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Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Tuxego
Tuxego
191 reviews
· Wedding Dresses · Latham, NY

Tuxego is a tuxedo rental company located in Latham, New York. This tuxedo company aims to make their clients look great, feel comfortable, and be confident for their big wedding day. Anthony Commisso, owner of Tuxego, works hard to provide a wide selection of tuxedos and formal wear in a variety of... (Wedding Dresses)

Bridals by Elena
Bridals by Elena
428 reviews
· Wedding Dresses · Gambrills, MD

Bridals by Elena is a professional wedding salon located in Gambrills, Maryland. Bridals by Elena has serviced weddings in the area of central Maryland for over fourteen years, and specializes in providing first-rate service, unique styles, and couture bridal selections to help you find the wedding... (Wedding Dresses)

Yes I do Bridal
Yes I do Bridal
64 reviews
· Wedding Dresses · Chandler, AZ

Yes I Do Bridal is a family-owned wedding boutique in Chandler, Arizona. We have been providing unique and elegant gowns and dresses for couples and their families for more than 20 years. Our boutique specializes in working with curvy and petite brides in a private cutomized experience by... (Wedding Dresses)

L’Mode Bridal Alterations Specialist
L’Mode Bridal Alterations Specialist
35 reviews
· Wedding Dresses · Tustin, CA

L’Mode Bridal Alterations Specialist by Multiple Award Winning Fashion Designer background. The owner, Dorie Kong had over 3 decades of experience. She uses her designing and customization from scratch experience and applies to only solely specializes in bridal dress alterations, bridesmaid dress... (Wedding Dresses)

Bridal Path
Bridal Path
77 reviews
· Wedding Dresses · Jackson, MS

Our Story For the past 50 years, The Bridal Path has been the best stop on every southern bride’s wedding planning journey. Like reopening a favorite storybook, The Bridal Path welcomes so many brides into our shop whose mothers and grandmothers found their dream gown on a Bridal Path rack many... (Wedding Dresses)

Kathryn's Bridal
Kathryn's Bridal
319 reviews
· Wedding Dresses

Meet Kathryn’s Bridal! Small town charm with big town designers! Kathryn’s will delight you with their extensive collection of gowns. From Bridal, Mother’s of the Wedding and Bridesmaids to Evening and Prom – Kathryn’s Bridal has all your special occasion needs covered! After an extensive career in... (Wedding Dresses)

Doreen Leaf Designs
Doreen Leaf Designs
75 reviews
· Wedding Dresses · Hartville, OH

Doreen Leaf Designs is an upscale bridal salon in historic Hartville, Ohio that has been serving brides for over two decades. From classic and traditional designer dresses to bohemian designs, this family-owned business carries a vast inventory of designer wedding dresses, plus-size gowns, bridal... (Wedding Dresses)

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J & B Bridals and Tuxedos
J & B Bridals and Tuxedos
259 reviews
· Wedding Dresses · Chambersburg, PA

J & B Bridals and Tuxedos is a bridal and formalwear boutique located in the heart of Chambersburg, Pennsylvania. For over four decades, this team of professionally trained stylists has had the honor of working with newlyweds-to-be and finding their dream apparel. Whether you’re looking for a... (Wedding Dresses)

Four Seasons Cleaners
Four Seasons Cleaners
3 reviews
· Wedding Dresses · Ventura, CA

Four Seasons Cleaners is a wedding gown service based in Ventura, California that will help keep your garment safe and in good condition for future generations. As a member of the Association of Wedding Gowns Specialists, they are trained to use effective methods to alter your dress before the big... (Wedding Dresses)

The Sample Rack
The Sample Rack
84 reviews
· Wedding Dresses · Philadelphia, PA

The Sample Rack is a discounted wedding gown shop located in Philadelphia, Pennsylvania. For over 10 years, The Sample Rack has provided unmatched customer service, a personal experience, and affordable wedding gowns to Philly couples. From discounted designer dresses to a variety of must-have... (Wedding Dresses)

Lilla's Bridal Boutique
Lilla's Bridal Boutique
109 reviews
· Wedding Dresses · York, PA

Lilla’s Bridal Boutique is a professional bridal salon in York, Pennsylvania, that provides customers with exceptional service, expertise, and warm hospitality. Lilla’s Bridal was established in 1985 and has been helping clients find the perfect gowns for over three decades. With service as their... (Wedding Dresses)

Maya Palace
Maya Palace
69 reviews
· Wedding Dresses · Tucson, AZ

Maya Palace is a boutique and bridal shop located in Tucson, Arizona. For over 40 years, Maya Palace has been offering brides an extraordinary selection of bridal gowns and accessories to create a memorable wedding day. Choose from a unique and diverse selection of over 500 bridal gown options from... (Wedding Dresses)

Town & Country Bridal
Town & Country Bridal
42 reviews
· Wedding Dresses · New Orleans, LA

Town and Country Bridal Salon & Ladies Apparel is a bridal salon in New Orleans, Louisiana. This boutique salon has been helping brides to find the perfect wedding look since the 1930s. Located in the historic Garden District, the shop offers a personal, unique, and fun shopping experience. Their... (Wedding Dresses)

1
High Vibe Bride
High Vibe Bride
116 reviews
· Wedding Dresses · Mission, KS

Dear Bride, We have over 300 new beaitiful designerWedding Gowns, ALL $1,500 or less! Mst of the gowns are $999 or less. Sizes 0-28, with a devoted room for our lovely Plus Size Brides! KC's Established Dressmaker and Alterations Expert has expanded into selling gowns! We also offer KC's ONLY ECO... (Wedding Dresses)

