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Finding the perfect wedding dress can be overwhelming (seriously, who knew there were so many white dresses?!) but there’s one out there for you, we promise! We’re here to help you find the wedding gown of your dreams, the must-have accessories, and gorgeous bridesmaids’ dresses that your bridal party will adore. Let’s get shopping!
Bride & BridesmaidsHow to Put Your Own Twist on a Bohemian Wedding Dress
Love the bohemian wedding dress trend but not sure it's your style? Turns out there are lots of ways you can add your own spin on a boho dress—and the Wilderly collection is the perfect place to start!
Bride & BridesmaidsThe Wedding Dress Style Guide: Everything You Need to Know to Say Yes to the Dress
Ready to start shopping for your wedding dress? It may be tempting to rush to your nearest bridal salon, but it's best to do some dress-shopping research beforehand. With the help of Allure Bridals, we've got all the information
Bride & Bridesmaids20 Beach Wedding Dresses for Easy, Breezy Style
Grab your sunnies! These beach wedding dresses were made for brides who love a laid-back aesthetic and good vibes.
Bride & BridesmaidsThe 5 Wedding Dress Styles All Newly Engaged Brides Should Know
If you’re a novice when it comes to wedding dresses, we’ve got you covered. Here are the top wedding dress styles to learn before you start shopping.
Bride & BridesmaidsWhat to Wear While Getting Ready for Your Wedding
Thinking about what to wear while getting ready for your wedding? Whatever you and your 'maids choose, it should fit the following criteria: comfy, cute, and totally Insta-worthy!
Bride & BridesmaidsWedding Dress Silhouettes for Your Style
Are you ready to go gown shopping? These are the Morilee by Madeline Gardner wedding dress silhouettes to suit your style.
Bride & Bridesmaids10 Wedding Gowns That Are Flattering on Basically Everyone
These 10 universally flattering Allure Bridals gowns are sure to look amazing on basically everyone.
Bride & BridesmaidsWant to Shop for a Wedding Dress Before Getting Engaged? Here's How.
It can be so tempting to shop for a wedding dress before getting engaged. Here's how to do it without hitting the salons just yet.
Bride & BridesmaidsThe (Surprising!) History of the White Wedding Dress
It turns out that white wedding dress history isn't as long as you might think! Here's a rundown of how white wedding dresses became so popular.
Bride & Bridesmaids9 Minimalist Bridesmaid Dresses for a Modern, Polished Crew
These minimalist bridesmaid dresses prove that less is more when it comes to creating an ultra-chic bridal ensemble.
Bride & Bridesmaids10 Classic Bridesmaid Dresses for a Timeless Look
Planning a traditional wedding and not sure what your leading ladies should wear? Opt for these classic bridesmaid dresses.
Bride & Bridesmaids10 Romantic Bridesmaid Dresses Your ‘Maids Will Love
Want your leading ladies to rock a look that’s effortlessly feminine? Check out these romantic bridesmaid dresses.
Bride & Bridesmaids11 Boho Bridesmaid Dresses for a Whimsical Affair
Marrying in a laid-back, less formal setting and want your leading ladies to sport a more relaxed look? Opt for these boho bridesmaid dresses.
Bride & Bridesmaids10 Trendy Bridesmaid Dresses for the Fashion-Forward Squad
From sequined gowns to asymmetrical looks, these trendy bridesmaid dresses are the perfect complement to a contemporary wedding theme.
Bride & BridesmaidsHow to Style Your Bridal Squad
Create a killer bridal party look by learning how to style not just your bridesmaids, but your mom and flower girl, too.
Bride & Bridesmaids8 Wedding Dresses for Trendsetting Brides
Shopping for a statement-worthy gown? Style-savvy brides will fall in love with these gorgeous wedding dresses.