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Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Lotus Bridal
Lotus Bridal
474 reviews
· Wedding Dresses · Mineola, NY

Lotus Bridal is a family-owned wedding gown retailer in New York. Founded in 2005, the boutique provides professional and personal attention and a comfortable environment to help customers find their dream wedding gowns. Brides shopping at Lotus Bridal will have an assortment of elegant and stylish... (Wedding Dresses)

Bridal Suite Boutique
Bridal Suite Boutique
120 reviews
· Wedding Dresses · Trenton, NJ

Our team at Bridal Suite Boutique pride ourselves in truly having a passion to connect with and help brides in all ways possible when it comes to the dress for their special day. Wedding dress shopping should not be stressful or uncomfortable, it should be fun and easy during your journey down the... (Wedding Dresses)

Laura's Bridal
Laura's Bridal
20 reviews
· Wedding Dresses · Plattsburgh, NY

Laura's Bridal is a wedding dress business operating out of Plattsburgh, New York. These specialists are proud to offer a diverse array of gowns for soon-to-be-weds to choose from. Featuring numerous styles, designer names, and options for the extended wedding party, they aim to be a one-stop... (Wedding Dresses)

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The Bridal Shop
The Bridal Shop
5 reviews
· Wedding Dresses · Enid, OK

The Bridal Shop is located in Enid, Oklahoma, and provides sophisticated solutions for to-be-weds. This upscale boutique is home to beautiful wedding gowns and formal occasion wear designed to make your wedding-gown journey hassle-free and memorable. The plush store is the ideal place to peruse... (Wedding Dresses)

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Shores Fine Dry Cleaning
Shores Fine Dry Cleaning
43 reviews
· Wedding Dresses · Greensboro, NC

FREE GOWN CONSULTATION Your wedding dress is your most prized possession, and you want it to be picture-perfect both before and after “I do.” So, when it comes to gown care, you want qualified professionals to handle it. Professionals that perform craftmanship work and will ensure the safety of your... (Wedding Dresses)

Colony Cleaners
Colony Cleaners
Wedding Dresses · Rochester, NY

Colony Cleaners- gown care is a dress and attire business based in Rochester, New York. This business, owned by Steve Tucciarello, serves the Greater Rochester area as well. Back in 1998, Steve became the owner of this dry cleaning business. Steve and his team understand just how important a bride’s... (Wedding Dresses)

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Owl Cleaners
Owl Cleaners
18 reviews
· Wedding Dresses · Warrendale, PA

Owl Cleaners, Inc.- gown care is a family-owned and operated dress and attire business based in Warrendale, Pennsylvania. This dry cleaning business has been serving couples for over 60 years. In fact, they are proud of their position as one of the oldest family-owned dry cleaners in the city. The... (Wedding Dresses)

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Elegant Bridals
Elegant Bridals
265 reviews
· Wedding Dresses · Augusta, GA

Elegant Bridals is a wedding gown boutique located in Augusta, Georgia; serving brides and their bridal parties in the Southeast. Established 18 years ago, our stylists offer attentive and personalized service along with a selection of beautiful wedding gowns, bridesmaids, mother of the bride,... (Wedding Dresses)

Bridal World
Bridal World
57 reviews
· Wedding Dresses · Freeport, NY

The Bridal World has been helping brides find their dream bridal gowns for almost 20 Years. We take great pride in helping every bride as if she is our only client. Our newly designed boutique is a warm and inviting atmosphere.. We know how important this special day is and work tirelessly to ensure... (Wedding Dresses)

Mimi's Bridal and Formalwear
Mimi's Bridal and Formalwear
20 reviews
· Wedding Dresses · Laurel, MS

Mimi’s Bridal and Formal Wear is a wedding attire shop based in Laurel, Mississippi. This family-owned boutique is committed to ensuring that you look and feel gorgeous on your wedding day. They promise a stress-free service for you and your partner, as well as their knowledge and advice.Products... (Wedding Dresses)

