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Weddings

About

Our approach is collaborative and flexible, working as a partnership with you to tailor and build your celebration. Our goal is to get to know our couples so well, that the during planning, designing, and especially day of wedding we can confidently make decisions that fit your aesthetics and most importantly, your expectations. From the moment we first connect, we devote our time to providing an experience that is inspiring, organized and of course – stress free. Culminating in a personal celebration unlike any other.

Let us help guide the way with our full planning & design offerings, which is meant to give you complete peace of mind and step by step guidance in creating your ideal wedding day. You may choose to be as hands on, or off as you wish to be during the planning process. From finding the perfect location to be married, to table settings and décor; rest assured we will bring all the intricate details together in a cohesive design and plan. We handle the hiring, negotiation, designing and management of your entire creative team.

Our tailor-made planning options are designed to give you the flexibility to meet your personal planning needs no matter where you are in the wedding planning process. This is ideal for the couple that desires a more hands-on experience, and would like assistance with concept development, design and logistics. We give you the ability to choose from our A La Carte offerings to completely design your wedding experience.

  • Woman-owned
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Frequently asked questions

What is the starting price for day-of wedding coordination?

$4,000

What is the starting price for partial wedding planning?

$4,000

Do you offer an hourly rate?

No

What wedding events do you provide services for?

Ceremony
Reception

What wedding planning services do you offer?

Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Double Weddings
Elopement
Eco-Friendly
Military
Non-Religious
Religious

Reviews of Sugar Rush Events

Megan
Megan Sent on 05/16/2023
5 out of 5 rating

the BEST decision I made during the planning process!

I simply cannot recommend Kristen & her team at Sugar Rush Events enough. I initially reached out to Kristen about 13 months out from my wedding date, and from there she made the entire process SO smooth. I have so many friends who got married around the same time as me who would complain about vendors, finalizing details, etc. and I could never contribute to the conversation because Kristen made everything so easy for me.

Here are a few key things (among many) that I really valued in working with Kristen:
- She was EXTREMELY responsive via email. I never had to follow up with her, she was so on top of everything.
- She was very kind anytime I had questions, even the smallest of things that felt silly to ask, she made me feel so comfortable
- She really listened to me and what I wanted, unlike other planners that I had initial conversations with, Kristen really just wanted to make the wedding day exactly what I wanted it to be without pushing any other agendas. She balanced giving her expert advice and letting us do things the way we wanted to do them so seamlessly
- She was an actual angel on the wedding day. I had the most relaxed wedding weekend because I was in such good hands, I never heard a peep from any vendors because Kristen had everything under control. My wedding party went out of their way after the wedding to comment to us about how kind and wonderful Kristen was to them on the wedding day - we've all been in a wedding before where there is someone super stressed out and snippy in charge and that totally changes the energy, but Kristen could not have been kinder to everyone and it really set the tone for the day!
- Just overall, the wedding turned out perfectly. We got so many compliments on all of the little details and how much attention to detail went into the day and making the overall event as fun and enjoyable as possible not only for the guests, but for me and my husband too.

I'll miss working with Kristen so much, and will be highly encouraging my siblings and friends to work with her when it's time for their special days!
Amber
Amber Sent on 10/25/2022
5 out of 5 rating

The BEST decision I made!!!

Other than marrying my now husband, Kristen was the best decision I made related to my wedding. I worked with Kristen over the last 9 months on my October 2022 wedding at Stanly Ranch in Napa. Despite it being a brand new resort, Kristen was up to the task. Throughout the planning process, she figured out every detail of this venue, helped me choose the best vendors and put together the most beautiful design that reflected my vision perfectly. While I hired her for month-of coordination, event design and florals, she felt like a full service planner. I was able to go to her with literally any question and she never made me feel like a burden. The other reviews mention this and I couldn't agree more -- she has a way of making you feel like her only bride. I am VERY type A, but Kristen managed everything and advocated for me so well that I was actually able to relax and enjoy the entire process. In the weeks leading up to the wedding, I was calm knowing I could trust her with everything. On the day of, Kristen was my comforter, my guide and my guru handling everything behind the scenes. Her positivity and calm demeanor was infectious! I will never forget seeing the reception space for the first time. She brought my dream to life and I will never get over it. Everything with the event went flawlessly and we were ahead of timeline all night. I could go on and on, but the point is that Kristen is the best of the best! I hope she is still doing this in 20 or 30 years so my future daughter can use her lol! Do not hesitate in hiring Kristen!!
E
Elle Sent on 08/13/2022
5 out of 5 rating

Simply the best wedding planner!

