Skip to main content
Weddings

About

Located in the heart of Del Mar, The Bustle celebrates engagements every day! Whether you want to look classic or modern, glamorous or elegant, we have a gown you'll fall in love with. Established in 2009, The Bustle has served thousands of brides and continues to dedicate its efforts in providing the most memorable gown shopping experience.

Our brides receive the individual attention of a personal stylist who is specially trained to help you find the perfect look. We make your bridal vision come true and guide you through the entire process from the day you say "yes to the dress" to your grand entrance down the aisle. The Bustle carries over 300 bridal gowns with special orders starting at $1,500 for wedding gowns, and $230 for bridesmaid dresses.


Designs Offered
The Bustle offers a wide range of dress and attire services such as alterations, cleaning, customization, preservation, and trunk shows. The Bustles’ exclusive designer gowns include styles from:

  • BERTA
  • Muse by BERTA
  • Enzoani
  • Elysee by Enzoani
  • Anne Barge
  • Blue Willow by Anne Barge
  • Stella York
  • Christina Wu
  • Adrianna Papell
  • Veteran-owned
  • Woman-owned
illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999
$8,000+

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Bridesmaids
Flower Girls

Which of the following services do you provide?

Alterations
Appointments Only
Cleaning
Full Customization
Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Shoes
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Annually
Monthly
Seasonally
Weekly

What is your return policy?

Final Sales

Reviews of The Bustle

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

The Bustle is praised by reviewers for providing a personalized shopping experience with attentive and friendly staff. Kennedy, in particular, is highlighted for her warmth and assistance in finding the perfect dress. The boutique offers a diverse selection of stunning gowns and ensures a comfortable and special experience for brides. Reviewers also appreciate the seamless communication and organization, making the process of finding and altering a wedding dress a delightful and unforgettable journey. The boutique, though on the pricier side, is deemed worth it for the outstanding service and beautiful dress selections.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

The Bustle is praised by reviewers for providing a personalized shopping experience with attentive and friendly staff. Kennedy, in particular, is highlighted for her warmth and assistance in finding the perfect dress. The boutique offers a diverse selection of stunning gowns and ensures a comfortable and special experience for brides. Reviewers also appreciate the seamless communication and organization, making the process of finding and altering a wedding dress a delightful and unforgettable journey. The boutique, though on the pricier side, is deemed worth it for the outstanding service and beautiful dress selections.

Kristen
Kristen Sent on 07/24/2025
5 out of 5 rating

Amazing experience with Kennedy

Kennedy was absolutely incredible to work with! She took the time to really get to know me, my style, and what I was looking for. She even helped me explore ideas with my mom’s dress, which meant so much.
She did such a great job of understanding my style that I could truly see myself in each dress she picked out. But she absolutely nailed it on the first try, and that ended up being the one! She was so patient and truly felt like a partner in the process. I am so grateful to have worked with her. :)
Colleen
Colleen Sent on 05/13/2025
5 out of 5 rating

Top-notch experience and great customer service

This shop was the platonic ideal of of wedding boutique. I had been to several boutiques at this point and was feeling a little run down but The Bustle gave us the full bridal experience from a custom sign out front of the store to complimentary champagne. Our stylist, Kennedy, was warm and welcoming and very helpful in feeling out the right vibe and style for me, a bride who really does not dress up that often. My Elysee gown was a showstopper at my wedding and I'm so glad they helped me find it. The cherry on top was how easy it was for me to ship the dress from CA to DC with no trouble. The gowns are on the pricey side but I'd say they're absolutely worth it.
E
Emily Sent on 10/22/2023
5 out of 5 rating

Amazing Experience

I had an absolutely amazing experience at The Bustle. The staff was incredibly friendly, welcoming, and attentive, making me feel comfortable and special from the moment I walked in (extra thank you to Paytin!). From the champagne, to the cute desserts, and their expertise and genuine enthusiasm for helping me find the perfect dress, The Bustle is truly exceptional. The boutique boasts a diverse and beautiful selection of gowns, each more stunning than the last, making the decision-making process a delightful and unforgettable experience.
Christine
Christine Sent on 05/04/2023
5 out of 5 rating

Great experience!

I'm very happy to have worked with The Bustle to find my wedding dress. They helped me pick out the perfect dress, and I continued to work with them for alterations and accessories. They were really easy to communicate with and well organized. The dress was beautiful and fit perfect!
K
Katie Sent on 03/21/2023
5 out of 5 rating

Fantastic experience with amazing staff

After shopping with my maid of honor for her wedding dress at The Bustle, I had a premonition I would find mine there as well. What makes The Bustle stand out is its layout and its staff. It was really nice to be in a room with just my party; it felt more intimate and less chaotic than some of the other places I visited. I also really appreciated that I could pre-select some styles that I was interested in ahead of time to help my stylist get a feel for what I would be open to trying on. As someone who had no idea what type of dress I was going to wear, Emily made me feel so comfortable and never pressured me towards a certain dress or made me feel rushed, and always presented me with options within my budget. Every visit, from shopping to purchasing to picking up to alterations was as great as the next, and they certainly made me feel looked after and very special. Plus the dress was GORGEOUS!
Kara
Kara Sent on 12/08/2022
5 out of 5 rating

Best dress shopping experience!

