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Weddings

About

I'm Sophie Moiseeva — a bridal hair and makeup artist who built a life and career in New York through passion and hard work. I lead a trusted team at SMBEAUTY of artists who bring artistry, care, and the same values to every wedding & bride we work with!

We provide natural hair and makeup for brides who want to feel like themselves — while offering a seamless process from inquiry to the day of your wedding.

Through an honest, step-by-step process: fast responses, clear proposals, simple contracts and payments, thoughtful trial sessions, and a calm, steady presence on the wedding day. We listen first, create second, and commit to delivering hair & makeup that enhance your everyday look.

Every bride deserves to feel at home in her own beauty — especially on her wedding day. Our “why” is simple: to be the steady, trusted presence by your side while creating a look that lets you shine without second-guessing a thing. A space where you can feel safe, supported, and celebrated in your own skin.





  • Woman-owned
illustration popular

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Frequently asked questions

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Consultation

What beauty services do you offer?

Consultations

What hair services do you offer?

Blowouts
Textured Hair Styling
Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes

Reviews of Sophie Moiseeva

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Reviewers praise Sophie and her team as professional, responsive, and calming, making trials and wedding mornings easy. Her hair and makeup create a natural, elevated look that photographs beautifully and lasts all night, even in humidity. Brides and parties felt confident and highly recommend her.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Reviewers praise Sophie and her team as professional, responsive, and calming, making trials and wedding mornings easy. Her hair and makeup create a natural, elevated look that photographs beautifully and lasts all night, even in humidity. Brides and parties felt confident and highly recommend her.

Arabella
Arabella Sent on 11/08/2024
5 out of 5 rating

Beautiful Sophie 🖤🖤

Sophie is the most beautiful, warm and talented hair and make up artist. My partner and I eloped from Melbourne Australia to NYC to get married and Sophie graced us with her presance on our special day. She did both myself and my sister’s hair and make up and did it to an exceptional level. She understood exactly the look we were going for and both my sister and my hair stayed that way through the wintery windy New York streets to town hall, during the hours of photos and into the evening. Pure perfection. But the thing I want to call out the most is her beautiful warm presance on the day, how she chatted to us and brought amazing positivity and energy. Sophie creates beautiful hair and is equally a beautiful person. Thanks for making our special day in wintery New York so warm 💚💚💚
Maria
Maria Sent on 06/27/2026
5 out of 5 rating

Thank you sophie!

Sophie is a master of her craft. If you are in NYC looking for a hair and makeup artist seriously look no further. Sophie was super professional and responsive leading up to my trial and wedding day. The makeup trial was honestly one of my favorite parts leading up to my wedding - Sophie's studio is so beautiful and she has so many refreshing beverages and snacks for you to enjoy while you are getting glammed. I couldn't believe how good my makeup and hair looked after the trial, but somehow my hair and makeup looked EVEN BETTER on my actual wedding day. Also, Sophie is such a calming presence and is so sweet and easy to talk to. She literally brought me flowers on my wedding day - I was beyond words. I have a lot of insecurities about my acne prone skin but Sophie was able to make my complexion look flawless yet so natural (I got so many compliments on my makeup) and my makeup lasted all night (until 5am!!). It was THE PERFECT balance of glam and natural "soft bridal" glow that I was wanting and it also looked perfect in photos in all types of lighting. I am usually super insecure and worried about how my foundation/bronzer looks in natural light and it seriously looked perfect, like I had no notes. Sophie is also a MASTER at hair... I couldn't have been happier with how may hair looked IN EVERY SINGLE PHOTO from every angle. I felt so beautiful and confident on my wedding day thanks to Sophie. She understood my vision immediately. I should also mention that Sophie's entire team is amazing. One of my bridesmaids told me that she used the makeup Sophie's team did on her as the inspiration photo she showed her MUA on her own wedding day. My bridesmaids all looked incredible. I cannot thank Sophie and her entire team enough. I would recommend Sophie without reservation to every single bride - she is the best.
J
Julia Sent on 06/16/2026
5 out of 5 rating

Thank you Sophie!

Sophie is incredible to work with! She's so responsive and goes above and beyond to help with all planning details and glam requests. Her team is also incredibly kind and talented. Thank you for making our day so special!
Maddie
Maddie Sent on 05/12/2026
5 out of 5 rating

Best Wedding Day Hair

I had the pleasure of having Sophie as my wedding day hair stylist, and she absolutely exceeded all expectations. Professional from start to finish, she listened intently to what I wanted, and she has the sweetest and most calming energy. I have naturally curly hair and she was able to mimic my curls (but enhanced to perfection), so that I still felt like myself on my wedding day. I highly recommend Sophie for brides or anyone looking for a great hair styling experience!! She is also great energy to have around in those stressful wedding day moments
Calder
Calder Sent on 04/30/2026
5 out of 5 rating

