Sweetwater Events is a boutique wedding planning company based in Nashville, Tennessee. Ashley, the owner and lead planner at Sweetwater Events, discovered her passion for planning and designing events after years of planning social events for artists in Los Angeles and Nashville. Now, Ashley and the team at Sweetwater Events will help you turn your wedding day dreams into reality.
Sweetwater Events specializes in wedding planning and caters to the Bride seeking calmness, timeless beauty and magical moments. They will assist you in planning and styling your wedding ceremony and reception for a variety of wedding types, which include civil unions, destination weddings, and cultural and religious ceremonies. Prior to your special day, Ashley will sit down with you and go over your wedding budget. She will help you with your guest list, refer preferred vendors in the Nashville area, and write up timelines and to-do lists to ensure your wedding day will be seamless from beginning to end. Sweetwater Events also provides day-of coordination, partial and full planning services.
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Recommended by 97% of couples
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Anna Kincaid · Married on 06/01/2019
Ashley is amazing! I highly recommend her for anyone looking for a wedding planner. She was able to bring our ideas to fruition. Whenever there was a hiccup she quickly and proactively handled the problem and was able to offer several solutions. She made our wedding dreams reality.Sent on 06/09/2019
Shelley · Married on 05/04/2019
Sweetwater Events and Ashley Reed are Simply the Best
If you are hosting a wedding in Nashville, you would be crazy not to use Sweetwater Events as your planner. Ashley is simply the best in every way. She was our “day of” coordinator for my daughter Rachel’s wedding, but she was so much more. Rachel (and Hayden) got married on May 4, 2019 at Acme Feed & Seed. It was a destination wedding with a lot of moving parts. I initially found Ashley's information on WeddingWire, and after speaking with her just once, I knew I was on to something. After a few phone check in’s, we met with Ashley about a month before the wedding when she joined us at a final meeting at Acme. She is incredibly professional, but at the same time warm and down to earth. She truly cares about making your event as easy as possible for you. Her advice and recommendations are always thoughtful (and can save you money). She will voice an opinion if she has one, but in the most diplomatic way. She also caught an issue with the linens the day before the wedding and took care of the problem immediately. Finally, Ashley is well-respected by her peers. It was fun to learn that she knew and worked often with almost all of the other vendors we selected like our photographer (Melanie Grady) and our hair and make-up artists (Amy Lynn Larwig). On the day of Rachel’s wedding, I didn’t worry about anything except the weather and the wedding went off without a hitch (and was so much fun). Thank you Ashley for everything!Sent on 06/13/2019
Katie · Married on 04/28/2019
The BEST wedding decision we made was hiring Ashley!
Hiring Ashley as our wedding coordinator was one of the best decisions we made while planning the wedding. It was so comforting knowing that Ashley was taking care of the details of the day and that I didn't have to worry about anything. It allowed me to enjoy my wedding day and not to be stressed at all. Ashley has a calming presence and she made our wedding day as smooth and seamless as possible!Sent on 05/21/2019
We've worked with Ashley at Sweetwater for many weddings and events. She is amazing! Her communication and attention to important details are spot on, making it easier on us as vendors to do our jobs well. She's professional, easy-going, and a joy to work with!
Ashley at Sweetwater Events is everything you would want in a planner - friendly, personable, and organized. Her events at Scarritt Bennett always run smoothly and we happily recommend her to future brides!