Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Bridal Veil Fashions
Bridal Veil Fashions
15 reviews
· Wedding Dresses · Capitola, CA

Located in Capitola, California, Bridal Veil Fashions is a wedding garment store specializing in gowns and other types of apparel. This family-run business is operated by mother-and-daughter-duo Joanne and Lisa Cecchettini. For over five decades, this store has been providing their clients with... (Wedding Dresses)

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Marry & Tux Bridal
Marry & Tux Bridal
886 reviews
· Wedding Dresses · Nashua, NH

Affordable wedding dresses from $1000 to $2900 means we offer the perfect selection for brides in sizes 0 - 34W to say yes to the dress. With bridesmaids starting at just $135, shopping for your wedding attire will be a fun and enjoyable experience for everyone. We can't wait to meet you! Located in... (Wedding Dresses)

VOWS Bridal
VOWS Bridal
912 reviews
· Wedding Dresses

Vows Bridal is a wedding dress boutique based in Watertown, Massachusetts. With a large and diverse selection of products available, you are sure to find something suitable for your special day. Services Offered Finding your dream wedding gown for your momentous occasion is not an easy task. The... (Wedding Dresses)

Terry Costa
Terry Costa
161 reviews
· Wedding Dresses · Dallas, TX

Terry Costa is a full-service bridal boutique located in Dallas, Texas. Featuring some of the top designers in the industry and new inventory weekly, you are destined to find your dream dress. With over 20 years of experience, the dedicated and friendly wedding consultants are more than happy to... (Wedding Dresses)

2
Renaissance Bridals and Prom
Renaissance Bridals and Prom
238 reviews
· Wedding Dresses · York, PA

Renaissance Bridals is a fashion house for women of all ages. Our collections include everything from glamourous bridal, fashionable bridesmaids, prom, pageant, and special occasion attire. Recently recieving “The Best Of“ award in formalwear, as well as the “Social Media Excellence“ award,... (Wedding Dresses)

Special Moments Bridal Shop
Special Moments Bridal Shop
48 reviews
· Wedding Dresses · Schuylkill Haven, PA

Our reputation walks down the aisle with you! Established in 1987, we are a full-service bridal shop who does not believe in pressuring a bride for a sale. We offer a vast selection of beautiful wedding gowns including informal, boho, country chic, and destination. There is a large selection of... (Wedding Dresses)

4
Shores Fine Dry Cleaning
Shores Fine Dry Cleaning
46 reviews
· Wedding Dresses · Greensboro, NC

FREE GOWN CONSULTATION Your wedding dress is your most prized possession, and you want it to be picture-perfect both before and after “I do.” So, when it comes to gown care, you want qualified professionals to handle it. Professionals that perform craftmanship work and will ensure the safety of your... (Wedding Dresses)

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Owl Cleaners
Owl Cleaners
18 reviews
· Wedding Dresses · Warrendale, PA

Owl Cleaners, Inc.- gown care is a family-owned and operated dress and attire business based in Warrendale, Pennsylvania. This dry cleaning business has been serving couples for over 60 years. In fact, they are proud of their position as one of the oldest family-owned dry cleaners in the city. The... (Wedding Dresses)

The Wedding Boutique
The Wedding Boutique
1 review
· Wedding Dresses · Dover, DE

The Wedding Boutique is a gown and tuxedo shop located in Dover, Delaware. A one-stop for all couples’ wardrobe needs, this boutique offers a wide variety of dresses and suits for every member of the wedding party. The team knows that choosing a dress can be one of the most enjoyable parts of the... (Wedding Dresses)

Kimmel Wedding Gown Preservation and Restoration
Kimmel Wedding Gown Preservation and Restoration
22 reviews
· Wedding Dresses · Upper Sandusky, OH

Kimmel Wedding Gown Preservation and Restoration is a dry cleaner located in Upper Sandusky, Ohio, that serves the Cleveland region. They would be honored to help couples preserve and restore their prized wedding dresses so that they can once again enjoy them as they originally were. With their... (Wedding Dresses)

