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Bride & Bridesmaids

Finding the perfect wedding dress can be overwhelming (seriously, who knew there were so many white dresses?!) but there’s one out there for you, we promise! We’re here to help you find the wedding gown of your dreams, the must-have accessories, and gorgeous bridesmaids’ dresses that your bridal party will adore. Let’s get shopping!

Bride & Bridesmaids

How to Put Your Own Twist on a Bohemian Wedding Dress

Love the bohemian wedding dress trend but not sure it's your style? Turns out there are lots of ways you can add your own spin on a boho dress—and the Wilderly collection is the perfect place to start!

By Jaimie Mackey, May 3, 2019

Bride & Bridesmaids

The Wedding Dress Style Guide: Everything You Need to Know to Say Yes to the Dress

Ready to start shopping for your wedding dress? It may be tempting to rush to your nearest bridal salon, but it's best to do some dress-shopping research beforehand. With the help of Allure Bridals, we've got all the information

By Kim Forrest, May 3, 2019

Bride & Bridesmaids

20 Beach Wedding Dresses for Easy, Breezy Style

Grab your sunnies! These beach wedding dresses were made for brides who love a laid-back aesthetic and good vibes.

By Samantha Iacia, May 1, 2019

Bride & Bridesmaids

The 5 Wedding Dress Styles All Newly Engaged Brides Should Know

If you’re a novice when it comes to wedding dresses, we’ve got you covered. Here are the top wedding dress styles to learn before you start shopping.

By Jacqueline Tynes, April 30, 2019

Bride & Bridesmaids

What to Wear While Getting Ready for Your Wedding

Thinking about what to wear while getting ready for your wedding? Whatever you and your 'maids choose, it should fit the following criteria: comfy, cute, and totally Insta-worthy!

By Christin Perry, April 25, 2019

Bride & Bridesmaids

Wedding Dress Silhouettes for Your Style

Are you ready to go gown shopping? These are the Morilee by Madeline Gardner wedding dress silhouettes to suit your style.

By Jaimie Mackey, April 11, 2019

Bride & Bridesmaids

10 Wedding Gowns That Are Flattering on Basically Everyone

These 10 universally flattering Allure Bridals gowns are sure to look amazing on basically everyone.

By Jaimie Mackey, April 1, 2019

Bride & Bridesmaids

Want to Shop for a Wedding Dress Before Getting Engaged? Here's How.

It can be so tempting to shop for a wedding dress before getting engaged. Here's how to do it without hitting the salons just yet.

By Kim Forrest, March 28, 2019

Bride & Bridesmaids

The (Surprising!) History of the White Wedding Dress

It turns out that white wedding dress history isn't as long as you might think! Here's a rundown of how white wedding dresses became so popular.

By Kim Forrest, March 12, 2019

Bride & Bridesmaids

9 Minimalist Bridesmaid Dresses for a Modern, Polished Crew

These minimalist bridesmaid dresses prove that less is more when it comes to creating an ultra-chic bridal ensemble.

By Jacqueline Tynes, March 1, 2019

Bride & Bridesmaids

10 Classic Bridesmaid Dresses for a Timeless Look

Planning a traditional wedding and not sure what your leading ladies should wear? Opt for these classic bridesmaid dresses.

By Jacqueline Tynes, March 1, 2019

Bride & Bridesmaids

10 Romantic Bridesmaid Dresses Your ‘Maids Will Love

Want your leading ladies to rock a look that’s effortlessly feminine? Check out these romantic bridesmaid dresses.

By Jacqueline Tynes, March 1, 2019

Bride & Bridesmaids

11 Boho Bridesmaid Dresses for a Whimsical Affair

Marrying in a laid-back, less formal setting and want your leading ladies to sport a more relaxed look? Opt for these boho bridesmaid dresses.

By Jacqueline Tynes, March 1, 2019

Bride & Bridesmaids

10 Trendy Bridesmaid Dresses for the Fashion-Forward Squad

From sequined gowns to asymmetrical looks, these trendy bridesmaid dresses are the perfect complement to a contemporary wedding theme.

By Jacqueline Tynes, March 1, 2019

Bride & Bridesmaids

How to Style Your Bridal Squad

Create a killer bridal party look by learning how to style not just your bridesmaids, but your mom and flower girl, too.

By Jacqueline Tynes, March 1, 2019

Bride & Bridesmaids

8 Wedding Dresses for Trendsetting Brides

Shopping for a statement-worthy gown? Style-savvy brides will fall in love with these gorgeous wedding dresses.

By Jacqueline Tynes, March 1, 2019