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Weddings

Sweetwater Events Reviews

Sweetwater Events View more information

Reviews

4.9 out of 5 rating
101 Reviews
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    4.9 out of 5 rating
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97% Recommended by couples

Awards

101
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
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    Dana B. Sent on 07/31/2023
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    Cool, calm & collected

    Ashley at Sweetwater was simply perfect for our daughter 's wedding! She managed & orchestrated everything so well and so professionally from beginning to end. The full package is what we signed up for, and she delivered!

    She worked the wedding at OUR pace, and she gave us options and ideas to accomplish the wedding we wanted. We didn't have to worry about a thing the entire day. We got to sit back and enjoy the day, while she wrangled the vendors and set up the venue. The planning process, though tedious at times for us, was just right. We made one decision at a time, and had plenty of choices without being overwhelmed by too many.

    She kept us and the vendors on point throughout the process and throughout the day.

    The various meetings whether in person or online were always helpful and she followed up on all tasks given us, keeping us on point. We needed that, too! She answered our every email, promptly and succinctly. Her attention to every detail was stellar.

    She is a problem solver, helping us to find a new china pattern when the one we wanted was rented out from under us! I believe she may even have let a hem out of one of the groomsmen's trousers! That is solving the problem!

    Several people remarked how well she and her assistant, Megan, did dismissing the tables to the buffet, and how smooth that all went. They commented that they had been to weddings where that was a mixed up mess. It was nice, too, that the food was brought to our friends/family who could not manage the buffet.

    Ashley was exactly right for us. She was cool, calm and collected, and made it all so easy for us to lean into the wedding and just enjoy it!

    If we had a second daughter, we would hire her again!

    Thanks, Ashley!
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    Lisa M. Sent on 02/02/2021
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    Best decision!

    It was a true pleasure to work with Ashley. She is calm, confident and connected. Especially planning a wedding during the ever changing landscape of a pandemic, Ashley worked with us to navigate each change or possible change with a can-do attitude, resources and suggestions. Our daughter's wedding was everything we could have ever hoped for! Ashley was key to making that happen and I can't recommend her more highly.
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    Jordan Sent on 09/15/2022
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    Beyond Wonderful!

    Ashley helped make our wedding dreams come true! It literally could not have come together and been so perfect without her! She was so calm and organized, her timeline for the day of was out of this world! So detail oriented and I felt so relaxed thanks to her!
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    Kodi C. Sent on 10/25/2022
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    10/10 would recommend!

    Ashley (the owner of Sweetwater Events) was such a joy to work with! We purchased the 30-day coordination package and Ashley went above and beyond to make sure any final details were handled and the wedding day went smoothly. We were able to soak up every part of the wedding day without worrying about any planning details. 10/10 would recommend Sweetwater to anyone looking for wedding coordination in the Nashville area.
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    Patrick C. Sent on 07/26/2022
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    Patrick Conger, Father of the Bride

    Ashley and her team were wonderful. The 7 month planning process was very organized and smooth. She navigated my daughter and me through each step. Ashley does things & covers areas that we didn’t think about. Her experience in planning large events is obvious. Most importantly, she has a very calming demeanor. And Ashley’s able to deal with multiple personalities, since anxiety levels are high with many members of the families. The wedding day was so smooth. She and the team helped me on 2 small immediate requests at the reception. I loved Sweetwater’s communication & leadership. I would hire her again.
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    Caroline C. Sent on 08/02/2022
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    Conger/Wesnofske Wedding

    Ashley was the absolute best decision we made with the wedding. she was perfect and made the day even more perfect. So much attention to detail, I cannot thank her enough!
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    Katy B. Sent on 06/23/2022
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    Absolutely phenomenal!

    Super efficient and timely! Ashley Reed is amazing at every tiny detail and I would absolutely hire her again and recommend her to everyone. She handles everything with such care, grace, and elegance- even mishaps that may arise. Her professionalism is top notch while also being there as a friend to guide you through the stressful times.
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    Shelby Sent on 07/06/2022
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    Grateful for Sweetwater!

    We are so grateful we hired Sweetwater events for our wedding! Megan made our wedding day flow seamlessly, I was never worried and everything she put together was beautiful. They have an incredible vision and Megan helped us bring that to life. She was efficient, so sweet and professional! Any little thing that popped up she handled! We enjoyed working with Sweetwater to narrow down vendor choices and assist with coordination of the vendors the day of the wedding. This was a huge help and made our wedding day stress free! Planning a wedding can be stressful, so having Sweetwater to assist was so helpful.
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    Alexandra L. Sent on 07/27/2022
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    We had a great experience with Sweetwater Events

    My husband and I hired Ashley with Sweetwater Events to do partial planning for our Nashville Wedding this past May. Ashley immediately understood our vision for our wedding, and we were so grateful to have her assistance with recommending vendors and working out the major details of our big day. Her advice was so helpful, and especially with us being out of state, we could count on her to help with all of the little details in planning. She set realistic expectations with us, and she was very helpful with us finding ways to save money where we could. She truly is an expert!

