Sweetwater Events
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About
Sweetwater Events is a boutique wedding planning company based in Nashville, Tennessee. Ashley, the owner and lead planner at Sweetwater Events, discovered her passion for planning and designing events after years of planning social events for artists in Los Angeles and Nashville. Now, with over ten years of experience, Ashley and the team at Sweetwater Events will help you turn your wedding day dreams into reality.
Services Offered
Sweetwater Events specializes in wedding planning and caters to those couples seeking timeless beauty, southern inspiration and a calming presence. They will assist you in planning and styling your wedding ceremony and reception for a variety of wedding types. Prior to your special day, Ashley will sit down with you and go over your layout, review current planning details, and write up timelines and to-do lists to ensure your wedding day will be seamless from beginning to end. Sweetwater Events provides month-of coordination, partial and full planning services.
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93 Reviews
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Featured
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Colleen S. Married on 05/30/2021Clueless bride & groom
When we first got engaged, I was incredibly overwhelmed. I was the first of my friends to get engaged/married and relied solely on the internet to figure out what I was doing. I ended up finding Ashley Reed at Sweetwater Events and from the moment I spoke with her I knew that we were meant to work together. After reaching out to her, she took the time to connect via phone and she made me feel so comfortable and was incredibly helpful. We used them for month of coordination at no point did they ever make us feel like we were asking to much of them. A few months out from our wedding date, we had a zoom call with Ashley and Megan who was assigned to be there with us on our wedding day. They took the time to answer any questions we had and also helped guide us in making decisions. We then spoke again a few weeks before our wedding date via zoom to finalize any last details and from that point on, they took everything into their own hands and I didn't have to worry about a thing. On our wedding day, Megan was absolutely outstanding! She handled everything with kindness, grace, and professionalism. No matter what came up, questions we had, questions we had about the ceremony, etc., she was there for us as was Ashley on the days leading up to the wedding. It took so much pressure off both of us so we could fully enjoy our wedding day without having to worry about any of the small details crucial to making sure everything ran smoothly. We are eternally grateful for how special they made our wedding day. -
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Lisa M. Getting married on 11/01/2022Best decision!
It was a true pleasure to work with Ashley. She is calm, confident and connected. Especially planning a wedding during the ever changing landscape of a pandemic, Ashley worked with us to navigate each change or possible change with a can-do attitude, resources and suggestions. Our daughter's wedding was everything we could have ever hoped for! Ashley was key to making that happen and I can't recommend her more highly.
Awards
Team
Hi! I’m Ashley!
I started Sweetwater Events in Jan. 2013 with a desire to provide couples a simplified planning process & truly enjoyable experience throughout their engagement.
From your engagement through wedding day I provide personalized service & a sense of calm that makes planning feel smooth, relaxed & FUN! The end result? A one-of-a-kind experience & timeless celebration that reflects your love perfectly.
I never take for granted what an honor it is you chose me to make your wedding dreams come true. And I look forward to helping you celebrate life & love with those you love most!
Professional Network & Endorsements
5 Endorsements
We've worked with Ashley at Sweetwater for many weddings and events. She is amazing! Her communication and attention to important details are spot on, making it easier on us as vendors to do our jobs well. She's professional, easy-going, and a joy to work with!
Ashley at Sweetwater Events is everything you would want in a planner - friendly, personable, and organized. Her events at Scarritt Bennett always run smoothly and we happily recommend her to future brides!
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