Skip to main content

Attributes highlighted by couples

Fittings and Adjustments
Dress Selection


On WeddingWire since 2017

Bridal Parlour is a wedding dress company located in Shiloh, Illinois that services the Saint Louis area. The company is an oasis for brides who are looking for options to show off their individual personality. The team at Bridal Parlour seeks to not only help women feel beautiful on their special day, but also make the wedding dress process stress-free.

Services Offered
A number of designer options are available at Bridal Parlour, including Made with Love, Rebecca Schoneveld, Anais Anette, Kite and Butterfly,Jenny Yoo, Sweet Caroline Styles, Theia, and White One. Brides can find more than just a dress, with attire options that include bridal belts, bridal gowns, hair accessories, jewelry, sample gowns and veils. Additionally, Bridal Parlour offers the following dress and attire services:

  • Appointments only
  • Customization
  • Trunk shows
  • Woman-owned

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999

Who do you provide services for?


Which of the following services do you provide?

Appointments Only
Full Customization
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
illustration question

Any other questions?

Message vendor

Reviews of Bridal Parlour

5.0 out of 5 rating
5.0 out of 5 rating
9 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Chrissy C. Sent on 03/06/2021
5 out of 5 rating

Best bridal shop out there!

I truly had the best experience at the Bridal Parlour with Heather! She carries so many gorgeous dresses from designers I was interested in, so I made an appointment by myself (with friends/family over Zoom) due to Covid. I wasn't expecting anything too special due to the circumstances, but I couldn't be more wrong! I had such a wonderful experience from start to finish and couldn't imagine a better day. Heather is your biggest fan and goes out of her way to offer honest advice and fantastic service. She's extremely friendly, knowledgable, supportive, and gives you her full attention with every interaction. She's booked all day every day but goes out of her way to send email updates and order special sizes and dresses with zero hesitation. I'm so thankful for how easy and fun this experience was! I couldn't imagine going anywhere else for my dress, and I cannot wait to wear it this summer! Thank you Heather, you are amazing!
Claire B. Sent on 09/06/2022
5 out of 5 rating

The Best Experience!

Had the best experience at Bridal Parlour! I was pretty nervous going into it, Bridal Parlour was the first bridal shop I went to so didn't know what to expect. I was interested in the designer, Made With Love and was drawn to Bridal Parlour because of that. Little did I know it would end up being the best experience.

As soon as we walked in the door, Heather welcomed me and my family/friends with open arms. She had dresses from my lookbook that I "liked" already pulled aside and she had gone through my Pinterest board to get a feel for what I liked and had pulled additional dresses based on that. She explained the process and was so helpful without being overbearing. The dress selection at Bridal Parlour is amazing and the dresses were such high quality.

As I was trying on dresses, Heather would ask what I liked and didn't like and would pull additional dresses for me to try on based on that. As I tried on dresses and said parts I didn't like she would confirm in her notes, different changes we could make to the dress based on the designer. She never promised anything without double checking and I so appreciated that.

I never once felt pressure from Heather to say yes to a dress (I knew I'd be a person that would want to think on it) and Heather even said that she's a big proponent of "sleeping on it," which I did for 1.5 weeks! The other bridal shop I went to I did not have this same experience at all which made me appreciate Heather and Bridal Parlour 100 times more! I ended up emailing and calling Heather after a couple times to confirm the fit of the dress I wanted and Heather was again, so helpful and came up with a solution to the issue I was having. Cannot recommend Bridal Parlour enough and am so thankful for Heather!
Caroline L. Sent on 12/27/2021
5 out of 5 rating

The Best Wedding Dress Shopping Experience!

I had such an absolutely amazing experience at Bridal Parlour and Heather could not be more wonderful to work with! I had quite a journey to finding a dress I truly loved (5 other shops and a failed attempt at designing a custom dress online), but Heather made everything about the shopping experience so easy and fun! She really listened to what I was looking for, had great advice for the whole process, and guided me to exactly the look I wanted. She was incredibly helpful with photos and videos so that my mom and friends in other states felt included and could really see what the dresses looked like — truly went above and beyond and got all the angles!

Bridal Parlour has such a great variety of dresses, and you can tell Heather has put in a lot of time finding beautiful options that are inclusive for all different body types. I felt so comfortable and special working with Heather - I would recommend her again and again for all brides looking for their dream dress!
illustration message bubble

Are you interested?

Message vendor



Professional Network & Endorsements

1 Endorsement
Bri Whitman Photography Bri Whitman Photography Wedding Photographers

Heather is amazing! She listens to your vision and carries the most gorgeous dresses for the boho, whimsical, non-traditional Bride. Heather is an absolute gem.


Other vendors in St. Louis for your wedding

Wedding Vendors

Responds within 24 hours