    When it came to the rehearsal and wedding day, Ashley was cool, calm, and collected the entire time. Her calm energy and ability to get things done alone made her so worth hiring. Her team was amazing, and they really brought our wedding vision to life. We definitely recommend booking Sweetwater Events!
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    Sara B. Sent on 07/26/2022
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    Some of the best money we spent on our wedding!

    I knew from our very first phone call with Ashley that she was the wedding planner for me. As an anxious person who struggles to make decisions, Ashley always brought a calming presence that I needed. I was living out-of-state for most of my wedding planning, so it was important to me that I have a full-service wedding planner who could help a lot with vendor meetings, advocating for my wants and needs. She took my assortment of inspiration pictures and pinterest boards and worked with our vendors to bring my vision to life. When I finally saw it all on the day, it was even better than I had imagined.

    I feel so thankful that she helped us choose the perfect vendors for our day. Even with all of my internet searching beforehand, she still introduced us to vendors we had not discovered yet - like our photographer - who made all the difference in our special day.

    Like many brides, the possibility of COVID causing issues for our wedding was always something we had to consider throughout the planning process. Ashley made sure that we had all of the correct language needed in our contracts - just in case!

    As if her support leading up to the big day wasn't enough, Ashley kept things running smoothly and stress-free on our wedding day. Any small issue that came up, she immediately took care of it before I could even worry about it! My mom, husband, and I have all said that one of the sad things about the wedding being behind us is that we don't have the chance to keep working with Ashley on a regular basis.

    I cannot recommend Ashley and Sweetwater Events enough. You will not regret hiring her to be a part of your big day!
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    Joseph M. Sent on 06/28/2022
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    An Above and Beyond Experience! Amazing!

    Couldn’t be happier with our choice. Ashley was so responsive, hard working, caring and kind. From small things she’d remember to taking care of the large aspects of our wedding and everything between, we couldn’t believe how happy she made our day. We would recommend to anyone. We don’t know what we would’ve done without her and Sweetwater.
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    Andrea M. Sent on 06/14/2021
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    Wonderful wedding day

    Ashely was wonderful to work with! She was very flexible and worked with us when we moved our wedding date twice because of COVID. Our wedding day went flawlessly! She set up a perfect timeline and handled everything. It was so nice to have her on our wedding day to not have to worry about anything!
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    Margaret W. Sent on 03/30/2022
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    Amazing Planner!

    We hired Ashley as a full-service wedding planner. We were planning our wedding from afar and found her to give excellent vendor, event logistic and design recommendations. She helped us find 12 vendors, working with them directly to negotiate costs, contracts, and logistics. She helped turn our vision into reality. When the big day arrived, everything was smooth and according to Ashley’s carefully mapped out plan. There was only one hitch, we had a few more whiskey drinkers than we originally anticipated but Ashley calmly came over to our table, explained the situation and had someone go out and purchase a few more bottles. Ashley is a true professional and that clearly shined through on the day of the wedding. It was comforting to know we were in such capable hands.
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    Taylor H. Sent on 03/04/2022
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    Ashley is everything I wanted.

    I found Ashley via fb when asking around about wedding coordinators. I had hired someone else prior and ended up letting her go. Before Ashley, not a single aspect of my wedding planning had been enjoyable. I was miserable and was dreading my wedding day. Ashley stepped in and quietly reassured me every step of the way. Her attention to detail and calm (yet assertive) demeanor was everything I wanted and needed. My wedding day went off without a hitch and even though I may be a bit biased, it was the most beautiful wedding I’ve ever been to. I would hire Ashley a million times over. She was so professional and truly a godsend. Hire her to take all of your wedding worries away!
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    Eric M. Sent on 02/24/2021
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    Wow! Perfection!

    I have been in the hospitality/event business for over 30 years and I am truly blown away by the level of professionalism, patience, and detail exhibited by Ashley and the Sweetwater team. As the father-of-the-bride and a stickler for perfection, I needed to find a wedding planner who could rise to the highest level of service while providing recommendations to ensure that every guest had an amazing time and would remember the wedding for a long time. Ashley and Sweetwater came highly recommended by many of my friends in the Nashville event industry and I could NOT agree with them more.

    Due to Covid, we were forced to move the wedding date from May to July. Then 2 weeks before the wedding, we were forced to move the wedding venue location from Franklin to Spring Hill, due to unnecessary and unfortunate restrictions imposed by the venue. A week before the wedding, we had to find a new wedding cake baker due to the prior baker coming down with COVID. Ashley didn't blink when faced with these last-minute changes and immediately adjusted the plans to accommodate the new venue. Her flexibility and suggestions and feedback made for an absolutely amazing day!

    I can honestly say that the wedding would not have been the memorable event it was without the professionalism and grace of Ashley and Sweetwater! I had several industry friends at the wedding that commented how flawless everything was, given all of the major last-minute changes.

