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On WeddingWire since 2017

At Ashley Grace, a bridal store located in Forest, Virginia, right outside of Lynchburg, VA, we understand how important a wedding day is for a bride. Our promise is to create a once in a lifetime shopping experience because we believe your wedding dress is one of the most important elements of your special day! Our passion is styling brides in the perfect wedding gown complimenting her individual beauty and style. Our boutique's mission is to provide exceptional & personalized care with a beautiful selection of gowns to choose from.

We carry dresses for every bride: romantic, rustic, elegant, classic, simple, bohemian, and everything in between. We have each type of silhouette in our store, from ballgown, a-line, fit-and-flare, mermaid, trumpet, to sheath! Whether you're looking for a unique, boho lace pattern or a simple crepe dress, we have the selection for you.

While we are located in Central Virginia, brides travel from Raleigh, Charlotte, NoVa and the Washington D.C. area, Richmond, Charlottesville, Roanoke and further to visit our lovely shop - because we really do offer the experience that brides dream of! Our team seeks to love on and celebrate each and every bride, so our brides are not customers to us; they are family.

Exceptional Care, Exclusive Selections, Extraordinary Experience. All for you!

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999

What are your price ranges for suit and tuxedo rentals?

Under $100
$100 - $199
$200 - $299

Who do you provide services for?

Father of the Bride
Father of the Groom
Flower Girls
Ring Bearers

Which of the following services do you provide?

Appointments Only
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

illustration question

Any other questions?

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4.9 out of 5 rating
WeddingWire Couples' Choice Awards 2023 Winner
170 Reviews
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    5 out of 5 rating
99% Recommended by couples

68 User photos

170 Reviews
Rebecca G. Sent on 04/25/2021
5 out of 5 rating

A magical experience from start to finish

I was blown away by the attention and service I received at AGB. On entering, myself and my wedding party were made to feel welcome and at ease. Each member of staff were professional and extremely friendly. Toni blew me away with her knowledge and expertise. I went in with a set dress in mind, and I could see she knew the exact dress for me! It was one I would never have considered would look good on me, but the moment I put it on I knew!! That, to me, shows that she is passionate and knows exactly what she is doing! I loved my experience, and was made to feel like a princess. Thank you AGB for giving me a wonderful memory.
(Photo credit - Kimie James of IYQ Photography)
Skyler A. Sent on 11/18/2023
5 out of 5 rating

Wedding dress shopping

Was such a great experience. Found my dream dress 💕
Chelsie V. Sent on 06/25/2023
5 out of 5 rating

Make you feel so special and beautiful! Dress selection is broad & beautiful

Amazing staff, beautiful atmosphere & gowns
illustration stars

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WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner

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Professional Network & Endorsements

2 Endorsements
Locks & Lashes Locks & Lashes Wedding Hair & Makeup

Ashley Grace Bridal is one of the best bridal shops I have ever worked alongside of! The owner and all the stylists are extremely gracious and down to earth! They love helping brides and their parties, as well as other vendors capture their desired style. I have never been disappointed with any interaction I have ever had!

Love Is In The Air Love Is In The Air Wedding Caterers

The most beautiful gowns imaginable, combined with the sweetest, most friendly staff, make for the dream wedding dress experience. You will not be disappointed here and are guaranteed to find the dress of your dreams!!!


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