Wedding Dresses and Gowns

Gold Label Cleaners

4.2 (48)
· Englewood, CO

Gold Label Cleaners & Restoration Labs is a garment care and wedding gown specialist located in Greenwood Village,...Read more Colorado. Owner Sunny Jung, has dedicated over 27 years to performing individualized expert care for wedding gowns, family heirlooms, and museum textiles. She has preserved, restored,...

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Guillermo Pharis Bridal

5.0 (12)
· Denver, CO

Guillermo Pharis Bridal is a wedding gown boutique located in Denver, Colorado and Downtown Los Angeles. Owner and...Read more designer, Guillermo, began drawing wedding dresses at age 12 and fulfilled his lifelong passion by launching his brand in 2019. With their high-quality craftsmanship and timeless...

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Popular with couples

Elaine's Wedding and Event Center

3.7 (103)
· Green Bay, WI

Based out of Green Bay, Wisconsin, Elaine's Wedding and Event Center is a boutique that specializes in wedding dresses,...Read more tuxedos, and prom gowns. The dedicated style consultants at this well-established boutique have more than 15 years of experience. They will strive to match each client with their...
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Award winner

Lovely Bride

4.8 (102)
· Philadelphia, PA

Located in Philadelphia, Pennsylvania, Lovely Bride Philly is a wedding dress boutique that serves clients throughout...Read more Philadelphia, central Pennsylvania, South Jersey, and Delaware. This professional salon has been part of the industry since 2009, specializing in modern and alternative gowns....

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Boca Raton Bridal & Consultants

4.8 (235)
· Boca Raton, FL

Boca Raton Bridal & Consultants is a bridal shop in Boca Raton, Florida. They are a full-service couture wedding attire...Read more salon that features a large selection of designer dresses. Brands carried include Galia Lahav, Martina Liana, Eve of Milady and more. This team of professionals wants you to feel...
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Award winner

Stillwhite

4.9 (689)
· Los Angeles, CA

StillWhite.com is one of the largest wedding dress marketplaces in the world. They connect brides looking for a designer...Read more wedding gown at a discount with newlyweds looking to sell their previously worn dress. This unique website was founded in 2010, and has already earned their sellers millions....
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Award winner

Grace + Ivory

5.0 (51)
· Chicago, IL

Grace + Ivory specializes in beautiful, high-quality made-to-measure wedding dresses at accessible prices. A bridal...Read more brand unlike any other, Grace + Ivory allows newlyweds-to-be to try on garments from the comfort of their own homes. The collection of bridal gowns is carefully curated, and every...

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Maya Palace

4.8 (80)
· Tucson, AZ

Maya Palace is a boutique and bridal shop located in Tucson, Arizona. For over 40 years, Maya Palace has been offering...Read more brides an extraordinary selection of bridal gowns and accessories to create a memorable wedding day. Choose from a unique and diverse selection of over 500 bridal gown options from...
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Dublin Bridal

4.9 (42)
· Dublin, OH

Dublin Bridal is a wedding formalwear boutique located in Dublin, Ohio, specializing in designer wedding gowns, suits,...Read more and accessories. Boasting a wealth of experience and professionalism, the in-house stylists strive to provide clients with the utmost care and attention. They can guide nearly-weds...

1 deal -10% Discount

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Gowns of Grace

4.9 (589)
· Dallas, TX

Being a bride is a beautiful and exciting time; it’s also full of new experiences and learning curves; our staff is here...Read more to ensure this is the most enjoyable shopping experience you’ll ever have. We want you to feel seen, and we want you to feel heard; this is your moment! Our expert staff...

1 deal -15% Discount

Responds within 24 hours
Popular with couples

Yanna Machi Atelier

Fort Lauderdale, FL

Yanna Machi Atelier is a wedding dress boutique in Fort Lauderdale, Florida. Like our customers, we care a lot about how...Read more we present ourselves, that is why we are in this business in the first place, as such, we pledge to always go above and beyond to create that custom gown just for you, or to alter...

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Lavender Elephant

4.8 (58)
· Winter Park, CO

For over two decades, Abbey has been a trusted and celebrated name in the world of bridal fashion. With a deep passion...Read more for helping brides feel and look their absolute best on their special day, she has become a true artisan of wedding gowns, crafting dreams into reality. Experience and Expertise...

1 deal

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Popular with couples

Europin Tailor, Alteration & Bridal

5.0 (4)
· Las Vegas, NV

Established in prominent Boca Park in Las Vegas in 2006, Europin Tailor Alteration & Bridal is a wedding service...Read more specializing in high-quality alterations, tailoring, and bridal services. Our team of expert tailors has years of experience working with all types of clothing, from men's suits to...

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Popular with couples

White and Ivory

5.0 (5)
· Lincoln, NE

White and Ivory is a wedding dress boutique located in Lincoln, Nebraska. This company's team of warm and friendly...Read more professionals looks forward to providing you with a memorable dress-shopping experience as you search for the perfect wedding day gown. Clients are invited to join the team in their...

