The Diamond Center is your local, family owned jewelry store Where Wisconsin Gets Engaged! Browse our large selection of engagement rings at prices none of our competitors can match.

We carry some of the top designers in the industry including:

• Hearts On Fire
• Simon G
• Ritani
• Scott Kay
• Jeff Cooper
• LVE, & more!

The Diamond Center is a local, family owned jewelry store with two locations in Janesville, WI and Madison, WI. Through hard work and determination, The Diamond Center has grown into one of the highest accredited jewelry stores in the nation! Our philosophy over the years has been to provide quality service at the best price GUARANTEED. This, coupled with the vast selection and best warranty and service programs available, has positioned us as a leader in the industry.

When people think of diamonds, bridal jewelry, colored gemstone jewelry, watches and giftware, The Diamond Center is at the top of everyone’s list.