Skip to main content


A Little Bit About Rose DeSimone Bridal

Most woman know what the "perfect" wedding gown looks like. Few woman know where or how to get it. 20 years ago Rose DeSimone set out to help brides find not just the "almost perfect" dress, but the absolutely perfect dress. With a degree in Architecture, a background in heirloom sewing (taught old-world style by her Italian grandmother), and a passion for design, Rose DeSimone opened Cinderella's Closet in Carlsbad in 1994, originally creating only pageant gowns for Miss USA, Miss Teen USA, and other pageant competitions. The business has since evolved into a Bridal Gown oriented company, under the Rose DeSimone Bridal label, and DeSimone designs bridal gowns as unique as the woman who wear them.

DeSimone explains that her original venture was born out of necessity: "Woman have in our minds what we want in a wedding gown from about age thirteen, but we can't find it in the stores, or at least in a size that fits a human woman." Many of us don't fit the supermodel mold, but we still want to look and feel like the princesses in a fairy tale on that big day. And to do that, DeSimone picks the brain of the bride, "extracting her dream dress" through questions, pictures, drawings, etc.

Although DeSimone has a staff of seamstresses, she's the one who works with the betrothed from start to finish. Her client list includes Laker, Clipper, and San Diego Padre wives, as well as Actors, Dancers, and Theater stars. So, can only celebrities afford their dream gown? Not remotely. There's no charge for an initial consultation (by appointment only). DeSimone's prices are competitive and she works within a bride's budget. She looks at bodies, shapes, and uses computer drafting of patterns and custom muslin fittings "to get it right the first time." And although DeSimone has designed gowns in the $20,000 range (made of Italian silks and real pearls), she has the resources and materials to offer stunning alternative suggestions on silk fabrics and garnishes at more down-to-earth prices. Generally, the dresses start at around $1800. and adjust according to design. If a bride already has a dress, say from mom or grandma, DeSimone can "re-fashion" it so that it retains the sentimentality, but regains the unique personality of the new wearer.

Regardless if the dress is an original design or a refashioned heirloom, DeSimone understands, "It's important that the dress be exceptional, this is the bride's dream... her special day... to create her wedding gown is an honor and I respect that."

Call or email our office to schedule your appointment with our designer. (Schedule as soon as possible as we do book up quickly!...We are a boutique manufacturer and only produce a limited number of gowns per month, so as to maintain the highest level quality and attention to each client) No charge for initial consultation.

Call 760-730-0300 to schedule your appointment or to contact us by email.

We look forward to creating the design of your dreams...

illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999

How do you price dress alterations?

By Piece

Who do you provide services for?

Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Full Customization

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
illustration question

Any other questions?

Message vendor

Reviews of Rose DeSimone Bridal

Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
5.0 out of 5 rating
5.0 out of 5 rating
11 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Charla Sent on 10/04/2020
5 out of 5 rating

Best decision for my wedding

Rose is seriously like my fairy godmother! I could not have imagined a better experience with my custom wedding dress. From the first phone call Rose makes it so obvious how much she cares about each and every one of her clients, she was so friendly and willing to work her creative magic to make your dream a reality. She has gone above and beyond at every step to make sure I look my best in my beautiful dress. She advised slight alterations to my initial design thoughts based on what would best fit my body shape and my features, as well as my personality. The hand craftsmanship she added to my dress is unbelievable, from hand dying lace and tulle to the appropriate color (with a gradient!) to hand stitching the lace on the bodice! Since my wedding is happening during the great pandemic of 2020, Rose was even kind enough to send me home with some of the scrap pieces of lace and tulle so I could fancy up a mask to match my dress perfectly!
I seriously could not have imagined a better experience, Rose made me feel like a princess for my big day!
Dana Sent on 08/25/2016
5 out of 5 rating
Wow! Where do I start...? First of all, my dress was gorgeous and perfect.

I found Cinderella's Closet after searching for over 8 months of trying on, what seems like a million gowns and none of them working out. My MOH suggested I have one custom made, so I started Googling custom wedding dress designers and searching on Pinterest. Rose DeSimone's name kept popping up, so gave her a call.

She was so charming, right from the start, and I could tell she has a lot of passion for what she does. She spent over an hour with me on the phone walking me through the process and asking detailed questions about what I was looking for. I felt as though she really listened and got me, so I scheduled an appointment for our first consultation (I live in Long Beach and her studio is in Carlsbad, San Diego so she worked around my schedule and drive times, which was very nice)

Rose has great reviews and awards all over Yelp and other websites, so I was expecting great things and I was not disappointed! She was a true professional and knows her craft. I hired her to design my wedding gown that day. She took my measurements and talked about any concerns I had with my body (I did, who doesn't, LOL), so she could make sure the fit of my dress worked for my figure. I never really had thought much about that, before, but it made all the difference in the world because I looked so great in my dress! It fit perfectly.

I have to say, I was a bit nervous having my wedding dress custom made, but after experiencing true couture, I can highly recommend Rose DeSimone to design your gown, but just relax and let her take care of you. Tell her all your expectations and then just step back, let her do her thing, and watch the magic happen! Everyone absolutely loved my gown and I felt so happy!
Bethany Sent on 06/15/2014
5 out of 5 rating
Rose is a true expert at what she does. Not only does she create beautiful gowns, but she also brings deep insight and care into the process. She strikes a balance between guiding the design based on her own expertise and tuning in to the client's vision. She is extremely intuitive and sensitive and understands how to nurture each step of the process. The experience of having a custom-designed gown--knowing that every detail, every angle and curve is designed for you by an expert--is truly priceless.
illustration message bubble

Are you interested?

Message vendor


WeddingWire Couples' Choice Awards 2015 Winner

Preferred Vendors

After the Engagement Wedding Planning
5.0 out of 5 rating , 121 Reviews
· Wedding Planners


Other vendors in San Diego for your wedding

Wedding Vendors