Pete is an entrepreneur and investor with a strong commitment to empowering fellow business owners. With over three decades of hands-on experience in executive leadership and investment roles, Pete has been at the forefront of technological innovation, collaborating with businesses of all sizes and types. In 2020, Pete founded CalUp to elevate the wedding experience and alleviate stress and anxiety for everyone involved by making wedding information accessible and wedding communication easy. Before launching CalUp, Pete founded Beeline Connect to help bike shops and bike brands improve the experience for riders. Prior to Beeline, Pete was a partner and investor at BlueRun Ventures and he began at Price Waterhouse.

Adam joined CalUp in early 2021, bringing his passion for weddings and technology together to help create a product tailored specifically for the wedding space. To further enhance his understanding of the industry, he had the incredible opportunity to attend Wedding MBA in Las Vegas, where he presented to the group and networked with numerous planners, gaining invaluable insights and experiences.

Adam enjoys sitting side by side with planners and couples, helping them to create a perfect mobile wedding program on CalUp that is both beautiful and communicates all of their wedding details. From his earliest years, Adam’s had a natural inclination towards assisting others, and CalUp has provided him with an incredible opportunity to turn that passion into a reality.