Kristen is an absolute ROCKSTAR! Over the course of planning our wedding (which took the better part of 3 years thanks to Covid) she has become more than just a wedding planner to me, but someone I truly call a friend. She is the sweetest and most caring person and I found myself being able to talk to her about things beyond wedding details. Not to mention, she is absolutely spectacular at what she does.

We hired Kristen for Design Planning and Month/Day-of-Coordination for our wedding at Solage in Calistoga. We wanted someone who was not only familiar with our venue but easygoing and fun to work with. Kristen was perfect! She worked with me on design (tablescape, floral, etc.) and helped make our vision come true while always being mindful of what we were comfortable with.

When Covid struck, Kristen was a godsend and was there for us with support and guidance. She navigated us through two postponements and each time handled all of the logistics and worked with our entire vendor team to secure new dates and negotiate amended contracts. We didn't have to lift a single finger during that stressful period besides signing paperwork as Kristen did everything for us to ensure a smooth postponement process.

As a planner, Kristen has a special way of making you feel like you are her only and most special client. She is incredibly responsive with emails and every interaction I had with her was just so thoughtful. She never once made me feel silly for reaching out even with the smallest of questions. She is very detail-oriented, organized,

In the weeks leading up to the wedding, she helped me stay organized and executed changes effortlessly. When I was stressed dealing with last minute transportation logistics, she took it upon herself to take over the task and thanks to her many contacts in Napa Valley was able to secure the right post-wedding transortation for our guests.

Ironically, when I was first researching Day-of-Coordinators, I recall reading a review from one of Kristen's brides that mentioned Kristen was amazing during times of crisis and helped her wedding go smoothly despite raging wildfires that day. I remember thinking to myself if, god forbid, our wedding was threatened by NorCal wildfires (which at the time was the most realistic scary thing that could happen), I would definitely want a planner capable of handling a nightmare scenario.
Low and behold, Kristen didn't just "handle" our pandemic wedding planning, she crushed it.

Our June 2022 Solage wedding turned out absolutely beautiful! The day flowed seemlessly and Kristen and her assistant Sonja were so organized, helpful, and just all-around delightful to work with. I remember Sonja helping me stay calm right before I walked down the aisle because I was starting to feel so overwhelmed with joy I nearly bursted into tears. When my husband's shoes were starting to give him trouble, Kristen literally helped bandage him up! We've also had so many family members and other vendors tell us just how wonderful Kristen was to work with that day.

I am almost saddened to write this review because not only does it mean my wedding is over, but also because my time working with Kristen has come to an end.

If you don't read any of what I wrote above, just read this - hiring Kristen was by far the best decision we made for our wedding. From day 1 we were in good hands and while they say no one cares more about your wedding than you do, that cannot be said about Kristen. She cares as much about your special day as you do.
Robert
Robert Sent on 07/30/2022
5 out of 5 rating

Truly just the BEST wedding planner!

It is pretty tough to summarize just how lucky we feel to have worked with Kristen and Sugar Rush Events for our wedding planning because there's just so much to rave about.

Throughout our entire wedding planning journey before the wedding, Kristen was always incredibly proactive in making sure we were on track and didn't feel nervous, had an incredible artistic eye in designing a spectacular layout and decor, and was always available when we had any questions. Kristen was so organized and had so many resources and templates for us to use to make sure we had everything set. She also made just the best vendor recommendations (photography, floral, DJ, etc.) - we basically went with all of them and could not be happier.

And then on the day of the wedding, Kristen (and her assistant, Sonja) were so instrumental in making everything come together without a hitch. There are so many moving pieces with a wedding (many of which I'm probably still unaware of), but Kristen made the process so easy and stress free for us. She worked directly with our team of vendors, coordinating everyone and making sure everyone was on the same page with the timeline. She also had such a positive energy that made the day so fun and relaxed for us. And we were blown away by how everything looked - down to every minute detail, Kristen had planned and executed the perfect wedding for us.

Ultimately, our wedding was better than we could've ever hoped - looking back, we really would not change a thing and we are so grateful that we had Kristen as our wedding planner. She is an incredible professional, and highly skilled wedding planner, and just such a positive, fun person to work with. We could not recommend her more, she is simply just the best.
S
Sarah Sent on 02/21/2022
5 out of 5 rating

LOVED working with Sugar Rush!

We hired Kristen for our 2019 wedding at Viansa Sonoma Winery. Based on our needs, we went with a day/month-of planning package with event design. While we were only contracted for 3 scheduled meetings together, working with Kristen meant having a trusted professional to bounce ideas off of over email or phone during the planning process.

