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Bride & Bridesmaids

Finding the perfect wedding dress can be overwhelming (seriously, who knew there were so many white dresses?!) but there’s one out there for you, we promise! We’re here to help you find the wedding gown of your dreams, the must-have accessories, and gorgeous bridesmaids’ dresses that your bridal party will adore. Let’s get shopping!

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15 Bridesmaid Necklaces You’ll Totally Want to Steal
Bride & Bridesmaids
A gorgeous bridesmaid necklace is the perfect finishing touch to your leading ladies' ensembles. Here are a few of our favorites.
The Wedding Dress Designers to Know, Based on Your Personal Style
Bride & Bridesmaids
Who's your bridal fashion soulmate? Find out with our list of the best wedding dress designers for every style.
16 Romantic Wedding Dresses to Totally Sweep You off Your Feet
Bride & Bridesmaids
These romantic wedding dresses will help you look like the fairytale goddess of your dreams on the big day (because that's a vibe we can definitely get behind).
The Wedding Dress Style Guide: Everything You Need to Know to Say Yes to the Dress
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Bride & Bridesmaids
Ready to start shopping for your wedding dress? It may be tempting to rush to your nearest bridal salon, but it's best to do some dress-shopping research beforehand. With the help of Allure Bridals, we've got all the information
How to Put Your Own Twist on a Bohemian Wedding Dress
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Bride & Bridesmaids
Love the bohemian wedding dress trend but not sure it's your style? Turns out there are lots of ways you can add your own spin on a boho dress—and the Wilderly collection is the perfect place to start!
20 Beach Wedding Dresses for Easy, Breezy Style
Bride & Bridesmaids
Grab your sunnies! These beach wedding dresses were made for brides who love a laid-back aesthetic and good vibes.
The 5 Wedding Dress Styles All Newly Engaged Brides Should Know
Bride & Bridesmaids
If you’re a novice when it comes to wedding dresses, we’ve got you covered. Here are the top wedding dress styles to learn before you start shopping.
What to Wear While Getting Ready for Your Wedding
Bride & Bridesmaids
Thinking about what to wear while getting ready for your wedding? Whatever you and your 'maids choose, it should fit the following criteria: comfy, cute, and totally Insta-worthy!
Wedding Dress Silhouettes for Your Style
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Bride & Bridesmaids
Are you ready to go gown shopping? These are the Morilee by Madeline Gardner wedding dress silhouettes to suit your style.
10 Wedding Gowns That Are Flattering on Basically Everyone
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Bride & Bridesmaids
These 10 universally flattering Allure Bridals gowns are sure to look amazing on basically everyone.
Want to Shop for a Wedding Dress Before Getting Engaged? Here's How.
Bride & Bridesmaids
It can be so tempting to shop for a wedding dress before getting engaged. Here's how to do it without hitting the salons just yet.
The (Surprising!) History of the White Wedding Dress
Bride & Bridesmaids
It turns out that white wedding dress history isn't as long as you might think! Here's a rundown of how white wedding dresses became so popular.
10 Trendy Bridesmaid Dresses for the Fashion-Forward Squad
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Bride & Bridesmaids
From sequined gowns to asymmetrical looks, these trendy bridesmaid dresses are the perfect complement to a contemporary wedding theme.
8 Wedding Dresses for Trendsetting Brides
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Bride & Bridesmaids
Shopping for a statement-worthy gown? Style-savvy brides will fall in love with these gorgeous wedding dresses.
10 Classic Bridesmaid Dresses for a Timeless Look
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Bride & Bridesmaids
Planning a traditional wedding and not sure what your leading ladies should wear? Opt for these classic bridesmaid dresses.
10 Romantic Bridesmaid Dresses Your ‘Maids Will Love
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Bride & Bridesmaids
Want your leading ladies to rock a look that’s effortlessly feminine? Check out these romantic bridesmaid dresses.