The Bridal Secret has relocated to a beautiful new store in Braintree and is a unique and well stocked salon.
We have hundreds of Designer and Couture Wedding Gowns in stock at all times, all brand new and all sold off the rack. No ordering necessary ! A multitude of silhouettes & fabrics and a diverse range of sizes.
The Bridal Secret also offers a unique selection of beautiful crystal jewelry and crystal hair accessories, as well as a selection of custom cut veils and mantillas.
We also offer full service alterations on the premises and offer a local referral for cleaning and press to wear services.
New merchandise arrives monthly !
We do require an appointment to visit our store to ensure each bride is given un-interrupted attention.
Call or email today to schedule an appointment to find a beautiful gown for one of the most important and memorable moments in your life !
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208 Reviews for The Bridal Secret
Recommended by 99% of couples
19 User photos
Kerri F. · Married on 07/18/2020
Intimate shopping experience
Judy was quick to reply to my emails and was able to get me in for an appointment the same week. She really focuses on the bride’s needs and reminds any guests that their focus is on the bride. There was a calm atmosphere. I was able to try on the dresses as many times as I needed to in order to make my decision. It was a great experience for making such an important purchase.Sent on 11/02/2019
Kate H. · Married on 04/25/2020
Went to look at gowns. After I picked out a few, Judy picked one for me, never would have tried on myself. Stunning dress. Amazing fit. Looks magical. So surprised. Bought it. Very Happy. Owner is knowledgeable about the fit of gowns vs body types. Not pushy. Let's you pick put whatever you want.. Only comments if you ask her. Not rushed. Amazing prices and very unique.Sent on 04/16/2019
Great overall experience
Erica · Married on 06/15/2019
Unique and Stunning
brought tears to my eyes. She does an outstanding job helping brides bring their vision to life and I honestly can say I felt like a princess in my wedding dress!
Judy took care of all my alterations, hand made my vail, and added some special touches to my bionic bar. She made sure everything was perfect and made me feel so special!
I highly recommend The Bridal Secret, there is nothing like feeling amazing and special throughout the entire process of wedding planning and it all starts with the dress!Sent on 06/26/2019
Judy is a seasoned professional and expert in all things bridal. Her store offers couture dresses at reasonable prices. She has an ever-changing inventory of wedding dresses that will compliment any bride's style. We highly recommended The Bridal Shop to our clients. Keep up the good work Judy and thank you for your exceptional service!
The Bridal Secret excels at making their brides look their best. With the added confidence that "the dress" gives my clients only makes my job easier. Thanks, Bridal Secret. My Girls love you!
This store is a wonderful place to find designer dresses at unbelievable prices. Judy's service is outstanding and the merchandise is in top quality condition. If you are in her area, it is a great place to shop.