Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Betsy Robinson's Bridal Collection
Betsy Robinson's Bridal Collection
679 Reviews
· Wedding Dresses · Pikesville, MD

Betsy Robinson’s Bridal Collection is a bridal gown boutique in Baltimore, Maryland. Their goal is to help brides find the perfect outfit for their big day. Whether you are planning a destination wedding on a beach or a traditional ballroom affair, they have a dress for your style and personality.... (Wedding Dresses)

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Brandis Bridal Galleria
Brandis Bridal Galleria
177 Reviews
· Wedding Dresses · New Glarus, WI

Brandi’s Bridal Galleria Etc. is a wedding gown boutique located in New Glarus, Wisconsin. The boutique carries over 500 bridal gowns and over 1,000 bridesmaid dresses in their 12,000 square foot bridal salon. Relax in a comfortable environment as the professional stylists at Brandi’s Bridal... (Wedding Dresses)

Eva's Bridal Center
Eva's Bridal Center
186 Reviews
· Wedding Dresses · Oak Creek, WI

Eva’s Bridal Center is a wedding gown boutique located in Oak Creek, Wisconsin, specializing in formal wear for all members of the wedding party. For over 70 years, the knowledgeable team has provided memorable dress shopping experiences in their two-level boutique, stocked with hundreds of designer... (Wedding Dresses)

The Dressing Room
The Dressing Room
445 Reviews
· Wedding Dresses · Saint Petersburg, FL

The Dressing Room is a wedding dress boutique located in Saint Petersburg, Florida. The shop takes pride in offering soon-to-be newlyweds a relaxing environment where they can say “yes” to their dress. For a totally personalized shopping experience, customers may arrange one-on-one appointments... (Wedding Dresses)

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Carolyn Allen's Bridals & Tuxedos
Carolyn Allen's Bridals & Tuxedos
126 Reviews
· Wedding Dresses · Orlando, FL

Carolyn Allen's Bridals & Tuxedos is a full-service wedding attire boutique located in Orlando, Florida. They offer a selection of gowns and dresses for brides, bridesmaids, junior bridesmaids, and flower girls from leading designers. They also have an extensive collection of bridal attire and... (Wedding Dresses)

Bridal Couture of Birmingham
Bridal Couture of Birmingham
66 Reviews
· Wedding Dresses · Birmingham, MI

Located in downtown Birmingham, Michigan, Bridal Couture of Birmingham loves offering soft, elegant, trending bridal gowns to our brides. For over thirteen years we are a local, family owned business. We feel shopping for your wedding gown should be an enjoyable and relaxing experience. We have warm... (Wedding Dresses)

Evermore Wedding Gown Care
Evermore Wedding Gown Care
36 Reviews
· Wedding Dresses · Minneapolis, MN

Evermore Wedding Gown Care is an award-winning wedding gown cleaning, restoration, and preservation specialist based in Minneapolis, Minnesota. Whether you're looking for pre-wedding alterations or post-ceremony preservation, the team at Evermore Wedding Gown Care will make sure you have everything... (Wedding Dresses)

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Omaha Lace Cleaners
Omaha Lace Cleaners
5 Reviews
· Wedding Dresses · Omaha, NE

Omaha Lace Cleaners is a bridal gown cleaning and preservation service located in Omaha, Nebraska.The professionals will ensure that your wedding gown is preserved just perfectly to pass it on down to the next generations.Services OfferedDiscover the eco-friendly approach to cleaning your wedding or... (Wedding Dresses)

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Vogue Cleaners
Vogue Cleaners
Wedding Dresses · Mill Valley, CA

Certified master cleaners Vogue Cleaners have been restoring wedding gowns in San Francisco, California since 1946. Their focus is truly on customer satisfaction, as can be seen in their wedding gown cleaning process, where they allow you to inspect their work before the preservation is completed.... (Wedding Dresses)

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Five Star Wedding Gown Specialists - gown care
Five Star Wedding Gown Specialists - gown care
117 Reviews
· Wedding Dresses · San Antonio, TX

