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About this vendor

Alicia
Alicia
Owner/Lead Planner

Woman-owned

11 years in business

We speak English

Small team (2-10 members)

Pennywell Events is a professional wedding planning service in New Orleans, Louisiana, committed to creating elegant and personal celebrations. Owned and operated by Alicia LaHaie, the company prides itself on crafting spectacular ceremonies and receptions. From start to finish, this professional works with ready-to-wed couples to ensure their wedding planning experience is both fun and stress-free. Pennywell Events prides itself on being an inclusive vendor to all couples as an advocate to ensure that your wedding day is exactly what you want without judgement and fully embracing the love that the two of you share.

Services Offered

Pennywell Events offers an assortment of wedding planning services and amenities. I'd love to set up a consultation call or meeting with you to learn all about your desired style and planning needs to help you host the event of a lifetime. For a truly unforgettable experience, options include the following:

  • Full Planning

Full Planning is best suited for any couple that has perhaps recently gotten engaged and needs help from the start or those with an already full schedule with work and everyday life who just may not have the time to dedicate to researching and planning on their own.​

We are there to listen to your vision and help to find you a short list of the best venues that fit your criteria but that are also going to allow you to stay within your budget. We set up venue tours, either in person or virtually depending on your schedule, and work to get you the answers you need to make the decision based on available dates and the specific items that are important to you.

There is more time and effort dedicated specifically to your wedding to ensure that the planning is being handled even when you may not have the time. We curate a list of vendors specifically for you based on your desires and needs, assist you in booking all of your vendors from music and photography to rentals and transportation. We also work with each of your vendors to coordinate the events leading up to your wedding and the wedding day itself.

  • Partial Planning

Partial Wedding Planning is best suited for the couples that have already booked their venue and their wedding date. They have booked their top priority vendors such as caterer, photographer, musicians and/or florist.

​Typically, this is the plan couples pick when they start out strong in the planning process but it becomes too overwhelming for them to sustain either due to scheduling/timing restraints or simply overwhelming stress trying to do it all. That’s where we would step in to help to get the Couple to the wedding day with less stress and a personalized resource guide put together specifically for their event and their needs.

  • Event Management

Event Management, also commonly referred to as Month-of-Coordination or Day-of-Coordination, is the level of service we recommend for those couples that have booked or plan to book all of their vendors on their own and do most of the planning themselves, but really would love for someone to step in toward the end to put all the pieces of the puzzle together and be there to make the wedding weekend run smoothly.

Each of the planning levels of service include coordinating with every one of your vendors while putting together your customized Wedding Day-of Timeline so that everyone works together as a cohesive team.

  • Wedding Consulting

As a human, I can only be in one place at a time. I would love to be a part of everyone’s wedding day and be there for them as an advocate to ensure that everything runs smoothly, but until they are able to clone myself and my knowledge, I’ll have to settle for one wedding at a time. However, being that I have all of this knowledge about weddings and I can’t take it all to the grave one day, I would love to share my knowledge with you to help your wedding planning go a little easier, hopefully a lot less stressful, and give you the guidance you need to not feel insane throughout the whole process. So, I am here to give you the option to pick my brain and use the experiences and know-how that I have living rent free in my head to benefit you.

Location

Pennywell Events proudly offers wedding planning services to couples located throughout Louisiana, from New Orleans to Shreveport. Destination weddings in the New Orleans area are our speciality but traveling anywhere across the globe is always an option for any couple.

FAQ

What is the starting price for day-of wedding coordination?

$3,500

What is the starting price for partial wedding planning?

$5,000

What is the starting price for full wedding planning?

$6,500

Do you offer an hourly rate?

No

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Military
Non-Religious
Religious

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Pennywell Events

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Pennywell Events, LLC, particularly Alicia, receives consistent high praise from users for their exceptional wedding planning services in New Orleans. Multiple reviewers highlight Alicia's dedication, organization, creativity, and personalized approach throughout the planning process, ensuring a smooth and stress-free wedding experience. From coordinating vendors, setting up detailed timelines, and executing flawless wedding days to providing ongoing support and surprises, Pennywell Events is highly recommended for creating dream weddings and making couples feel celebrated and supported. Users appreciate Alicia's attentiveness, relationships with vendors, and ability to handle every detail seamlessly, resulting in unforgettable and perfect wedding days.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Pennywell Events, LLC, particularly Alicia, receives consistent high praise from users for their exceptional wedding planning services in New Orleans. Multiple reviewers highlight Alicia's dedication, organization, creativity, and personalized approach throughout the planning process, ensuring a smooth and stress-free wedding experience. From coordinating vendors, setting up detailed timelines, and executing flawless wedding days to providing ongoing support and surprises, Pennywell Events is highly recommended for creating dream weddings and making couples feel celebrated and supported. Users appreciate Alicia's attentiveness, relationships with vendors, and ability to handle every detail seamlessly, resulting in unforgettable and perfect wedding days.

