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Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Nicole Bridal & Formal Shoppe
Nicole Bridal & Formal Shoppe
99 reviews
· Wedding Dresses · Jenkintown, PA

Located in Jenkintown, Pennsylvania, Nicole Bridal and Formal Shoppe is an appointment-only wedding shop that serves beautiful occasions throughout the local area, including Philadelphia, New York, and New Jersey. The professional bridal salon has been part of the industry for 44 years, specializing... (Wedding Dresses)

Bella's
Bella's
41 reviews
· Wedding Dresses · Lubbock, TX

Bella’s is a bridal gown boutique located in Lubbock, Texas. This family-owned and operated bridal boutique has provided the Lubbock wedding industry with quality bridal consultation, beautiful designer gowns, and personal customer service for over 20 years. Cindy and the staff at Bella’s ensure... (Wedding Dresses)

Andrea's Bridal
Andrea's Bridal
125 reviews
· Wedding Dresses · Portland, ME

Amazing, dresses, services and prices to fit all wedding day budgets. Andrea’s Bridal is Maine’s premier bridal and formal wear boutique located in the heart of Portland’s downtown district. We offer a vast selection of gowns for every occasion, personality and budget. Let our experienced style... (Wedding Dresses)

2
Quick Stitch Alterations by Juliana
Quick Stitch Alterations by Juliana
33 reviews
· Wedding Dresses · Wichita, KS

Quickstitch is a seamstress service located in Wichita, Kansas. Specializing in bridal attire, Juliana and her team of professionals at Quickstitch will get you that perfect fit in no time. Clients can also receive embroidery on shirts, caps, and other fabric items. Find comfort and security in your... (Wedding Dresses)

1
Majesty Bridal
Majesty Bridal
100 reviews
· Wedding Dresses · Danbury, CT

Majesty Bridal Boutique is a bridal shop in Danbury, Connecticut. Their mission is to help you find the perfect dress, which is why they stock an array of designs and designers to appeal to many tastes and budgets. Majesty Bridal Boutique is a detail-oriented business, with the intent of ensuring... (Wedding Dresses)

Lansing Cleaners
Lansing Cleaners
3 reviews
· Wedding Dresses · Lansing, IL

Lansing Cleaners is a wedding dress business operating out of Lansing, Illinois. Boasting several decades worth of experience, this family-owned business is very knowledgeable on how to take care of your wedding-day attire. In particular, they are highly skilled when it comes to making sure your... (Wedding Dresses)

1
Margo West Bridal Alterations
Margo West Bridal Alterations
227 reviews
· Wedding Dresses · Dallas, TX

About Margo West Bridal Alterations Margo West Bridal Alterations is located in the Design District, Dallas. We specialize in bridal gown alterations and custom dressmaking since 1984 in Texas. We believe that all brides are unique and no two are alike. Our modern approach to service is what our... (Wedding Dresses)

Rogers Cleaners
Rogers Cleaners
5 reviews
· Wedding Dresses · Saint Petersburg, FL

Rogers Dry Cleaners is a dry cleaning business in Saint Petersburg, Florida. They are a family owned and operated business serving the area since 1916. As members of the Association of Wedding Gown Specialists, Rogers Dry Cleaners staff are trained to use safe and effective methods to preserve,... (Wedding Dresses)

Be Unique Boutique
Be Unique Boutique
127 reviews
· Wedding Dresses · Mount Kisco, NY

Be Unique Boutique is an experienced bridal salon located in Mount Kisco, New York. This passionate boutique sells beautifully made European gowns, as well as popular American Designers. They've been a part of the bridal industry for 15 years, and in their current location for the past 10 years. Be... (Wedding Dresses)

The White Dress
The White Dress
290 reviews
· Wedding Dresses · Brighton, MI

The White Dress is a wedding dress business based out of Brighton, Michigan. Stocking a wide range of gowns, this boutique takes pride in offering options to suit a variety of brides-to-be. With a number of inspirational designer dresses available, they have a great deal of diverse styles to please... (Wedding Dresses)

