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About

On WeddingWire since 2018

Pennywell Events is a professional wedding planning service in New Orleans, Louisiana, committed to creating elegant and personal celebrations. Owned and operated by Alicia LaHaie, the company prides itself on crafting spectacular ceremonies and receptions. From start to finish, this professional works with ready-to-wed couples to ensure their wedding planning experience is both fun and stress-free. Pennywell Events prides itself on being an inclusive vendor to all couples as an advocate to ensure that your wedding day is exactly what you want without judgement and fully embracing the love that the two of you share.

Services Offered

Pennywell Events offers an assortment of wedding planning services and amenities. I'd love to set up a consultation call or meeting with you to learn all about your desired style and planning needs to help you host the event of a lifetime. For a truly unforgettable experience, options include the following:

  • Full Planning

Full Planning is best suited for any couple that has perhaps recently gotten engaged and needs help from the start or those with an already full schedule with work and everyday life who just may not have the time to dedicate to researching and planning on their own.​

We are there to listen to your vision and help to find you a short list of the best venues that fit your criteria but that are also going to allow you to stay within your budget. We set up venue tours, either in person or virtually depending on your schedule, and work to get you the answers you need to make the decision based on available dates and the specific items that are important to you.

There is more time and effort dedicated specifically to your wedding to ensure that the planning is being handled even when you may not have the time. We curate a list of vendors specifically for you based on your desires and needs, assist you in booking all of your vendors from music and photography to rentals and transportation. We also work with each of your vendors to coordinate the events leading up to your wedding and the wedding day itself.

  • Partial Planning

Partial Wedding Planning is best suited for the couples that have already booked their venue and their wedding date. They have booked their top priority vendors such as caterer, photographer, musicians and/or florist.

​Typically, this is the plan couples pick when they start out strong in the planning process but it becomes too overwhelming for them to sustain either due to scheduling/timing restraints or simply overwhelming stress trying to do it all. That’s where we would step in to help to get the Couple to the wedding day with less stress and a personalized resource guide put together specifically for their event and their needs.

  • Event Management

Event Management, also commonly referred to as Month-of-Coordination or Day-of-Coordination, is the level of service we recommend for those couples that have booked or plan to book all of their vendors on their own and do most of the planning themselves, but really would love for someone to step in toward the end to put all the pieces of the puzzle together and be there to make the wedding weekend run smoothly.

Each of the planning levels of service include coordinating with every one of your vendors while putting together your customized Wedding Day-of Timeline so that everyone works together as a cohesive team.

  • Wedding Consulting

As a human, I can only be in one place at a time. I would love to be a part of everyone’s wedding day and be there for them as an advocate to ensure that everything runs smoothly, but until they are able to clone myself and my knowledge, I’ll have to settle for one wedding at a time. However, being that I have all of this knowledge about weddings and I can’t take it all to the grave one day, I would love to share my knowledge with you to help your wedding planning go a little easier, hopefully a lot less stressful, and give you the guidance you need to not feel insane throughout the whole process. So, I am here to give you the option to pick my brain and use the experiences and know-how that I have living rent free in my head to benefit you.

Location

Pennywell Events proudly offers wedding planning services to couples located throughout Louisiana, from New Orleans to Shreveport. Destination weddings in the New Orleans area are our speciality but traveling anywhere across the globe is always an option for any couple.

  • Woman-owned

Frequently asked questions

What is the starting price for day-of wedding coordination?

$2,500

What is the starting price for partial wedding planning?

$4,000

What is the starting price for full wedding planning?

$5,500

Do you offer an hourly rate?

Yes

What is the hourly rate?

$75

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Military
Non-Religious
Religious

How many planners are on your team?

2
illustration notebook

Any other questions?