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Bridal Reflections
Bridal Reflections
312 reviews
· Wedding Dresses · New York, NY

Bridal Reflections is a family-owned and operated bridal salon with three locations in New York, including New York City. Each location offers cutting-edge designer wedding dresses and evening wear. With more than 45 years of experience in helping brides find the perfect gown, the professional... (Wedding Dresses)

Ella Park Bridal
Ella Park Bridal
30 reviews
· Wedding Dresses · Newburgh, IN

Ella Park Bridal is a wedding boutique located in Newburgh, Indiana. This business was established in 2004 by owners Lisa and Mike. They offer a stunning range of classic ball gowns, modern fit-and-flare dresses, and sleek tuxedos ready for tailoring. This exclusive outlet is staffed by a team of... (Wedding Dresses)

Bridal Silhouette
Bridal Silhouette
71 reviews
· Wedding Dresses · Arlington, VA

Bridal Silhouette is a tailor based in Arlington, Virginia. Owner Lynn Nelson creates custom wedding dresses, tuxedos, and accessories. This talented and experienced tailor can reconstruct vintage heirloom dresses as well as handcraft completely bespoke garments. Services Offered Bridal Silhouette... (Wedding Dresses)

Head Over Heels
Head Over Heels
135 reviews
· Wedding Dresses

Unique Bridal Gowns Unique Experience Cape Cod, Ma By Appointment Come visit Head Over Heels Bridal Boutique on Cape Cod for a unique shopping experience. This cozy boutique is the perfect place to bring your closest family and friends to find the perfect wedding gown. If you are looking for a... (Wedding Dresses)

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The Curvy Bride
The Curvy Bride
136 reviews
· Wedding Dresses

The Curvy Bride, located in Englishtown, New Jersey, was founded from the owner’s own personal experience of not being able to find a plus-size wedding dress. Realizing there were few boutiques that cater to plus-size women, Michelle Files decided to fill that gap in the wedding world by supplying... (Wedding Dresses)

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Linh's Bridal & Alterations
Linh's Bridal & Alterations
102 reviews
· Wedding Dresses · Oklahoma City, OK

For more than 25 years, Linh’s Bridal & Alterations in Oklahoma City, Oklahoma, has been offering custom gowns and tailoring services to couples. Knowing couples have a certain look they wish to accomplish on their wedding day, the team at Linh’s can fully customize any attire. Their ultimate goal... (Wedding Dresses)

Candida Allison Collection
Candida Allison Collection
4 reviews
· Wedding Dresses · Overland Park, KS

Candida Allison Collection is a wedding dress and attire store based in Overland Park, Kansas. This boutique offers classic-feminine wedding gowns that are also glamorous. These gorgeous dresses are created with artisan hands. The store has a large selection of wedding gowns no matter what your... (Wedding Dresses)

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XOXO Bridal
XOXO Bridal
76 reviews
· Wedding Dresses · Coralville, IA

Relocated to Coralville, Iowa, The Bridal Shop by XOXO Bridal is located in City Center Square behind the new Pioneer Co-Op. Come find your dream dress or tux in XOXO Bridal is a one-stop shop for all your wedding needs. From bridal gowns to veils to tuxes to gown preservations, The Bridal Shop by... (Wedding Dresses)

Bella Rose Bridal
Bella Rose Bridal
9 reviews
· Wedding Dresses · Duluth, MN

Bella Rose Bridal is a bridal and prom shop located in Duluth, MN. We are family owned and operated and are excited to bring you gorgeous gowns! (Wedding Dresses)

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L&H Couture
L&H Couture
32 reviews
· Wedding Dresses · Doylestown, PA

L&H Couture is a chic bridal boutique in Doylestown, Pennsylvania that opened in 2016. The salon offers exclusive gowns that aren’t easily found in other shops, as their gowns are created using trendsetting designs from across the globe. The intimate setting of the boutique requires that all... (Wedding Dresses)

