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Woman-owned
12 years in business
We speak English
20 team members
“It’s not just a dress it’s an experience.”
Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). We pride ourselves on having diverse styles for brides of all body types (petite, curvy, plus size, and more). With an in-house team of seamstresses, we also offer a variety of customization options. For the last decade, we have been perfecting our craft by personally styling our brides with the newest and latest trends. We provide an intimate shopping experience with our complimentary bridal appointments (optional appointment upgrade menu listed on our website).
Recently engaged? Schedule your wedding gown appointment today to work one-on-one with one of our master bridal stylists to find your dream wedding gown!
Bridal Designers: Allure, Kenneth Winston, Morilee, Casablanca, House of Wu, Mon Cheri, JH Bridal, Sherri Hill Bridal, Sima Couture, Elysee, Enzoani, Eve of Milady and more!
Bridesmaid Designers: Adrianna Pappell Platinum, Christina Wu Celebrations, Morilee, Hayley Paige Occasions
Mother of the Bride Designers: Mon Cheri, Montage, Ivonne D, Christina Wu Elegance, Madeline Gardner New York, Cameron Blake, Adrianna Pappell Platinum
Prom Designers: Amarra, Ellie Wild, Rachel Allen, and more!
Tuxedo: Jim's Formalwear, Rondanelli
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Reviews of Bridal by Viper Apparel
Review summary
Customers had a positive experience at Bridal by Viper, with many praising the knowledgeable and helpful staff, such as Courtney, Kayla, and Amber. The seamstresses and sales assistants were commended for their expertise and patience in assisting customers with selecting and altering dresses. Visitors appreciated the range of dress options available, the cleanliness of the shop, and the friendly atmosphere. The shop was described as welcoming, with staff members who went above and beyond to cater to the needs and preferences of customers, making the dress shopping experience enjoyable and stress-free.
Pricey, but good
Incredible Experience!
Amazing Time
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