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Weddings

About

Local to Cambridge, Wisconsin, bridal boutique Premiere Couture specializes in affordable, on-trend designer wedding dresses. Founded in 1994, Premiere Couture is co-owned by designers and life-long friends Laura and Rosemary who each offer over 20 years of industry experience. Premiere Couture is dedicated to providing brides with a fun, intimate environment and VIP treatment while shopping for their dream dress.

Services Offered

Premiere Couture serves brides and mothers of the bride and groom. Plus size dresses in a wide variety of styles, colors, and prices are always available. Some of the boutique’s featured designers include Catherine Rose, Allure, Casablanca, Allure Couture and Allure Romance. A dedicated stylist is assigned to each bride-to-be to provide expert advice and suggestions while you shop. Your stylist will also supply you with accessories — including jewelry, hairpieces, shoes, veils, and sashes — to help you experiment with your wedding look. Stylists will never pressure you to select any particular dress, giving you the freedom to comfortably choose the perfect dress for you. Flexible to your budget, Premiere Couture offers frequent sample sales to aid financially-conscious brides in finding their dream dress. Every bride leaves with a complimentary swag bag, Appointments are strongly encouraged, though the boutique endeavors to accommodate walk-ins whenever possible. Alteration services can be recommended.

  • Woman-owned
illustration popular

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Frequently asked questions

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following items do you offer?

Hair Accessories
Jewelry
Shoes
Undergarments
Veils

Reviews of Premiere Couture

L
Liz Sent on 07/25/2024
5 out of 5 rating

Great experience

I had a great experience with Premiere Couture- from the shopping experience, to the after-care (they mailed me congratulatory earrings and hosted fun free makeup classes for brides) and even mailed me a card the week of my wedding! Also, they have a great variety of price point dresses to make everyone look and feel like a queen. Thank you!!
Tristan
Tristan Sent on 09/29/2023
5 out of 5 rating

Awesome Service!

I bought my dress from Premiere Couture about a year ago, and just had my wedding in September. The service in the store was fantastic. They really cared about what I was looking for in a dress, and they made me and the people who came with me feel so comfortable and welcome. The dress is beautiful and really added a great touch to the day.
K
Katelyn Sent on 07/25/2022
5 out of 5 rating

Amazing personal shopping experience!

10/10 - highly recommend!

I got my wedding dress, headpiece, veil, custom jean jacket, Mother of the Bride dress, and Mother of the Groom dress from Premiere Couture.

The entire experience was absolutely amazing! I did the VIP experience on a Sunday and brought my family and friends and we had so much fun! They went above and beyond to make the day absolutely amazing. There was food, drinks, I got my makeup done, and personal pictures! It was such a memorable and positive experience.

Their dress selection was big too. It has a beautiful boutique vibe but yet they have so many dresses to pick from. I absolutely love the accessories they had too! My headpiece was my favorite! 😍 I also got a custom jean jacket which was perfect for the wedding (and bachelorette party too!). I got to pick the pearls on the jacket, shade of the material, font, what it said, and I even added the date of our wedding. I loved my jacket and I still wear it all the time!

My stylist was so amazing! She listened to everything I said I wanted. I love that you can browse the dresses yourself and that you have your own dressing room and then come out of the room so your guests can see your dress. I think having personal time with the dress before everyone gives their opinion is so awesome. I’ve been to other bridal shops where your guests are in the room with you while you change and I wasn’t a fan of that.

MOB and MOG dresses both came from them too. They both loved their dresses, thought the selection was good and their dresses arrived quickly too!

Overall my experience was outstanding! I’m so happy I did a one stop shop. It was wonderful to work with only one place to get everything we needed. I highly recommend Premiere Couture!
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Awards

118
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner

Professional Network & Endorsements

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