.0
My experience with something new was literally perfect! They were so easy to communicate with and helped accommodate all of my wants and ...
Jennifer
Jennifer N.
5.0
Irini's saved my sanity. I looked everywhere for my dress and nobody had it. I traveled to Irini's after speaking to Nikki with pure ...
Elyssia
Elyssia R.
4.8
I found my dream dress in under five minutes! It was as if the dress was specially tailored just for me. I've never seen such quality ...
Dress Gallery
Dress Gallery
463 reviews
Abbie
Abbie
5.0
I was so worried about dress shopping but Jillian made it a fun and easy experience! I highly recommend dress gallery!
IdoTheDressIdo
IdoTheDressIdo
53 reviews
Laurenb
Lauren B.
5.0
Loved the shop, everyone was so nice and they helped me find my DREAM dress at such a. Great price. $800 for the dress without the veil.
Vera's Bridal
Vera's Bridal
3 reviews
Ashleigh
Ashleigh D.
5.0
I recently purchased my wedding dress at Vera's Bridal. I had one appointment to try on styles and said 'yes' at my second appointment. From ...
Shreya
Shreya S.
4.8
They were a great team to work with. This was my fourth bridal shop that I went to looking for a dress. Found the one I wanted after wearing ...
Emily
Emily B.
5.0
I would highly recommend checking out Evermore bridal. My experience far exceeded my expectations and I couldn’t have been happier. Cora was ...
Maggi Bridal
Maggi Bridal
224 reviews
Kristen
Kristen A.
5.0
I was so nervous about looking for a wedding dress, since I had no idea what style or details I was looking for. My mom and I made an ...
Ellaz Bridal
Ellaz Bridal
37 reviews
Asia
Asia
5.0
Wow! My experience with Ellaz Bridal was beyond amazing. I am currently living in Minnesota and my first initial consultation with Mary was ...
Roberta
Roberta S.
5.0
I was set on getting my dress at David’s Bridal because the prices I had seen at bridal boutiques were so far out of my price range. Then I ...
Cynthia
Cynthia M.
5.0
loved my dress . .
Becca
Becca H.
5.0
Out of all of the places I shopped, I wish I would have came here first. The stylist listened to exactly what I wanted and I left with the ...

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!