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About this vendor

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Woman-owned

12 years in business

We speak English

20 team members

“It’s not just a dress it’s an experience.”

Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). We pride ourselves on having diverse styles for brides of all body types (petite, curvy, plus size, and more). With an in-house team of seamstresses, we also offer a variety of customization options. For the last decade, we have been perfecting our craft by personally styling our brides with the newest and latest trends. We provide an intimate shopping experience with our complimentary bridal appointments (optional appointment upgrade menu listed on our website).

Recently engaged? Schedule your wedding gown appointment today to work one-on-one with one of our master bridal stylists to find your dream wedding gown!

Bridal Designers: Allure, Kenneth Winston, Morilee, Casablanca, House of Wu, Mon Cheri, JH Bridal, Sherri Hill Bridal, Sima Couture, Elysee, Enzoani, Eve of Milady and more!

Bridesmaid Designers: Adrianna Pappell Platinum, Christina Wu Celebrations, Morilee, Hayley Paige Occasions

Mother of the Bride Designers: Mon Cheri, Montage, Ivonne D, Christina Wu Elegance, Madeline Gardner New York, Cameron Blake, Adrianna Pappell Platinum

Prom Designers: Amarra, Ellie Wild, Rachel Allen, and more!

Tuxedo: Jim's Formalwear, Rondanelli

Pricing & Deals

$500 starting price
$1,800 average price
Most popular
The Bubbly Bride Appointment Upgrade
$50 / starting price
Enjoy a sweet treat with your crew!
Cupcakes and mocktails during your appointment
The Millennial Bride Upgrade
$100 / starting price
Custom charcuterie board during your appointment
For our charcuterie girls!
The Viper Experience
$150 / starting price
Catered dinner for up to 10 from Unos Pizzeria
VIP private after hours appointment from 7pm - 9pm
Select your favorite pizzas, salad & refreshments

Availability

No availability details yet

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FAQ

What are your price ranges for full-priced wedding gowns?

Under $500
$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

What are your price ranges for full-priced suits and tuxedos?

Under $200
$200 - $499
$500 - $999

What are your price ranges for suit and tuxedo rentals?

$100 - $199
$200 - $299

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Alterations
Appointments Only
Full Customization
Preservation
Rentals
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Shoes
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Weekly

What is your return policy?

Final Sales

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Bridal by Viper Apparel

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Customers had a positive experience at Bridal by Viper, with many praising the knowledgeable and helpful staff, such as Courtney, Kayla, and Amber. The seamstresses and sales assistants were commended for their expertise and patience in assisting customers with selecting and altering dresses. Visitors appreciated the range of dress options available, the cleanliness of the shop, and the friendly atmosphere. The shop was described as welcoming, with staff members who went above and beyond to cater to the needs and preferences of customers, making the dress shopping experience enjoyable and stress-free.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Customers had a positive experience at Bridal by Viper, with many praising the knowledgeable and helpful staff, such as Courtney, Kayla, and Amber. The seamstresses and sales assistants were commended for their expertise and patience in assisting customers with selecting and altering dresses. Visitors appreciated the range of dress options available, the cleanliness of the shop, and the friendly atmosphere. The shop was described as welcoming, with staff members who went above and beyond to cater to the needs and preferences of customers, making the dress shopping experience enjoyable and stress-free.

Amanda
Amanda Sent on 05/26/2023
5 out of 5 rating

Pricey, but good

They helped me find my dream dress, and it was perfect for my wedding! They didn't necessarily take budget into consideration when pulling dresses, but they let me take my time deciding and I never felt rushed. Everyone there was extremely helpful and very kind.
Sara
Sara Sent on 01/15/2023
5 out of 5 rating

Incredible Experience!

I had the best experience shopping at Bridal by Viper. Regan was the best at picking out dress options, and made me feel SO confident and beautiful! I am so ready to walk down the isle in my dream wedding dress!
Asia
Asia Sent on 01/14/2023
5 out of 5 rating

Amazing Time

Had an amazing experience at Viper! everyone was amazing. Amber was the one who helped me and let me tell ya, she was my HYPE GIRL!!! Made me feel amazing and comfortable in everything I tried on. I found my dream dress here and I would refer this wonderful shop to anyone looking for wedding/prom/pageant dresses in M
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

324
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
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