When I say The Bustle made it a breeze from start to finish with wedding dress shopping, I mean it. Lexi helped me with my fitting appointment and I told her my vision and sure enough she brought out my dream dress on the very FIRST pick. I put it on and instantly started crying because it was what I had been dreaming of for so many years and she helped me achieve that dream! Going back in for alterations and additional fittings was also so easy and not stressful at ALL, which is all you can hope for as a bride with no wedding planner!! They were such a treat to work with and I would absolutely recommend them to anyone!!!
Alexandra
Alexandra Sent on 08/10/2022
5 out of 5 rating

Great Experience with The Bustle

I had the best experience wedding dress shopping with The Bustle in Del Mar. The boutique is so cute, we were given champagne upon arrival, and my stylist did a great job pulling styles for me based on what I described to her. It was the third boutique I visited, and I said yes to my dress that day! Highly recommend for any bride.
Megan
Megan Sent on 08/01/2021
5 out of 5 rating

Fantastic!

I had the most amazing experience at The Bustle! My consultant Lexi was so kind, patient and really took the time to listen to what I wanted. I tried on several beautiful dresses and was able to find the one! I couldn’t have been happier with how fun and stress-free everything was. Thank you Lexi and The Bustle for a great experience from start to finish!
Jasmine
Jasmine Sent on 11/13/2020
5 out of 5 rating

Finding theeeee Dress

LOOOOVVVVVEEEEDDDD my experience at The Bustle - I went for a dress appointment in June 2019 - after going sooooo many many different stores -thinking they would be out of my price range. BUT to my surprise not only was the place adorable and in my price range an old high school friend ended up being my lovely stylist during my appointment. Upon arrival, you are greeted with adorable details and your own personal room. The room you are put into is based on your price range so your possy can run wild without breaking the bank. Their amazing selection was unlike many of the other places I went and I ended up having my bridal moment and found THE ONE. After finding the one I got my dress exactly when expected in December 2019. Overall my experience was magical and I cannot recommend The Bustle enough if you want a special experience. One thing to note is that they do not do alterations in-house (but have a recommendation) and had a small veil collection.
S
Sara Sent on 06/21/2020
5 out of 5 rating

An Amazing Experience

Growing up in San Diego, we would always drive by The Bustle and I would admire the dresses in the window, or peek into the store while picking up food at Double Happiness, and I would think to myself, “one day.” Well, now I can officially say I am a “Bustle Bride.”

My mom, sister, and I came in on Saturday to find my dream dress and my consultant, Brooke, did just that and more. The Bustle shows its care for each client the moment you approach the store front and see a sign welcoming you as their “bride-to-be.” We were welcomed by Brooke and Paytin who offered us some bubbly and water (and the bubbly was very much appreciated).

Brooke sat down with me and asked me questions about my fiancé, where we are getting married, and my vision for a wedding dress including things I like and do not like in dresses. She patiently listened and took notes while I shared my thoughts and talked about other dresses I have tried on. Even though I had selected some dresses on their appointment portal before coming in, they also allowed my mom, sister, and I to look over the racks and see if anything stood out to us. Brooke directed us to the right area to look that was in our budget. The first dress I tried on was beautiful, but the second dress took my breath away (and ended up being my dress). Brooke recommended some other dresses to try on just so I could make sure I was set on my decision.

Besides finding my dress, Brooke was the standout moment from The Bustle. She got me in and out of dresses, and back into and out of dresses that I liked. She was supportive but not pushy and I really was able to feel that she was just there to help me feel happy and beautiful. She was always ready to grab a veil, headpiece, or belt if we asked and she is an EXPERT dress train fluffer. She also patiently endured all the staring at myself in the mirror that I did while I tried to imagine myself in each dress at my wedding. When it came down to two dresses, I never felt pushed into a decision; Brooke just asked me questions about how I felt, so it was very much my decision in the end. She patiently stood next to me holding the other dress I was considering while I looked in the mirror and made my decision. She was so, so kind.

Overall, it was such a warm, happy moment and I am so glad that I found my dress at The Bustle because it has been my dream since I was a little girl. The dress was also well under my budget! I plan on coming back with my sister to look for bridesmaid dresses, too. :)
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

127
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2013 Winner
WeddingWire Couples' Choice Awards 2012 Winner

Professional Network & Endorsements

4 Endorsements
San Diego Event Nanny San Diego Event Nanny Bar Services & Beverages

Beautiful selection of wedding dresses!

JLH Blooms JLH Blooms Wedding Florists

The Bustle is the absolute Cream of the Crop in Bridal Fashion in San Diego! Their boutique in Del Mar is intimate and luxurious. Their location is close to the most fabulous venues in town with lots of fantastic restaurants and shopping nearby. This is the perfect place to bring your girls to go dress shopping with you! Their gowns are gorgeous and high quality, which will have your guests in awe on your big day. If you're looking to splurge on a show-stopping dress, this is definitely the place to make an appointment! The staff is incredibly friendly and we highly recommend them for your wedding fashion.

Bliss Events Bliss Events Wedding Planners

We regularly refer our brides to The Bustle, and many of them find their dream gown there! Thank you to the wonderful team at The Bustle for doing such a great job and taking wonderful care of our lovely brides!

Map

Addresses map
Next Wedding Dresses: The White Flower Bridal Boutique

Other vendors in San Diego for your wedding

Wedding Vendors