About

The Exclusive Lake Geneva Bridal Shop...

A mother-daughter owned bridal shop located in downtown Lake Geneva. With over 11 years experience each in the bridal industry, AATG is the go-to destination bridal shop between Milwaukee & Chicago. We are dedicated to bringing you specifically chosen unique styles from only the best collections and highest quality wedding designers. We cannot wait for you to experience AATG. After all, it is All About the Gown.

Private Bridal Appointments

We offer completely private bridal suites for you and your guests to enjoy. We are by appointment only & we ask that you ring the doorbell when you arrive to be let in. We want you to be able to shop & celebrate uninterrupted. We can accommodate up to 5 guests in our main suite, and 4 guests in our smaller suites.

Our Collection of Gowns

Our team of expert stylists hand-pick each piece that arrives in the shop. We don't believe in the philosophy that we should have one of every dress you have seen at every wedding. Instead, we focus on creating a collection for the modern bride who is looking to push the limits on style. We love a classic silhouette with a modern twist, & die for all cathedral veils.

Visit our website below to become an #AATGBride

www.allaboutthegown.com

Woman-owned

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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499

$2,500 - $3,999

$4,000 - $6,499

What are your price ranges for full-priced suits and tuxedos?

$200 - $499

What are your price ranges for suit and tuxedo rentals?

$200 - $299

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride

Father of the Bride

Father of the Groom

Groom

Groomsmen

Mother of the Bride

Mother of the Groom

Ring Bearers

Which of the following services do you provide?

Appointments Only

Rentals

Sample Sales

Trunk Shows

Which of the following items do you offer?

Bridal Belts

Hair Accessories

Jewelry

Plus Size Gowns

Sample Gowns

Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

6-8 months

9-11 months

How often do you receive new bridal gowns?

Monthly

Seasonally

What is your return policy?

Final Sales

Reviews of All About the Gown

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Review summary

All About the Gown is highly recommended for wedding dress shopping, with reviewers praising the unique selection of dresses and exceptional service. Judy and Stefany are specifically lauded for their expertise and attentive assistance. The shop's sleek and modern ambiance, along with the professional and helpful team, create a memorable and enjoyable experience for brides. The personalized approach, beautiful presentation of dresses, and accommodating staff contribute to making All About the Gown a top choice for finding the perfect wedding dress.