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Weddings

About

Elle Loren & Co (formerly Blush Events) is an established wedding planning & design studio located in Richmond, Virginia. Owner Kerri Johnson has built her business’ success off of her innate talent in design and her imaginative approach to artistic expression. She has instilled a belief in her team that helps them translate their client's ideas into reality on their most special day. Their ultimate goal is to help couples realize their dream wedding while removing unwanted stress.

Services Offered

Elle Loren & Co offer a range of exclusive and intricate planning services that can assist couples in creating an unforgettable event. They can help nearly weds be in control of their financial situation by providing assistance with establishing and managing budgets This wedding planning and design company offer themselves in partial-planning and full-planning capacities depending on the amount of input couples require from the team. Their services can include the following but are not limited to:

  • Full & partial wedding planning
  • Day of wedding management
  • Event design
  • Vendor referral
  • Guestlist management
  • Personalized timelines

Other Services

Elle Loren & Co excitedly offer their services at destination weddings. They are willing to travel and can assist couples in the management of their guests at their destination wedding venue. Kerri and her team can provide a unique proposal service that may assist in the ideation and implementation of special marriage proposals.

  • Black-owned
  • Woman-owned
illustration popular

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Frequently asked questions

Do you offer an hourly rate?

Yes

What is the hourly rate?

$100

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Non-Religious
Religious

Reviews of Elle Loren & Co.

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Reviewers praise Elle Loren & Co. as highly organized, responsive, and calm under pressure, providing exceptional full-service and partial planning. The team anticipated needs, coordinated vendors, handled logistics (including bad weather and multilingual guests), and executed details flawlessly so couples could enjoy their day. Many highly recommend them.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Reviewers praise Elle Loren & Co. as highly organized, responsive, and calm under pressure, providing exceptional full-service and partial planning. The team anticipated needs, coordinated vendors, handled logistics (including bad weather and multilingual guests), and executed details flawlessly so couples could enjoy their day. Many highly recommend them.

jodie
Jodie Sent on 06/08/2026
5 out of 5 rating

⭐⭐⭐⭐⭐ (And honestly, 100 stars if I could!)

As a wedding planner myself, I don't give recommendations lightly. When we found ourselves in a situation where our couple's venue logistics were far more extensive than originally anticipated, I knew we needed a strong local team to help execute the wedding day.

After reviewing the venue requirements and realizing that an outdoor ceremony and reception would require significantly more coordination, staffing, and hands-on management than promised, I began reaching out to local planners. Kerri Johnson was the first—and honestly the only—planner who responded promptly and professionally.

From our very first conversation, Kerri immediately understood the situation and stepped in without hesitation. Together, our team, the bride, and Kerri, Nica and their team worked through every detail, we had planned and took it to the final event execution.

What impressed me most was how seamlessly her team embraced a wedding vision they had not originally planned. There was no ego, no hesitation—just professionalism, teamwork, and a genuine desire to make sure the couple had the wedding day they deserved.

The entire Elle Loren & Co. team was organized, responsive, calm under pressure, and incredibly supportive throughout the process. Despite the fact that we had never worked together before, they made it feel as though we had been partnering for years.

Wedding days don't come together because of beautiful flowers and décor alone. They happen because talented professionals are willing to step in, solve problems, communicate, and work together behind the scenes. Kerri and her team did exactly that.

If you're looking for a wedding planner in the Richmond area, I cannot recommend Kerri Johnson and Elle Loren & Co. highly enough. They earned every one of these five stars—and many more.

Thank you, Kerri and team, for helping bring this beautiful wedding to life.
Kerry
Kerry Sent on 07/12/2025
5 out of 5 rating

The Calm in the Chaos - The Best Wedding Planner Ever!!

We absolutely loved working with Kerri and would recommend her to anyone in a heartbeat. From start to finish, she was incredibly organized, detail-oriented, and always on top of everything – even the tiniest details that changed multiple times (indecisive bride and MOB :) . No matter what curveballs we threw her way, she handled them with total grace and calm.

One of our favorite things to say throughout the process was, “If Kerri doesn’t seem stressed, then we’re not stressed.” Her composure and kindness were so grounding and reassuring during a time that can easily feel overwhelming. She made the planning process feel smooth and manageable, and we genuinely enjoyed every step with her by our side.

