Wedding Dresses and Gowns

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Bridal by Viper Apparel

4.8 (324)
· Birch Run, MI

“It’s not just a dress it’s an experience.” Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan....Read more With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress...

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Bliss & Bridal

5.0 (1)
· Escondido, CA

WHO WE ARE Located in the Escondido area of San Diego, CA, Bliss & Bridal is an autistic, woman-owned bridal boutique...Read more that offers affordably luxury to brides shopping for their dream wedding dress. We specialize in customizable wedding gowns and accessories, all at affordable prices. Our mission is...

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Natty Bella Bridal Couture

5.0 (5)
· Oceanside, CA

Natty Bella Bridal Couture is a wedding dress boutique based in Oceanside, California. The dedicated team here is...Read more committed to getting to know every client and forging a genuine bond in order to provide the best service possible. This company is passionate about creating memorable wedding dress...
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Vanessa Alfaro Bridal & Couture

5.0 (37)
· Riverside, CA

Breathtaking Dresses. BY APPOINTMENT ONLY :) . Our range includes Affordable to High-end Couture Dresses. . Designer...Read more Collections and our exclusive Vanessa Alfaro Collections. . Schedule a Free Consultation with The Designer for your unique Custom Dress. . Breathtaking Hand Beaded Dresses. . Custom...

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Freedom Brides

5.0 (4)
· Escondido, CA

Freedom Brides, located in Escondido, California, provides soon-to-be newlyweds with a gorgeous selection of wedding...Read more dresses and accessories. This thoughtful team offers unhurried appointments, in-house financing, and expert measuring to achieve the perfect fit. However you choose to celebrate,...
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Marry & Tux Bridal

4.7 (925)
· Nashua, NH

Located 5 minutes from the Massachusetts border in luxury tax-free Nashua, NH we are an easy drive from Boston,...Read more Worcester, the Seacoast. We are a 9,000 sq. foot bridal shop on 2 floors. Our first floor features our menswear department, which caters to tuxedo & suit rentals and sales. It also...
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Loretta Bridal Boutique

4.9 (157)
· Bonita Springs, FL

Loretta Bridal Boutique is a full-service wedding boutique in Bonita Springs, Florida that also serves the surrounding...Read more areas of Fort Myers and Naples. They specialize in providing beautiful gowns for brides, bridesmaids, flower girls, and mothers of the bride and groom with turnarounds of less than...

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The Wedding Shoppe

4.8 (308)
· Berkley, MI

The Wedding Shoppe is a wedding dress boutique located in Berkley, Michigan. We have over 800 wedding dresses, including...Read more plus-size dresses and couture lines such as Ines by Ines Di Santo, Rivini, Savin London, Netta BenShabu, Anna Campbell, and more. We offer a wide range of prices and sizes to suit...

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Verità

5.0 (194)
· Mount Pleasant, SC

Verità. A Bridal Boutique is a locally owned bridal boutique based in Mount Pleasant, South Carolina. From start to...Read more finish, the team is devoted to taking care of every bride. They are ready to bring your wedding vision to life in a fun, laid-back environment. Experience Jessica Kiss is the owner of...
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Stillwhite

4.9 (689)
· Los Angeles, CA

StillWhite.com is one of the largest wedding dress marketplaces in the world. They connect brides looking for a designer...Read more wedding gown at a discount with newlyweds looking to sell their previously worn dress. This unique website was founded in 2010, and has already earned their sellers millions....
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Jenna in White

4.9 (106)
· Berkley, MI

Jenna in White is a wedding dress boutique located in Berkley, Michigan. For more than a quarter of a century, these...Read more experienced professionals have been crafting gowns. Combining lace, beadwork, embroidery, and a plethora of different fabrics, they curate innovative looks intended to stand out. With...
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Brandis Bridal Galleria

4.4 (203)
· Madison, WI

Brandi's Bridal Galleria is a wedding boutique in New Glarus, Wisconsin. Nestled in the beautiful village of New Glarus,...Read more this modern, chic store is home to the signature 360 runway and over 600 stunning gowns in a range of styles and sizes. Our expert team looks forward to welcoming you for a...
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Maddison Row South

4.9 (29)
· Charleston, SC

Maddison Row South is a wedding dress boutique in historic downtown Charleston, South Carolina. The bridal salon is in...Read more an award-winning historic home, where those searching for the perfect gown are showered in luxurious service and attention. They carry local, national and internationally renowned...
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Birdy Grey

4.2 (213)
· Los Angeles, CA

Birdy Grey is a direct-to-customer dress brand headquartered in Los Angeles, California. The business specializes in...Read more dazzling apparel options for wedding party members. With an expansive, inclusive collection, to-be-weds and their loved ones are sure to find dresses that will pop in every picture at...

