Skip to main content
Weddings

About

Sweetface Events is a family owned wedding planning company located in the Washington DC area that also services the Northern Virginia, and Winchester areas. As a team of three planners, Sweetface has established a reputation of excellence and has accomplished a five-star average rating after more than 50 customer reviews.

Experience
Nicole and Sarena are two sisters that worked together to open Sweetface Events in 2009. Deidre, who is a close friend of the family, joined the team as the third planner in 2013. Each member of this team brings her own strengths and experiences to the table. For instance, before opening the company, Nicole studied event planning at George Brown College in Toronto, Canada and was also a notable wedding fashion blogger. The beauty of Sweetface Events is that you get at least two members of this team contributing to the planning and execution of your wedding, which means that you will have diversity of thought and creativity driving a differentiated experience for you and your guests.

Services Offered
The team at Sweetface Events is dedicated to working with each couple to assist with planning every important detail associated with their upcoming wedding. Couples feel a tremendous amount of stress relief when working with Sweetface because of their well-developed communication and organization skills. The team offers month-of planning, partial planning, full-service planning or customization options. Some services you can expect include:

  • Budget Analysis
  • Planning Timeline
  • Event Design
  • Day of Wedding Timeline
  • Vendor Referrals
  • Check-List
  • Day-of Coordination
  • Venue Walk Through
  • Black-owned
  • Asian-owned
  • Woman-owned
illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

What is the starting price for day-of wedding coordination?

$1,900

What is the starting price for partial wedding planning?

$2,750

What is the starting price for full wedding planning?

$9,500

Do you offer an hourly rate?

Yes

What is the hourly rate?

$150

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Destination
Eco-Friendly
Military

Reviews of Sweetface Events

R
Rachel Sent on 04/21/2026
5 out of 5 rating

100% recommend!

Sarena and her team made us feel totally at ease leading up to the wedding and on the wedding day. They were quick to adapt to changes the day of and made it easy for us to enjoy the day. 100% would recommend!
Ashley
Ashley Sent on 09/17/2023
5 out of 5 rating

One of the best planners in the DMV!

I first came across Sweetface events when I was a Catering Sales Manager in Old Town, VA selling weddings at The Alexandrian and Morrison House hotels. They impressed me so much by not only how on top of things they were but how personable they were with their couples and hotel staff. When my time came and I moved down to Florida I knew there was no other wedding planner I would want to go with. Deidre and Serena are some of the most genuine and humble people in the wedding industry. They also connected me with Allison who did my day of stationary - everything was so perfect leading up to the day and day off. This is your planner if you want someone to not only care about your special day but also care about the whole experience. Very thankful I went with Sweetface!
J
Jessica Sent on 10/27/2022
5 out of 5 rating

Incredible and worth their weight in gold

Our experience with Sweetface Events, specifically Deidre and Sarena, was absolutely incredible. We hired Sweetface for month of coordination with the intent of minimizing stress in the final weeks of planning and the day of. Deidre made herself available at practically all hours, answering texts, calls, emails, and attending in person meetings when necessary. Our wedding had a detailed schedule, coupled with less than stellar coordination/communication on behalf of our venue point of contact, and Deidre and Sarena did not miss a single thing. They went above and beyond and exhibited that they were beyond professional and capable. Lastly, and possibly most impressive, was how kind and reassuring they were throughout the process and day of. There were some stressors with other vendors, details, and schedule concerns, but they always made me feel, as the bride and primary wedding planner, reassured and understood. If I could rate them a million, I would, and our event would have been significantly less successful without them. We are forever grateful and highly recommend them to anyone planning a wedding or other event.
Kate
Kate Sent on 08/31/2021
5 out of 5 rating

The absolute best decision we ever made

Hiring Deidre from Sweetface Events was the greatest thing we did for our wedding(s) - Deidre planned not just one wedding for us, but three! We had to reschedule a 2020 wedding and replace it with a "mini-mony" for our family only, and then replan a 2021 vow renewal and reception for our original guest list. Deidre was there through it all - coordinating across all 11 of our vendors, keeping everyone on schedule, and keeping us calm during a stressful time!

The whole Sweetface Team is wonderful to work with, and we couldn't have had a more perfect day(s) - all thanks to them!
Drew
Drew Sent on 08/25/2021
5 out of 5 rating

Deidre is the best!

Deidre was the absolute greatest in helping us execute the perfect wedding. Not only that, but during COVID she helped us reschedule and coordinate many many different vendors, executing both a mini ceremony with just our immediate families and the big party once we were finally able. Couldn't have made it all happen without Deidre's steady presence. I would recommend Sweetface Events to literally anyone.
Sarah
Sarah Sent on 10/14/2020
5 out of 5 rating

Hire Sweetface & Enjoy Your Day!!