Amazing Wedding Hair & Makeup

Cannot recommend Sophie enough as a wedding hair and makeup artist! From the initial phone call, she had such a refreshing approach to wedding hair & makeup, and I truly appreciated her transparent pricing (especially since so many vendors make finding pricing so complicated!). I wanted a natural but elevated look for my wedding day hair & makeup and had loved the example photos/videos I had seen on Instagram. I was not disappointed! Sophie had excellent communication throughout the planning process, with an easy-to-use portal and helpful questionnaires about wedding day timeline and trial preferences that helped me organize my thoughts. She did a phenomenal job of making adjustments after the trial and truly took my feedback into account, making the look match my vision even more for the actual wedding day. Both the hair & makeup held up wonderfully throughout multiple hours of rain/humidity, photos, and dancing. Mariana and Carol also did such an incredible job with the hair/makeup for my bridesmaids – everyone was so happy with their looks! Highly recommend Sophie and am very happy with my decision!
Tiffany
Tiffany Sent on 04/26/2026
5 out of 5 rating

Thank you Carol and Sophie!

Working with Carol and Sophie to make my wedding look come to life was an amazing experience! I had some slight last minute changes to my look on the day of my wedding and Carol executed perfectly. It was truly a wonderful collaborative experience and highly recommend them for any occasion.
Dalena
Dalena Sent on 04/12/2026
5 out of 5 rating

I cannot fault the service provided by Sophie Moiseeva

I can’t say enough amazing things about Sophie. From start to finish, she was the definition of professionalism - prompt, organised, and completely on top of everything, which made the whole experience feel effortless and stress-free.
Beyond that, Sophie is such a warm and welcoming person. She immediately made me feel comfortable, and you can tell she genuinely cares about her clients. She really took the time to listen and understand exactly the look I wanted, and she absolutely nailed it. I never felt rushed, and she was so open to any tweaks or changes along the way, making sure everything was perfect.
Her attention to detail is incredible, especially when it came to prepping my skin. My makeup and hair went on flawlessly and lasted all day (and night!) without a single issue. I truly felt beautiful - honestly, one of the most confident and radiant I’ve ever felt.
If you’re looking for someone who is not only talented but also kind, attentive, and truly dedicated to making you feel your best, Sophie is it. I couldn’t recommend her more.
Lexi
Lexi Sent on 02/01/2026
5 out of 5 rating

So grateful for Sophie!!

Sophie is THE BEST! I was nervous about having too much makeup and not feeling like myself on my wedding day, but she is the master of maintaining your natural look, but elevating so you feel even more beautiful. She took time and care to listen and tweak to exactly what I was looking for and the hair and makeup both stayed perfectly all night long! She is a master of her craft and was so far above and beyond my expectations. She was also the best energy to have around me on my wedding morning and I was so grateful to have her there and by my side right until the moment before I walked down the aisle.
Christine
Christine Sent on 12/20/2025
5 out of 5 rating

Book Sophie Immediately!!

Sophie is the absolute best!!! Book her immediately.

Sophie did my hair and makeup on both my wedding day and wedding party the following night. I had very different visions for both days, and she absolutely nailed them both.

I truly felt like the most beautiful version of myself; her ability to highlight my natural features while still executing the vision I hoped for was incredible.

Hair and makeup skills aside, Sophie is also the most calm, genuine, and kind hearted soul. She made me feel so relaxed on my wedding day and I feel like we became friends by the end of the weekend.

I would recommend her to quite literally anyone and I can't wait to find another excuse to get my hair and makeup done by Sophie again
Betsy
Betsy Sent on 12/08/2025
5 out of 5 rating

I've never felt more beautiful in my life!

I cannot recommend Sophie enough. I was not worried at all about acne on my wedding day when I first booked Sophie, and had let her know I had a pretty clear complexion. Well...stress of wedding planning + using a product that irritated my skin resulted in one of the worst break outs of my life. My confidence was destroyed right before the wedding. I let Sophie know and she put me at ease that it would not be an issue. Doing a trial was so helpful because I was able to figure out what products irritated my skin before the big day. When I saw my makeup the morning of my wedding, I was truly amazed. My skin looked INCREDIBLE. I went from being extremely self-conscious and worried about photos to feeling like the most beautiful version of myself and not worried about a thing. I went into my photos confidently and didn't have to worry about my makeup or skin once!! Also, I have naturally grey hair, which can be kind of unruly, but Sophie made my hair look incredible. Even after sweating on the dance floor for hours, my hair still looked great.

I had looked for a hair & makeup artist for so long, really worried that I would never find someone who would be able to make me feel like ME the day of my wedding. I don't love heavy makeup, and I wanted a hairstyle I haven't really seen anyone do before...but Sophie worked with me and kept everything looking so natural and just so me! I really just felt like the best version of myself.

Book Sophie. Just do it. You will NOT regret it!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

28
WeddingWire Couples' Choice Awards 2026 Winner

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