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Weddings

About

White Dress Bridal Boutique is Milwaukee’s luxury bridal boutique! Our number one goal is to help you find your dream wedding dress while providing every bride with a fun, intimate, and luxurious experience that is unparalleled and unforgettable. Love is in the details, and you will notice these details throughout your entire experience here at White Dress, from our carefully curated selection of wedding dresses to our luxe aesthetic, featuring bright natural lighting, plush seating, and elegant decor. We can't wait for you to join us!

Dress Designers Include: Martina Liana Lux, Martina Liana, Essense of Australia, Justin Alexander, Maggie Sottero, and some of our unique and exclusive White Dress designers!

  • Hispanic or Latinx-owned
  • Woman-owned
illustration popular

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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999

Who do you provide services for?

Bride

Which of the following services do you provide?

Appointments Only
Preservation

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Shoes
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Reviews of White Dress Bridal Boutique

M
Molly Sent on 08/08/2022
5 out of 5 rating

The best first experience

I was very nervous to start wedding dress shopping and White Dress was my first appointment. I cannot put into words how great my experience was with Jimmy as my stylist. He was fun to work with, respectful of all our questions, and made me feel so comfortable and beautiful as a soon to be bride. Thank you so much Jimmy and White Dress Bridal Boutique!
R
Rebecca Sent on 10/14/2021
5 out of 5 rating

Great Service and Wide Variety of Dresses


White Dress Bridal was amazing to work with. They have a great selection and my consultant Heidi was fantastic. I went there initially and I was unable to decide between two Martina Liana dresses and chose to think about it and come back and make a final decision. A month later I went back to try on the dresses again and Heidi showed me the newest Martina collection and I absolutely fell in love with one of the new styles that Heidi had picked out to bring to the store after Martina’s show. It was a great experience overall and I would recommend White Dress Bridal to any bride looking to find their dream dress.
Amanda
Amanda Sent on 10/11/2021
5 out of 5 rating

A Dream Wedding with a Dream Dress!

I had the best experience at White Dress Bridal Boutique in Milwaukee, WI! I worked with Heidi to find a great selection of dresses that fit my vision and my budget. Trying everything on was fun and exciting, and I was able to find the dress of my dreams that day. I picked up the dress a few weeks later and received a recommendation for seamstress who was amazing. I received so many compliments on how unique and beautiful my dress was on our wedding day, and happily recommend White Dress Bridal Boutique to all future brides!
Nicole
Nicole Sent on 08/27/2020
5 out of 5 rating

Beautiful dress

I absolutely loved my experience at white dress boutique! Very professional and great selection of dresses! I wore my dream dress for my wedding last weekend and got so many compliments!!
H
Hannah Sent on 10/25/2019
5 out of 5 rating

Best Bridal Boutique in Milwaukee

Out of the 4 dress shops I visited for my wedding, this one by far blew me out of the water. I worked with Megan and she was incredibly helpful, sweet and made me feel comfortable and not pressured throughout the entire process. This location in Milwaukee has an amazing selection, wonderful staff all around and a beautiful boutique. I would absolutely recommend White Dress Bridal to anyone getting married.
Emily
Emily Sent on 10/23/2019
5 out of 5 rating

Fabulous Experience with Wonderful Staff!

I had an amazing experience at White Dress Bridal Boutique. Beyond their impressive reputation was a personal experience that blew me away!

My consultant, Heidi, was fantastic, helpful, and connected with me from the moment I walked in. At 5’2”, I’m a petite bride whose main concern was finding the right fit for my frame. She made me feel comfortable, guided me through the process and made excellent suggestions as we took a lap through the gorgeous boutique. I approached the visit with an open mind, though I did some thorough research. I mentioned one designer whose unique style I admired, and Heidi pulled a few of her styles for me to try, as well as several others just to experiment – all under no pressure. She made the flow of this first-time experience enjoyable with her knowledge and supportive attitude.

My mom and sister enjoyed the super personal experience as well. When the moment came, I couldn’t believe it – a beautiful piece by my favorite designer was “the one.” After trying on a few other dresses, Heidi encouraged me to revisit dress #3 one last time. We all shed tears, and the celebratory champagne toast was perfect. I can’t wait to walk down the aisle in a dress that suits my style and personality perfectly.

I had the pleasure of meeting the owner, Christina, who stopped in the boutique while I was trying on a dress. Her business is a testament to great customer service and going above and beyond for a first-timer. Thank you, Heidi and staff for making my experience a dream come true! I found my dream gown at White Dress Bridal Boutique and am so grateful.
Amy
Amy K. Sent on 09/20/2019
5 out of 5 rating

Wedding Dress Shopping

Loved my experience here, tried on a lot of dresses. Everyone was so helpful and accommodating. I had about 5 people with me and they made sure everyone was comfortable and that I wasn't overwhelmed.
Jordyn
Jordyn Sent on 09/05/2019
5 out of 5 rating

White dress is best bridal salon in MKE hands down!

I felt slightly defeated leaving another bridal salon and was very doubtful that I would find "the one", but from the minute I walked into White Dress they were perfect. Sarah really listened to me, was so patient, and perfectly picked dresses within my vision. Christina was awesome in helping add in some special touches with jewelry and veil to really help it all come together. I said "Yes!" and I am so thankful to this boutique for the great experience! Highly recommend! :)
A
Allison Sent on 07/28/2019
5 out of 5 rating

Very Helpful and Patient Staff

My girls and I went all over the city looking for the perfect dress- we went to multiple dress shops (one of which told me that i "just need to stop looking and start making a decision... I'd never recommend that as your approach...) White Dress was patient, friendly and very knowledgeable. They made me feel so comfortable while there and help choose dresses perfect within my price range. There was no pressure to "buy now!" I went back several times to try on a few dresses and each time, was treated with such respect and care. I'm very grateful for them!
N
Nari Sent on 03/16/2019
5 out of 5 rating

Incredible

Heidi at White Dress Bridal was so kind and patient. Right from the beginning she could tell what my style was and picked perfect dresses for me. I tried on several dresses and multiple times just to be sure. She is a rockstar and I wish I could get married twice just to go back!
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Awards

31
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner

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