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About this vendor

Sophie Moiseeva
Sophie Moiseeva
Owner

Woman-owned

We speak English

I'm Sophie Moiseeva — a bridal hair and makeup artist who built a life and career in New York through passion and hard work. I lead a trusted team at SMBEAUTY of artists who bring artistry, care, and the same values to every wedding & bride we work with!

We provide natural hair and makeup for brides who want to feel like themselves — while offering a seamless process from inquiry to the day of your wedding.

Through an honest, step-by-step process: fast responses, clear proposals, simple contracts and payments, thoughtful trial sessions, and a calm, steady presence on the wedding day. We listen first, create second, and commit to delivering hair & makeup that enhance your everyday look.

Every bride deserves to feel at home in her own beauty — especially on her wedding day. Our “why” is simple: to be the steady, trusted presence by your side while creating a look that lets you shine without second-guessing a thing. A space where you can feel safe, supported, and celebrated in your own skin.





FAQ

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Consultation

What beauty services do you offer?

Consultations

What hair services do you offer?

Blowouts
Textured Hair Styling
Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Sophie Moiseeva

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Sophie, a talented and highly recommended HMUA (hair and makeup artist), receives glowing reviews for her work on wedding days. Brides praise her for bringing their visions to life effortlessly, making them feel beautiful and confident throughout the entire event. Sophie's ability to create flawless and long-lasting looks, her professional approach, and warm, calming presence are highlights in the experiences shared by brides and their bridal parties. Many appreciate Sophie's attention to detail, personalized services, and the ease of communication and planning, making her a top choice for bridal hair and makeup needs. Customers repeatedly emphasize their satisfaction and gratitude for Sophie's expertise and professionalism, recommending her wholeheartedly for future weddings and special occasions.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Sophie, a talented and highly recommended HMUA (hair and makeup artist), receives glowing reviews for her work on wedding days. Brides praise her for bringing their visions to life effortlessly, making them feel beautiful and confident throughout the entire event. Sophie's ability to create flawless and long-lasting looks, her professional approach, and warm, calming presence are highlights in the experiences shared by brides and their bridal parties. Many appreciate Sophie's attention to detail, personalized services, and the ease of communication and planning, making her a top choice for bridal hair and makeup needs. Customers repeatedly emphasize their satisfaction and gratitude for Sophie's expertise and professionalism, recommending her wholeheartedly for future weddings and special occasions.

Arabella
Arabella Sent on 11/08/2024
5 out of 5 rating

Beautiful Sophie 🖤🖤

Sophie is the most beautiful, warm and talented hair and make up artist. My partner and I eloped from Melbourne Australia to NYC to get married and Sophie graced us with her presance on our special day. She did both myself and my sister’s hair and make up and did it to an exceptional level. She understood exactly the look we were going for and both my sister and my hair stayed that way through the wintery windy New York streets to town hall, during the hours of photos and into the evening. Pure perfection. But the thing I want to call out the most is her beautiful warm presance on the day, how she chatted to us and brought amazing positivity and energy. Sophie creates beautiful hair and is equally a beautiful person. Thanks for making our special day in wintery New York so warm 💚💚💚
Christine
Christine Sent on 12/20/2025
5 out of 5 rating

Book Sophie Immediately!!

Sophie is the absolute best!!! Book her immediately.

Sophie did my hair and makeup on both my wedding day and wedding party the following night. I had very different visions for both days, and she absolutely nailed them both.

I truly felt like the most beautiful version of myself; her ability to highlight my natural features while still executing the vision I hoped for was incredible.

Hair and makeup skills aside, Sophie is also the most calm, genuine, and kind hearted soul. She made me feel so relaxed on my wedding day and I feel like we became friends by the end of the weekend.

I would recommend her to quite literally anyone and I can't wait to find another excuse to get my hair and makeup done by Sophie again
Betsy
Betsy Sent on 12/08/2025
5 out of 5 rating

I've never felt more beautiful in my life!

I cannot recommend Sophie enough. I was not worried at all about acne on my wedding day when I first booked Sophie, and had let her know I had a pretty clear complexion. Well...stress of wedding planning + using a product that irritated my skin resulted in one of the worst break outs of my life. My confidence was destroyed right before the wedding. I let Sophie know and she put me at ease that it would not be an issue. Doing a trial was so helpful because I was able to figure out what products irritated my skin before the big day. When I saw my makeup the morning of my wedding, I was truly amazed. My skin looked INCREDIBLE. I went from being extremely self-conscious and worried about photos to feeling like the most beautiful version of myself and not worried about a thing. I went into my photos confidently and didn't have to worry about my makeup or skin once!! Also, I have naturally grey hair, which can be kind of unruly, but Sophie made my hair look incredible. Even after sweating on the dance floor for hours, my hair still looked great.