On the wedding weekend itself, Kerri and her team were truly top notch. They were always one step ahead, making sure everything ran flawlessly behind the scenes while keeping the entire day and night on the perfect schedule. Thanks to them, we got to be fully present and soak in every moment without a single worry.

Kerri was such a huge part of what made our wedding day so special, and we are endlessly grateful for her and her incredible team. If you're lucky enough to work with her, you're in the best hands!
Viola
Viola Sent on 10/13/2024
5 out of 5 rating

Knowledgeable, Creative, Thoughtful Wedding Planner That Made Your Wedding Vision Came True

We had an incredible experience working with Kaitlin from Elle Loren! Although our package included only partial planning and final execution in the last three months, our planner, Kaitlin, was by our side from the moment we booked. She was always responsive to our questions and offered creative solutions for any unique challenges we faced. She is incredibly detail-oriented, organized, extremely knowledgeable about our venue, and endlessly thoughtful and supportive.

We had a Chinese-Western fusion wedding with some unique activities. It was not easy to plan and fit everything in a day, but Kaitlin managed everything seamlessly. Before our wedding on October 3, 2024, we couldn’t fully envision how all the details would come together. But Kaitlin and her team executed it flawlessly, with everything flowing perfectly. Her team could always find a piece that was missing and was very proactive in mobilizing our wedding party to help and move. We also had some decorations we weren’t sure how to place, so we left them in their boxes. To our surprise and delight, every piece was thoughtfully hung in perfect spots we hadn’t even considered. I initially wasn't sure how to do a bouquet toss. Kaitlin's idea of doing it on the balcony followed by a sparkler's celebration turned out to be a massive success!

Kaitlin and her team also went above and beyond by assisting our family members and guests who don’t speak English well. They worked seamlessly with all our other vendors, ensuring everything came together perfectly. After the wedding, they thoughtfully packed up our decorations and personal items from the large venue. We were also pleasantly surprised to find that the hot oil wedding favors, which we had not figured out how to display, were beautifully arranged for our guests to take home. We truly couldn’t have pulled off our wedding without Kaitlin’s help, and we highly recommend Elle Loren to anyone planning their special day!

(All photos by David Abel Photography)
Patrick
Patrick Sent on 09/01/2024
5 out of 5 rating

Must Hire for Dover Hall Weddings!!

I cannot recommend the Elle Loren team enough!! We primarily worked with Kaitlin for our wedding, and she was simply amazing. Super responsive, quick to jump in and coordinate where needed, and always several steps ahead to help us think through important decisions. Both my fiance and I have a hectic work schedule and Kaitlin was extremely accommodating when we needed to shift planning sessions. The vendors she recommended were fantastic and we truly felt like we'd hired a family to help bring our special day to life. Especially as we approached the 30 day line, Kaitlin and her team were very attentive and didn't miss a single detail (thank goodness, because I was missing things left and right!). On the day of, we felt so cared for and were able to enjoy the day without having to make any stressful decisions ourselves. Highly recommend especially if getting married at Dover Hall like us!!
A
Ashley Sent on 05/27/2024
5 out of 5 rating

The best planner!

We hired Kerri for full planning. She was extremely responsive to all of our questions and concerns, even on nights and weekends. She knew our venue inside out and provided great recommendations as we went through the planning process. Leading up to and on our wedding day, Kerri and her team anticipated and calmed every worry we had. They kept us on schedule and allowed us to enjoy the day to the fullest. We could not recommend Kerri enough!
Madison
Madison Sent on 01/17/2024
5 out of 5 rating

Best. Planner. Ever!

Kerri and the team at Elle Loren & Co are the BEST decision you can make for your upcoming wedding!

From our first meeting to the big event, Kerri was punctual, knowledgable, kind, and UNDERSTOOD THE ASSIGNMENT! She recommended the most incredible vendors, all of which blew us (and our guests) away! She acted as liaison between vendors and even got us specialty discounts. She handled and put out fires small and large, and did so with a level head and smile on her face. A professional to her core.

