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About this vendor

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Woman-owned

13 years in business

We speak English

Medium team (11-20 members)

“It’s not just a dress it’s an experience.”

Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). We pride ourselves on having diverse styles for brides of all body types (petite, curvy, plus size, and more). For the last decade, we have been perfecting our craft by personally styling our brides with the newest and latest trends. We provide an intimate shopping experience with our complimentary bridal appointments (optional appointment upgrade menu listed on our website).

Recently engaged? Schedule your wedding gown appointment today to work one-on-one with one of our master bridal stylists to find your dream wedding gown!

Bridal Designers: Allure, Morilee, Casablanca, House of Wu, JH Bridal, Sima Couture, Elysee, Enzoani, Eve of Milady and more!

Bridesmaid Designers: Morilee, Christina Wu Celebrations, Adrianna Pappell Platinum

Mother of the Bride Designers: Mon Cheri, Montage, Ivonne D, Christina Wu Elegance, Madeline Gardner New York, Cameron Blake, Adrianna Pappell Platinum

Prom Designers: Amarra, Ellie Wild, Rachel Allen, and more!

Tuxedo: Jim's Formalwear

FAQ

What are your price ranges for full-priced wedding gowns?

Under $500
$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

What are your price ranges for full-priced suits and tuxedos?

Under $200
$200 - $499
$500 - $999

What are your price ranges for suit and tuxedo rentals?

$100 - $199
$200 - $299

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Appointments Only
Preservation
Rentals
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Shoes
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months

How often do you receive new bridal gowns?

Weekly

What is your return policy?

Final Sales

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Bridal by Viper Apparel

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Customers had a positive experience at Bridal by Viper, with many reviewers praising the knowledgeable and encouraging staff, particularly Courtney, Kayla, and Amber. The shop offers a wide variety of dresses in different sizes and colors, with alterations done seamlessly. Reviewers appreciated the lack of pressure to make a purchase and found the staff to be friendly, patient, and helpful throughout the entire process, making it a stress-free and enjoyable experience.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Customers had a positive experience at Bridal by Viper, with many reviewers praising the knowledgeable and encouraging staff, particularly Courtney, Kayla, and Amber. The shop offers a wide variety of dresses in different sizes and colors, with alterations done seamlessly. Reviewers appreciated the lack of pressure to make a purchase and found the staff to be friendly, patient, and helpful throughout the entire process, making it a stress-free and enjoyable experience.

C
Crystal Sent on 11/12/2023
5 out of 5 rating

Fast easy friendly

So easy and so much fun. Found my daughter’s dress in only eight dresses.
L
Lilly Sent on 10/15/2023
5 out of 5 rating

Excellent very kind

Bridal by viper was a very nice shop. They have lots of different colors in every size you need.
S
Sarah Sent on 10/07/2023
5 out of 5 rating

Amazing and unforgettable

Courtney was absolutely AMAZING. I highly recommend her for all things bridal! She was so knowledgeable, picked dresses that I would have never picked for myself and she was so encouraging through the appointment. Very nice, took her time through the appointment to make sure I was soaking in the details of every dress. Loved, loved, loved having her to guide me throughout this appointment.
K
Keira Sent on 09/14/2023
5 out of 5 rating

Wonderful and fast

Kayla was wonderful very spacious and understand. Store is very clean and great lighting
C
Chelsea Sent on 09/11/2023
5 out of 5 rating

Worth Every Moment

Originally I felt super pressured to buy my dress… it’s just the nature of the business. But I ate my words because the ladies know their dresses. Once I had it altered (which was incredible and so well done), I knew they were right the whole time and I was wrong. The seamstress was incredible, her assistant was lovely, and my original sales gal was wonderful. I will be back. I’m not sure for what event but I will be back!
L
Lindsay Sent on 09/06/2023
5 out of 5 rating

Perfection

Well Amber was incredible and patient with me as I picked out a dress. Alterations were a bit harder than picking the dress but they got it right and I am so excited to wear it! Thanks everyone for taking care of me and making this the least stressful part of planning. You all are amazing!
I
Isabel Sent on 09/03/2023
5 out of 5 rating

i had a great time with jerriane! she was such a great help and really made this such an enjoyable experience for me. she helped me find my dress!

this shop had so many wonderful dresses it was so hard to decide. let alone great staff. this was such a fun experience and i will be coming back for a 3rd time!
C
Cindy Sent on 08/31/2023
5 out of 5 rating

Easy and Laid Back

My husband and I stopped in just to look at mother of the bride dresses. We ending up finding what we were looking for and scheduled alterations too. Very simple, great selection and friendly and knowledgeable staff. No sales pressure and I found a dress on the clearance rack too.
K
Khloe Sent on 08/26/2023
5 out of 5 rating

She was absolutely amazing

I had Brienna and she was absolutely amazing. She helped me find the right dress for me and it was such an amazing experience with her. She made me comfortable and confident. She definitely deserves a raise lol.
W
Whitney Sent on 08/19/2023
5 out of 5 rating

Experience

Great experience! Courtney helped me and she was fantastic. I definitely recommend getting her when you go there. She took her time with me and didn't rush me. Was considerate of me and my family.
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

325
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
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