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Serene Beauty Inc

Beauty
Makeup
Hair
Rachel
Raegan
Candice
Jessica
Christine

Recommended by 100% of couples

About this vendor

Your wedding morning should feel calm, joyful, and completely taken care of. That’s the energy I bring- organized, steady, and “we’re good, everything’s handled.” Brides often tell me it feels like they’re getting ready with an old friend- which is one of the best compliments I could receive.

Hi! I’m Jessica, owner of Serene Beauty. I’m a licensed esthetician and cosmetologist with over a decade of experience, serving 45–70 weddings each year since 2016 throughout the New York Capital Region and beyond.

My goal is not only for you to look amazing, but to feel calm, confident, and completely Serene.

I provide on-location makeup and hair services for brides and bridal parties, along with bridal trials, special event services, and facial treatments in my salon suite in Latham, New York. Every look is fully customized with an in-depth consultation, because beauty is never one-size-fits-all. Whether you’re envisioning soft and natural or elevated glam, your look will be tailored specifically to you.

I am able to accommodate many parties on my own. For larger groups, when needed, I bring in very talented independent makeup and hair artists whom I've personally worked alongside for years.

Serene Beauty is an all-inclusive, safe space for everyone. Always.

Let's connect- I'd hear more about your wedding day!

Features

Woman-owned

Experience

  • 10 years in business

  • We speak English

Links

Visit website

Weddings with this vendor

Claire & Tyler's wedding
Claire & Tyler
29 photos
Ashley & Michael's wedding
Ashley & Michael
35 photos
Sarah & Addison's wedding
Sarah & Addison
85 photos

FAQ

Does makeup price include false lashes?

Yes

What beauty services do you offer?

Consultations
Facials
Skincare

What hair services do you offer?

Blowouts
Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes
illustration question

Any other questions?

Reach out about anything you didn't see answered here—no question is too small!

Reviews of Serene Beauty Inc

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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The artist and her team are professional, organized, and communicative, keeping the wedding morning calm and on schedule. They create natural, photo-ready hair and makeup that lasts all day and work efficiently with large bridal parties. Reviewers highly recommend them for their talent, warmth, and reliability.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

The artist and her team are professional, organized, and communicative, keeping the wedding morning calm and on schedule. They create natural, photo-ready hair and makeup that lasts all day and work efficiently with large bridal parties. Reviewers highly recommend them for their talent, warmth, and reliability.

Rachel
Rachel Sent on 07/26/2026
5 out of 5 rating

Book Immediately!!

12/10!! Jessica is amazing! If your date is available book immediately!!! I could not be happier with how everything turned out. Jessica was the best to work with. Her communication was perfect and she went over every detail in advance. We did a trial and I was blown away. On the day of my wedding I had 7 girls who needed their makeup/lashes done so she brought a second artist. Jessica had the schedule set so that everything ran smoothly. She is extremely talented and has such a sweet personality! We were so lucky to have her for my wedding! I cannot recommend her enough!!
L
Lauren Sent on 10/05/2026
5 out of 5 rating

Jessica is amazing!

Jessica was amazing from start to finish! From booking, to the trial, to my wedding day she was so responsive and easy to communicate with. She does amazing work and gave me the exact look I was looking for on my wedding day! My mother, MIL, and bridesmaids also loved their makeup looks! Highly recommend Jessica!
Raegan
Raegan Sent on 09/28/2026
5 out of 5 rating

Wedding Hair/ Makeup services

I truly cannot say enough amazing things about Jessica! She is absolutely incredible at what she does and was such a special part of my wedding experience. From the moment I started working with her, I felt completely confident that I was in the best hands.

Leading up to my wedding, I also had monthly facials with her, and I genuinely looked forward to every appointment. She helped me feel so confident in my skin and made me feel beautiful throughout the entire process—not just on my wedding day. Her genuine care for her clients is unmatched.

On my wedding day, she made me feel absolutely BEAUTIFUL. My hair and makeup turned out even better than I could have imagined, and I felt so confident walking down the aisle. My makeup literally did not move the entire night! Even after hours of celebrating, dancing, and everything that comes with a wedding day, my makeup still looked incredible.

She has such a calming, reassuring presence, which is exactly what you want on such an important and emotional day. She made me feel so comfortable, cared for, and beautiful from start to finish.

I am beyond grateful that I found her and that she was the one who got me ready for the most important day of my life. If you are looking for someone who is incredibly talented, genuinely cares about her clients, and will make you feel absolutely gorgeous, I cannot recommend her enough. She is truly amazing at what she does, and I would choose her over and over again!!!!!!
C
Christina Sent on 09/25/2026
5 out of 5 rating

Phenomenal service!!