Responds within 24 hours
Award winner

LA VIE EN BLANC

4.8 (105)
· Miami, FL

La Vie En Blanc is a luxury bridal retail and resale store located in Miami, Florida. La Vie En Blanc caters to those...Read more savvy brides who are looking for a dress within their budget without sacrificing the luxury bridal gown experience. La Vie En Blanc works to provide all brides, no matter their...

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Award winner

Pinstripes Cleaning and Restoration

4.9 (117)
· Mineral Wells, TX

Pinstripes Cleaning and Restoration, based out of Mineral Wells, Texas, is dedicated to providing care for bridal gowns...Read more before and after the wedding. With a staff experienced in their field, Pinstripes uses high-quality materials to clean and restore dresses to their absolute best. In addition to...

1 deal

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Award winner

Aisle Chic

5.0 (22)
· Chicago, IL

Aisle Chic is a premier wedding attire boutique located in Chicago, Illinois. This unique shop provides sample gowns...Read more from top designers for a fraction of the original price. All ensembles in their inventory come from couture salons or directly from the designers themselves. Here, you can find the...

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Marry & Tux Bridal

4.7 (926)
· Nashua, NH

Located 5 minutes from the Massachusetts border in luxury tax-free Nashua, NH we are an easy drive from Boston,...Read more Worcester, the Seacoast. We are a 9,000 sq. foot bridal shop on 2 floors. Our first floor features our menswear department, which caters to tuxedo & suit rentals and sales. It also...
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The Wedding Embassy

4.8 (144)
· Oakville, CT

W.E. believe your gown should be a true expression of you, on your most important day. No matter your size or style, we...Read more specialize in non-niche, non-clique, affordable, and beautiful wedding dresses! We love every bride; from boho babes to modern sophisticates. We lean a little classic with a hint...

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Zoya's Atelier

4.9 (73)
· Falls Church, VA

Zoya’s Atelier, located in Falls Church, Virginia, is a renowned bridal boutique that caters to the Washington, D.C....Read more area. This family-run business boasts over three decades of experience in the fashion and bridal industry. Their focus on outstanding customer service and providing a warm and...
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Loretta Bridal Boutique

4.9 (157)
· Bonita Springs, FL

Loretta Bridal Boutique is a full-service wedding boutique in Bonita Springs, Florida that also serves the surrounding...Read more areas of Fort Myers and Naples. They specialize in providing beautiful gowns for brides, bridesmaids, flower girls, and mothers of the bride and groom with turnarounds of less than...

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Van Cleve

4.7 (360)
· Paoli, PA

Van Cleve is a wedding dress boutique located in Paoli, Pennsylvania. Priding themselves on extraordinary customer...Read more service, this store's knowledgeable and experienced stylists strive to find the perfect wedding dress for every client. Owner Deborah Van Cleve started this company as an accessories...

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Award winner

New York Lace

4.6 (149)
· Taunton, MA

New York Lace is a wedding attire service located in Taunton, Massachusetts. Serving New England’s brides for over a...Read more century, this family owned and operated bridal shop offers personalized service from highly trained, professional staff who are committed to detail and excellence. Your wedding dress...
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Lambs Hill Bridal Boutique

4.9 (84)
· Beacon, NY

Lambs Hill Bridal Boutique is a full-service wedding dress business located in Beacon, New York. This experienced team...Read more of bridalwear experts strives to create a personalized gown-shopping experience for to-be-weds throughout the Hudson Valley and beyond. They share a passion for providing...

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

$ 100 or less Lower range
$ 1,000 Average cost
$ 280 - $ 1,650 Most couples spend between
$ 2,600 or more Upper range

Costs displayed are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region.

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What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:

Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.

Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:

How many fitting appointments will I need? How long will the process take?
What types of alterations do you recommend for my wedding dress?
Have you worked with a dress and fabric like mine before?
Can you provide a cost for my alterations?
How will you store my wedding dress?
What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!

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Wedding Dresses and Gowns

80 results

Gold Label Cleaners

Guillermo Pharis Bridal

Elaine's Wedding and Event Center

Lovely Bride

Boca Raton Bridal & Consultants

Stillwhite

Grace + Ivory

Maya Palace

Dublin Bridal

Gowns of Grace

Yanna Machi Atelier

Lavender Elephant

Europin Tailor, Alteration & Bridal

White and Ivory

LA VIE EN BLANC

Pinstripes Cleaning and Restoration

Aisle Chic

Marry & Tux Bridal

The Wedding Embassy

Zoya's Atelier

Loretta Bridal Boutique

Van Cleve

New York Lace

Lambs Hill Bridal Boutique

How much does a wedding dress cost?

Wedding Dresses and Gowns

Set Your Budget

Narrow Down Your Style

Book Wedding Dress Salons

Trying on Bridal Dresses

Choosing Your Bridal Gown

Wedding Dresses by type

Local Bridal Shops

All wedding vendors

Wedding Vendors