Wedding Dresses and Gowns

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Gowns of Grace

4.9 (600)
· Dallas, TX

Being a bride is a beautiful and exciting time; it’s also full of new experiences and learning curves; our staff is here...Read more to ensure this is the most enjoyable shopping experience you’ll ever have. We want you to feel seen, and we want you to feel heard; this is your moment! Our expert staff...

Alterations Full Customization Plus Size Gowns Sample Sales

1 deal -15% Discount

$2,500
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Studio I Do Bridals

4.8 (253)
· Virginia Beach, VA

Studio I Do Bridals in Virginia Beach, Virginia is a bridal store offering clients access to an array of bridal gowns,...Read more bridesmaids dresses, tuxedos and other attire and accessories. Founded and owned by Ashley Kimberly McAchran, this business is by appointment only, allowing for dedicated and...

Alterations Full Customization Trunk Shows Rentals Preservation

Responds within 24 hours
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Van Cleve

4.7 (367)
· Paoli, PA

Van Cleve is a wedding dress boutique located in Paoli, Pennsylvania. Priding themselves on extraordinary customer...Read more service, this store's knowledgeable and experienced stylists strive to find the perfect wedding dress for every client. Owner Deborah Van Cleve started this company as an accessories...

Alterations Full Customization Trunk Shows Rentals Preservation

Responds within 24 hours
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Universe Bridal + Prom

4.2 (48)
· Charleston, WV

Universe Bridal and Prom, located in West Lafayette, Ohio (east central Ohio), is one of the largest bridal salons in...Read more Ohio and surrounding states. We carry thousands of bridal gowns (organized by style) in stock in all sizes (including hundreds of plus sizes up to size 34) and price ranges to fit...

Plus Size Gowns

$2,999

Responds within 24 hours
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Ve'Lace Bridal

4.8 (175)
· Bellingham, MA

At Ve’Lace Bridal, we believe finding your dream dress should be a joyful and memorable experience. Our boutique blends...Read more modern elegance with a warm, welcoming atmosphere, offering a carefully curated selection of designer gowns and accessories to suit every style and budget. We’re your ultimate...

Alterations Full Customization Trunk Shows Preservation Plus Size Gowns

2 deals

$2,000
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Lily Bridal and More

Frankfort, IL

Situated in Oakbrook Terrace, Illinois, Lily Bridal and More is a wedding boutique specializing in dresses influenced by...Read more European elegance and timeless beauty. This boutique boasts an enchanting atmosphere, the ideal setting to embark on the journey to the dream gown. With an unmatched selection...

Alterations Full Customization Trunk Shows Rentals Preservation

$3,500
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Sam Michael's Menswear

4.9 (8)
· Farmington, MI

Sam Michael's Menswear is a wedding attire company operating out of Farmington, Michigan. This family-owned business has...Read more been serving soon-to-be newlywed couples and their wedding guests for over three decades. Their goal is to help their clients both look and feel their best as they celebrate...

Alterations Full Customization Rentals

1 deal -20% Discount

$499

Responds within 24 hours
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Bridals by Elena

4.8 (453)
· Gambrills, MD

Bridals by Elena is a full-service bridal salon located in Gambrills, Maryland. Our team has serviced couples in the...Read more mid-Atlantic region since 2006. We specialize in providing first-rate service, unique styles, and couture bridal selections to help clients find the wedding dress of their dreams....

Alterations Full Customization Trunk Shows Preservation Plus Size Gowns

1 deal

$2,500

Responds within 24 hours
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Coast to Coast Online Bridal

5.0 (2)
· Dallas, TX

Coast to Coast Online Bridal is an exclusive online boutique offering high-end bridal fashion to brides nationwide. We...Read more specialize in modern, affordable designer wedding dresses, carefully curating a collection inspired by luxury designs—because every bride deserves to shine without the luxury price...

