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Award winner thanks to recommendations from couples on WeddingWire.com.
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Serene Beauty Inc

Beauty
Makeup
Hair
Kayla
Melissa
Carly
Samantha
S

Recommended by 100% of couples

About this vendor

Your wedding morning should feel calm, joyful, and completely taken care of. That’s the energy I bring- organized, steady, and “we’re good, everything’s handled.” Brides often tell me it feels like they’re getting ready with an old friend- which is one of the best compliments I could receive.

Hi! I’m Jessica, owner of Serene Beauty. I’m a licensed esthetician and cosmetologist with over a decade of experience, serving 45–70 weddings each year since 2016 throughout the New York Capital Region and beyond.

My goal is not only for you to look amazing, but to feel calm, confident, and completely Serene.

I provide on-location makeup and hair services for brides and bridal parties, along with bridal trials, special event services, and facial treatments in my salon suite in Latham, New York. Every look is fully customized with an in-depth consultation, because beauty is never one-size-fits-all. Whether you’re envisioning soft and natural or elevated glam, your look will be tailored specifically to you.

I am able to accommodate many parties on my own. For larger groups, when needed, I bring in very talented independent makeup and hair artists whom I've personally worked alongside for years.

Serene Beauty is an all-inclusive, safe space for everyone. Always.

Let's connect- I'd hear more about your wedding day!

Features

Woman-owned

Experience

  • 10 years in business

  • We speak English

Links

Visit website

Weddings with this vendor

Claire & Tyler's wedding
Claire & Tyler
29 photos
Ashley & Michael's wedding
Ashley & Michael
35 photos
Sarah & Addison's wedding
Sarah & Addison
85 photos

FAQ

Does makeup price include false lashes?

Yes

What beauty services do you offer?

Consultations
Facials
Skincare

What hair services do you offer?

Blowouts
Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Serene Beauty Inc

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Serene Beauty and its team are praised for being professional, organized, and calming, which made wedding mornings stress-free. Hair and makeup matched each client's vision—natural or full glam—and held up all day and night. Trials, clear communication, and efficient timelines for large parties made the experience seamless and highly recommended.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Serene Beauty and its team are praised for being professional, organized, and calming, which made wedding mornings stress-free. Hair and makeup matched each client's vision—natural or full glam—and held up all day and night. Trials, clear communication, and efficient timelines for large parties made the experience seamless and highly recommended.

S
Shannon Sent on 11/19/2025
5 out of 5 rating

Professional, kind, and talented!!

I am so happy I decided to work with Jessica for my wedding glam. As an anxious bride, she was so patient and kind from the very start all the way through to the wedding day. My makeup lasted ALL day, literally from 11am-2am, and we partied HARD! As a girl with acne scars, I was nervous about having good coverage that didn’t feel cakey. I wanted a natural glam, and Jess delivered. I felt so beautiful on my wedding day and cannot thank or recommend Jessica enough!!
Kayla
Kayla Sent on 07/06/2026
5 out of 5 rating

Talented Artist

I'm beyond thrilled I hired Jessica for my wedding! She brought my vision to life perfectly and was communicative, professional, and so kind throughout the entire process. I received countless compliments and truly felt like the most beautiful bride. I can't recommend Jessica enough—you won't regret working with her!
Melissa
Melissa Sent on 06/27/2026
5 out of 5 rating

Amazing natural makeup artist!

I cannot recommend Jessica enough! From the very beginning, she completely understood my vision. I wanted to look like myself on my wedding day, just an elevated version and she absolutely nailed it.

My makeup felt light, natural, and timeless. It enhanced my features without ever feeling heavy or overdone, and I still looked like me in every photo. It lasted through happy tears, hours of celebrating, and a full night of dancing without needing constant touch-ups.

Beyond her incredible talent, she was such a calming presence on a day that can feel overwhelming. She made getting ready feel relaxed and fun, and I trusted her completely due to her diligence and organization throughout the wedding planning process.

J
Janine Sent on 06/23/2026
5 out of 5 rating

She’s like a fairy godmother!

I couldn’t have asked for a better makeup artist for I was so lucky to have such a fantastic makeup artist for my wedding! My makeup looked absolutely beautiful, natural, and stayed put all day and night. Even after only 4 hours of sleep, it didn’t show in any of the photos. She made me feel like I had had an 8-hour beauty sleep for my big day. She really listened to what I wanted and made me feel so confident and special. She also did amazing work with my family and friends! We all love her work. She’s professional, talented, and wonderful to work with—I highly recommend her to any bride! ✨💍💕
Carly
Carly Sent on 06/15/2026
5 out of 5 rating

10/10 makeup experience

Jessica is amazing. She is attentive and personable. She offered a trial run which was super helpful. Wedding day she arrived early and was friendly and professional. She made everyone feel comfortable and welcome. She also made everyone feel so beautiful.
Samantha
Samantha Sent on 01/18/2026
5 out of 5 rating

Natural beauty!

Jessica is an incredible makeup artist. I wanted to feel like a more elevated version of myself on my wedding day while still looking like “me”. She nailed it and I felt beautiful and confident. My makeup held up all day (even through happy tears)! She did a great job with my entire bridal party. If you are looking for makeup, go with Jessica!
R
Rachel Sent on 01/11/2026
5 out of 5 rating

Jess was amazing!

Jess and her team at Serene Beauty were very professional. She was very organized, helpful and communicative throughout the whole process. She and her team completed hair and make up for myself and my bridal party of 7 girls on my wedding day. Everyone’s hair and make up came out amazing, exactly the vision I had in mind for my big day. Jess is very skilled and listened to what I truly wanted, this collaborative approach really made a difference and took the stress away, allowing everything to go smoothly the morning of. I can’t thank her enough!!
S
Shannon Sent on 12/28/2025
5 out of 5 rating

Amazing Hair and Makeup!

Jessica was amazing to work with for my bridal hair and makeup! Her talent, kindness, organization, and attention to detail helped me be stress-free throughout the entire process. I had a large bridal party but the detailed timeline Jessica created ensured that no one felt rushed throughout the day. She and her team were so professional and accommodating and made me and my bridal party feel so beautiful! I highly recommend Jessica and her team for your wedding day or other event.
K
Kathleen Sent on 12/23/2025
5 out of 5 rating

Highly recommend!

Serene Beauty came highly recommended by our photographer. I could not recommend Jessica and her team more. They made our day easy- everything ran so smoothly. They’re professional, kind and run like a well oiled machine. My whole bridal party (and myself of course) were so pleased with their hair and makeup and could not stop raving about these artists throughout the day! 😃💓
E
Emma Sent on 10/28/2025
5 out of 5 rating

Perfect choice!

Jessica was fantastic! I had her do both my hair and makeup. I'm not knowledge about makeup and she was thoughtful in how she approached my look. I wanted a natural look and during the trial she checked in at various stages to make sure I was comfortable with everything. Before the trial I had a family emergency occur and she was flexible in accommodating my last minute re-schedule. The day of the wedding she was on time and treated my family with the same thoughtfulness as she did with me. She is super easy to chat with and helped the morning of the wedding go quickly. I'd definitely recommend her!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

316
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
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Team

Jessica Preston
Jessica Preston
Owner

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