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About

Local to Madison, Wisconsin, family-owned and operated bridal salon Vera's House of Bridals specializes in designer wedding gowns. First established in 1964 by husband-and-wife team James and Vera, and having successfully served thousands of brides, the acclaimed Vera's House of Bridals is dedicated to providing each bride with exceptional, enthusiastic, and entirely personalized service.

Experience

Vera's offers a spacious private bridal suite and knowledgeable friendly stylists for each bride-to-be. This salon radiates charm, offering a variety of historical furnishings and architecture. With access to over five thousand gowns, Vera's House of Bridals is filled with over 800 wedding dresses in various styles, sizes, and colors, with the salon’s collection changing and expanding week to week.

Services Offered

Vera's House of Bridals provides attire and accessories for brides, bridesmaids, mothers of the wedding, and flower girls. Accessories include veils, hair accessories, and jewelry. Plus size dresses are readily available, and most dresses are made to order. A designer sample sale is also regularly provided to serve brides on a tighter budget.

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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?

Bride
Bridesmaids
Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Cleaning
Full Customization
Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Weekly

What is your return policy?

Final Sales
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Message vendor
4.8 out of 5 rating
264 Reviews
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.8 out of 5 rating
95% Recommended by couples
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Vera's Bridal is highly recommended by multiple reviewers for wedding dress shopping. The store has a wide variety of gowns, accommodating different styles and budgets. The consultants are praised for their helpfulness, listening to preferences, and offering recommendations. The store is well-organized, with spacious fitting rooms and good communication on the status of dresses. Customers appreciate the inclusive sizing and the ability to try on dresses with privacy. Overall, Vera's Bridal provides a special and celebrated experience for brides-to-be.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Vera's Bridal is highly recommended by multiple reviewers for wedding dress shopping. The store has a wide variety of gowns, accommodating different styles and budgets. The consultants are praised for their helpfulness, listening to preferences, and offering recommendations. The store is well-organized, with spacious fitting rooms and good communication on the status of dresses. Customers appreciate the inclusive sizing and the ability to try on dresses with privacy. Overall, Vera's Bridal provides a special and celebrated experience for brides-to-be.

Karla
Karla G. Sent on 11/07/2023
5 out of 5 rating

Never Felt More Beautiful

Thank you Vera’s Bridal for helping me find my perfect dress. Margaret was amazing and listened to everything I wanted for my wedding dress. The whole process was smooth and hassle free. I drove 2hrs to Madison because of their size inclusivity and I’m so glad I did!
User1164153 Sent on 05/15/2013
5 out of 5 rating
Vera's was AMAZING!!!! I was so pleased with the service I received during the entire process from gown selection and then the fitting process as well.

Leslie did a great job helping me find a dress that I not only loved, but flattered my shape as well! Various members of the Vera's staff also stopped by my room to check out what I was wearing. It was so nice to see everyone so involved and I felt like the most important person in the world at that moment :)

During the fitting process, Rhonda helped me and was so great! There was quite a bit of altering to do on my dress (which was by all means my own fault, because I had gained a decent amount of weight between the time I ordered and the fitting). I was a bit apprehensive because I wasn't sure if the dress was going to be able to be altered enough to fit correctly. Rhonda and the rest of the staff addressed any fears I had and assured me that it would be no problem. Rhonda and her seamstresses did a fabulous job and it fits like a glove! I can't wait to wear it down the aisle!

Thank you Vera's for making this whole process so much fun and so stress free! It means more than you could possibly imagine!
Hannah
Hannah E. Sent on 12/17/2023
5 out of 5 rating

You Won't Regret Vera's

I brought my Vera's dress from WI all the way to the Rocky Mountains of CO :) Vera's was my first and only bridal appointment and it was the best experience ever! I'm not from Madison, driving almost 2 hours to be there and it was completely worth it. The store has 800+ gowns. My appointment was 2 hours - I tried on 10 dresses and the last one was the one! My MOH picked out the dress I ended up choosing! My consultant listened to everything I had to say about what I liked/disliked about dresses I tried on. I originally thought I wanted A-line/flowy, but I humored my MOH and tried on a more fitted gown and loved it, but my consultant suggested adding the removable tulle overskirt and that is what made me say yes to the dress! My consultant was down to earth, invested in my vision and happiness, and respected my budget. I ended up spending about $100 over budget (for the tulle overskirt!) but for my dream dress, it was worth it to me and I was not mad about it. I am lucky to not have had a single moment of dress regret as I bought it 2 years before my wedding.
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Awards

264
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner

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