What we feel makes Kristen a fantastic wedding coordinator/planner is that she not only has a good eye for design and incorporating a couple's individual style into a wedding vision, but she is also incredibly organized, responsive, detail-oriented, trustworthy, thoughtful, and personable. Kristen never once made us feel silly or self-conscious about all the questions we had, and she was remarkably patient when we were indecisive and couldn't nail down the direction we wanted to go in. She was practical and gave great suggestions on which design details to commit to and leave behind if we felt like we were straying too far from our budget, and ultimately, we reached a design that we still swoon about. Prior to the wedding, she got in contact with every vendor and created detailed plans/timelines/layouts for our wedding day and venue to make sure everyone was on the same page. Having all the details/specifics on paper and transparently communicated with us and our vendors put us at complete ease!

What really made me come back and write a review over 2 years after our wedding is all the details and stories that have surfaced from friends and family to this day about everything Kristen and the Sugar Rush team were doing behind the scenes. The rehearsal was conducted so smoothly. We covered details like which way we should stand for the best light at the time of our ceremony, giving the BMs and GMs visual markers in the ceremony space so they would know where to walk and where to stand, touching base with each speaker and confirming whether they wanted a mic or a lapel, when they would get tapped to mic-up on the day of the wedding and who they should look for if they have questions, where the wedding party could leave their belongings during the ceremony and throughout the night - the list goes on and on! Things you wouldn't even think to consider, Kristen and her team already had covered. I learned Kristen and the Sugar Rush team were always available to grab and hold onto sunglasses and personal items for our Moms and wedding party and always made sure personal belongings made it back to the right person. When my husband accidentally spilled gatorade on his white dress shirt, Kristen was there with a Shout wipe to save the day. There were a few super minor hiccups, but Kristen and her team quickly remedied the situation and I never even heard about it until months later! We got more wind than we were expecting on our wedding day, and Kristen quickly pivoted some of our design elements to ensure things wouldn't be blowing over during the ceremony and cocktail hour. She had great instincts and judgment and was so on top of everything!

The Sugar Rush team was simultaneously so present, but so invisible throughout the night. I am so thankful to Kristen and her team for their services, both leading up to our wedding, and on the day of. For any couple on the fence about hiring a wedding coordinator/planner - DO IT! I would choose Kristen and Sugar Rush Events again without a question!
K
Katie Sent on 09/21/2021
5 out of 5 rating

Incredible wedding planner

Let me just start by saying that due to Covid our wedding was postponed a total of three times. Kristen helped us navigate that and deal with rebooking vendors, signing contracts etc. so I didn’t have to worry about anything. She completely knocked it out of the park throughout the whole wedding process. She consistently checked in, kept me updated, and rolled with the punches. The day of I could not have asked for a better more organized person to take care of my day. She kept me in the loop as much as I wanted to be but also did her thing so I didn’t have to worry about ANYTHING day of. The wedding was stunning. Exactly what I had envisioned and more. I am so grateful to have found her & I already miss her emails!! Best wedding planner there is, hire her you won’t regret it.
Denise
Denise Sent on 04/11/2020
5 out of 5 rating

Everything you need in a planner (and more)

Kristen is an absolute gem and was incredibly helpful, kind, and patient with us throughout the whole wedding process. We had so many friends tell us how smoothly the event was run and we couldn't agree more. She helped us with flower design, event/lighting design, as well as the overall coordination. Everything turned out beautifully, without a hitch, and beyond anything we could have imagined. She was really informative and came in with design ideas that matched our personal style and really helped maximize the space.

She was also so flexible working with us, coordinating last minute transportation adjustments and a mariachi band that was left to the last hour without missing a beat. She was always easily available when you have last minute questions.

My husband (!!) says, "she was killer." She really was! You will not regret going with Sugar Rush Events. Thank you, Kristen!
Carrie
Carrie Sent on 01/20/2020
5 out of 5 rating

Best Coordinator Ever! You'll regret not hiring her!

Kristen Jensen was the best choice to coordinate my daughter's ranch wedding. She made the planning
process so easy and always gave timely reminders. Her coordination of the wedding day was perfect and she and her staff were almost invisible. She is a true professional who knows how to listen to her client. We had a couple of wedding day issues which she resolved so quickly and effectively. It has been 6 months since the wedding and people are still talking about it!! Her recommended vendors were superb. I am a "do it yourself" person, hard working and organized but delegating this job to Kristen was one of the best decisions I have ever made. Worth every penny!
D
Dana Sent on 07/21/2018
5 out of 5 rating
Hiring Kristen Jensen and her team at Sugar Rush Events was the single best decision I made in planning my recent wedding. My only regret is that I cannot plan more weddings with Kristen! She made the planning process seamless and the day of as care free as could be. I was the last of my bridesmaids to get married and every single one of them has commented at how amazing Kirsten was and how the planners/coordinators they used at their own weddings paled in comparison to Kristen. She is truly the best! If you are even considering whether or not to hire Kristen, let me make your decision easy- do it! And use her for as many services as your budget will allow.

