Sweetwater Events is a boutique wedding planning company based in Nashville, Tennessee. Ashley, the owner and lead planner at Sweetwater Events, discovered her passion for planning and designing events after years of planning social events for artists in Los Angeles and Nashville. Now, Ashley and the team at Sweetwater Events will help you turn your wedding day dreams into reality.
Sweetwater Events specializes in wedding planning and caters to the Bride seeking calmness, timeless beauty and magical moments. They will assist you in planning and styling your wedding ceremony and reception for a variety of wedding types, which include civil unions, destination weddings, and cultural and religious ceremonies. Prior to your special day, Ashley will sit down with you and go over your wedding budget. She will help you with your guest list, refer preferred vendors in the Nashville area, and write up timelines and to-do lists to ensure your wedding day will be seamless from beginning to end. Sweetwater Events also provides day-of coordination, partial and full planning services.
Recommended by 97% of couples
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Casey · Married on 10/06/2018
Sweetwater was the best decision my husband and I made!
Ashley and her team at Sweetwater Events are absolutely amazing and I cannot thank them enough for their beautiful work. After a rough start with a previous wedding planner, we were beyond ecstatic to meet with Ashley, and secure her for our wedding. From the very beginning, Ashley's professionalism, years of experience, and genuine nature is both comforting and relaxed. It became very clear to both my husband and I that Ashley would easily be the best vendor decision we made during the wedding planning process. Ashley was always there for any questions, and always had sound suggestions, especially when it came to our indecisiveness about vendors, decor, etc. Both the introductory meeting and the final meeting were so great and necessary; Ashley's experience in the industry is very apparent as she thinks of all the things that brides/grooms may forget! For example, we were having children at our wedding and being a childless couple, we were completely unaware about high chairs and boosters, etc. Ashley held our hands through this decision and many others!Sent on 11/02/2018
On the day of our rehearsal dinner, Lindsey, another member of Sweetwater was great at leading our far-too-large bridal party through the motions and working with other vendors. We quickly realized that our 3 foot rented pillars had actually been replaced with 7 foot pillars. Lindsey was immediately on the phone with the vendor and the correct pillars were delivered before we even left the venue for our rehearsal dinner!
Weddings can be extremely expensive, and I was definitely a bride who went back and forth between saving money and paying for a wedding coordinator. I cannot stress this enough - it is one thing to have the vision planned; it is another thing to actually carry out that vision. Trust this low-key laid-back bride when I say you NEED that extra non-familial help on your special day and you NEED Sweetwater Events.
Working with Ashley and her crew at Sweetwater Events was an absolute joy and my husband and I cannot cannot cannot thank Ashley enough for all the help, stress elimination/avoidance, and general support through this crazy process! Sweetwater is the best!
Joshua Taylor · Married on 06/22/2019
Incredible! Hire Ashely!
Honestly, hiring Ashley was the best money we spent on our entire wedding. My wife and I consistently felt like her services were bar-none the best value money we spent. Her professionalism, responsiveness, and personality shined bright (even through torrential downpours). She was confident and capable of making the day seamless and magical in spite of adverse weather and coordinating of a million moving pieces. We loved her and would highly recommend to ANYONE!Sent on 08/02/2019
Martha Trenkamp · Married on 06/15/2019
Mother of the bride
Working with Ashley was a wonderful experience. She has such a calm demeanor that really is helpful when trying to pull all the details together. She was a lifesaver on the day of our wedding coordinating all of the moving parts. From helping make sure everyone was where they needed to be to restocking the cooler with cold drinks for the bridal party, Ashley made sure everything ran smoothly. The wedding was perfect and Ashley’s expertise was one of the reasons it was such a wonderful wedding day.Sent on 07/08/2019
We've worked with Ashley at Sweetwater for many weddings and events. She is amazing! Her communication and attention to important details are spot on, making it easier on us as vendors to do our jobs well. She's professional, easy-going, and a joy to work with!
Ashley at Sweetwater Events is everything you would want in a planner - friendly, personable, and organized. Her events at Scarritt Bennett always run smoothly and we happily recommend her to future brides!