Skip to main content
Weddings
This vendor is popular with couples. Start a conversation

About

On WeddingWire since 2007

VOWS Bridal is the premier wedding gown salon in Greater Boston, located in Watertown, Massachusetts.

At VOWS, we believe that every bride is unique and pride ourselves on providing you with an unparalleled and personalized shopping experience. VOWS carefully curates a vast collection of designer bridal gowns from around the world. Our expert stylists will help you navigate your dress shopping experience until you find the one that鈥檚 just right!

We also carry one of the largest collections of plus size special order gowns up to size 30. We cannot wait to see you and help you find THE ONE!

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999
$8,000+

Who do you provide services for?

Bride
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months
12+ months

How often do you receive new bridal gowns?

Monthly
Weekly
illustration question

Any other questions?

Message vendor
4.8 out of 5 rating
WeddingWire Couples' Choice Awards 2023 Winner
1,052 Reviews
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.7 out of 5 rating
96% Recommended by couples

96 User photos

1,052 Reviews
Elizabeth
Elizabeth N. Getting married on 07/06/2025
5 out of 5 rating

Best store with the best team!!

The best store with the best team!! I cannot recommend Vows and my consultant, Lauryn, enough! It鈥檚 a stunning store with a huge selection of gorgeous dresses. Lauryn was so knowledgeable and helpful in listening to me and pulling dresses that matched exactly what I was asking for. She was insightful without being pushy at all. I booked two appointments with Vows and purchased my dress on the second. Everyone I interacted with at the store was so kind and lovely. THIS is the place to purchase your dream wedding dress.
K
Kate M. Getting married on 11/08/2024
5 out of 5 rating

Amazing service

Vows was the ultimate bridal experience for me. The shop is adorable and they have so many beautiful gowns to choose from. Mandy was absolutely fantastic and made me feel so comfortable and beautiful in every dress I tried on. She even went the extra mile to help pull off my sister surprising me from New York to see the final dress I had picked. I could not have had a better experience at Vows and would recommend them to any future bride!!
K
Kaitlyn S. Getting married on 10/23/2024
5 out of 5 rating

Sara is great.

Sara didn't push me away from something I liked or forced something on me that I didn't like. She was extremely helpful and wonderful to me and my guests that came in.
illustration stars

Are you interested?

Message vendor

Awards

1,052
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner
WeddingWire Couples' Choice Awards 2009 Winner

Real Weddings

Danielle & James
41 photos 路 08/18/2023
Nicole & Ryan
56 photos 路 05/14/2023
Shannon & Conor
61 photos 路 10/02/2021
Caitlyn & Nick
50 photos 路 09/11/2021
Jocelyn & John
100 photos 路 12/15/2018
Neil & Heidi
23 photos 路 09/09/2016

Map

Other vendors in Boston for your wedding

Wedding Vendors

Responds within 24 hours