“It’s not just a dress it’s an experience.”

Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). We pride ourselves on having diverse styles for brides of all body types (petite, curvy, plus size, and more). For the last decade, we have been perfecting our craft by personally styling our brides with the newest and latest trends. We provide an intimate shopping experience with our complimentary bridal appointments (optional appointment upgrade menu listed on our website).

Recently engaged? Schedule your wedding gown appointment today to work one-on-one with one of our master bridal stylists to find your dream wedding gown!

Bridal Designers: Allure, Morilee, Casablanca, House of Wu, JH Bridal, Sima Couture, Elysee, Enzoani, Eve of Milady and more!

Bridesmaid Designers: Morilee, Christina Wu Celebrations, Adrianna Pappell Platinum

Mother of the Bride Designers: Mon Cheri, Montage, Ivonne D, Christina Wu Elegance, Madeline Gardner New York, Cameron Blake, Adrianna Pappell Platinum

Prom Designers: Amarra, Ellie Wild, Rachel Allen, and more!

Tuxedo: Jim's Formalwear