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Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Bridals by Elena
Bridals by Elena
428 reviews
· Wedding Dresses · Gambrills, MD

Bridals by Elena is a professional wedding salon located in Gambrills, Maryland. Bridals by Elena has serviced weddings in the area of central Maryland for over fourteen years, and specializes in providing first-rate service, unique styles, and couture bridal selections to help you find the wedding... (Wedding Dresses)

Yes I do Bridal
Yes I do Bridal
64 reviews
· Wedding Dresses · Chandler, AZ

Yes I Do Bridal is a family-owned wedding boutique in Chandler, Arizona. We have been providing unique and elegant gowns and dresses for couples and their families for more than 20 years. Our boutique specializes in working with curvy and petite brides in a private cutomized experience by... (Wedding Dresses)

L’Mode Bridal Alterations Specialist
L’Mode Bridal Alterations Specialist
35 reviews
· Wedding Dresses · Tustin, CA

L’Mode Bridal Alterations Specialist by Multiple Award Winning Fashion Designer background. The owner, Dorie Kong had over 3 decades of experience. She uses her designing and customization from scratch experience and applies to only solely specializes in bridal dress alterations, bridesmaid dress... (Wedding Dresses)

Bridal Path
Bridal Path
78 reviews
· Wedding Dresses · Jackson, MS

Our Story For the past 50 years, The Bridal Path has been the best stop on every southern bride’s wedding planning journey. Like reopening a favorite storybook, The Bridal Path welcomes so many brides into our shop whose mothers and grandmothers found their dream gown on a Bridal Path rack many... (Wedding Dresses)

Kathryn's Bridal
Kathryn's Bridal
319 reviews
· Wedding Dresses

Meet Kathryn’s Bridal! Small town charm with big town designers! Kathryn’s will delight you with their extensive collection of gowns. From Bridal, Mother’s of the Wedding and Bridesmaids to Evening and Prom – Kathryn’s Bridal has all your special occasion needs covered! After an extensive career in... (Wedding Dresses)

Doreen Leaf Designs
Doreen Leaf Designs
75 reviews
· Wedding Dresses · Hartville, OH

Doreen Leaf Designs is an upscale bridal salon in historic Hartville, Ohio that has been serving brides for over two decades. From classic and traditional designer dresses to bohemian designs, this family-owned business carries a vast inventory of designer wedding dresses, plus-size gowns, bridal... (Wedding Dresses)

White Traditions Bridal House
White Traditions Bridal House
94 reviews
· Wedding Dresses · Saint Charles, MO

A bridal shop in St. Charles, Missouri, White Traditions Bridal House offers couples and their parties a wide array of gowns and tuxedos to choose from. Family-owned and operated, the company strives to provide the customer service that each couple expects and deserves. With hundreds of styles to... (Wedding Dresses)

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Becker's Bridal
Becker's Bridal
384 reviews
· Wedding Dresses · Fowler, MI

Becker’s Bridal is a historic dress and attire salon in the Fowler, Michigan area. Since 1934, this bridal salon has served more than 100,000 couples and made their dreams come true for their wedding day. Dedicated and knowledgeable staff members help couples navigate the shop’s three floors and... (Wedding Dresses)

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J & B Bridals and Tuxedos
J & B Bridals and Tuxedos
259 reviews
· Wedding Dresses · Chambersburg, PA

J & B Bridals and Tuxedos is a bridal and formalwear boutique located in the heart of Chambersburg, Pennsylvania. For over four decades, this team of professionally trained stylists has had the honor of working with newlyweds-to-be and finding their dream apparel. Whether you’re looking for a... (Wedding Dresses)

Four Seasons Cleaners
Four Seasons Cleaners
3 reviews
· Wedding Dresses · Ventura, CA

Four Seasons Cleaners is a wedding gown service based in Ventura, California that will help keep your garment safe and in good condition for future generations. As a member of the Association of Wedding Gowns Specialists, they are trained to use effective methods to alter your dress before the big... (Wedding Dresses)

The Sample Rack
The Sample Rack
84 reviews
· Wedding Dresses · Philadelphia, PA

The Sample Rack is a discounted wedding gown shop located in Philadelphia, Pennsylvania. For over 10 years, The Sample Rack has provided unmatched customer service, a personal experience, and affordable wedding gowns to Philly couples. From discounted designer dresses to a variety of must-have... (Wedding Dresses)

Something Blue Bridal Boutique
Something Blue Bridal Boutique
52 reviews
· Wedding Dresses · Puyallup, WA

About us Something Blue Bridal Boutique offers Wedding Dresses in the Seattle- Tacoma area. As an independently owned boutique, we provide personalized service in a comfortable and elegant environment.We have a heart for people and a love for helping Bride’s say yes to the dress! Our offering of... (Wedding Dresses)

Esquire Tuxedos
Esquire Tuxedos
60 reviews
· Wedding Dresses · Merrick, NY

About Esquire Tuxedos Esquire Tuxedos is a specialty formalwear shop located in Merrick, New York. They have been a family-owned and operated business for over 30 years. They are committed to providing high quality luxurious tuxedos and suits for your special day. The team at Esquire is there to... (Wedding Dresses)

Janet Davis Cleaners
Janet Davis Cleaners
28 reviews
· Wedding Dresses · Berkley, MI

Janet Davis Cleaners - Wedding Dress Cleaning & Preservation is professional company in Berkley, Michigan. Family owned and operated since 1938, Janet Davis Cleaners - Wedding Dress Cleaning & Preservation was started by Janet Davis and her father and nowadays the fourth and fifth generations... (Wedding Dresses)

