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Weddings

About

All About Events, a distinguished leader in premier event planning, proudly holds its title as the exclusive orchestrator of exquisite experiences at the renowned Reading Terminal Market. Our influence extends beyond local landmarks to cater to discerning clients on a global scale. Renowned for impeccable service, flawless execution, and unparalleled creative ideation, we meticulously build and fortify trust among clients, vendors, and partners. Founded in 2006 by the visionary Owner and CEO, Sarah Zaun, All About Events stands as a certified woman-owned luxury business, perpetually evolving and expanding. Our remarkable ascent is a testament to the potency of personal relationships. Comprising a bold and seasoned team, each member contributes exceptional skills, resulting in a collective with unparalleled vision and passion. At All About Events, we don’t just plan events; we craft extraordinary moments that define opulence, creating memories that linger in the hearts of our esteemed clientele.

Services Offered

In your initial complimentary consultation, All About Events will get to know you and learn your vision to determine the best package for you, this may include offering the complete wedding experience or simply assisting in the final stages of your wedding planning. Their goal is to plan and execute a memorable celebration that you and your guests will remember for years to come. Services offered include:

  • Budgeting
  • Destination Wedding Planning
  • Full Service Planning
  • Partial Planning
  • Woman-owned
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Frequently asked questions

Do you offer an hourly rate?

Yes

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Destination
Double Weddings
Eco-Friendly
Military
Non-Religious

Reviews of All About Events

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

All About Events receives overwhelmingly positive reviews from couples and family members who highly recommend their services for wedding planning. Bree and the team are praised for their exceptional organization, attention to detail, and ability to execute flawless weddings, even under challenging circumstances like rainy weather. Reviewers highlight the team's creativity, availability, fair pricing, and personalized approach, emphasizing the peace of mind and seamless experience they provided. The planners are described as knowledgeable, supportive, and integral to the success of the weddings, ensuring that couples can relax and enjoy their special day without worrying about logistics.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

All About Events receives overwhelmingly positive reviews from couples and family members who highly recommend their services for wedding planning. Bree and the team are praised for their exceptional organization, attention to detail, and ability to execute flawless weddings, even under challenging circumstances like rainy weather. Reviewers highlight the team's creativity, availability, fair pricing, and personalized approach, emphasizing the peace of mind and seamless experience they provided. The planners are described as knowledgeable, supportive, and integral to the success of the weddings, ensuring that couples can relax and enjoy their special day without worrying about logistics.

L
Lorraine Sent on 10/29/2025
5 out of 5 rating

Our day was stress-free because of Bree!!

From the very first meeting, Bree brought such calm, joy, and organization to the entire wedding process. Every detail was handled with care — from timelines and vendors to the little touches that made our day feel uniquely “us.” On the wedding day itself, everything ran so seamlessly that we were able to just relax and soak in every moment. Bree was there to handle everything from wrangling the bridal party, to fielding questions from vendors, to making sure all the countless details were perfectly taken care of. Her talent and presence let us fully enjoy our very special day!! I can’t imagine planning such an important event without her!!
Sharon
Sharon Sent on 09/06/2024
5 out of 5 rating

More than Five Stars!!

Thank you Bree and Team! We trusted that you had everyone and everything run timely and without stress for us! We were able to enjoy every moment of the most memorable, loving, beautiful day with friends and family! You are the BEST and we encourage others to know you too! Thank you for all of your help, support, reassurance, and professionalism on this very important day!!
Dana
Dana Sent on 06/10/2024
5 out of 5 rating

Amazing Experience

Bree and Andrea were amazing to work with from the very first day we started! They were attentive to our ever changing needs and executed the day of perfectly! Couldn't recommend more!
B
Beth Sent on 05/23/2024
5 out of 5 rating

All About Events!

My daughter was recently married and we chose AAE to be our wedding planner! There was not one moment when I doubted our decision. Bree and Brianna were supremely organized! They are very kind, thoughtful, and willing to do all the little things to make every detail perfect!! I cannot thank them enough for helping to create my daughter’s dream wedding!! It was absolutely perfect!!!
H
Hope Sent on 05/23/2024
5 out of 5 rating

Hiring AAE was the best decision

I CANNOT RECCOMEND AAE ENOUGH!!!! I worked with Bree and Brianna for the final stages of our wedding planning and they are the SOLE and ONLY reason our wedding was the day of our dreams. They eased every stress and worry I had and truly allowed me to be present and enjoy our big day. It rained on our wedding day and Bree and Brianna worked side by side with me and our photographer to rearrange our whole day of timeline site on scene so we could get the photos of our dreams in a new location where we could stay dry. Bree was the last person I was with before I walked down the aisle and it was so fun to share in that excitement with someone I was eternally grateful for. I will DEFINITELY use AAE in the future.
A
Austin Sent on 04/19/2024
5 out of 5 rating

Destination Wedding in Aruba (Highly Recommend AAE!)