Kristina
Kristina Sent on 11/21/2025
5 out of 5 rating

Book Pennywell Events & Miss Alicia! Don't think twice!!

If you’re planning a New Orleans wedding, look no further than Pennywell Events! Miss Alicia is an absolute dream to work with — knowledgeable, thoughtful, organized, and incredibly kind. Planning a destination wedding can be stressful, but she made the entire process not only seamless, but truly enjoyable. She and her team were our trusted boots on the ground and executed a wedding weekend that was beyond anything we hoped for. We are endlessly grateful for Miss Alicia and the Pennywell team!
Patrick
Patrick Sent on 12/24/2025
5 out of 5 rating

Planner Extraordinaire

Alicia was deeply invested throughout the planning process and by the end, she truly felt like family. She supported us in so many meaningful ways — attending our tasting and coordinating vendors at the Roosevelt, as well as creating an excellent timeline and floor plan: making the day feel smooth and cohesive for everyone involved. She went above and beyond personally — steaming tuxedos, picking up late-night Krystal burgers for our guests, helping us choose rehearsal/brunch spots, and making our dream come true of finding a real voodoo priestess to officiate our wedding. It was always clear that she cared deeply and was doing her best to advocate for us. We’ll be forever grateful for her heart, effort, commitment, and irreplaceable role she played in bringing our New Orleans wedding to life.
Clinton
Clinton Sent on 12/24/2025
5 out of 5 rating

The NOLA Wedding of Our Dreams

From our very first conversation, Alicia at Pennywell Events made us feel completely safe, seen, and celebrated as a gay couple. She is not only an exceptional wedding planner, but a genuine and thoughtful ally to the LGBTQ+ community, and that care showed up in every step of the process. We always felt welcomed, respected, and supported, which meant the world to us.

Alicia has incredible relationships with top-tier vendors and curated options that perfectly matched the vibe and vision we were going for. She truly gets it — listening carefully, offering guidance without pressure, and helping us make choices that felt authentically “us.” She also kept us amazingly organized by setting up a clear decision-making schedule, which made the entire planning process feel manageable instead of overwhelming.

Because we were located in a different time zone than her, Alicia went above and beyond by generously working with our schedules to have phone check-ins that worked for us. That flexibility and dedication made us feel like a priority and took so much stress off our plates.

Her creative flair is unmatched. Alicia helped us design the look and feel of both our ceremony and reception in a way that was stunning, cohesive, and deeply personal. And she even threw in a few happy surprises along the way!

Alicia is organized, creative, connected, kind, and truly extraordinary at what she does. We could not have imagined our wedding without her, and we would recommend Pennywell Events to anyone looking for a planner who will advocate for you, celebrate you, and make your wedding dreams come true.
L
Lacey Sent on 04/08/2025
5 out of 5 rating

5 Stars - Awesome Planner/Coordinator!!!

Pennywell Events was absolutely incredible to work with for our wedding at the Columns Hotel in New Orleans. Alicia was so organized and responsive throughout the entire process—she answered every logistics question I had and helped ease any stress leading up to the big day. On the day of the wedding, she made sure my fiancé and I had everything we needed and that everything ran smoothly behind the scenes. Her assistant, Allison, was also so sweet and kind, and having both of them there made the day feel effortless and calm. They even took beautiful preview photos of the venue and ceremony setup, which was such a special surprise to get right away. We’re so grateful for the care and attention they put into every detail—Pennywell Events truly made our day perfect.
C
Casey Sent on 11/27/2024
5 out of 5 rating

LOVED Alicia!!!

I hired Alicia for partial planning for my wedding in New Orleans, and she was AMAZING. I truly could not have gotten through my wedding planning without her.

She was so kind and gracious, always patiently answering my questions and jumping on the phone whenever I needed. She has a great list of vendors, and she often pointed me in the right direction for both logistic and aesthetic choices. People still talk about my venue, the food, and the band - they were amazing recommendations!

My family and close friends don’t live in NOLA, so I was so grateful that she was a friend and support system for me during this time. She even came with me dress shopping and to my rehearsal dinner ❤️

She knew my venue (Margaret Place) well and she made sure the day ran smoothly - from setup and florals to bringing extra food/cake to my hotel room after the party. I was so relaxed on my wedding weekend and I have her to thank!!!
K
Kansas Sent on 11/26/2024
5 out of 5 rating

Pennywell Events, LLC was Amazing!

