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On WeddingWire since 2020

Based in Milwaukee, WI, White Dress Off the Rack offers a personalized and fun bridal experience for new brides who want their dream dress but don't want to wait! We have countless bridal gowns at pretty prices that you can take home the same day!

Services Offered

White Dress Off the Rack carries previously-loved dresses and accessories by top designers, including Martina Liana, Vera Wang, and Maggie Sottero. The dresses are all sample sizes ranging from size 10 to 18. These dresses have been well cared for by the team! We also offer dresses to reorder in any size from Lillian West and Eddy K!

We are excited to help you find the perfect dress!

  • Hispanic or Latinx-owned
  • Woman-owned

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

Under $500
$500 - $999
$1,000 - $2,499

Who do you provide services for?


Which of the following services do you provide?

Appointments Only
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Sample Gowns

What is the average turnaround time for a bridal gown?

9-11 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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Any other questions?

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5.0 out of 5 rating
3 Reviews
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples

1 User photo

3 Reviews
Sarah T. Sent on 08/22/2023
5 out of 5 rating

Enjoyable experience and great selection

Went here over the holidays last year while I was in town visiting family. The staff were extremely welcoming, helped my mom, godmother & I feel relaxed and comfortable. Throughout the process, the person helping me kept me well informed about the cost of dresses I was trying on because I was cost conscious. Never felt pressured to buy a dress, just felt really at ease. Only thing I would have done differently would be to ask more about fabric material and how much dirt it would show, because my beautiful satin dress really picked up the dust at our venue, and I couldn't touch my face without fear of getting it on my dress. I didn't talk about this at any of the stores I went to though, so no biggie.
Kate A. Sent on 06/27/2021
5 out of 5 rating

BEST Bridal Appointment!!

I cannot say enough about Off the Rack!! From the moment I stepped in I felt comfortable and welcomed. Emily was amazing in helping me find my dream dress and was so patient and sweet throughout the entire process! Upgrade to the VIP treatment, you will not regret! Prices are great, selection is huge, and service is amazing! Thank you OTR team!
Kate A. Sent on 07/01/2021
5 out of 5 rating

Incredible experience!

Definitely recommend White Dress OTR! The selection was gorgeous, Emily created an incredible experience. She has amazing sense of pulling together options that really fit what I was looking for. She was so helpful and made the process fun. This was the first and only shop I went to as a bride; the service, selection, and environment is unmatched in comparison to other stores i’ve been to with friends and family when they were searching for their dresses!
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Real Weddings

Analise & Mitch
51 photos · 03/24/2023
Moriah & Ben
19 photos · 07/02/2020


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