If you’re recently engaged and ready to plan your wedding, you’ve probably taken to Google to figure out where to start. According to the 2019 WeddingWire Newlywed Report, engaged couples spend 80 percent of their wedding-planning time online, and there are definitely some top Google search terms that they’ll look into first. WeddingWire partnered with Google to learn what couples are searching for as they plan their big day. These search terms represent the top challenges engaged couples face, from finding vendors to determining a budget—and if you’re a newbie to the wedding-planning game, they likely represent some of the struggles you’re dealing with, too!
Ready to kick off your wedding-planning journey? These are the top Google search terms that are helping couples make those first moves.
It should come as no surprise that “wedding planner” is among the top Google search terms. Engaged couples may be feeling overwhelmed during the early stages of their planning process, and are searching for wedding planners to guide them. Other top Google search terms include phrases like “wedding planners near me” and “wedding coordinators,” which proves that couples are seeing the value of hiring a dedicated wedding pro to make sure their big day goes off without a hitch, whether that be a full wedding planner or a day-of coordinator.
"How to plan a wedding"
When it comes to wedding planning, it can be tricky to figure out where to start. Clearly, engaged couples want a simple “how to” guide to help them plan their wedding, step by step. Fortunately, there are a wide variety of online resources (hello, WeddingWire!) that can assist couples in every aspect of putting together their big day. And while there’s a lot more to wedding planning than a basic how-to guide can cover, the results to this top Google search term will give couples a good jumping-off point.
Dutifully following a wedding checklist can really make or break your planning process. Wedding checklists will show you where to start, when to hire vendors, and hold you accountable as your big day approaches. An online wedding checklist is particularly ideal, as you can refer to it and check off tasks while you’re on the go. Whether you have over a year or less than three months to plan your big day, a wedding checklist is an important resource in helping you feel organized and in control. Shameless plug: WeddingWire has an awesome free wedding checklist that’s been a life-saver for many couples, and definitely worth a look.
"Wedding venue near me"
When it comes to searching for a wedding venue, couples are thinking local. This isn’t too surprising, as according to the Newlywed Report, three out of four couples marry in their hometown or the city where they currently live. Couples start their venue hunt by looking for directories or lists of wedding venues that are close to where they live, and then likely reading reviews and other information about these locations to help narrow down the options. While there are a lot of factors that go into choosing a venue, a convenient location is definitely a big one, as this top Google search term illustrates.
"Wedding timeline" or "wedding planning timeline"
There are a few reasons these are top Google search terms for engaged couples. Couples want to know in what order they need to handle wedding-planning tasks such as hiring vendors (as we mentioned, a wedding checklist can help with that!), but they may also be thinking about the actual timeline of their wedding day. How long does a typical ceremony last? When should our guests eat dinner? When do the speeches take place? A solid wedding timeline is essential to ensure that things stay on track on the big day, and that vendors and guests know where to be and when. While searching for wedding timelines on Google can provide some helpful samples, each wedding has its own unique logistics and couples should work with their wedding planner or venue coordinator to create their own timeline.
How much is all of this going to cost? This is likely one of the first questions engaged couples will ask, and they’re are clearly looking to Google for help answering it. While your wedding budget will depend on a lot of things, including where your big day is taking place and how many guests you’re hosting, there are online budget tools that can help you determine what your budget should be and keep track of the numbers.