When we first got engaged, I was incredibly overwhelmed. I was the first of my friends to get engaged/married and relied solely on the internet to figure out what I was doing. I ended up finding Ashley Reed at Sweetwater Events and from the moment I spoke with her I knew that we were meant to work together. After reaching out to her, she took the time to connect via phone and she made me feel so comfortable and was incredibly helpful. We used them for month of coordination at no point did they ever make us feel like we were asking to much of them. A few months out from our wedding date, we had a zoom call with Ashley and Megan who was assigned to be there with us on our wedding day. They took the time to answer any questions we had and also helped guide us in making decisions. We then spoke again a few weeks before our wedding date via zoom to finalize any last details and from that point on, they took everything into their own hands and I didn't have to worry about a thing. On our wedding day, Megan was absolutely outstanding! She handled everything with kindness, grace, and professionalism. No matter what came up, questions we had, questions we had about the ceremony, etc., she was there for us as was Ashley on the days leading up to the wedding. It took so much pressure off both of us so we could fully enjoy our wedding day without having to worry about any of the small details crucial to making sure everything ran smoothly. We are eternally grateful for how special they made our wedding day.

Ashley was incredible to work with.

She was patient with us, and she was the perfect amount of listening to our vision vs. telling us how we needed to do based on her past experiences.

She knew the ins and outs of the wedding day, guiding us through the process in multiple meetings. She had a fantastic list of vendors to choose from, as they were from the same caliber as she was!

Everything that was important to us, she found ways to make happen.

She was such a calming presence on the wedding day.

The wedding day was smooth (or if there were any problems she handled them so that we never heard about them!).

Everything she did and helped accomplish created the perfect day for us!

Ashley was an absolute dream to work with! From start to finish in our wedding planning process, Ashley was open, communicative, and a breath of calming air during what can easily become a stressful decision-making season. She walked us through every step and each phase, making all of our wedding vision dreams come true and then some! On our wedding day, she was the backbone and driving force behind everything, allowing us to truly enjoy the day without stress. Her expertise, execution, and vendor relationships made our wedding perfect!

Spectacular to work with in every way. She brings such a calming energy and so much expertise that everything turns out perfectly.

My groom and I can’t recommend Ashley with Sweetwater Events enough! From our very first meeting, she truly listened to what we wanted and went above and beyond to bring our dream wedding to life. I came in with a vision—and a firm budget—and somehow she managed to deliver both flawlessly.

Ashley’s attention to detail, organization, and calm demeanor made the entire planning process enjoyable and stress-free. She was always one step ahead, handling everything from vendor coordination to last-minute adjustments with professionalism and grace. Her creative suggestions added thoughtful, beautiful touches that made our day feel even more personal and unique.

Thanks to Ashley and Sweetwater Events, our wedding day was everything we hoped for and more—elegant, joyful, and perfectly “us.” If you're looking for a company who is not only talented but also genuinely passionate about creating unforgettable experiences, invest in Sweetwater’s services!

Ashley at Sweetwater was simply perfect for our daughter 's wedding! She managed & orchestrated everything so well and so professionally from beginning to end. The full package is what we signed up for, and she delivered!

She worked the wedding at OUR pace, and she gave us options and ideas to accomplish the wedding we wanted. We didn't have to worry about a thing the entire day. We got to sit back and enjoy the day, while she wrangled the vendors and set up the venue. The planning process, though tedious at times for us, was just right. We made one decision at a time, and had plenty of choices without being overwhelmed by too many.

She kept us and the vendors on point throughout the process and throughout the day.

The various meetings whether in person or online were always helpful and she followed up on all tasks given us, keeping us on point. We needed that, too! She answered our every email, promptly and succinctly. Her attention to every detail was stellar.

She is a problem solver, helping us to find a new china pattern when the one we wanted was rented out from under us! I believe she may even have let a hem out of one of the groomsmen's trousers! That is solving the problem!

Several people remarked how well she and her assistant, Megan, did dismissing the tables to the buffet, and how smooth that all went. They commented that they had been to weddings where that was a mixed up mess. It was nice, too, that the food was brought to our friends/family who could not manage the buffet.

Ashley was exactly right for us. She was cool, calm and collected, and made it all so easy for us to lean into the wedding and just enjoy it!

If we had a second daughter, we would hire her again!

Thanks, Ashley!

Ashley (the owner of Sweetwater Events) was such a joy to work with! We purchased the 30-day coordination package and Ashley went above and beyond to make sure any final details were handled and the wedding day went smoothly. We were able to soak up every part of the wedding day without worrying about any planning details. 10/10 would recommend Sweetwater to anyone looking for wedding coordination in the Nashville area.

Ashley helped make our wedding dreams come true! It literally could not have come together and been so perfect without her! She was so calm and organized, her timeline for the day of was out of this world! So detail oriented and I felt so relaxed thanks to her!

Ashley was the absolute best decision we made with the wedding. she was perfect and made the day even more perfect. So much attention to detail, I cannot thank her enough!

My husband and I hired Ashley with Sweetwater Events to do partial planning for our Nashville Wedding this past May. Ashley immediately understood our vision for our wedding, and we were so grateful to have her assistance with recommending vendors and working out the major details of our big day. Her advice was so helpful, and especially with us being out of state, we could count on her to help with all of the little details in planning. She set realistic expectations with us, and she was very helpful with us finding ways to save money where we could. She truly is an expert!

When it came to the rehearsal and wedding day, Ashley was cool, calm, and collected the entire time. Her calm energy and ability to get things done alone made her so worth hiring. Her team was amazing, and they really brought our wedding vision to life. We definitely recommend booking Sweetwater Events!