The wedding timeline was perfect and she kept everything running smoothly the day of the event. I find that most brides struggle to enjoy their wedding day due to stress. Not me! Kerri and her team made it possible for me to take a deep breath and enjoy every beautiful moment of the day we curated. She went so far as to play mom and bodyguard! Getting me to eat enough food, delivering me cups of water when I couldn't leave the dance floor, and saving me from any trapped conversations with guest!

I can't believe we could afford such a high quality wedding planner who made it a priority to work within out budget. I simply can't recommend Elle Loren & Co enough! Kerri you are amazing, we love you!!!
Mary
Mary Sent on 10/17/2023
5 out of 5 rating

Amazing Experience!

Kaitlin did such a fantastic job. The number of details she handled with such grace is mind-boggling. She dodged and ducked our indecision, our spontaneous reversal of already-made decisions, our idiosyncratic needs and the RAIN to make this an over-the-top day! It is no exaggeration to say we could not have done it without her. Thank you, thank you, thank you!
T
Taryn Sent on 10/11/2023
5 out of 5 rating

Made Our Big Day Perfect!

Kaitlin and the entire team were amazing! Kaitlin was always in communication with us, and turned our vision into a reality. They all took care of everything the day-of, making it a seamless and perfect experience.
Logan
Logan Sent on 10/07/2023
5 out of 5 rating

An Unforgettable Journey with Kerri: Spectacular Results

We all know planning a wedding can be daunting and stressful, especially if not knowing anything about where to start and all of the ins and outs of the industry. All of our fears went away when we had our first meeting with Kerri from Elle Loren & Co. She was absolutely incredible and we cannot say enough wonderful things about working with her. She has a warm personality, patience, and willingness to listen to our ideas and concerns, which made the entire process enjoyable and stress-free. We would have scheduled phone calls and the wedding platform we worked with was seamless. We had a checklist of things we needed to get done by a certain time so nothing was hanging over our heads. The insight and knowledge we had absorbed from Kerri is something we will cherish forever since it is truly a remarkable talent. She took our vision and turned it into something beyond our wildest dreams and the recommendations of amazing professionals were such a huge help, which contributed to making our day perfect. If you're looking for a wedding planner who is dedicated, creative, and passionate about creating your dream wedding, look no further and go with Kerri at Elle Loren & Co!!
S
Sarah Sent on 07/05/2023
5 out of 5 rating

Phenomenal

My cup runneth over. So grateful to Elle Loren for executing our vision flawlessly with all the attention to detail. I felt so comfortable working with Kerri and knew she would be the calming force to my overanalyzing self to help ease my worries and enjoy the day. She listened to all my wild ideas and helped fine tune any design aspects to bring it all together. I knew from the start I wanted to put a creative spin by adding in extra antique touches to make guests feels like they were taken back in time. I so appreciate her support in incorporating all the personal details into our day and for taking the time to listen along and let me be a partner in the designing process. We both have such a special place in our hearts for the Virginia House and she understood my vision from the start. Being a historical property with many stipulations but having so much character, I wanted to give it the justice it deserved. Despite the severe thunderstorms and adding all the tents, the vendor team really went into overdrive with the elevating the space for a beautiful evening. It’s one thing to plan for rain, but another for heavy lighting and wind. Thanks for all your help and being a sounding voice throughout this process. None of this would be possible without your help. Your team was phenomenal and kept everyone laughing throughout the day.
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Awards

41

Professional Network & Endorsements

2 Endorsements
Sarah Street Photography Sarah Street Photography Wedding Photographers

Kerri with Blush Events did an excellent job for my clients and I really enjoyed working with her at a wedding at Trump Winery recently. She was very flexible with any requests I had and very accommodating. Kerri was very thoughtful and had a basket of water and snacks for my second shooter and I when we arrived. It really says a lot about her attention to detail and thoughtfulness. As a vendor, I appreciated her! She was professional and had a great attitude. Would highly recommend for your planning or coordinating needs!

The Masters of the Ceremony The Masters of the Ceremony Wedding DJs

I have been working with Blush Events for several years now and I have always been impressed by the passion, organization, eye for detail as well as the ability to envision and execute both classic and contemporary wedding trends. There are a lot of choices to make when planning a wedding, BLUSH EVENTS will take the load off of you and ensure your special day is as special as you dreamed!

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