Sweetwater Events is a boutique wedding planning company based in Nashville, Tennessee. Ashley, the owner and lead planner at Sweetwater Events, discovered her passion for planning and designing events after years of planning social events for artists in Los Angeles and Nashville. Now, Ashley and the team at Sweetwater Events will help you turn your wedding day dreams into reality.
Sweetwater Events specializes in wedding planning and caters to the Bride seeking calmness, timeless beauty and magical moments. They will assist you in planning and styling your wedding ceremony and reception for a variety of wedding types, which include civil unions, destination weddings, and cultural and religious ceremonies. Prior to your special day, Ashley will sit down with you and go over your wedding budget. She will help you with your guest list, refer preferred vendors in the Nashville area, and write up timelines and to-do lists to ensure your wedding day will be seamless from beginning to end. Sweetwater Events also provides day-of coordination, partial and full planning services.
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Recommended by 97% of couples
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Katie · Married on 04/28/2019
The BEST wedding decision we made was hiring Ashley!
Hiring Ashley as our wedding coordinator was one of the best decisions we made while planning the wedding. It was so comforting knowing that Ashley was taking care of the details of the day and that I didn't have to worry about anything. It allowed me to enjoy my wedding day and not to be stressed at all. Ashley has a calming presence and she made our wedding day as smooth and seamless as possible!Sent on 05/21/2019
Dave Quinn · Married on 11/10/2018
Look No Further
If you're looking to plan a Nashville wedding, look no further than Ashley Reed of Sweetwater Events. My wife, Sheri, and I are happy to sing her praise for all of her custom recommendations and thoughtful accommodations for our destination wedding. Ashley's connections are extensive and she is so easy to work with. She understood our wedding priorities right from the beginning and also quickly learned the 'personality' of our wedding party. Ashley matched our criteria perfectly, not just for the wedding, but for the entire weekend. Her recommendation for our reception was spot on; likewise for the officiant, music, flowers and photography. Ashley also made great recommendations for dining and nightlife. She even booked and hosted a tailgate party for our family at the stadium where the Titans play! Sheri and I cannot say enough about how much we appreciate Ashley's wedding planning services. Her prompt responses to our questions and her flexibility in talking with us outside of normal are examples of Ashley's good customer service. Best of all, the cost/benefit value that Ashley provides is well worth the investment in Sweetwater Events! Seriously, you don't need to look any further for the best wedding planner in Nashville.Sent on 04/12/2019
Casey · Married on 10/06/2018
Sweetwater was the best decision my husband and I made!
Ashley and her team at Sweetwater Events are absolutely amazing and I cannot thank them enough for their beautiful work. After a rough start with a previous wedding planner, we were beyond ecstatic to meet with Ashley, and secure her for our wedding. From the very beginning, Ashley's professionalism, years of experience, and genuine nature is both comforting and relaxed. It became very clear to both my husband and I that Ashley would easily be the best vendor decision we made during the wedding planning process. Ashley was always there for any questions, and always had sound suggestions, especially when it came to our indecisiveness about vendors, decor, etc. Both the introductory meeting and the final meeting were so great and necessary; Ashley's experience in the industry is very apparent as she thinks of all the things that brides/grooms may forget! For example, we were having children at our wedding and being a childless couple, we were completely unaware about high chairs and boosters, etc. Ashley held our hands through this decision and many others!Sent on 11/02/2018
On the day of our rehearsal dinner, Lindsey, another member of Sweetwater was great at leading our far-too-large bridal party through the motions and working with other vendors. We quickly realized that our 3 foot rented pillars had actually been replaced with 7 foot pillars. Lindsey was immediately on the phone with the vendor and the correct pillars were delivered before we even left the venue for our rehearsal dinner!
Weddings can be extremely expensive, and I was definitely a bride who went back and forth between saving money and paying for a wedding coordinator. I cannot stress this enough - it is one thing to have the vision planned; it is another thing to actually carry out that vision. Trust this low-key laid-back bride when I say you NEED that extra non-familial help on your special day and you NEED Sweetwater Events.
Working with Ashley and her crew at Sweetwater Events was an absolute joy and my husband and I cannot cannot cannot thank Ashley enough for all the help, stress elimination/avoidance, and general support through this crazy process! Sweetwater is the best!
We've worked with Ashley at Sweetwater for many weddings and events. She is amazing! Her communication and attention to important details are spot on, making it easier on us as vendors to do our jobs well. She's professional, easy-going, and a joy to work with!
Ashley at Sweetwater Events is everything you would want in a planner - friendly, personable, and organized. Her events at Scarritt Bennett always run smoothly and we happily recommend her to future brides!