Jessica is truly such a talented hair and makeup artist, I could not recommend Serene Beauty enough for bridal hair/makeup as well as bridal party hair/makeup!! I feel so lucky to have found Serene Beauty to bring my dream bridal hair and makeup to life❤️
Candice
Candice Sent on 09/20/2026
5 out of 5 rating

Jessica is the G.O.A.T.

Hair and makeup were the thing I procrastinated on the most while wedding planning. I have zero expertise there, so I'm so incredibly grateful that my bridesmaid found Jessica at Serene Beauty.

From the trial to the day of, Jessica was such a calming, collaborative presence, and her suggestions were so on point. All I knew was I wanted my hair half up and half down. I didn't even have a reference picture, just an offhand suggestion from a close friend, but Jessica knew exactly what I was looking for without a pause. I told her I wanted to look fancier than usual but still natural, with makeup that would actually last, and she executed it perfectly even though I didn't have the vocabulary to describe what I wanted. I got compliments all day, and everything held up from our first ceremony photos to the late night after party.

Jessica also managed the rest of the hair and makeup team for my wedding party, and they were all so warm and calm. They made both my mom and my partner's mom feel comfortable getting their hair and makeup done, which meant a lot.

I'm forever grateful to Jessica and her team. If you're in the Capital Region and need someone to have you looking and feeling great, she's the very best.
W
Weici Sent on 09/11/2026
5 out of 5 rating

Excellent service from start to end

I was lucky enough to have Jessica and her team with me on my wedding day, and they delivered an exceptional hair and makeup experience for both me and my bridal party. From the very first conversation, Jessica was transparent about her services and pricing. She provided a clear and accurate quote based on our party size and requested services, and she remained consistent, communicative, and organized throughout the entire process. In the days leading up to the wedding, Jessica checked in regularly with genuine care, making the planning feel effortles.

Jessica and her team were not only highly knowledgeable and professional, but also incredibly warm, approachable, and respectful. On the wedding day, they arrived right on time and worked seamlessly, creating beautiful looks for everyone. With Jessica and her team on your side, you can expect punctuality, professionalism, and stunning results — all delivered with kindness and grace. I couldn’t be happier with the experience.
Jessica
Jessica Sent on 08/25/2026
5 out of 5 rating

Absolutely Killed It!! 🤍

Jessica (Serene Beauty) was an absolute dream to work with! She was so fun, punctual, and amazing with communication, especially when it came to figuring out exactly what I wanted for my hair. Since I live out of state, we weren’t able to do a trial, and I had also never had a full updo before — and she absolutely KILLED IT. My hair and makeup turned out even better than I imagined. She is incredibly talented and made the whole experience so easy and fun. I truly couldn’t have asked for a better person to create the hair and makeup looks of my dreams!
Christine
Christine Sent on 08/12/2026
5 out of 5 rating

Exceptional! 🤍

Jessica is AMAZING! I truly couldn’t have asked for a better wedding makeup artist. First and foremost, she is such a beautiful person (inside and out). She is incredibly talented, and her passion for her work is evident in everything she does. Her communication throughout the entire process was exceptional. She was very responsive, attentive, and always made sure every detail was taken care of. Whenever I had questions, she always answered them so clearly and thoroughly. I’m very particular when it comes to makeup, and from the moment I first met Jessica at my makeup trial and described my vision, she brought it to life PERFECTLY. She completely understood the look I wanted and executed it flawlessly. I was blown away! On my wedding day, she brought such a calming presence to the morning and made the entire getting-ready experience so enjoyable. Jessica made me feel absolutely radiant and confident on my wedding day. My makeup photographed beautifully, lasted all day and night, and still felt like me. Jessica brought along a second artist, Lisa, who was also amazing! Jessica and Lisa took the BEST care of all my girls, and everyone looked gorgeous! They easily managed to get a large group of girls ready beautifully and efficiently while keeping the morning calm and stress-free. I am beyond grateful that Jessica was a part of my wedding day. I highly recommend her to any bride looking for someone who is incredibly talented, professional, and truly cares about making you feel your absolute best. Jessica is truly 5 stars and beyond! I will be looking for any excuse to get my makeup done with her again in the future! 💕
Shannon
Shannon Sent on 08/08/2026
5 out of 5 rating

Jessica review

Jessica was fantastic to work with. She is so calming and sweet. She did an amazing job on my makeup and my bridal party. I still get compliments on how it looked.
K
Katherine Sent on 07/23/2026
5 out of 5 rating

Would book again in a heartbeat!

Jessica was a pleasure to work with. She was very organized and proactively communicative through the entire process which put my mind at ease while I was making all of the other decisions needed for the wedding. Not only was her professionalism top notch, her work was absolutely beautiful. I loved my makeup and the makeup of everyone in the party. Thank you, Jessica!
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Awards

326
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
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Team

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Jessica Preston
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