Classic Cleaners
Classic Cleaners
1 review
· Wedding Dresses

Classic Cleaners - gown care is a dry cleaning service located in Indianapolis, Indiana. They would love to use their exemplary skills to restore your gowns and garments to their original state. Allow this dry cleaning service to take care your delicate items with their eco-friendly methods. Even... (Wedding Dresses)

125 Bridal Boutique
125 Bridal Boutique
53 reviews
· Wedding Dresses · Plaistow, ME

Our beautiful full-service salon is located in tax free New Hampshire. We offer a variety of gowns that will please every bride ranging from moderate to couture in pricing. Our knowledgeable consultants are here to help make your special occasion perfect. We are New England's Preferred Bridal Salon.... (Wedding Dresses)

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Dependable Cleaners
Dependable Cleaners
18 reviews
· Wedding Dresses · Milton, MA

Dependable Cleaners is a wedding gown cleaning and preservation service located in Boston, Massachusetts. As a member of the Association of Wedding Gown Specialists, the family-owned company has decades of experience ensuring that wedding dresses look flawless before, during, and after wedding... (Wedding Dresses)

Gold Label Cleaners
Gold Label Cleaners
40 reviews
· Wedding Dresses · Englewood, CO

Gold Label Cleaners & Restoration Labs is a garment care and wedding gown specialist located in Greenwood Village, Colorado. Owner Sunny Jung, has dedicated over 27 years to performing individualized expert care for wedding gowns, family heirlooms, and museum textiles. She has preserved, restored,... (Wedding Dresses)

Ivory & White
Ivory & White
12 reviews
· Wedding Dresses · Birmingham, AL

Ivory & White is a high-end wedding boutique located in Birmingham, Alabama. This elegant outlet carries the latest styles from up and coming designers, as well as classic fits from iconic fashion houses. The staff believes that finding a dress should be an experience worth cherishing. They are... (Wedding Dresses)

Iris City Cleaners and Laundering Company
Iris City Cleaners and Laundering Company
1 review
· Wedding Dresses · Mount Pleasant, IA

Iris City Cleaners and Laundering Company is a unique cleaning service located in Mount Pleasant, Iowa. When it comes to incomparable dry cleaning or quailty custom cleaning, Iris City Cleaners and Laundering Company takes the cake. Servicing the area since 1947, Iris City Cleaners can make your... (Wedding Dresses)

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?
Ashley's Bridal
Ashley's Bridal
129 reviews
Rachel
Rachel
5.0
Connie and John are true wedding professionals. They were nothing but wonderful from the time I walked in and found my dress, until I walked ...
ZAKAA Bride
ZAKAA Bride
18 reviews
Jessica
Jessica
5.0
I honestly don't even know where to begin. If you are considering Zakka's just do it. Everything about my experience was incredible and so ...
Andrea
Andrea B.
5.0
I love Bon Bon! The dresses are authentic, beautiful and the service is great!
Tang's Bridal
Tang's Bridal
66 reviews
Jenny
Jenny
5.0
The Tang's bridal team was so helpful and wonderful through the dress choosing and altering process. They made me, my mom, and 2 friends ...
Nicole
Nicole S.
5.0
I have heard a lot of horror stories about tuxes gone wrong on the wedding day. I am happy to say that all of our pieces were the correct ...
Elizabeth
Elizabeth
5.0
Fast appointments and she books out quite far in advance. But she is very good at what she does and definitely will work with you to find ...
Emily
Emily O.
5.0
I loved my experience with Blush Bridal! They made us feel so special with champagne and truly picked out the best dresses for me to try. I ...
The Seamstress
The Seamstress
40 reviews
Delaney
Delaney D.
5.0
Nancy did an amazing job on my dress - I told her what I was looking for and she did just that. Super seamless process :)
Erin
Erin
5.0
My is AMAZING! At first my dress was a little too big so she took it in, added a bustle, and straightened the hem at the bottom. Then ten ...
Margaret
Margaret S.
5.0
They were so sweet and helpful! Loved their attention to detail and how they asked so many intentional questions about my personal style. I ...
DeAnna
Deanna L.
5.0
Lisa and Gianna are super awesome and very pleasant to work with. They are extremely professional and fun. I have heard about all the ...
Sarah
Sarah S.
5.0
Irina did such an amazing job on my bridesmaids dress! It was a tricky dress and she made it look better than I imagined! I had her do my ...
Brenda
Brenda H.
5.0
I was recommended here by one of my friends who got married last year and said yes to her dress at The Bridal Collection. First off, they ...
Sarah
Sarah Z.
5.0
Highly recommend this salon to everyone. In advance of my appointment, they took my pinterest board and pre-pulled dresses that matched my ...
Tatiana
Tatiana N.
5.0
I literally have never been so in love with a dress in my entire life!!!! I seriously never wanted to take it off, I felt like a real-life ...
Dalia's Bridal
Dalia's Bridal
99 reviews
Kristin
Kristin
5.0
I had been to 4 bridals prior to walking into Dalias. We decided to stop in to look and see what they had. Dalia herself picked out 3 ...
Shae
Shae
5.0
We went to Bowties Tuxedo for my at the time fiancé’s and groomsmen attire. Since we are in Texas, it was important to find somewhere that ...
Taylor
Taylor E.
4.8
I have nothing but amazing things to say about Bridal Elegance. I am so happy that I got my wedding dress with here! Louise, the owner, is ...
Sherri
Sherri S.
5.0
Picked out the first dress I tried on and loved it. They kept it there for me. All staff were very helpful. Alterations were perfect! Great ...
Verità
Verità
90 reviews
Renee
Renee K.
5.0
I had such a great experience here! The women that helped me were so kind and knowledgable on the dresses and you could tell they enjoyed ...

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!