I had looked for a hair & makeup artist for so long, really worried that I would never find someone who would be able to make me feel like ME the day of my wedding. I don't love heavy makeup, and I wanted a hairstyle I haven't really seen anyone do before...but Sophie worked with me and kept everything looking so natural and just so me! I really just felt like the best version of myself.

Book Sophie. Just do it. You will NOT regret it!
A
Abby Sent on 12/02/2025
5 out of 5 rating

Flawless Wedding Glam That Lasted All Day

I cannot recommend Sophie highly enough! She brought my wedding hair and makeup vision to life so effortlessly, and I truly felt beautiful and confident the entire day. When I say my hair and makeup didn’t budge… I mean they did. not. budge. From morning to the last dance, everything stayed flawless. I received countless compliments, and it’s all thanks to her incredible talent!
Kelly
Kelly Sent on 11/12/2025
5 out of 5 rating

Stunning! Thank you Sophie and her team! 10/10

Sophie and her team were an absolute dream come true for a bride! From the beginning stages, to the trial, to my wedding day, Sophie made sure the process with smooth and enjoyable. Aliya and Maria were the team members assigned to my wedding day. Aliya listened carefully to my vision - natural, myself but elevated bridal makeup and a half up/half down loose curled hairstyle. She made my vision come to life! She made sure that I was happy and confident with every detail of my look. Sophie and her team were all very professional, responsive, calming and kind. Myself, my mom and my bridesmaids all felt SO beautiful and most importantly like ourselves on wedding day! I cannot recommend Sophie and her team enough! Truly a 10/10 experience from start to finish!
Ayano
Ayano Sent on 06/18/2025
5 out of 5 rating

She Did Beyond Amazing Work ✨❤️‍🔥

Sophie was an amazing makeup artist. Since I usually don’t wear much makeup, I was feeling nervous and unsure about the style, but she gently guided me through everything and made me feel comfortable. The makeup looked beautiful, yet still very much like me, which gave me so much confidence on the big day. Beyond her talent, Sophie’s warm and kind personality helped calm my nerves and made the whole experience truly special. I’m so grateful to have had her with me!
Manuela
Manuela Sent on 06/18/2025
5 out of 5 rating

You need Sophie for your wedding!

I can't recommend Sophie enough! From the moment we connected, her calm and grounded energy instantly put me at ease. Her attention to detail is unmatched—not only in her makeup artistry, but in every step of the process. Her style is exactly what I was hoping for: classic, elevated, and simple. It never felt like too much makeup—just the best, most confident version of myself for one of the biggest days of my life.

She’s incredibly thorough and professional, making the experience feel seamless from start to finish. She kept me in the loop about everything—checking in to make sure we scheduled a trial, having a portal for payments, and confirming all the small details in advance. She will also be extremely accessible and responsive, which makes the planning process feel so much less stressful.

I felt so supported and taken care of leading up to the big day. Working with her was one of the best decisions I made for my wedding. Thank you, Sophie!
C
Chelsea Sent on 06/17/2025
5 out of 5 rating

Perfect Makeup for My Civil Ceremony

Sophie did my makeup and hair for our civil ceremony, and I loved the look! She makes your skin glow. She was so easy to communicate with, and her timeline of the day was so helpful. She’s also the sweetest.
T
Taylah Sent on 05/18/2025
5 out of 5 rating

Thank you Sophie!

Sophie did an amazing job on my hair and make-up. Sophie was a lovely presence to have on my wedding day, and was able to take on my ideas while also helping to give suggestions on things I felt indecisive about.
I was so happy with how it turned out, and Sophie helped me to feel like the best version of myself. I couldn't recommend Sophie enough for bridal hair and make-up
A
Ann Sent on 04/09/2025
5 out of 5 rating

1000% Recommend

I'm so thrilled to have the opportunity to work with Sophie on my wedding day. She emits a warm and kind presence, relieving any stress about the day. Sophie is also attentive and understood exactly what I envisioned. She is so talented and a true professional. I would 1000% love to work with her again!
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Sophie Moiseeva
Sophie Moiseeva
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