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VOWS Bridal is the premier wedding gown salon in Greater Boston, located in Watertown, Massachusetts.

At VOWS, we believe that every bride is unique and pride ourselves on providing you with an unparalleled and personalized shopping experience. VOWS carefully curates a vast collection of designer bridal gowns from around the world. Our expert stylists will help you navigate your dress shopping experience until you find the one that’s just right!

We also carry one of the largest collections of plus size special order gowns up to size 30. We cannot wait to see you and help you find THE ONE!

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FAQ’s

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999
$8,000+

Who do you provide services for?

Bride
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months
12+ months

How often do you receive new bridal gowns?

Monthly
Weekly
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Any other questions?

Reviews of VOWS Bridal

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4.8 out of 5 rating
WeddingWire Couples' Choice Awards 2025 Winner
4.8 out of 5 rating
1,092 reviews
96% recommend it
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.7 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Vows is highly praised for its exceptional service and knowledgeable staff, particularly standout consultants such as Olivia, Catie, Kelly, Hannah, and Christina. Brides appreciated the personalized attention, spacious selection of dresses, and stress-free experiences, with consultants offering thoughtful recommendations without being pushy. The ease of the appointment process, the ability to try on multiple styles within budget, and the inclusivity in styles available were highlighted, making Vows a top recommendation for wedding dress shopping in the Boston area.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Vows is highly praised for its exceptional service and knowledgeable staff, particularly standout consultants such as Olivia, Catie, Kelly, Hannah, and Christina. Brides appreciated the personalized attention, spacious selection of dresses, and stress-free experiences, with consultants offering thoughtful recommendations without being pushy. The ease of the appointment process, the ability to try on multiple styles within budget, and the inclusivity in styles available were highlighted, making Vows a top recommendation for wedding dress shopping in the Boston area.

Marissa
Marissa Sent on 02/02/2025
5 out of 5 rating

You need to go to Vows!

I had an amazing experience with Olivia! She was beyond helpful throughout the entire browsing and trying on process. She listened to what I thought I wanted and then what I liked or didn't like about a particular dress and went out to the floor find others that met that criteria. Olivia was also very understanding of my budget and worked with me to get the look I was going for without going over. I was so appreciative of her patience with me and my group of family/friends as I wanted to make sure I considered all options before making my final decision. Can't express enough how great the service was and how much I appreciated the friendly and energetic attitude of not only Olivia but also everyone who was working there.
S
Sandy Sent on 01/29/2025
5 out of 5 rating

Amazing! !

Vows was so amazing!!! The staff was the best! I wasn't expecting to find my first dress at my first appt to look at dresses but it happened!!! This place is the best!! I never felt pressured or anything.
Maureen
Maureen Sent on 01/22/2025
5 out of 5 rating

I am a more mature bride. I worked with Catie and she was fabulous. She was attentive to my concerns and overall just great to work with!

Exceptional quality and service. I initially saw the same dress at another bridal salon and it was $300 more than the price at Vows. Price was not the only factor though - Vows was simple more attentive.
1,092
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner
WeddingWire Couples' Choice Awards 2009 Winner
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