Viva Amore is a locally owned Eco-Chic Bridal & Special Occasion Boutique. Our motto is to “shop green while saving green”. We offer many high end designer wedding gowns (Amsale, Jim Hejlm, Reem Acra, Jasime, Watters and many more). All items in the store are up to 75% off retail every day with the exception of the Eco friendly items. Check out our frequently asked questions section to see how we do it! The only store in New England to offer organic and Eco friendly wedding gowns is here!! Viva Amore also specializes in prom, bridesmaids, mother of the bride and formal wear. Plan to shop with us before your next special event. Many services to plan your Eco friendly and or budget friendly event affordably are available in the store from photography to organic catering. When planning your Eco friendly event at Viva Amore there is no need for an event planner saving you even more green. We can get you 90% of the current dresses on the market less than any other store!

Who are we?

Viva Amore is a locally owned Mother and daughter team. After starting the search for my own wedding dress I realized that there wasn’t a place to go to get my dream dress at an affordable price every day. So the idea was born for a place to get wedding dresses every day at up to 75% off retail. We wanted there to be a place that you can have the same experience as a couture salon but not pay the price! So Viva Amore was born meaning “Live Love” in Italian. We have great passion for every customer we help and would love to help you find your dream dress too! We can relate to the wedding planning experience because I am getting Married in 2010 and know what other brides are going through. We can answer any questions not just about the dress but about the whole process and reccommend other vendors to check out making your process much easier.