A Formal Occasion
A Formal Occasion
60 reviews
· Wedding Dresses · Kennesaw, GA

When finding the perfect dress is also about enjoying the experience, we look forward to fulfilling that dream. We have a more personal approach and believe there is more to making a bride happy than just selling her a dress. We understand that each bride is different and has her own special needs.... (Wedding Dresses)

The Bridal Manor
The Bridal Manor
54 reviews
· Wedding Dresses · Sewell, NJ

The Bridal Manor is a bridal gown salon located in Sewell, New Jersey. For over 20 years, this boutique salon has provided exceptional customer service in a beautiful, relaxed environment to brides in the tri-state area. With an experienced staff of bridal consultants who are passionate about... (Wedding Dresses)

1
Orange Restoration Labs
Orange Restoration Labs
145 reviews
· Wedding Dresses

. . . because you love your gown! Before or after your wedding, you can trust Orange Restoration Labs to give very special care to your very special gown. If your gown needs pressing or cleaning and mending before the wedding, call us. When we clean your gown after the wedding, you are invited to... (Wedding Dresses)

I Do, I Do Bridal Boutique
I Do, I Do Bridal Boutique
39 reviews
· Wedding Dresses · Athens, GA

I Do, I Do Bridal Boutique is an Athens, Georgia-based business that specializes in the design and creation of customized wedding dresses. An industry ever-present for more than four decades, these experts are committed to providing personalized services at an affordable price. With creative verve... (Wedding Dresses)

Nu Yale Cleaners & Laundry
Nu Yale Cleaners & Laundry
1 review
· Wedding Dresses · Jeffersonville, IN

Nu Yale Cleaners & Laundry is a wedding dress and attire company in Louisville, Kentucky. After over 60 years of family business success, the core values established by founder Wilbur Horlander still remain. Environmentally responsible, quality and service focused, and community involvement have... (Wedding Dresses)

Maddison Row South
Maddison Row South
29 reviews
· Wedding Dresses · Charleston, SC

Maddison Row South is a wedding dress boutique in historic downtown Charleston, South Carolina. The bridal salon is in an award-winning historic home, where those searching for the perfect gown are showered in luxurious service and attention all while maintaining Charleston COVID-19 saftey... (Wedding Dresses)

WeddingWire celebrates love Learn more

How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?
Taylor
Taylor G.
5.0
Lenora helped me pick my dream dress that I didn’t even know was perfect for me! I got so many compliments and felt so overjoyed when I put ...
Brittany
Brittany T.
5.0
I had an AMAZING experience w/ channy bride and beyond! I am so happy to say that this is the boutique that I SAID YES TO THE DRESS!!!!!! ...
Ariel
Ariel M.
5.0
I found a dress on Instagram by Pantora that I fell in love with and I was planning to go to New York, but I found out they had an ...
Bruce
Bruce M.
5.0
I recently worked with Jasmine on a winter-styled shoot. She helped find not only the perfect dress but the perfect fit. Wonderful service, ...
Chanel
Chanel R.
5.0
I said yes to the dress yesterday at Lorien and I wouldn’t have it any other way! I am the most indecisive person and even after finding my ...
Foresto Tuxedo
Foresto Tuxedo
57 reviews
Lisa
Lisa M.
5.0
Skip the chains, small businesses can deliver on things big chains just can’t. I cannot recommend Foresto’s enough. We sat down with ...
Stephanie
Stephanie T.
5.0
The selection was so beautiful. I found the perfect dress and the alterations were done so quickly and everything was perfect.
The Curvy Bride
The Curvy Bride
137 reviews
Laura
Laura W.
5.0
Not only did the Curvy Bride treat me like a total VIP for my initial appointment, but I was blown away by their selection, the way they ...
Ciara
Ciara P.
5.0
The consultants were great the dress choices were great! My fittings went well and the dress fit me perfectly!
Sarah
Sarah
5.0
Christina is incredibly talented, kind, and a joy to work with. She took my mom's 1980's wedding dress and gave it new life for my wedding ...
Elegant Bridals
Elegant Bridals
266 reviews
Madeline
Madeline
5.0
Wedding dress shopping is such an important part of the process and I could not be happier with my experience at Elegant Bridals. The staff ...
Dress Gallery
Dress Gallery
460 reviews
Megan
Megan
5.0
Katie was so amazing in helping me find my dream dress. She was patient, kind and so easy to work with! I am so happy with my dress and I’m ...
Nicole
Nicole N.
5.0
I had the best experience with Tiffany at Low's Bridal! I traveled from Memphis, TN and was not disappointed by the selection. I am a plus ...
Chaz
Chaz
5.0
My experience was one of a kind. I went to multiple bridal shops, but the selection of dresses here and service was unmatched. The dress I ...
Ania Bridal
Ania Bridal
158 reviews
Gracie
Gracie H.
5.0
I had the best experience at Ania Bridal! Especially, with these crazy times and having covid regulations lingering around. We were able to ...
Heather
Heather M.
5.0
Booking was easy, even if not calling they were quick to respond and set up my appointment via email. They also called to confirm closer to ...
Abby
Abby S.
5.0
My fiancé and I are currently long distance, so instead of being able to spend time together on Valentine's Day this year, I was able to do ...
Hannah
Hannah B.
5.0
Theresa is a MIRACLE WORKER. She was able to take a sample dress that really did not fit and turn it into a beautiful, well-fitting dress. ...
Sarah
Sarah
5.0
I had been to 5 dress venues before ending up at bridal by yvonne and so happy I stopped in! I ended up trying on a dress I would have never ...
The White Dress
The White Dress
292 reviews
Shelley
Shelley B.
5.0
I had a wonderful experience at TWD! They were very kind & did their very best to make finding my dress so special while adhering to ...

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!