Bridal Traditions Wedding & Prom Attire is a boutique for brides, grooms and wedding parties, prom goers and gift-givers to shop with ease, discover new options, dream about the possibilities and be encouraged along the way.

Bridal Traditions opened with the idea that brides (and prom-goers) should feel beautiful, and truly be seen and heard while shopping for a gown, even if they were buying on a budget. More than 20 years later, Bridal Traditions remains a beloved institution in North Wilkesboro and Western North Carolina. Our reputation for being authentic, casual, inclusive and fun makes us a go-to bridal boutique in the region. We are NOT a big bridal store, nor are we online hucksters. Most of our gowns are under $1K and our knowledgable, friendly staff are ready to help.