Sweetwater Events is a boutique wedding planning company based in Nashville, Tennessee. Ashley, the owner and lead planner at Sweetwater Events, discovered her passion for planning and designing events after years of planning social events for artists in Los Angeles and Nashville. Now, with over ten years of experience, Ashley and the team at Sweetwater Events will help you turn your wedding day dreams into reality.
Sweetwater Events specializes in wedding planning and caters to those couples seeking timeless beauty, southern inspiration and a calming presence. They will assist you in planning and styling your wedding ceremony and reception for a variety of wedding types. Prior to your special day, Ashley will sit down with you and go over your layout, review current planning details, and write up timelines and to-do lists to ensure your wedding day will be seamless from beginning to end. Sweetwater Events provides month-of coordination, partial and full planning services.
78 Reviews for Sweetwater Events
Recommended by 97% of couples
30 User photos
Eric M. · Getting married on 01/07/2022
I have been in the hospitality/event business for over 30 years and I am truly blown away by the level of professionalism, patience, and detail exhibited by Ashley and the Sweetwater team. As the father-of-the-bride and a stickler for perfection, I needed to find a wedding planner who could rise to the highest level of service while providing recommendations to ensure that every guest had an amazing time and would remember the wedding for a long time. Ashley and Sweetwater came highly recommended by many of my friends in the Nashville event industry and I could NOT agree with them more.
Due to Covid, we were forced to move the wedding date from May to July. Then 2 weeks before the wedding, we were forced to move the wedding venue location from Franklin to Spring Hill, due to unnecessary and unfortunate restrictions imposed by the venue. A week before the wedding, we had to find a new wedding cake baker due to the prior baker coming down with COVID. Ashley didn't blink when faced with these last-minute changes and immediately adjusted the plans to accommodate the new venue. Her flexibility and suggestions and feedback made for an absolutely amazing day!
I can honestly say that the wedding would not have been the memorable event it was without the professionalism and grace of Ashley and Sweetwater! I had several industry friends at the wedding that commented how flawless everything was, given all of the major last-minute changes.
I would absolutely recommend Sweetwater events to ANYONE planning an event! You will not find a better event planner in Tennessee! Thank you Ashley and Team for making our daughter's wedding a beautiful event.Sent on 02/24/2021
Lisa M. · Getting married on 11/01/2022
It was a true pleasure to work with Ashley. She is calm, confident and connected. Especially planning a wedding during the ever changing landscape of a pandemic, Ashley worked with us to navigate each change or possible change with a can-do attitude, resources and suggestions. Our daughter's wedding was everything we could have ever hoped for! Ashley was key to making that happen and I can't recommend her more highly.Sent on 02/02/2021
Angelea P. · Getting married on 05/10/2021
Ashley is the epitome of professionalism and kindness.
As a day-of-coordinator, Ashley's attention to detail and professionalism were unparalleled. From making sure all our wedding decor was in place to communicating with all our vendors beforehand, everything she did was executed with poise, meticulousness, and efficiency. In addition to her attentiveness meticulousness, Ashley's kindhearted and calm demeanor is everything a bride on her wedding day is and will forever be grateful for. We can't express how much we owe our perfect day to Ashley and her team.Sent on 11/18/2020
Team of Sweetwater Events
Owner & Lead Planner
Hi! I’m Ashley!
I started Sweetwater Events in Jan. 2013 with a desire to provide couples a simplified planning process & truly enjoyable experience throughout their engagement.
From your engagement through wedding day I provide personalized service & a sense of calm that makes planning feel smooth, relaxed & FUN! The end result? A one-of-a-kind experience & timeless celebration that reflects your love perfectly.
I never take for granted what an honor it is you chose me to make your wedding dreams come true. And I look forward to helping you celebrate life & love with those you love most!
We've worked with Ashley at Sweetwater for many weddings and events. She is amazing! Her communication and attention to important details are spot on, making it easier on us as vendors to do our jobs well. She's professional, easy-going, and a joy to work with!
Ashley at Sweetwater Events is everything you would want in a planner - friendly, personable, and organized. Her events at Scarritt Bennett always run smoothly and we happily recommend her to future brides!