Pure Bridal
Pure Bridal
108 reviews
· Wedding Dresses · Ames, IA

Pure Bridal is a wedding dress boutique located in Ames, Iowa. Working with top designers, the boutique offers a collection of stylish and elegant wedding gowns. Its professional stylists help clients find the right wedding gown that complements them regardless of their body shapes and sizes.... (Wedding Dresses)

Jim Massey's Cleaners
Jim Massey's Cleaners
Wedding Dresses · Montgomery, AL

Jim Massey’s Cleaners, based out of Montgomery, Alabama, is a professional dry-cleaning service that provides clothing services to wedding couples. This company utilizes the latest technology to ensure all of your garments are carefully cleaned and pressed. Specifically, they will press and clean... (Wedding Dresses)

Candida Allison Collection
Candida Allison Collection
4 reviews
· Wedding Dresses · Overland Park, KS

Candida Allison Collection is an indie wedding, offering classic-feminine wedding gowns sprinkled with a dash of glam. Our gorgeous dresses are created with artisan's hands out of fine silks, laces, and exquisite details. The collection has a selection of wedding gowns, bridesmaid's dresses, and... (Wedding Dresses)

2
XOXO Bridal
XOXO Bridal
76 reviews
· Wedding Dresses · Coralville, IA

Relocated to Coralville, Iowa, The Bridal Shop by XOXO Bridal is located in City Center Square behind the new Pioneer Co-Op. Come find your dream dress or tux in XOXO Bridal is a one-stop shop for all your wedding needs. From bridal gowns to veils to tuxes to gown preservations, The Bridal Shop by... (Wedding Dresses)

Modern Bride
Modern Bride
1 review
· Wedding Dresses · Los Angeles, CA

Modern Bride's sole purpose is to make Designers Wedding dresses a bit more affordable including Custom made Veils designed to match each dress perfectly. We keep our prices around $1500-$4500 and there are over 10 designers to choose from. Please try to have at least 6 months prior to the wedding... (Wedding Dresses)

Fit 'N Image
Fit 'N Image
2 reviews
· Wedding Dresses · Nazareth, PA

Fit 'N Image is a seamstress company, specializing in custom wedding dress designs, based in Nazareth, Pennsylvania. This experienced team of professionals possesses the skills, experience, and creativity to bring your dream dress design to life. From creating an entirely new gown to expertly... (Wedding Dresses)

Dapper Xpressions
Dapper Xpressions
Wedding Dresses · Edmond, MO

Dapper Xpressions is a family-owned wedding boutique located in Edmond, Oklahoma. Husband-and-wife team Adrean and Megan have been in business since 2016. Novelty accessories, including suspenders, bow ties, belts, and blazers, are their particular specialty. Adrean and Megan can create bespoke... (Wedding Dresses)

Lisa Marie's Boutique
Lisa Marie's Boutique
2 reviews
· Wedding Dresses · Marshfield, MA

Lisa Marie’s Boutique is an alteration and accessory shop in the greater Marshfield, Massachusetts area. Lisa Marie carries hair accessories, veils, formal jewelry, and more. She also has more than 30 years of experience altering wedding gowns. Services OfferedYou will find hundreds of shining hair... (Wedding Dresses)

The Bridal Studio
The Bridal Studio
2 reviews
· Wedding Dresses · Schuylkill Haven, PA

The Bridal Studio is a wedding dress boutique based in Schuylkill Haven, Pennsylvania. To-be-weds searching for their dream dress are sure to appreciate the diverse collection of gowns available to peruse here. Founder and business owner Emily is the lead consultant who takes pride in liaising... (Wedding Dresses)