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The Gown Shop - Perrysburg

5.0 (171)
· Perrysburg, OH

The Gown Shop is a wedding dress boutique located in Perrysburg, Ohio. They are focused on providing simple yet elegant...Read more wedding gowns in a welcoming, enjoyable environment. The shop features an open and intimate setting, and will be closed to other customers during your appointment so that they can...
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Bel Fiore Bridal

4.8 (218)
· Marietta, GA

Local to Marietta, Georgia, bridal boutique Bel Fiore Bridal showcases an elite selection of designer bridal gowns and...Read more bridesmaid dresses. Established in 2004, the award-winning bridal boutique prioritizes customer satisfaction. Bel Fiore Bridal consultants are dedicated to making their clients’...

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Sparkles & Gowns

5.0 (4)
· Ogden, UT

Sparkles & Gowns is a wedding dress boutique located in Ogden, Utah that can help you find a gown that makes you...Read more sparkle! This team believes that every newlywed deserves to look and feel their most beautiful on their special day, and they are thrilled to be the ones to make that happen. Whether you...

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Luv Bridal - Orange County

Westminster, CA

Luv Bridal is a glamorous wedding gown service in Westminster, California, catering to the unique requests and...Read more requirements of nearlyweds. This company takes extra care to ensure each client enjoys the experience to the fullest, with served refreshments, upbeat music, and an open stage to display...
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Little White Dress Bridal Shop

4.8 (222)
· Denver, CO

Little White Dress Bridal Shop is the premier wedding dress destination in the Rocky Mountain Region. We offer a vast...Read more selection of wedding dresses, starting at $500 for off-the-rack gowns and starting at $2,500 for made-to-order gowns, as well as the absolute best experience with our amazing...

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The Collection Bridal

4.6 (108)
· Winter Park, FL

What does it mean to be a #CollectionBride? It means stunning and exclusive designs, expert personal attention, and...Read more in-house alterations. It means an immaculately steamed and pressed couture gown, exquisite headpieces and accessories, and the best in service. It’s about your dream wedding coming to...

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Dior Bridal Salon

4.5 (85)
· Dearborn, MI

A bridal boutique in Dearborn, Michigan, Dior Bridal Salon features more than 170 gorgeous designer bridal gowns...Read more on-site. This family-run business has more than 48 years of experience and is dedicated to helping you find the dress of your dreams. Dior Bridal Salon has seasoned seamstresses that do...

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Ashley Grace Bridal

5.0 (187)
· Forest, VA

At Ashley Grace, a bridal store located in Forest, Virginia, right outside of Lynchburg, VA, we understand how important...Read more a wedding day is for a bride. Our promise is to create a once in a lifetime shopping experience because we believe your wedding dress is one of the most important elements of your...
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Cicada Bridal

4.9 (31)
· Seattle, WA

Located in Seattle, Washington, Cicada Bridal is a wedding dress shop offering custom designs. Using sustainable...Read more practices and the highest quality, ethically sourced materials, the team of designers creates stunning and unique handmade dresses. Services Offered At Cicada Bridal, gowns are made for...
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The Bridal Box

4.2 (29)
· Reno, NV

The Bridal Box is a wedding gown boutique located in the historic city of Roseville, California. Owner Christine and her...Read more team are thrilled to welcome soon-to-be newlyweds to their charming store, offering everyone who steps through their door care, attention, and fashion expertise. They believe that...

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

$ 100 or less Lower range
$ 1,000 Average cost
$ 280 - $ 1,650 Most couples spend between
$ 2,600 or more Upper range

Costs displayed are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region.

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What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:

Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.

Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:

How many fitting appointments will I need? How long will the process take?
What types of alterations do you recommend for my wedding dress?
Have you worked with a dress and fabric like mine before?
Can you provide a cost for my alterations?
How will you store my wedding dress?
What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!

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Wedding Dresses and Gowns

80 results

Bridal by Viper Apparel

Bliss & Bridal

Natty Bella Bridal Couture

Vanessa Alfaro Bridal & Couture

Freedom Brides

Marry & Tux Bridal

Loretta Bridal Boutique

The Wedding Shoppe

Verità

Stillwhite

Jenna in White

Brandis Bridal Galleria

Maddison Row South

Birdy Grey

The Gown Shop - Perrysburg

Bel Fiore Bridal

Sparkles & Gowns

Luv Bridal - Orange County

Little White Dress Bridal Shop

The Collection Bridal

Dior Bridal Salon

Ashley Grace Bridal

Cicada Bridal

The Bridal Box

How much does a wedding dress cost?

Wedding Dresses and Gowns

Set Your Budget

Narrow Down Your Style

Book Wedding Dress Salons

Trying on Bridal Dresses

Choosing Your Bridal Gown

Wedding Dresses by type

Local Bridal Shops

All wedding vendors

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