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?
The Crystal Bride
The Crystal Bride
276 reviews
Emily
Emily S.
5.0
I want to thank the Crystal Bride for helping me find my perfect wedding dress. Irene was the best consultant I could have asked for. She ...
Brickhouse Bridal
Brickhouse Bridal
315 reviews
Meranda
Meranda M.
5.0
Trust Brickhouse Bridal. They know what they are doing. I went in with a vision and found out that what looks good on me is way different ...
Jessica
Jessica S.
5.0
I came to Cheryl and Gale (not sure if I’m spelling her name right) after a HORRIBLE wedding dress alteration experience elsewhere (review ...
Love Couture Bridal
Love Couture Bridal
289 reviews
Ashley
Ashley C.
5.0
My experience here was AMAZING! It was my first stop on the journey to finding my dress and I found my dress on the first day! I was helped ...
Verità
Verità
85 reviews
Sharonda
Sharonda
5.0
Where do I start??? I had two appointments set up for wedding gowns with Verita being my first!! The second I hit the door, I felt ...
Friar Tux
Friar Tux
384 reviews
Wendy
Wendy S.
5.0
My husband had 6 groomsmen and more than half were in different cities. I was happy that this tux shop had many locations and each groomsmen ...
Wendy
Wendy S.
5.0
I purchased my dress from arlet bridal boutique years ago. Th location was very clean and welcoming. The staff was very friendly and took ...
Tang's Bridal
Tang's Bridal
62 reviews
Elizabeth
Elizabeth M.
5.0
An absolutely wonderful experience! I ordered a linen wedding dress online that needed some alterations, and the team at Tang's did a ...
Dress Gallery
Dress Gallery
453 reviews
Victoria
Victoria L.
5.0
I worked with Courtney at Dress Gallery and she was amazing! She was so helpful and went above and beyond to make sure I had a great ...
Brittany
Brittany H.
5.0
Compared to other shops that I went to in Orlando this is the place I truly recommend to make you feel comfortable and special. I found my ...
Ysabel
Ysabel A.
5.0
They had the sweetest staff and helped me find my dream dress!
Erin
Erin M.
5.0
This place is amazing! I visited in January 2020 as my first stop on my dress hunt and ended up needing to go no further. Farah is awesome, ...
Sarah
Sarah B.
5.0
Patsy's Bridal provided such a beautiful Experience. They were so patient. I didn't feel pressured to buy and the staff made me feel so at ...
WED Bridal Boutique
WED Bridal Boutique
25 reviews
Sarah
Sarah B.
5.0
Beautiful store, beautiful staff... Amazing experience.
Dalia's Bridal
Dalia's Bridal
98 reviews
Kelly
Kelly
5.0
Paula worked with myself, my future mother-in-law, and my mom, and helped us find the perfect dress. She listened to what I liked and ...
Kaitlyn
Kaitlyn J.
5.0
I scheduled an appointment at Wedding Angels specifically to see Martina Liana gowns. The salon is so cute and has such a wonderful ...
Ashley's Bridal
Ashley's Bridal
127 reviews
Antoinette
Antoinette
5.0
My best friend had purchased her wedding dress from Ashley’s and had her alterations done by Connie. She was so pleased with the results ...
Christina
Christina L.
5.0
This is the only place you need to shop for a gown. Here's why. This was the fourth stop in my search for a wedding gown between Chicago and ...
Altered for the Altar
Altered for the Altar
102 reviews
Jordanne
Jordanne M.
5.0
I originally purchase my dress from a boutique in Tulsa, OK, and had taken my dress to their local recommended tailor. After ordering the ...
Julia
Julia
5.0
I met Kathy, the owner, at a bridal expo in Cartersville. She was warm, outgoing, and bubbly. She wanted to know everything about my plans ...

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!