Skip to main content
Weddings

Attributes highlighted by couples

Fittings and Adjustments
Tuxedos
Dress Selection

About this vendor

No photo yet

No owner details yet.

No team details yet

Based in Livonia, Michigan, Allure Bridal Salon offers original quality designers for wedding gowns, bridesmaids dresses, flower girl dresses, mother-of-the-bride/groom dresses, prom dresses, informal destination bridal gowns, gown preservation, shoes, and veils. The team has over 25 years of experience and is always delighted to help clients find their dream wedding dresses.
We currently carry dresses from the following designers:
-Allure Bridals
-Mori Lee Bridal
-Pronovias
-San Patrick
-Davinci Bridal
-Impression Bridal
-Demetrios Bridal
-Eddy K. Bridal
-Alexia Designs
-House of Wu

FAQ

What are your price ranges for full-priced wedding gowns?

Under $500
$500 - $999
$1,000 - $2,499
$2,500 - $3,999

What are your price ranges for suit and tuxedo rentals?

$100 - $199

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Alterations
Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Shoes
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Weekly

What is your return policy?

Final Sales

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Allure Bridal Salon

K
Karleigh Sent on 11/16/2016
5 out of 5 rating
THANK YOU Rita and Bonnie for the most wonderful dress shopping experience and for customizing my dress to make it my perfect dream dress!

Allure had just what I was looking for- a gorgeous selection of princess ball gowns and it was hard to choose at first because I was in love with more than one!
But Rita knew which dress was the one for me and even though I knew everyone who was shopping with me liked a different dress better, she came into my dressing room and said she knew I loved this dress and my smile lit up when I had it on which gave me the confidence to choose it!!

Allure allowed me to customize my dress exactly how I wanted and they made it look like it came that way!

Such a beautiful selection of gowns and such wonderful ladies to work with! They made me feel so welcome each time I came in and I couldn't be more thankful for my experience with Allure!
Elizabeth
Elizabeth Sent on 12/19/2019
5 out of 5 rating

Lovely dresses without breaking the bank

I had such a lovely experience at Allure! Bonnie helped me find my dress, she actually picked it out! Plus the alteration staff made accommodations for me to come in on their off day because I live far away. Definitely recommend!
MrsMorrison2be
Melissa Sent on 11/15/2016
5 out of 5 rating
Rita and her team are wonderful! They not only helped me find my dream dress but they customized it to make it fit perfectly! Would highly recommend shopping there if you are in the area.
U
User2607877 Sent on 05/14/2016
5 out of 5 rating
I stumbled across Allure as I was looking for my wedding gown last fall. The customer service was EXCEPTIONAL when I first walked in and continued through the alteration process! They really knew what looked best on my body type and were honest with their opinions. I cannot thank Rita and Bonnie enough for helping make my wedding dreams a reality. I hope to come to them whenever I need a special occasion gown in the future!
J
Jennifer Sent on 12/06/2015
5 out of 5 rating
I was extremely happy with my wedding gown. The staff at Allure helped me to find just what I wanted for my special day! Staff was professional and friendly!
Chelsea
Chelsea Sent on 12/03/2015
5 out of 5 rating
I purchased my wedding dress and bridesmaids dresses here and the staff was very friendly and helpful. They were flexible with my bridesmaids and offered suggestions I didn't think to ask. One of the dresses came with flowers that were stitched on the dress and they said I could order them without them no problem :) I would definitely recommend them to other brides!
A
Adrian Sent on 08/13/2015
5 out of 5 rating
This salon was amazing during my fitting process. They had exactly what I was looking for for a vintage-style dress at a great price. There were several rounds of alterations and they turned out exactly how I wanted them to. The staff was friendly, organized and extremely helpful in suggestions and alternatives. I highly recommend them to any bride!
R
Ross Sent on 07/02/2015
5 out of 5 rating
I didn't think it was possible to find my dream wedding dress in an hour and a half, at the first place I looked, but that is exactly what happened!!! I couldn't even try the exact dress on at the salon but Rita and Bonnie worked with what they had to give me the closest approximation of how the dress would look. They were absolutely fantastic, honest with their opinions but so nice and helpful. The dress was absolutely gorgeous and I am still getting compliments. I didn't want to take it off!!! Thank you for making my dress absolute perfection!!!
B
Barbara Sent on 06/16/2015
5 out of 5 rating
My daughter came from Florida and we met Rita and it was the most wonderful experience ever what we thought we wanted wasn't and what we got was the best so I would highly recommend it to anyone that wants to have a beautiful bride
S
Suzann Sent on 02/08/2015
5 out of 5 rating
From start to finish the customer service and attention to detail was incredible. Rita was so great to help me find just the right dress and help me make it personalized with a few added touches. I would recommend Allure to any bride who wants a great shopping experience and to find just the right gorgeous dress for your special day!!!!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

31
WeddingWire Couples' Choice Awards 2016 Winner
illustration message review

Are you interested?

Real Weddings

Katee & Joshua
32 photos · 01/25/2025
Natalie & Taylon
98 photos · 08/22/2020
Nichole & Cody
116 photos · 10/19/2019
Troy & Katie
22 photos · 10/17/2016

Map

Location

Why use Weddingwire to message vendors?

  • Messaging our verified vendors on WeddingWire is complimentary, safe, and secure.
  • Effortlessly manage vendor communications and planning details in one centralized location.
  • Our mobile apps ensure you can stay connected with vendors anytime, anywhere.
  • For customized pricing and package information, messaging the vendor directly is the quickest way to get the details you need.
View next Wedding Dresses

Other vendors in Detroit for your wedding

Wedding Vendors