Bride & Bridesmaids

Finding the perfect wedding dress can be overwhelming (seriously, who knew there were so many white dresses?!) but there’s one out there for you, we promise! We’re here to help you find the wedding gown of your dreams, the must-have accessories, and gorgeous bridesmaids’ dresses that your bridal party will adore. Let’s get shopping!

Bride & Bridesmaids

The Top 5 Wedding Dress Silhouettes Defined

Not quite sure how to tell the difference between a trumpet or a mermaid silhouette? You're not alone! Brush up on the most popular wedding dress silhouettes right here.

Bride & Bridesmaids

All the Wedding Dress Necklines You Need to Know

On the hunt for your dream gown? We're discussing the most popular wedding dress necklines to help you ace your bridal shopping experience.

Bride & Bridesmaids

How to Put Your Own Twist on a Bohemian Wedding Dress

Love the bohemian wedding dress trend but not sure it's your style? Turns out there are lots of ways you can add your own spin on a boho dress—and the Wilderly collection is the perfect place to start!

Bride & Bridesmaids

The Wedding Dress Style Guide: Everything You Need to Know to Say Yes to the Dress

Ready to start shopping for your wedding dress? It may be tempting to rush to your nearest bridal salon, but it's best to do some dress-shopping research beforehand. With the help of Allure Bridals, we've got all the information

Bride & Bridesmaids

20 Beach Wedding Dresses for Easy, Breezy Style

Grab your sunnies! These beach wedding dresses were made for brides who love a laid-back aesthetic and good vibes.

Bride & Bridesmaids

The 5 Wedding Dress Styles All Newly Engaged Brides Should Know

If you’re a novice when it comes to wedding dresses, we’ve got you covered. Here are the top wedding dress styles to learn before you start shopping.

Bride & Bridesmaids

7 Bridesmaid Dress Trends for 2020 Weddings and Beyond

Before you round up your besties and head to that shopping appointment, brush up on all of the trendiest bridesmaid dresses for 2020.

Bride & Bridesmaids

What to Wear While Getting Ready for Your Wedding

Thinking about what to wear while getting ready for your wedding? Whatever you and your 'maids choose, it should fit the following criteria: comfy, cute, and totally Insta-worthy!

Bride & Bridesmaids

The Trendiest Wedding Accessories from Bridal Fashion Week

In the words of Coco Chanel, you should always take one thing off before you leave the house. But after seeing these wedding accessories trends, we say pile 'em on.

Bride & Bridesmaids

The Top 7 Wedding Dress Trends from Bridal Fashion Week

Hot off the runways, these 2020 wedding dress trends already have people talking. From throwback styles to a fresh take on traditional lace, we've got the latest wedding dress trends you need to know right now.

Bride & Bridesmaids

Wedding Dress Silhouettes for Your Style

Are you ready to go gown shopping? These are the Morilee by Madeline Gardner wedding dress silhouettes to suit your style.

Bride & Bridesmaids

10 Wedding Gowns That Are Flattering on Basically Everyone

These 10 universally flattering Allure Bridals gowns are sure to look amazing on basically everyone.

Bride & Bridesmaids

Want to Shop for a Wedding Dress Before Getting Engaged? Here's How.

It can be so tempting to shop for a wedding dress before getting engaged. Here's how to do it without hitting the salons just yet.

Bride & Bridesmaids

The (Surprising!) History of the White Wedding Dress

It turns out that white wedding dress history isn't as long as you might think! Here's a rundown of how white wedding dresses became so popular.

Bride & Bridesmaids

9 Minimalist Bridesmaid Dresses for a Modern, Polished Crew

These minimalist bridesmaid dresses prove that less is more when it comes to creating an ultra-chic bridal ensemble.

Bride & Bridesmaids

10 Classic Bridesmaid Dresses for a Timeless Look

Planning a traditional wedding and not sure what your leading ladies should wear? Opt for these classic bridesmaid dresses.