My fiancé and I worked with Laurent to design our wedding bands and a few custom pieces and they came out beautiful! He was extremely knowledgeable, professional, helpful patient, and easy to work with during the entire process. We cannot recommend Laurent and Diamond Ideals enough

I can't say enough wonderful things about Diamond Ideals. When you buy a piece of jewelry, you want the piece of jewlery to be beautiful and just what you dream of, but you also want to have a beautiful experience with the purchase. Laurent is a true expert, super knowledgable, and professional at what he does as well as a gentleman. He takes the time to work with you, and always delivers with excellence. Whether it is a wedding ring, anniversary ring or special piece of jewelry, time after time, Diamond Ideals delivers a 'wow.'

Diamondideals helped me create a custom wrap for my wife's engagement ring with the birthstones of my two daughters on each side of the solitare.
It is beautiful and my wife loves it. Diamondideals helped me 11 years ago with the diamond solitaire and I will do business with them in the future.

We did our "homework" prior to purchasing a solitaire diamond ring. After looking up so many different websites and reading reviews on on all the different jewelers on Yelp, we decided to go to Diamond Ideals that was suggested to us via FindMyJeweler.com. We wanted to buy a round excellent cut diamond with color Eor F and size somewhere between 2.7 to 3 ct. At first, I reached out to Megan via email and she was very prompt in responding back.Both Laurent and Megan from Diamond Ideals had been very helpful and accommodating. They took out the time to meet us on a Saturday, when usually their business is closed. Also on our final day of our purchase we were sitting with them till late hours of a weekday. Laurent is an excellent person. He did not sugar coat anything. Helped us understand each stone, its pros and cons. They had a GIA certificate for every stone which made us even more comfortable. We compared prices of stones from DiamonIdeals with Blue Nile and they were comparable. We felt much more comfortable in buying the stone after actually looking thru the loupe and knowing what we are buying. Ultimately, I purchased a larger diamond than I intended on at a very fair price.I bought a 3.06 ct round excellent cu, polish and symmetery stone with SI1 and G color in platinum ring and a matching platinum weding band. The stone is truly brilliant. The price I paid was at par the online price guides and the service I received was unparalleled. Laurent was extraordinarily patient throughout the process, and provided subtle yet very valuable guidance. We never felt rushed, judged or pressured in the slightest and had the feeling they were really trying to find a diamond that works for you, at a great price. I highly recommend DiamonIdeals and I'm sure I'll be going back to them when I'm ready for my next purchase.

Thank You Diamond Ideals (DI)!

When I started shopping for an engagement ring for my fiancé I was clueless as to what I wanted and what was a good deal. I am from Canada and looked at numerous stores here in Canada and in the US and the price points were all over the map. I started researching diamonds and gained some confidence but during this time I began looking at and comparing online dealers and stores. During my comparisons I noticed that diamond prices for the exact same diamonds (certs to prove) had considerable differences between online and in Canada.

I contacted DI to inquire on my findings and was given ample explanation as to where the savings could occur and was also given valuable information into what I had learned about diamonds and where I could save money without losing quality.

I was very reluctant on spending thousands of dollars with people I had never met and on a final product I wouldn't see in hand but Megan, Laurent and the team at DI made this experience extremely comfortable. The knowledge and input I had on my purchase was more then I could have ever expected and would have gotten at any store I was dealing with. By the time I received my ring I knew exactly what I was getting, down to magnification of my diamond and the best part was that I also saved $3,000+ in comparison to what I was quoted in Canada.

About 8 months after the purchase of my ring, my fiancé ended up losing one of the smaller diamonds in her setting and DI fixed the problem without hassle! I have referred DI to my friends and the total value that my family and friends family has confidentially spent with DI exceeds $35,000!

I will continue to do business with DI from now on (as long as the Canadian dollar doesn't fall further) and look forward to shaking their hands personally if we are ever in NY!

Thanks Again Megan, Laurent and DI, now for the wedding!

Very Satisfied Customer!

After doing tons of research online, I thought for sure that I was going to buy an engagement ring from one of the couple large online retailers like many of my friends. However, my fiance found a setting she loved at Diamond Ideals that I wasn't able to find anywhere else. Scheduling an appointment was a breeze. Not being from NYC, we made a day trip out of going to their physical store. I thought we had made a huge mistake when walking through the diamond district to get to their store. As we walked by an endless amount of jewelry stores, we were harassed non stop by people trying to get us into their store and saying we were wasting our time going elsewhere. Thankfully that all stopped when we walked into their lobby. We had the pleasure of working with Megan who was extremely helpful and not at all pushy. They only schedule 1 appointment at a time and gave us a full hour ask questions and view multiple diamond grades. Megan helped us narrow down our options to a few great choices, without pushing my predetermined budget. Armed with this new information, I again went online to make sure their prices were fair compared to the larger online distributors. I ended up finding the exact same GIA diamond online for more than they were selling it for, which immediately made up my mind. The subsequent buying experience was equally as hassle-free and professional. The overall experience was perfect for the both of us, and I wouldn't hesitant to recommend DiamondIdeals to my friends.

Diamond Ideals (Laurent) provided excellent service - patiently explaining the 4 Cs and helping us to decide on a diamond and setting over a few appointments. The ring looks stunning and the price was very reasonable.

Great advice on both the earrings and ring I wanted made. I thought the diamonds I purchased were beautiful quality and while the ring setting was simple, which I wanted, the earrings are magnificent. They're pretty fancy, but look great w/jeans, too.
Laurent is a pleasure to work with, and I trust his judgment implicitly. And I thought the prices were excellent.

My fiance had a great experience working with Megan of Diamond Ideals. We live in Virginia and their store is in Manhattan, but Megan made everything very easy and was so helpful throughout the whole process. She was very quick to respond to email and did not try to up-sell my fiance after he gave her his budget. He explained what he was looking for and she was able to show him 3 gorgeous diamonds in his price range. She took many up-close pictures of each diamond and explained which was her personal favorite and why. He ended up going with her suggestion and was incredibly pleased with the end result, as was I! The whole process went very smoothly, despite the store being in a totally different state. We will be purchasing my wedding band through them as well and are excited to get to work with them again!

I found DiamondIdeals by searching google for the specific ring model number we had seen in another national chain store. DiamondIdeal's price was half of their competitors. I contacted them both on the phone and via email and was very pleased with their service. They were attentive, prompt, and patient. They are based out of New York, and I live in Florida; yet their professionalism and willingness to answer questions gave me the comfort and trust to purchase a ring from them. A great experience. I will certainly patronize them again in the future.