We hired Sweetface for day-of coordinating, but honestly, Deidre was a HUGE help throughout the entire wedding planning process. Not everyone will need to talk through changing venues (yay 2020!) two months before the day - but if you don't have all that craziness, you should still hire Sweetface so you can relax and enjoy your wedding. Extremely professional and took care of all the little details perfectly.
S
Sabrina Sent on 09/13/2018
5 out of 5 rating
I HIGHLY recommend Sweetface Events if you're planning a wedding in the D.C. area. I had to plan my wedding from Germany, so my mother was working with Sarena a lot. Sarena is such a kind person to work with, always keeping a calm manner, which I found extremely nice. She is completely professional and on top of everything. Not only was she highly responsive to all our questions and needs, talking my mother and I through all the details (many emails and calls) but she also recommended amazing vendors that were all excellent and were able to work with our budget. We had Sarena there for day-of coordination and everything ran very smoothly! Her experience with wedding planning and day-of coordination really shows and I do believe she went above and beyond her duties.
T
Tiffanie Sent on 08/15/2018
5 out of 5 rating
I interviewed a few wedding planners before meeting Sarena, but once we had our first meeting — I knew she was the one.

Sarena knows what she’s doing. She’s honest, patient, accommodating, and will do what’s right. I’ve always felt like customer satisfaction was a priority to her.

Planning a wedding is a long, detailed, and strenuous process — but my weekly calls and meetings with Sarena were always a pleasant one! Getting along with your wedding planner is important — because you’re essentially stuck with them until the wedding is over — and I truly believe that one of Sarena’s talents is being such a great people person.

She also saved us on several incidents on our wedding day — things that I FOR SURE wouldn’t have known what to do if she wasn’t there.

Out of all vendors and investments we put in for our wedding, Sarena was by far the most unregretful one. Thank you again SO MUCH Sarena!!
A
Ally Sent on 04/29/2018
5 out of 5 rating
ABSOLUTELY LOVE SARENA AND THE SWEETFACE TEAM!!! Where do I even begin, working with Sarena for the 9 months before our wedding was an absolute dream. We chose to work with Sarena after having just one phone call with her due to her ability to recognize what our needs were. Right off the bat, she helped us plan a realistic timeline and budget for everything, which we were able to stick to because of her guidance. Throughout the months, Sarena kept us on track, provided tons of amazing recommendations, and was there for us personally every step of the way. She and her team were incredibly professional and extremely talented: from the decor to the time management to the last minute details. Our wedding day was absolutely perfect because of Sarena and she has become like family to us, we are truly grateful for her and Sweetface events. Definitely choose Sweetface Events if you want a team of truly incredible and super sweet and down to earth wedding planners!
D
Dc Sent on 11/17/2017
5 out of 5 rating
My husband and I are busy professionals in our 30s. We wanted to have a nice wedding but had concerns about time, keeping our families happy, and all those wedding details that we knew were inevitable.

{Enter Sarena, clouds parting, angels singing}

Sarena Baker made the whole experience run smoothly and easily. She knew the right questions to ask, she gently directed us to make decisions so she could move forward, she put us in touch with excellent and cost-conscious vendors, she handled some of our more challenging family members with ease. She lightened the load and stress of wedding planning in a tremendous way. I cannot stress to you how relieved I was by the middle and end of the process to have an absolute pro behind the scenes coordinating the effort. She even did a special errand for a "Spanx emergency" on the day of the wedding.

Other feedback - I heard from our hotel events coordinator that Sarena asked all the right questions. From my vantage point, she was such a great guide, and it was good to know that he had the same impression. He said that she asked all the right questions and knew all the details that a venue or hotel coordinator would need to know, and he enjoyed working with her.

To top it all off, Sarena is just a cool person and fun to be around. To top THAT off, when we went to pay the final deposit I felt like we were robbing her, thinking of all the value and help we got from working with her. Best money we spent, hands down.

DO YOURSELF A HUGE FAVOR! Hire Sweetface to help you with your wedding!!!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

71
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2012 Winner

Professional Network & Endorsements

9 Endorsements
Kelly Ewell Photography Kelly Ewell Photography Wedding Photographers

Nicole and Sarena are passionate about what they do, and their cheerful demeanors and hard work will benefit any event they do. I've had the pleasure of working with them for a few wedding events now and I'm always excited when we are teamed up together.

Photo In A Box Photo In A Box Photo Booths

We have had the pleasure of working with Sweetface Events on a number of occasions. Although every event is different, their team manages to make OUR process as routine as possible which always makes for a pleasant experience. Sweetface Events is very proactive and keeps not only their clients informed at all times but also the numerous other wedding professionals up to speed as well. I would definitely recommend their services.

Ashley Michelle Photography Ashley Michelle Photography Wedding Photographers

I worked with Sweetface Events on a styled shoot and they were absolutely amazing. The details they put together for the shoot were well thought out for the theme and really tied the entire thing together making my job as a photographer easy.

Preferred Vendors
Wedding Ceremonies by Jeff
5.0 out of 5 rating , 377 reviews
· Wedding Officiants
Bialek's Music
4.9 out of 5 rating , 1,718 reviews
· Wedding Bands
Lisa Boggs Photography
5.0 out of 5 rating , 140 reviews
· Wedding Photographers
Sweets by E
5.0 out of 5 rating , 184 reviews
· Wedding Cakes

Map

Addresses map
Next Wedding Planners: Simple Elegance Events

Other vendors in Washington DC for your wedding

Wedding Vendors