Ooh la la! Lingerie shopping is about to go a whole new direction.  East13 was envisioned around an extraordinary approach to welcome the consumer into a comfortable, personal experience where she has the resources and help that she needs to look and feel her best.

Women use lingerie to reflect their inner sirens, but there are only so many places that women are able to find the perfect lingerie or underwear that emulates the image they are looking for.  East13 was borne out of that desire. We are, after all, changing the world of lingerie.

European collections including elegant, lacy pieces from Andres Sarda, and girly, frilly sets from Princesse Tam Tam fill the racks, representing the hottest in underwear. Beyond the fancy picks of the season,  East13 also offers basic loungewear like pajama sets, bathrobes, and relaxed bras. Intimate apparel has never been such a pleasure.

Almost as appealing as the lingerie itself is the comfortable-yet-classy store set-up. Located in Pasadena, East13 reflects the glamorous environment of the city with a touch of Hollywood style. Vintage chandeliers light up the chic walls and hardwood floors, leading into the gorgeous dressing rooms with mirrored ceilings and shag carpets. Outside the dressing rooms is a small private showroom where customers can model their undergarments and gather opinions from their paramours or tag-alongs.

We offer bra fittings, special orders, free shipping, and carry a wide range of sizes and fits.

Store hours are Monday through Saturday, 10am to 9pm. Sundays 11am to 7pm.