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Weddings

About

Sweetface Events is a family owned wedding planning company located in the Washington DC area that also services the Northern Virginia, and Winchester areas. As a team of three planners, Sweetface has established a reputation of excellence and has accomplished a five-star average rating after more than 50 customer reviews.

Experience
Nicole and Sarena are two sisters that worked together to open Sweetface Events in 2009. Deidre, who is a close friend of the family, joined the team as the third planner in 2013. Each member of this team brings her own strengths and experiences to the table. For instance, before opening the company, Nicole studied event planning at George Brown College in Toronto, Canada and was also a notable wedding fashion blogger. The beauty of Sweetface Events is that you get at least two members of this team contributing to the planning and execution of your wedding, which means that you will have diversity of thought and creativity driving a differentiated experience for you and your guests.

Services Offered
The team at Sweetface Events is dedicated to working with each couple to assist with planning every important detail associated with their upcoming wedding. Couples feel a tremendous amount of stress relief when working with Sweetface because of their well-developed communication and organization skills. The team offers month-of planning, partial planning, full-service planning or customization options. Some services you can expect include:

  • Budget Analysis
  • Planning Timeline
  • Event Design
  • Day of Wedding Timeline
  • Vendor Referrals
  • Check-List
  • Day-of Coordination
  • Venue Walk Through
  • Black-owned
  • Asian-owned
  • Woman-owned
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Frequently asked questions

What is the starting price for day-of wedding coordination?

$1,900

What is the starting price for partial wedding planning?

$2,750

What is the starting price for full wedding planning?

$9,500

Do you offer an hourly rate?

Yes

What is the hourly rate?

$150

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Destination
Eco-Friendly
Military

How many planners are on your team?

3
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Reviews of Sweetface Events

4.9 out of 5 rating
4.9 out of 5 rating
69 Reviews
99% recommend it
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    5 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Sweetface Events, specifically Deidre and Serena, are highly recommended by multiple reviewers for their exceptional wedding planning services. They are praised for their professionalism, attention to detail, and ability to minimize stress throughout the planning process. The team goes above and beyond to ensure that everything runs smoothly and that couples feel reassured and understood. Reviewers also appreciate their flexibility and assistance in rescheduling weddings during the COVID-19 pandemic. Overall, Sweetface Events is highly regarded and comes highly recommended for wedding planning.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Sweetface Events, specifically Deidre and Serena, are highly recommended by multiple reviewers for their exceptional wedding planning services. They are praised for their professionalism, attention to detail, and ability to minimize stress throughout the planning process. The team goes above and beyond to ensure that everything runs smoothly and that couples feel reassured and understood. Reviewers also appreciate their flexibility and assistance in rescheduling weddings during the COVID-19 pandemic. Overall, Sweetface Events is highly regarded and comes highly recommended for wedding planning.

Ashley
Ashley S. Sent on 09/17/2023
5 out of 5 rating

One of the best planners in the DMV!

I first came across Sweetface events when I was a Catering Sales Manager in Old Town, VA selling weddings at The Alexandrian and Morrison House hotels. They impressed me so much by not only how on top of things they were but how personable they were with their couples and hotel staff. When my time came and I moved down to Florida I knew there was no other wedding planner I would want to go with. Deidre and Serena are some of the most genuine and humble people in the wedding industry. They also connected me with Allison who did my day of stationary - everything was so perfect leading up to the day and day off. This is your planner if you want someone to not only care about your special day but also care about the whole experience. Very thankful I went with Sweetface!
J
Jessica T. Sent on 10/27/2022
5 out of 5 rating

Incredible and worth their weight in gold

Our experience with Sweetface Events, specifically Deidre and Sarena, was absolutely incredible. We hired Sweetface for month of coordination with the intent of minimizing stress in the final weeks of planning and the day of. Deidre made herself available at practically all hours, answering texts, calls, emails, and attending in person meetings when necessary. Our wedding had a detailed schedule, coupled with less than stellar coordination/communication on behalf of our venue point of contact, and Deidre and Sarena did not miss a single thing. They went above and beyond and exhibited that they were beyond professional and capable. Lastly, and possibly most impressive, was how kind and reassuring they were throughout the process and day of. There were some stressors with other vendors, details, and schedule concerns, but they always made me feel, as the bride and primary wedding planner, reassured and understood. If I could rate them a million, I would, and our event would have been significantly less successful without them. We are forever grateful and highly recommend them to anyone planning a wedding or other event.
Kate
Kate D. Sent on 08/31/2021
5 out of 5 rating

The absolute best decision we ever made

Hiring Deidre from Sweetface Events was the greatest thing we did for our wedding(s) - Deidre planned not just one wedding for us, but three! We had to reschedule a 2020 wedding and replace it with a "mini-mony" for our family only, and then replan a 2021 vow renewal and reception for our original guest list. Deidre was there through it all - coordinating across all 11 of our vendors, keeping everyone on schedule, and keeping us calm during a stressful time!

The whole Sweetface Team is wonderful to work with, and we couldn't have had a more perfect day(s) - all thanks to them!
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Awards

69
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2012 Winner

Professional Network & Endorsements

9 Endorsements
Kelly Ewell Photography Kelly Ewell Photography Wedding Photographers

Nicole and Sarena are passionate about what they do, and their cheerful demeanors and hard work will benefit any event they do. I've had the pleasure of working with them for a few wedding events now and I'm always excited when we are teamed up together.

Photo In A Box Photo In A Box Photo Booths

We have had the pleasure of working with Sweetface Events on a number of occasions. Although every event is different, their team manages to make OUR process as routine as possible which always makes for a pleasant experience. Sweetface Events is very proactive and keeps not only their clients informed at all times but also the numerous other wedding professionals up to speed as well. I would definitely recommend their services.

Ashley Michelle Photography Ashley Michelle Photography Wedding Photographers

I worked with Sweetface Events on a styled shoot and they were absolutely amazing. The details they put together for the shoot were well thought out for the theme and really tied the entire thing together making my job as a photographer easy.

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