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About

Local to Cambridge, Wisconsin, bridal boutique Premiere Couture specializes in affordable, on-trend designer wedding dresses. Founded in 1994, Premiere Couture is co-owned by designers and life-long friends Laura and Rosemary who each offer over 20 years of industry experience. Premiere Couture is dedicated to providing brides with a fun, intimate environment and VIP treatment while shopping for their dream dress.

Services Offered

Premiere Couture serves brides and mothers of the bride and groom. Plus size dresses in a wide variety of styles, colors, and prices are always available. Some of the boutique’s featured designers include Catherine Rose, Allure, Casablanca, Allure Couture and Allure Romance. A dedicated stylist is assigned to each bride-to-be to provide expert advice and suggestions while you shop. Your stylist will also supply you with accessories — including jewelry, hairpieces, shoes, veils, and sashes — to help you experiment with your wedding look. Stylists will never pressure you to select any particular dress, giving you the freedom to comfortably choose the perfect dress for you. Flexible to your budget, Premiere Couture offers frequent sample sales to aid financially-conscious brides in finding their dream dress. Every bride leaves with a complimentary swag bag, Appointments are strongly encouraged, though the boutique endeavors to accommodate walk-ins whenever possible. Alteration services can be recommended.

  • Woman-owned
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Frequently asked questions

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following items do you offer?

Hair Accessories
Jewelry
Shoes
Undergarments
Veils
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Reviews of Premiere Couture

4.8 out of 5 rating
4.8 out of 5 rating
117 Reviews
96% recommend it
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.7 out of 5 rating
  • Flexibility
    4.8 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

L
Liz Sent on 07/25/2024
5 out of 5 rating

Great experience

I had a great experience with Premiere Couture- from the shopping experience, to the after-care (they mailed me congratulatory earrings and hosted fun free makeup classes for brides) and even mailed me a card the week of my wedding! Also, they have a great variety of price point dresses to make everyone look and feel like a queen. Thank you!!
Tristan
Tristan D. Sent on 09/29/2023
5 out of 5 rating

Awesome Service!

I bought my dress from Premiere Couture about a year ago, and just had my wedding in September. The service in the store was fantastic. They really cared about what I was looking for in a dress, and they made me and the people who came with me feel so comfortable and welcome. The dress is beautiful and really added a great touch to the day.
Tammy
Tammy S. Sent on 01/16/2022
5 out of 5 rating

A dream come true with premiere couture!

Best experience I have ever had! 1st to get a surprise package in the mail (won’t say what it is as I don’t want to ruin it for others) that was super cute and so touching put a smile on my face. The communication from start to end is more than I can ask for. They asked me questions, as an example what my budget was that I prefer and let me tell you they did not disappoint me. They didn’t push me to get something more expensive at all which is the greatest feeling….I stayed at my budget and even had dresses lower than my budget that were stunning. They explained things to me about each dress from taking it in, to having to have it altered at the bottom and so on and I understood what they meant. They took their time to get to know me. They made me feel beautiful from the inside out and let me tell you I lack confidence in myself but I walked out that door that day with the biggest confidence and now can’t wait to be seen in my dress. FYI I never wear dresses, this is my 1st. Thank you Premiere Couture & Jerica for making my wedding dress experience the best I could ever ask for! And Thank You for helping my find my dream dress within my budget! I can’t wait until June, 25 2022 so I can looking stunning in my dress and share my pictures with you all! Best place ever…make your appts ladies they won’t disappoint you!
Forever grateful,
Tammy Schmitt
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Awards

117
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner

Real Weddings

Karly & Andy
22 photos · 07/13/2019

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