⭐⭐⭐⭐⭐
I can't express enough how amazing our wedding planner, Alicia was! 💍✨ She seamlessly handled every detail of my daughter's big day, from checking in with vendors to maintaining open communication with both my daughter and me. Her dedication on the day itself was exceptional - tirelessly working behind the scenes to ensure every moment was perfect! 🎉

To top it all off, she even returned some supplies we left after the wedding, showcasing her commitment to her clients. 🌟 If you want an stress-free and beautiful wedding experience, I highly recommend Pennywell Events, LLC! 💖 Thank you for making our day unforgettable!
G
Gabrielle Sent on 11/25/2024
5 out of 5 rating

The best wedding planner!!

Alicia was amazing! She took care of everything we needed month of! She was extremely organized and made sure that everything ran smoothly! 10/10 would recommend for full wedding planning or month of!
M
Monica Sent on 11/04/2024
5 out of 5 rating

Hiring Alicia with Pennywell Events was the best decision we made in planning my daughter's wedding.

Hiring Alicia with Pennywell Events was the best decision my family made in planning our daughter's wedding in New Orleans, fall 2024. She kept my daughter organized and on schedule with her expert guidance over the 18 month planning period. Every month there were tasks to complete and decisions to be made and she helped with all of them. My daughter was in Mississippi, then Texas while we were planning, and although our family was familiar with New Orleans, none of us were familiar with the Wedding Industrial Complex in New Orleans; however, Alicia was an expert!
The wedding was wonderful and so fun for everyone! Alicia and her team made the day perfect for us. They took control of organizing the vendors, setting up the personal touches that my daughter had planned (the tattoo table was a hit) and taking down and cleaning up the reception area so that we could enjoy the Second Line Parade and the after party.
Alicia went above and beyond for us. Not only did she bring us to the impound lot when our car was towed from the French Quarter, she and her team worked a 14 hour day on the day of the wedding. Alicia is our friend for life and when my 2nd daughter gets married, I hope she can help us out again!
S
Swayze Sent on 10/10/2024
5 out of 5 rating

Nola wedding

We had a great experience with Pennywell Events! We did full planning with Alicia from finding a venue to the day of. She is very familiar with New Orleans and has great relationship with the vendors. We were planning our wedding from out of state which could of been a very stressful experience but was fantastic and went very smooth.
A
Amanda Sent on 05/07/2024
5 out of 5 rating

Hire alicia

Your search for a wedding coordinator ends here: HIRE ALICIA. We cannot stop singing her praises! From our very first phone call, I knew she would be perfect: Alicia is unbelievably kind, patient, professional, attentive, and talks to you as a great friend would. After every call, she left us feeling calm, prepared, and excited for our wedding!

On top of her incredible personality, Alicia and her team are extremely knowledgeable and their vendor connections are invaluable. Just a few examples: During the planning process, she helped us book a wonderful hotel block (with a great price during a busy New Orleans spring festival season!) Alicia also guided us through booking a 2nd Line Band. It was challenging to find a 2nd Line route that worked with the police escort, but Alicia drew up the most PERFECT route and it worked flawlessly. Additionally, our families and bridal party were nervous about the processional, but Alicia did a fantastic job helping us all feel confident during our rehearsal. Finally, her detailed, thorough, and organized timeline was a lifesaver--We truly could have not done this without her!

The above examples are just a few things Alicia did for us, we could go on and on! She is so intentional and a great listener--There was no question or concern too small or silly for her. We know she did so much work behind the scenes and communicating with vendors to make the day smooth and stress free for us.

She truly wanted us to have a beautiful, thoughtful wedding and her hard work showed that. Her assistant, Allison, was also awesome and did a great job checking in on us throughout the wedding day--Thank you both!! We are so appreciative... We cannot wait for our friends to get engaged so we can recommend Pennywell Events!
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Awards

38
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
illustration message review

Are you interested?

Real Weddings

Emi & Nate
48 photos · 03/07/2020

Team

Alicia
Alicia
Owner/Lead Planner
Allison
Allison
Associate Wedding Planner

Professional Network & Endorsements

IYQ Photography IYQ Photography Wedding Photographers

Alicia of Pennywell has a knack for event planning. Her event was spot and thought through from top to bottom start to finish. The wonderful and personable and a asset to any event.

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This vendor will travel up to within 300 miles

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