Full Customization Plus Size Gowns Sample Sales
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Popular with couples

Evermore Bridal

Norwell, MA

Welcome to Evermore Bridal, a Norwell, Massachusetts, wedding dress boutique. Our mission is to make the process of...Read more finding your dream wedding gown as joyful, pressure-free, and fun as possible. We focus on curating a collection of gowns from world-renowned designers that are of the highest quality,...

Alterations Trunk Shows

$8,000

Responds within 24 hours
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Evermore Bridal Off the Rack

4.9 (41)
· Brookfield, WI

Evermore Bridal Off the Rack is Brookfield, Wisconsin's budget-friendly bridal boutique, offering sample designer...Read more wedding dresses off the rack, as well as discounted accessories, at a fraction of the regular price. At Evermore Bridal Off the Rack brides enjoy a personalized shopping experience with...

Alterations Full Customization Trunk Shows Preservation Sample Sales
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Roya Bridal Alterations

Richmond, VA

Roya Bridal Alterations is a boutique alteration service based near Richmond in Henrico, VA. This team of professionals...Read more has more than 15 years of average experience and specializes in high-end, couture-level alterations, restyling, tailoring, and more. Services Offered At Roya Bridal Alterations,...

Alterations Preservation Plus Size Gowns Cleaning

2 deals -5% Discount

Responds within 24 hours
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Friar Tux

4.7 (590)
· Las Vegas, NV

Friar Tux is the leading provider of suits and tuxedos, offering everything you need to style your party members for...Read more your special day. Book an in-store or virtual appointment with one of our expert stylists, order fabric swatches to plan your colors with ease, and even preview your look with an...

Alterations Rentals

1 deal

$180

Responds within 24 hours
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MB Bride & Special Occasion

3.9 (282)
· Greensburg, PA

Pennsylvania's largest family owned bridal and formalwear store is visited by brides and mothers from as far away as...Read more Virginia, West Virginia, Maryland, Ohio, Eastern PA, even New York and some even farther away. MB Bride & Special Occasion is a wedding dress store with 32+ years of award winning...

Alterations Trunk Shows Preservation Plus Size Gowns Sample Sales

$1,600
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Verità

5.0 (214)
· Mount Pleasant, SC

Verità. A Bridal Boutique is a locally owned bridal boutique based in Mount Pleasant, South Carolina. From start to...Read more finish, the team is devoted to taking care of every bride. They are ready to bring your wedding vision to life in a fun, laid-back environment. Experience Jessica Kiss is the owner of...

Full Customization Trunk Shows Preservation Plus Size Gowns Sample Sales
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The Bridal Manor

4.9 (72)
· Sewell, NJ

The Bridal Manor is a bridal gown boutique located in Sewell, New Jersey. For over 20 years, this salon has provided...Read more exceptional customer service in a beautiful, relaxed environment to brides and their loved ones in the tri-state area. It has an experienced staff of bridal consultants who are...

Alterations Trunk Shows Preservation Plus Size Gowns Sample Sales

$1,800

Responds within 24 hours
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Popular with couples

Magnolia Laine Bridal Charlotte

Charlotte, NC

Magnolia Laine Bridal Charlotte is a wedding dress boutique in Charlotte, North Carolina that provides one-to-one...Read more shopping experiences. Owner Sophie is passionate about helping everyone find their dream gown. Together with a team of expert stylists, they will go above and beyond to match you with...

Full Customization Trunk Shows Preservation Plus Size Gowns Sample Sales

$6,000
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Tom James of New England

5.0 (3)
· Providence, RI

Based in Grafton, MA, by appointment but a WE COME TO YOU SERVICE. Tom James of New England offers custom tuxedos and...Read more suits for weddings and other special events for both male and female. During the planning process, choosing the right attire for the wedding party is important for creating a...

