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Seasoned Professional
Hair Styling
Bridal Hair and Makeup


True Grace Makeup + Hair is a wedding beauty company in Albany, New York. This boutique artistry group offers professional beauty services for weddings and other special occasions. With over 17 years of experience, this team of artists has beauty and fashion experience with magazines, advertising, weddings, and music. The customized service & excellent skills of True Grace Makeup + Hair will leave you with a meaningful, relaxing, and fun experience.

Services Offered

True Grace Makeup + Hair offers an array of professional beauty services. This licensed beauty company offers consultations and trial makeup and hair services, so that you are able to plan out the perfect look. You can get hair, makeup, fitness/health, and even men’s grooming services all in one place. Some of the hair and makeup services available include:

  • Blowouts
  • Updos/styling
  • Hair coloring
  • Airbrush makeup
  • Fake lashes
  • Natural makeup
  • Tattoo coverage
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Frequently asked questions

What beauty services do you offer?

Fitness / Health
Men's Grooming

What hair services do you offer?

Updos / Styling

What makeup services do you offer?

Airbrush Makeup
Contour Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes
Tattoo Coverage

What fitness/health services do you offer?

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5.0 out of 5 rating
147 Reviews
  • Quality of service
    5 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
99% Recommended by couples

38 User photos

147 Reviews
Katie R. Sent on 08/07/2022
5 out of 5 rating

The perfect hair and makeup

I don't have enough words to describe how amazing Jenn is to work with. A friend hired her for her wedding 6 years ago, and when it came to my wedding, she was the only person I wanted. She is so sweet and so kind, and her work is outstanding. Both mom's were really nervous about makeup since they don't wear it normally, and Jenn made it look so naturally and beautiful, they couldn't be happier. All 5 bridesmaids were ecstatic with their makeup, and mine couldn't be more perfect. She kept it natural but still added a bit of pop I wanted for my eyes. Plus she uses great products that held the entire time through the hot summer day and me crying the entire ceremony. All of our hair came out exactly like the pictures we shared with our hair stylist and she was so accommodating. I cannot recommend Jenn and her team enough!!!
Ellen G. Sent on 05/27/2019
5 out of 5 rating

Wonderful Make-up Artist

Jen McCarthy Norton did make-up for my daughter's wedding party this past weekend. She did a truly amazing job. She is so nice and easy to work with. Her knowledge of skin types, tones, cosmetic choices and achieving different looks is incredible and very impressive. We would highly recommend her.
Lisa S. Sent on 02/06/2020
5 out of 5 rating

Amazing, amazing, amazing!!

Jen made me look like a bombshell! My makeup was perfect for my wedding day. Not only did I look amazing but we also finished ahead of schedule! My makeup and hair stayed the entire night and looked so great in pictures. Hire Jen immediately!
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WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2013 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner

Professional Network & Endorsements

3 Endorsements
A Lively Event A Lively Event Wedding Planners

True Grace Makeup, what can I say about them other than Mind blowing! Their work is amazing. They make clients feel so comfortable and at ease, even when stress levels can be very high! The makeup services they provide are worth every penny and the service is worth double what they charge.

Full Moon Farm Full Moon Farm Barn & Farm Weddings

Jen and team are amazing. Their infectious positivity and can do attitude make working with them a wonderful and pleasant experience. Jen's work is gorgeous, and she listens to exactly what you want but still puts her own stamp on it. Also, her updos stay up all day, no small feat! Our brides love her. So do we.

Angela Cappetta Angela Cappetta Wedding Photographers

Jen and team are wonderful. I worked with them on a recent shoot and found the work to be of the highest quality executed with a wonderful work ethic. When I asked for a specific shade of lip, woosh, it was there. When I asked for a bride's hair to be pinned just so allowing her profile to be as elegant as possible, bam, it was done. Jen's energy and enthusiasm are palpable. I plan to refer her to all of my brides in the future.

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