Five Star Wedding Gown Specialists is a professional wedding dress cleaning, restoration, and alteration company based out of San Antonio, Texas. This exceptional company offers couples a wide range of helpful services to assist them in achieving the perfect look for their big day. This team of... (Wedding Dresses)

Cheryl Lofton & Associates
Cheryl Lofton & Associates
54 Reviews
· Wedding Dresses · Washington, DC

Cheryl A. Lofton & Associates is a premier, 3rd Generation, full-service tailoring shop in Washington, DC. The Lofton's have been a part of the wedding industry since 1939, specializing in alterations and custom made pieces for the entire wedding party. Check out our social media! @LoftonSalonDC Our... (Wedding Dresses)

Studio I Do Bridals
Studio I Do Bridals
214 Reviews
· Wedding Dresses

Studio I Do Bridals in Virginia Beach, Virginia is a bridal store offering clients access to an array of bridal gowns, bridesmaids dresses, tuxedos and other attire and accessories. Founded and owned by Ashley Kimberly McAchran, this business is by appointment only, allowing for dedicated and... (Wedding Dresses)

Elegance By Roya Bridal Atelier
Elegance By Roya Bridal Atelier
482 Reviews
· Wedding Dresses · Vienna, VA

Elegance By Roya Bridal Atelier is a wedding dress boutique in the greater Washington, D.C. area. This bridal boutique carries designer gowns and allows couples to work directly with dress designers for a style that fits their needs and personal style. This shop has two Northern Virginia locations,... (Wedding Dresses)

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Friar Tux
Friar Tux
391 Reviews
· Wedding Dresses

Friar Tux specializes in tuxedos and suits for your special day. Whether you’re looking to rent or buy, one of the company's expert stylists can help you complete your wedding looks. The company has been in business since 1974, offering multiple showroom locations in the Inland Empire, San Diego,... (Wedding Dresses)

Tang's Bridal
Tang's Bridal
78 Reviews
· Wedding Dresses · Manassas, VA

Located in Manassas, Virginia, Tang’s Bridal is a wedding dress and alterations shop that serves couples throughout Northern Virginia, D.C., and Maryland. Led by owner Xiao-Yin Byrom, the team strives to create an environment where you can indulge your inner radiance and enjoy a stress-free shopping... (Wedding Dresses)

The Dessy Group
The Dessy Group
151 Reviews
· Wedding Dresses · New York, NY

The Dessy Group is a wedding dress boutique based in New York City, New York. The Dessy Group is a bridal boutique that specializes in bridesmaid dresses. The team of dress specialists at this boutique are dedicated to helping brides and bridal parties select the perfect, elegant bridesmaid dresses... (Wedding Dresses)

Piera's Bridal Couture
Piera's Bridal Couture
31 Reviews
· Wedding Dresses · Utica, MI

Owner Piera Sbrocca has over 27 years of experience in the bridal industry. We have a boutique style salon that offers a beautiful and fun dress shopping experience. We offer an exquisite selection of bridal gowns from designers such as Eve of Milady, Amalia Carrara, Alessandra Rinaudo, Pronovias,... (Wedding Dresses)

CONSUELO CELEMIN BRIDAL
CONSUELO CELEMIN BRIDAL
Wedding Dresses · Miami, FL

Consuelo Celemin Bridal is a wedding gown Boutique in Miami, Florida. Owner and Fashion Designer, Consuelo Celemin, has years of experience in the clothing industry, and is passionate about providing couples with her elegant creations. She offers Custom-Designed Gowns Made to your Style! To match... (Wedding Dresses)

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Whittington Bridal
Whittington Bridal
175 Reviews
· Wedding Dresses · Kingwood, TX

Whittington Bridal is a bridal shop located in Kingwood, Texas that specializes in designer wedding gowns and bridesmaid dresses. They offer a vast and curated collection of gorgeous gowns of every style and size and personalized service for a memorable dress shopping experience. The expert wedding... (Wedding Dresses)