Reviews of Pennywell Events

We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.
5.0 out of 5 rating
WeddingWire Couples' Choice Awards 2025 Winner
5.0 out of 5 rating
34 reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Pennywell Events, particularly Alicia and her team, received rave reviews for their exemplary wedding planning services, especially for New Orleans weddings. Reviewers praised Alicia's exceptional organizational skills, vendor relationships, and her calm, attentive, and supportive approach, which made the wedding planning process seamless and enjoyable. Pennywell Events was highlighted for going above and beyond to handle unforeseen situations, keep the day running smoothly, and ensure that couples could relax and fully enjoy their special day. Additionally, their expertise, careful attention to detail, and reliable communication were consistently commended, making them highly recommended for anyone seeking a stress-free and successful wedding experience.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Pennywell Events, particularly Alicia and her team, received rave reviews for their exemplary wedding planning services, especially for New Orleans weddings. Reviewers praised Alicia's exceptional organizational skills, vendor relationships, and her calm, attentive, and supportive approach, which made the wedding planning process seamless and enjoyable. Pennywell Events was highlighted for going above and beyond to handle unforeseen situations, keep the day running smoothly, and ensure that couples could relax and fully enjoy their special day. Additionally, their expertise, careful attention to detail, and reliable communication were consistently commended, making them highly recommended for anyone seeking a stress-free and successful wedding experience.

M
Monica J. Sent on 11/04/2024
5 out of 5 rating

Hiring Alicia with Pennywell Events was the best decision we made in planning my daughter's wedding.

Hiring Alicia with Pennywell Events was the best decision my family made in planning our daughter's wedding in New Orleans, fall 2024. She kept my daughter organized and on schedule with her expert guidance over the 18 month planning period. Every month there were tasks to complete and decisions to be made and she helped with all of them. My daughter was in Mississippi, then Texas while we were planning, and although our family was familiar with New Orleans, none of us were familiar with the Wedding Industrial Complex in New Orleans; however, Alicia was an expert!
The wedding was wonderful and so fun for everyone! Alicia and her team made the day perfect for us. They took control of organizing the vendors, setting up the personal touches that my daughter had planned (the tattoo table was a hit) and taking down and cleaning up the reception area so that we could enjoy the Second Line Parade and the after party.
Alicia went above and beyond for us. Not only did she bring us to the impound lot when our car was towed from the French Quarter, she and her team worked a 14 hour day on the day of the wedding. Alicia is our friend for life and when my 2nd daughter gets married, I hope she can help us out again!
C
Casey C. Sent on 11/27/2024
5 out of 5 rating

LOVED Alicia!!!

I hired Alicia for partial planning for my wedding in New Orleans, and she was AMAZING. I truly could not have gotten through my wedding planning without her.

She was so kind and gracious, always patiently answering my questions and jumping on the phone whenever I needed. She has a great list of vendors, and she often pointed me in the right direction for both logistic and aesthetic choices. People still talk about my venue, the food, and the band - they were amazing recommendations!

My family and close friends don’t live in NOLA, so I was so grateful that she was a friend and support system for me during this time. She even came with me dress shopping and to my rehearsal dinner ❤️

She knew my venue (Margaret Place) well and she made sure the day ran smoothly - from setup and florals to bringing extra food/cake to my hotel room after the party. I was so relaxed on my wedding weekend and I have her to thank!!!
K
Kansas S. Sent on 11/26/2024
5 out of 5 rating

Pennywell Events, LLC was Amazing!

⭐⭐⭐⭐⭐
I can't express enough how amazing our wedding planner, Alicia was! 💍✨ She seamlessly handled every detail of my daughter's big day, from checking in with vendors to maintaining open communication with both my daughter and me. Her dedication on the day itself was exceptional - tirelessly working behind the scenes to ensure every moment was perfect! 🎉

To top it all off, she even returned some supplies we left after the wedding, showcasing her commitment to her clients. 🌟 If you want an stress-free and beautiful wedding experience, I highly recommend Pennywell Events, LLC! 💖 Thank you for making our day unforgettable!
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Awards

34
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner

Real Weddings

Emi & Nate
48 photos · 03/07/2020

Deals

Pricing

Do you want more pricing details?

Team

Alicia
Alicia
Owner/Lead Planner
Allison
Allison
Associate Wedding Planner

Professional Network & Endorsements

1 Endorsement
IYQ Photography IYQ Photography Wedding Photographers

Alicia of Pennywell has a knack for event planning. Her event was spot and thought through from top to bottom start to finish. The wonderful and personable and a asset to any event.

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