Alterations Full Customization

$3,000

Responds within 24 hours
Nichols Hills Cleaners

2.4 (1)
· Oklahoma City, OK

Local to Oklahoma City, Oklahoma, dry cleaning service Nichols Hills Cleaners specializes in wedding gown care and...Read more preservation. Established by the Guthery family in 1969, Nichols Hills Cleaners is dedicated to customer satisfaction, and endeavors to provide clients with excellent, high-quality...
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Fantastic Finds

4.5 (149)
· Lansing, MI

Based in Lansing, MI, Fantastic Finds Bridal Salon offers a variety of wedding gowns, tuxedos, and other formal attire...Read more for couples and their entourage. This team of stylists goes above and beyond to give every client a luxurious shopping experience. You will have a variety of styles to choose from,...

Alterations Trunk Shows Rentals Preservation Plus Size Gowns

$999

Responds within 24 hours
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Silhouette Bridal

4.9 (17)
· Henderson, NV

Silhouette Bridal is truly unlike any other bridal shop; it is your place where a dream will come true for all the...Read more brides. Expect the best service, the best fit, and the best collection of wedding dresses and wedding accessories, our selection of bridal gowns, mother of the bride gowns, mother of...

Alterations Trunk Shows Preservation Plus Size Gowns Sample Sales

2 deals -5% Discount

$3,500
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Wolsfelt's Bridal

4.9 (832)
· Aurora, IL

Celebrating 50 years of dedicated service in the bridal industry! Wolsfelt's Bridal is the best place to shop for...Read more designer wedding gowns in the Chicago area. Established in 1973, Wolsfelt's is a family-run bridal salon with a huge heart. Whether you come to us knowing exactly what you want or need...

Alterations Trunk Shows Preservation Plus Size Gowns Sample Sales
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RC Caylan Atelier

5.0 (15)
· Grand Rapids, MI

RC Caylan Atelier is a wedding dress business based out of Grand Rapids, Michigan. This charming boutique studio enjoys...Read more the process of creating handcrafted garments for brides-to-be. Specializing in making modern and sophisticated dresses, this dress designer brings an elegant touch to every step of...

Full Customization Plus Size Gowns

1 deal
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Guillermo Pharis Bridal

5.0 (13)
· Denver, CO

Guillermo Pharis Bridal is a wedding gown boutique located in Denver, Colorado and Downtown Los Angeles. Owner and...Read more designer, Guillermo, began drawing wedding dresses at age 12 and fulfilled his lifelong passion by launching his brand in 2019. With their high-quality craftsmanship and timeless...

Alterations Full Customization Plus Size Gowns Sample Sales

$3,500

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

$ 100 or less Lower range
$ 1,000 Average cost
$ 280 - $ 1,650 Most couples spend between
$ 2,600 or more Upper range

Costs displayed are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:

Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.

Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:

How many fitting appointments will I need? How long will the process take?
What types of alterations do you recommend for my wedding dress?
Have you worked with a dress and fabric like mine before?
Can you provide a cost for my alterations?
How will you store my wedding dress?
What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!

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Wedding Dresses and Gowns

80 results

Gowns of Grace

Studio I Do Bridals

Van Cleve

Universe Bridal + Prom

Ve'Lace Bridal

Lily Bridal and More

Sam Michael's Menswear

Bridals by Elena

Coast to Coast Online Bridal

Evermore Bridal

Evermore Bridal Off the Rack

Roya Bridal Alterations

Friar Tux

MB Bride & Special Occasion

Verità

The Bridal Manor

Magnolia Laine Bridal Charlotte

Tom James of New England

Nichols Hills Cleaners

Fantastic Finds

Silhouette Bridal

Wolsfelt's Bridal

RC Caylan Atelier

Guillermo Pharis Bridal

Promotions you might be interested in

How much does a wedding dress cost?

Wedding Dresses and Gowns

Set Your Budget

Narrow Down Your Style

Book Wedding Dress Salons

Trying on Bridal Dresses

Choosing Your Bridal Gown

Wedding Dresses by type

Local Bridal Shops

All wedding vendors

Wedding Vendors