EK Designer Gowns
EK Designer Gowns
1 review
· Wedding Dresses · Monroe, MI

EK Designer Gowns is a wedding-attire salon in Monroe, Michigan, founded by dress designer Elisabeth Kerr. Boasting more than 15 years designing and crafting beautiful wedding gowns, Elisabeth prides herself on her elegant craftsmanship and attention to detail. Since working as a designer and... (Wedding Dresses)

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?
LBR Bridal
LBR Bridal
2 reviews
Amelia
Amelia
5.0
By far the BEST wedding dress shopping experience in Miami! 💕 special thanks to Vilma for making the day so magical!
Victoria
Victoria S.
5.0
Such a wonderful selection of dresses! I was lucky enough to be able to wear my dress twice. With all the stress from the wedding, i ...
Modern Dress
Modern Dress
101 reviews
Anna
Anna B.
5.0
Love my dress! It was very high quality. They had a lot of dresses to try on and the people that work there are so kind and helpful!
Nitsa's
Nitsa's
113 reviews
Javonne
Javonne H.
5.0
I found my dream dress at Nitsas, and it was the very first one I tried on! Chris had picked it out for me ahead of time based on my ...
Melissa
Melissa A.
5.0
Absolutely blown away by my experience here! I definitely recommended making Sorelle your first (and only) stop! We got my dress/veil, my ...
FANTASY BRIDAL
FANTASY BRIDAL
402 reviews
Denisse
Denisse G.
5.0
The process to find a dress was so easy! they made sure I tried on dresses that I wouldn’t think I’d like just to see how I felt about them ...
Galia Lahav
Galia Lahav
6 reviews
Angel
Angel D.
5.0
Where do I begin?... I was on day three from wedding dress shopping and my mother called GL to see if we could just come in and look around. ...
Danielle
Danielle S.
5.0
I was looking for someone with the ability to alter my wedding dress sleeves when I found Alice at Bridal Heirloom. She is very responsive, ...
Renee
Renee R.
5.0
If you are looking for a bridal boutique on the Grand Strand, look no further than LWD - trust me!! The ladies of LWD exude professionalism, ...
Brenna
Brenna J.
5.0
Walking into True Society I initially became extremely overwhelmed with emotion: excitement, awe, and nervousness about finding a dress. I ...
Kristyn
Kristyn G.
5.0
Tuxedo junction is the best! Fantastic customer service and so accommodating for our out of town groomsmen and my 80 year old grandfather. ...
LES DOWNTOWN
LES DOWNTOWN
5 reviews
NIKOL
Nikol R.
5.0
'A brand is an identity of one's ideas in the retail world and a first impression to the consumer's eyes. LES Downtown is a brand that is ...
Samantha
Samantha C.
5.0
Amanda was AMAZING!!!!!! I tried looking for dresses online (because I don't like trying things on) and hated everything I saw. when I ...
Brianna
Brianna K.
5.0
Linda at The Wedding Embassy recently did extensive alterations on my wedding dress. After buying it in 2019, it was not my 'dream' anymore ...
Becker's Bridal
Becker's Bridal
387 reviews
Kassondra
Kassondra
5.0
Natalie was such a big help when it came to the choices of dresses I’ve had in mind. It was nice to hear that we were the easiest and smooth ...
Lisa
Lisa P.
5.0
I purchased my dress from a bridal salon in Richmond, VA (so that I could go wedding dress shopping with my parents) - but, as an Alexandria ...
Ginger
Ginger S.
5.0
I cannot recommend Gown Boutique of Charleston enough. It was truly an amazing experience- my mother, mother-in-law, and BFF were with me ...
Denise
Denise Y.
5.0
This is the best place ever the staff was the most helpful and made the whole experience awesome!!!! I found the dress of my dreams and ...
Jennifer
Jennifer G.
5.0
To say that I tried on about 30 dresses before I came here is not an exaggeration. I don’t normally wear dresses so narrowing what I was ...
Marissa
Marissa W.
4.8
The store is nice and clean and the dresses are amazing! Biggest downside that I wish I would have known beforehand is the way it’s set up. ...

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!