I cannot say enough good things about the AAE team. My wife and I just got married in Aruba for a destination wedding and had multiple events over a week's span all coordinated by AAE. Below are some of the details of my experience working with AAE:

1. They are fairly priced. We quoted many planners and Sarah and her team were reasonable in their requests and had no hidden fees.

2. They are ALWAYS available. There was never a time where we could not reach either Sarah, Stacey, or Nikki. Calls, texts, emails, they always made sure we were answered in a timely manner and never made us feel like we were a burden.

3. They never say No. Throughout the entire process, everything we asked for they made happen. We had a budget, and they always found a way to present us with multiple options for everything we requested.

4. They are VERY creative. Every idea we had, they put their own spin on it and elevated it to the next level. We literally did 5 custom days of events with custom structures. They made a complicated process look simple.

5. They are good people. Simply, their entire team are family first people who are hard working and ethical. They are not snooty or fancy shmancy, just genuine hard working people who want to deliver for their clients and their families.

I cannot recommend them any stronger. You WILL get the results you want by choosing AAE. Working with Sarah and her team was the best decision my wife and I have made together to this day!
Sarah
Sarah Sent on 02/08/2024
5 out of 5 rating

Excellent month of planner!

Stacey at All About Events was an absolute gem to work with. I had all the major planning/design finished but she expertly consolidated all of the contracts and arranged all of the final steps meetings and setup that would have been incredibly anxiety-provoking and time-consuming. They picked up our cake from the bakery and brought to our wedding venue. Our wedding day was a breeze because of her and Andrea, all we had to do was show up on time at the beginning of the day to get ready and they did the rest!! They also arranged our complicated seating chart/favor table of plants in alphabetical order in such a cute way!! If you are on the fence about getting a month of coordinator, this is your sign to do it!! You will never regret it.
M
Meredith Sent on 11/26/2023
5 out of 5 rating

Bartram's Garden Wedding

My husband and I used AAE for our wedding design needs as we wanted a more non-traditional style day. Bree was our designer and absolutely crushed bringing the vision to life with the help of Ambien Lighting and Vision Furniture Event Rentals. We had a private 'family only' ceremony followed by remaining guests arriving for cocktail hour/reception, with a 'cocktail' style reception. For our reception we had no assigned seating or place settings and instead we had a variety of table sizes with two lounge areas and multiple cocktail tables. Nikki helped create and design our signage. Both Bree and Nikki were very easy to communicate with, quick to respond and made our day seamless.
H
Helen Sent on 10/11/2023
5 out of 5 rating

Absolute Best!

Sarah and Nikki went above and beyond to give us the most incredible day of our lives! Frankly, they did the dang thing. Beyond walking us through all of our basic steps, they provided us with the best vendor recommendations they had experience with already but never pushed for anything just guided us and gave feedback! With both of our work schedules being opposite they were extremely helpful keeping us on a timeline and planning meetings to fit our available times. Amazing communication and always thoughtful with responses - we could truly trust them with anything! They thought of the little things that made everything smoother and helped us keep organized with budgets/bill deadlines as well. They were also so fun, personal and easy to talk to about any of our worries. Our day couldn’t have been better or more comfortable because they were on point with every part from getting ready to photos and transportation to the aisle and even staying until the guests made it back. We always felt taken care of and in the best hands. Could not recommend more for anyone looking for the ultimate wedding planners out there! Thanks, Sarah and Nikki and all of the AAE team!
S
Sherri Sent on 09/20/2023
5 out of 5 rating

Great experience!!

Wonderful experience with AAA, having worked with Bree and Andrea. I would not think twice about hiring this amazing team.
Organized and spot on in so many different ways. My daughters wedding was executed beautifully, and I could not have done this without such a Dynamic Duo!!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

111
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2013 Winner

Professional Network & Endorsements

5 Endorsements
Lochel's Bakery Lochel's Bakery Wedding Cakes

Great vendor!

East Coast Event Group East Coast Event Group Wedding DJs

You really can't go wrong with Sara & her staff: http://www.eastcoasteventgroupdjs.com/blog/reading-terminal-market-weddings

Silver Sound Entertainment Silver Sound Entertainment Wedding DJs

On behalf of the entire team at Silver Sound, it is a genuine pleasure to recommend Sarah Morrison and All About Events. As a wedding entertainment company with over 35 years in the industry, we have worked alongside numerous wedding and special event coordinators over the years. Sarah and her team possess a remarkable attention to detail. The communication skills are excellent, friendly, and highly effective. We have found All About Events to be the unconditionally professional, always willing to do whatever it takes to exceed our mutual clients’ expectations. At Silver Sound, we pride ourselves in the high level of customer service, attentiveness, and responsiveness that we provide. Sarah understands these expectations and works in a concerted effort with our DJs to reach it. Our DJs always look forward to working with her and her staff. Their skills in all phases of event coordination have proven to be invaluable with creative problem solving and achievement towards a perfect affair. We consider her team to be one every bride and groom should consider making part of their “Dream Team”. It is for these reasons and some unmentioned that we confidently assert our highest recommendation to Sarah Morrison and All About Events.

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