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Dress 2 Impress
Dress 2 Impress
150 Reviews
· Wedding Dresses

Dress 2 Impress - Bridal & Formal Boutique is a bridal shop located in Linwood, New Jersey. Providing world famous designer collections to South Jersey, independently owned Dress 2 Impress - Bridal & Formal Boutique offers personal and friendly service to ensure shopping for your wedding day is... (Wedding Dresses)

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?
Rachel
Rachel
5.0
It was not easy to find the dress but Eva's helped
Nitsa's
Nitsa's
114 Reviews
Anna
Anna D.
5.0
Nitsa's did an amazing job of helping us find the dress! Not only was the dress shopping experience very pleasant, they also helped me book ...
BRITA
Brita E.
5.0
These ladies SAVED my wedding!! After a horrible experience with my original dress, they helped me find the PERFECT new dress and arranged ...
Romashka Bridal
Romashka Bridal
104 Reviews
Julie
Julie D.
5.0
I tried on dresses at a handful of shops before going into Romashka, about a year out from my wedding. I tried on about 3 before I found 'my ...
Alexandra
Alexandra P.
5.0
Working with Seattle Wedding Dress Specialists was hands down the easiest and most rewarding part of my wedding planning. I bought a dress ...
Emily
Emily H.
5.0
I had the most incredible experience at Ivry Lane! The gowns are gorgeous and experience is even better. Syndy is extremely knowledgeable ...
Mackenzie
Mackenzie S.
4.6
I loved worked with La Belle Elaine's for my wedding! I bought my wedding dress pre-COVID and the assistants were so helpful in selecting a ...
Lovely Bride
Lovely Bride
45 Reviews
Katy
Katy D.
5.0
Katie really helped us out. I found a dress that I loved and she made it possible. She put out a handicap ramp so my mom could get in the ...
Deborah's Bridal
Deborah's Bridal
123 Reviews
Jackie
Jackie P.
5.0
Very classy and sophisticated environment for any budget!! My dress appointment was the first time I felt like a real bride and the ...
Bestow Bridal
Bestow Bridal
3 Reviews
Ami
Ami S.
5.0
I had a wonderful experience here. I went to A LOT of places in Austin and felt like they were either too 'stuffy' or 'pushy'. This place ...
Katie
Katie M.
5.0
I will continue to go to Sew Ridiculous for all my wedding dress needs. She is easy to talk to and does great work!
Crystal
Crystal S.
5.0
When I bought my wedding dress, I liked it, but wasn’t crazy about the plunging neckline. The bridal store told me the only change I could ...
Colleen
Colleen
5.0
The dresses were gorgeous and the staff, delightful. Very happy with my overall experience and my dress. Got my accessories here too.
Claire
Claire L.
5.0
My experience at Bridal Trousseau was absolutely wonderful! I booked a private appointment for 2 hours and was able to bring five guests and ...
Andrea's Bridal
Andrea's Bridal
127 Reviews
Christine
Christine Z.
5.0
Andrea's Bridal was one of the first places I went in our wedding planning journey and I always felt excited to return. My initial contact ...
Shanay
Shanay C.
5.0
I love Nikki!!!! She’s a the best! She goes above and beyond to help me and my bridal party! I would definitely recommend Maplewood Bridal ...
Leonardia
Leonardia H.
5.0
La Jeune Mariee made my bridal dreams come true! They have thousands of gowns across a wide price point! I never felt rushed to make a ...
Mark
Mark L.
5.0
I found my wedding dress at HCTB. Erin was my consultant, and she was extremely polite, responsive to my tastes, and respectful of my ...
Macy
Macy
5.0
After passing by their shop a million times before I got engaged, it was so fun to finally go and try on dresses! Due to covid, I was only ...
Ursula
Ursula
5.0
The staff at brick house bridal really know brides!!! Though I came in with a basic idea of what I wanted, they recommended a style and fit ...

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!