    I would absolutely recommend Sweetwater events to ANYONE planning an event! You will not find a better event planner in Tennessee! Thank you Ashley and Team for making our daughter's wedding a beautiful event.
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    Grace D. Sent on 10/19/2021
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    Great Planner!

    Hiring Ashley for our month-of coordinator was one of the best decisions we made for our wedding. My husband and I had a vision for a beautiful backyard wedding. Once we got into the planning process, we realized the complexity of making that happen for 150 people. Even with roughly 15 vendors, we did not need to worry about a thing on wedding day knowing it was in Ashley's hands. She is calm, kind, and a natural at directing the flow of events. It meant the world to us to be able to be guests at our own wedding!!
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    Leah D. Sent on 09/12/2021
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    Best Day Ever thanks to Ashley!

    Ashley was the perfect partial planner from start to finish! She was patient with our many (!) questions, helped us along the way with sorting vendors and contracts, offered expertise and was calm and collected while dealing with any issues that arose. We couldn’t have asked for a better guide to our best day ever and are thrilled that Ashley was a part of it!
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    Vaheen Y. Sent on 06/30/2021
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    Thank you Ashley on our special day!

    We had such a wonderful experience with Sweetwaters and Ashley. She was super thorough when we'd meet and discuss the event and what we wanted. The decorations were all set up so beautifully. Her detailed timeline and schedule was helpful and kept the night running smoothly. Ashley also assisted with last minute contract changes with vendors to increase/decrease any rentals based on our guest count. She ensured all vendors were paid on time and also assisted with he vendors loading in and out; it was very great to have a trustworthy person at the venue to do all of the BTS stuff! She was very detail oriented when discussing the events of a Kurdish wedding, and also joyful and excited to make it a beautiful experience. They were also flexible during our postponement due to covid, and she had a professional and nice attitude during all of those switches too. Totally worth it! Thank you all so much!
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    Savannah H. Sent on 07/21/2021
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    Amazing Experience

    Ashley Was thorough and very helpful in every way shape and form. She’s very responsive and is cooperative in the most professional way! We very much enjoyed working with her and hope to cross paths again sometime in the future!
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    Phillip G. Sent on 06/28/2021
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    Could Not Have Done it Without Them

    Ashley was one of the best decisions we made in our wedding. I can't imagine our day without her. She was more helpful than we could have ever imagined. Before the wedding she was obviously a huge help in planning, organizing, and recommending components for our big day. On the day of, she was absolutely essential. She organized the wedding party and made everything so easy for us, we didn't even have to think about what to do, she was there for us every step of the way. As a person, she is professional, kind, patient, calm, and yet still so fun and genuine. I would recommend her and her assistants to anyone planning a wedding in the near future.
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    Blake A. Sent on 05/24/2021
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    Ashley is the best.

    Ashley did a fantastic job as the month of planner for our wedding. Once we had our month out meeting she did a fantastic job coordinating with the vendors to make sure everything was perfect for the wedding. Also appreciated how she offered suggestions based on previous experiences and at times even solved problems before they could arise. Working with Ashley was a 10/10 experience and I would highly recommend Sweetwater Events for your wedding.
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    Angelea P. Sent on 11/18/2020
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    Ashley is the epitome of professionalism and kindness.

    As a day-of-coordinator, Ashley's attention to detail and professionalism were unparalleled. From making sure all our wedding decor was in place to communicating with all our vendors beforehand, everything she did was executed with poise, meticulousness, and efficiency. In addition to her attentiveness meticulousness, Ashley's kindhearted and calm demeanor is everything a bride on her wedding day is and will forever be grateful for. We can't express how much we owe our perfect day to Ashley and her team.
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    Adair H. Sent on 05/13/2021
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    Sweetwater is the way to go!

    Ashley, with Sweetwater Events, truly helped make the wedding of our dreams come to life! She is amazing in every way. Ashley is calm, supportive and truly cares! Our big day was delayed due to COVID and she helped us navigate all of the changes with our venue, vendors and guidelines without skipping a beat. We could NOT have done it without her!!!!
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    Stefanie Sent on 04/01/2021
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    Look No Further for the BEST!!

    I truly don't know how people get married without a planner as amazing as Ashley from SweetWater!! She came to us highly recommended by other vendors, and as we were going through the planning process, anyone we told that Ashley was our coordinator had nothing but amazing words to say about her, too. While working with her, she was so professional, thoughtful, organized, and on top of literally everything. She was solving issues before I even knew they were issues. She made the last few weeks going into the wedding, likely the most stressful in most planning processes, the easiest time for us. I had such peace of mind going into our weekend knowing Ashley was going to be there with us. The rehearsal and day-of went so smoothly and seamlessly, all thanks to her work and preparation. As we look back on our weekend, there are vendors we are so happy we chose, and Ashley from SweetWater is at the top of that list!! We truly couldn't have had as amazing of a wedding weekend as we did without her! If you're looking for a coordinator/ planner - look no further!!! I cannot recommend her highly enough!!
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