If my fiance could describe me, he would say I am "type A+" and be the first to tell you that my single worst fault is not trusting others enough to help me. However, being that we are east coasters, I quickly realized that planning a destination wedding in California was going to be nearly impossible without the help of a planner, given my demanding job and being unfamiliar with the vendors out west. From the first phone call I had with Kristen, I knew I could rely on her and felt immediately at ease. My usual hesitation to "let go" melted away the closer and closer we got to the wedding. Kristen was delightfully bubbly, professional and on top of her game from the very start. She listened to my ideas and designed and delivered the wedding of my dreams. What I appreciated the most about Kristen, however, was that in listening to my ideas she remained pragmatic above all else. I have a tendency to think "more is more" and Kristen was honest when things I wanted were unnecessary or a waste of money. Kristen was always willing to help and sprung into action when the custom neon sign we ordered showed up broken (we got it fixed!). Kristen even helped me brain storm ideas for a welcome event even though we hadn't hired her to help with it. She is the absolute best and I can't thank her enough!
M
Mandy Sent on 10/17/2017
5 out of 5 rating
While we haven't had our wedding yet, I want to review Kristen now for all those brides looking to book a wedding planner in 2018. I wish I could give 10 stars to Kristen--she is truly an amazing person and so much more than just a wedding planner. Our wedding was scheduled for Oct. 14 in Sonoma, and my fiance and I woke up the Monday before our wedding to the news about the devastating fires in the North Bay. Kristen worked tirelessly on our behalf to reach out to our vendors and find alternative venue options--basically doing everything in her power to make our wedding happen. She checked in with us constantly, sending sweet texts and staying SO positive. I can't even count the number of times we talked, and I know there is no way we would have gotten through the week without her.

Once we made the decision to postpone our wedding, Kristen sprung into action, contacting all our vendors with a new potential date and taking over all communication. Within three days, we had a new wedding date with most all of our vendors on board. She was so reassuring that we could still have the day of dreams, and she even sent us the most beautiful bouquet of flowers the day following our cancellation. She found us a new make-up artist and hairstylist (at a discount) and also helped us reschedule (at a discount) with our welcome party venue. It was unbelievable the amount of work she put into this and what she was able to pull off.

We did not hire Kristen as a full-time coordinator, and rather hired her for Day-of as well as a la carte design services. She did not have to spend so much time doing this on our behalf, and we are so grateful that she did. This is of course all in addition to the wonderful planning services she provided up until this point, as well as the design details she dreamed up for our wedding--while those have yet to be executed, we have no doubt that with Kristen by our side our new wedding day will be everything we had imagined and more!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

27

Professional Network & Endorsements

4 Endorsements
Fantasy Sound Event Services Fantasy Sound Event Services Wedding DJs

Kristen is a joy to work with. She is extremely detail oriented, and works hard to make sure your wedding will go off without a hitch. We always enjoy working with Kristen!

https://www.facebook.com/cazinhaportrait/ https://www.facebook.com/cazinhaportrait/ Wedding Photographers

Kristen is great to work with! The brides love her - and for good reason. The day flows flawlessly, everything looks beautiful, and she is a sea of calm. Your in good hands!

The Flower House The Flower House Wedding Florists

Kristen Jensen is truly a pleasure to work. Her ideas are innovative and can adapt and please anyone's taste and vision. Bride's love and trust Kristen completely which makes it such a joy to be apart of her team. You are in good hands with this lady!

Preferred Vendors
Viansa Sonoma
4.9 out of 5 rating , 184 reviews
· Winery Weddings
Solage, Auberge Collection
4.8 out of 5 rating , 57 reviews
· Hotel Weddings
Cornerstone Gardens
4.5 out of 5 rating , 32 reviews
· Barn & Farm Weddings
Casa Real at Ruby Hill Winery
4.9 out of 5 rating , 85 reviews
· Winery Weddings
Palm Event Center in the Vineyard
4.9 out of 5 rating , 88 reviews
· Winery Weddings
Stanly Ranch, Auberge Collection
5.0 out of 5 rating , 2 reviews
· Winery Weddings

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