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About

On WeddingWire since 2007

VOWS Bridal is the premier wedding gown salon in Greater Boston, located in Watertown, Massachusetts.

At VOWS, we believe that every bride is unique and pride ourselves on providing you with an unparalleled and personalized shopping experience. VOWS carefully curates a vast collection of designer bridal gowns from around the world. Our expert stylists will help you navigate your dress shopping experience until you find the one that’s just right!

We also carry one of the largest collections of plus size special order gowns up to size 30. We cannot wait to see you and help you find THE ONE!

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999
$8,000+

Who do you provide services for?

Bride
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months
12+ months

How often do you receive new bridal gowns?

Monthly
Weekly
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Any other questions?

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4.8 out of 5 rating
WeddingWire Couples' Choice Awards 2023 Winner
1,045 Reviews
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.7 out of 5 rating
96% Recommended by couples

96 User photos

1,045 Reviews See all
K
Kaitlyn S. Getting married on 10/23/2024
5 out of 5 rating

Sara is great.

Sara didn't push me away from something I liked or forced something on me that I didn't like. She was extremely helpful and wonderful to me and my guests that came in.
J
Jackie Getting married on 10/04/2024
5 out of 5 rating

Couldn’t recommend enough

Mandy made my bridal try on experience incredible. She is fun, engaging, listened to all of my ideas and quickly figured out what styles I liked best. She explained everything and was transparent about pricing, order times, etc. She cheered me on when finally choosing my dress and I am so lucky that I had her as my stylist. She could not have been more patient with me even when it took 2 full appointments for me to choose the first dress I ever tried on. I couldn’t recommend her enough, she is the best!!!
Mariah
Mariah L. Getting married on 10/04/2024
5 out of 5 rating

Incredible!

Catherine was amazing! She understood exactly what I was looking for and after trying on a few dresses went out onto the floor and picked the one!! Everyone at Vows was incredibly friendly and the place was beautiful. It made for a great experience and I already can’t wait to go back and pick up my dress!
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Awards

1,045
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner
WeddingWire Couples' Choice Awards 2009 Winner

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