Sidestreet Boutique
Sidestreet Boutique
45 reviews
· Wedding Dresses · South Lake Tahoe, CA

Local to South Lake Tahoe, California, family-owned and operated clothing store Sidestreet Boutique specializes in tuxedo and suit rentals and bridal accessories. Established in 1972, Sidestreet Boutique's staff is dedicated to customer satisfaction, and prioritizes expertise, immediacy, and... (Wedding Dresses)

White Weddings
White Weddings
21 reviews
· Wedding Dresses · Valdosta, GA

White Weddings is an elegant bridal boutique located in Valdosta, Georgia and Tallahassee, Florida. We believe our Service and Selection set us above the rest. At White Weddings, you will find the perfect bridal gown, bridesmaids dresses, tuxes, and accessories! We also carry Mother of the Bride... (Wedding Dresses)

America's Bride
America's Bride
180 reviews
· Wedding Dresses · Comstock Park, MI

Located on the north end of Grand Rapids, Michigan, America’s Bride is a family-owned and operated bridal business. Bridal gowns and accessories, bridesmaid dresses and tuxedos are all available, along with an array of styles. Appointments are strongly encouraged to ensure you receive the highest... (Wedding Dresses)

Here & Now Bridal
Here & Now Bridal
64 reviews
· Wedding Dresses

Find your dream dress at your dream price at Here & Now Bridal, located in Virginia Beach, Virginia. This bridal gown atelier carries a large selection of top designer gowns while providing an enjoyable experience so you can enjoy shopping for your dress. The staff at Here & Now Bridal is ready to... (Wedding Dresses)

Magnolia Mariée Bridal Boutique
Magnolia Mariée Bridal Boutique
11 reviews
· Wedding Dresses · Natchez, MS

Magnolia Mariée Bridal Boutique is a wedding gown shop located in Natchez, Mississippi. This boutique shop fosters a hand-picked collection of wedding dresses that emanate a contemporary and elegant style. The staff at Magnolia Mariée Bridal Boutique strive to create stress-free, enjoyable... (Wedding Dresses)

Mount Pleasant Bridal
Mount Pleasant Bridal
75 reviews
· Wedding Dresses · Mount Pleasant, SC

Mount Pleasant Bridal is an intimate bridal boutique that allows you and your guests to explore a wide variety of designer gowns one on one with your consultant. Our attentive team takes the time to get to know each bride, find out what is important to them, and curate a special collection of gowns... (Wedding Dresses)

MAGGI BRIDAL
MAGGI BRIDAL
5 reviews
· Wedding Dresses · Asheville, NC

MAGGI BRIDAL Asheville is a unique and intimate bridal boutique in Asheville, North Carolina. This new boutique is the sister store to MAGGI BRIDAL Raleigh, one of the premier bridal shops in the region. They offer an extensive inventory of gowns, from classic and elegant to the modern bohemian... (Wedding Dresses)

White Swan Bridal
White Swan Bridal
5 reviews
· Wedding Dresses · Roswell, GA

White Swan Bridal has hundreds of wedding dress styles that match and exceed your dream wedding. White swan bridal focuses specifically on weddings with a variety of wedding gowns of all styles. Our traditional yet modern selection of wedding dresses will fit all tastes. Our Bridal consultants have... (Wedding Dresses)

Bridal By Marly
Bridal By Marly
Wedding Dresses · Lake Worth, FL

Bridal By Marly is a wedding dress boutique situated in Miami, Florida. This store boasts a carefully curated selection of wedding gowns, featuring designers such as Lili Bridal, Justin Alexander, and Sophia Tolli. Newlyweds-to-be are sure to find the dress of their dreams nestled away in this... (Wedding Dresses)

Alan David Custom
Alan David Custom
Wedding Dresses · New York, NY

Located in New York City, Alan David Custom specializes in producing bespoke tuxedos. This business is focused on ensuring that you look and feel confident on your wedding day. By offering high-quality attire and professional customer service, they strive to deliver an enjoyable shopping... (Wedding Dresses)

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!