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On WeddingWire since 2010

New York Lace is a wedding attire service located in Taunton, Massachusetts. Serving New England’s brides for over a century, this family owned and operated bridal shop offers personalized service from highly trained, professional staff who are committed to detail and excellence. Your wedding dress experience should be exceptional, and you should feel at home as you try on the dress you are going to marry the love of your life in. Consistently voted “ Best Bridal Salon” by the Taunton Daily Gazette, the team at New York Lace Couture stands by their reputation by delivering exceptional service to every bride and bridal party that walks through their doors. New York Lace Couture carries top designers such as, Eve of Milady, Demetrios, Eddy K, Kitty Chen, Paloma Blanca, Pronovias, & Mikaella just to name a few. Come enjoy yourself in their luxurious salon as you find the gown of your dreams.

Services Offered
New York Lace Couture offers a full spectrum of wedding attire. Shop for yourself, your bridesmaids, and even the mothers of the bride/groom. Outfit everyone in your bridal party from head to toe with an amazing selection of garters, jewelry, hair accessories, veils, shoes and undergarments.

  • Woman-owned

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999

How do you price dress alterations?

By Piece

Who do you provide services for?

Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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Any other questions?

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4.6 out of 5 rating
145 Reviews
  • Quality of service
    4.6 out of 5 rating
  • Average response time
    4.7 out of 5 rating
  • Professionalism
    4.7 out of 5 rating
  • Value
    4.6 out of 5 rating
  • Flexibility
    4.6 out of 5 rating
93% Recommended by couples

16 User photos

145 Reviews See all
Morgan Married on 08/13/2021
5 out of 5 rating

Best bridal salon experience I could have asked for!

Look no further if you want a bridal salon that takes your business seriously and aims to make you feel beautiful no matter what your body type. Rest assured that New York Lace is taking all COVID-19 safety measures seriously and cares about keeping you safe.

Upon arrival, there was a very clear sign on their door with the phone number I needed to call to be let in for my appointment. I had the pleasure of working with Lana for my appointment on 08/08/20. She greeted my mom, one of my bridesmaids, and I at the front entrance with such positive energy and an amazing attitude.

Prior to trying on dresses, Lana took the time to sit down with me and my guests to get a better idea of my wedding vision, likes, dislikes, and dress dreams. She made me feel listened to and appreciated the entire visit. I also had the entire mirror/pedestal trying on area all to myself to avoid contact with other groups.

By the end of my 90-minute appointment, I found my dream dress and the most beautiful veil and accessories. No matter what your budget, the quality of designer dresses at New York Lace is unmatched.

The owners themselves take great pride in their family-owned business and the history of the store. They even make the trips themselves to New York City and other designer studios to see the finished dress designs before buying them for New York Lace.

One last part of the New York Lace experience I feel is worth mentioning is all alterations are done in-house and are included with the purchase price of your dress at check out. There are no surprise costs! Even though I am still very early on in the alteration process, the staff could not be more friendly.

Bottom line: please take the time to visit this store. I believe that all Boston-area brides should have the opportunity to experience the great customer service and positive attitude at New York Lace. Ask for Lana as your stylist and you will not be disappointed.
Lori R. Married on 09/08/2023
5 out of 5 rating

It was great to work with them

Kiara was extremely helpful, she helped me find a gown for my daughters wedding that is in 2 weeks by the way … ( I already purchased a dress , but I hated it !!! ) I purchased it from another vendor .
I walked in without an appointment and she didn’t turn me away and make me make an appointment to come back.
which I appreciated .
when I told Kiara what I was l for she went right to work looking for the color, and the type of dress I wanted . Kiara was honest and caring she also made me feel good about how the dress looked . ( I did ask her to be brutally honest ) she didn’t try to sell me something that I didn’t want or just to get a sale . Kiara really cared about helping me .

I would definitely recommend New York lace .. their staff was very helpful caring and professional ,
ask for Kiara she was wonderful , has a great personality and really cared that I was happy about how the gown looked on me when I left .
Looking for those kinds of gowns is not a fun thing to do but she definitely made the experience better !
Sburns Married on 07/23/2022
5 out of 5 rating

gorgeous dresses and excellent service

Mercedes was absolutely amazing!! I loved working with her! Her energy was fantastic! She helped me so much during the process of picking out my dress and was very patient with me as I was very indecisive. Mercedes gave me wonderful feedback while I tired on different gowns that helped guide me in the right direction for the perfect dress. She made me feel super comfortable and felt as if we had been friends for years. Overall, a great experience at New York Lace!
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Dolores Milho
Dolores Milho

I am Dolores! I am the heart and soul of New York Lace, where we have been serving brides from all over New England and beyond for over 100 years! From the love for every guest that steps into my gorgeous salon, to my love for design and unique fashions individually selected with you in mind, my team and I are completely dedicated to you and making you feel unbelievable for any occasion. Come visit my glamorous bridal boutique for an unforgettable experience!


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