Sweetwater Events is a boutique wedding planning company based in Nashville, Tennessee. Ashley, the owner and lead planner at Sweetwater Events, discovered her passion for planning and designing events after years of planning social events for artists in Los Angeles and Nashville. Now, Ashley and the team at Sweetwater Events will help you turn your wedding day dreams into reality.
Sweetwater Events specializes in wedding planning and caters to the Bride seeking calmness, timeless beauty and magical moments. They will assist you in planning and styling your wedding ceremony and reception for a variety of wedding types, which include civil unions, destination weddings, and cultural and religious ceremonies. Prior to your special day, Ashley will sit down with you and go over your wedding budget. She will help you with your guest list, refer preferred vendors in the Nashville area, and write up timelines and to-do lists to ensure your wedding day will be seamless from beginning to end. Sweetwater Events also provides day-of coordination, partial and full planning services.
68 Reviews for Sweetwater Events
Recommended by 97% of couples
16 User photos
Stephanie · Married on 12/07/2019
Couldn’t have done it without her!!
I am SO thankful we hired Ashley for month-of coordination. My mom and I were able to get most of the large vendors booked at the beginning of planning, but it’s crazy how much things pile up right before the wedding! There were so many moving pieces that she made fit together perfectly. Her personality is very calm, cool, and collected which helped me so much on the wedding day when my Type A personality was on full alert. She organized each little detail with perfection and helped guide us through our timeline (which is key when time flies like it did). Our guests raved about the decorations and details she put together throughout the venue! She also worked so well with the other vendors to help make our day e a fly how we wanted it! I could not imagine going through that crazy day without her help, I would have been completely lost!Sent on 01/13/2020
Nikki Farha · Married on 11/09/2019
A must for your wedding
We hired Ashley about 3 months out from our wedding day. She helped and guided us with the final months of planning and vendor negotiations, as well as coordinating our wedding rehearsal and wedding day. Ashley is incredibly kind, well organized, and responsive. After some bad experiences with other vendors being unresponsive or not listening to my questions and ideas, I needed a planner that would get back to me quickly and fully, and Ashley did just that. She was great at figuring out logistical problems and helped us plan our perfect wedding. The day before the wedding, at the rehearsal, she thoroughly went through the timeline and the things needed before the wedding day, and we felt fully prepared. The day of the wedding she was a calming presence and ran things smoothly. She checked in with us to ensure we were having a great time and happy with how things were going. She coordinated the wedding of my dreams and was a dream to work with. I highly recommend her if you are looking for a wedding planner; she will be a great asset and will make your day perfect and special. (And if you are not looking for a wedding planner, I encourage you to re-think that decision and give Ashley a call!)Sent on 12/12/2019
Dallas Becerra · Married on 10/25/2019
Ashley is amazing!
Ashley saved my life on the wedding day. Without her I would have been a mess. There were no hiccups during my special day, thanks to her. She set up my tables, took care of all my vendors, and jumped to my rescue the day of, if I needed anything. She was always so quick to respond, had all the answers, and was always stepping in to help no matter what. She is an expert in the field and I definitely recommend her as your wedding planner! She’s the best there is, hands down! If you are also considering even getting a wedding planner I definitely recommend it. Cut down on the budget else where and do yourself a favor. Hire Ashley Reed and her team!Sent on 10/30/2019
We've worked with Ashley at Sweetwater for many weddings and events. She is amazing! Her communication and attention to important details are spot on, making it easier on us as vendors to do our jobs well. She's professional, easy-going, and a joy to work with!
Ashley at Sweetwater Events is everything you would want in a planner - friendly, personable, and organized. Her events at Scarritt Bennett always run smoothly and we happily recommend her to future brides!