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Weddings

About

Primo Alterations & Dry Cleaning is a tailoring business catering to wedding parties in San Diego, California, and the surrounding areas. Owner Joseph F Cortez Sr. has been in business for over 13 years, helping couples look their absolute best on the big day. His talented team of tailors and dry cleaners will transform each and every garment into a thing of unparalleled beauty.

Services Offered

Above everything else, Primo Alterations & Dry Cleaning has a commitment to their clients' satisfaction. Whether couples are looking for expert alterations on bridal gowns, wedding suits, or their children's clothes, everyone will leave looking like a million bucks. Primo Alterations & Dry Cleaning is fast and friendly and guarantees satisfaction because everybody looks good when their clothes fit correctly.

  • Hispanic or Latinx-owned
  • Native American-owned
  • Woman-owned
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Frequently asked questions

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Alterations
Cleaning
Preservation

Which of the following items do you offer?

Bridal Belts
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

Reviews of Primo Alterations & Dry Cleaning

Adina
Adina Sent on 04/21/2026
5 out of 5 rating

30 year old wedding dress transformed into a magical rehearsal dinner dress for my daughter.

Primo Alterations took my 30 year old wedding dress and transformed it into a gorgeous cocktail dress for my daughter's rehearsal dinner. We only had a very vague idea of what we wanted and from there, they were able to create a dress that was just magical. We could not have ever imagined it would look so good!!
And we were on a very tight time line. My daughter was only in town for a few days at Thanksgiving. With the holiday, time was very limited. Primo alterations went above and beyond to accommodate our schedule. We only were able to have that one fitting..... and the dress fit like a glove!!! I can not even begin to put into words how impressed I have been with Primo Alterations. A five star rating just is not enough!
Yael
Yael Sent on 09/23/2019
5 out of 5 rating

Amazing experience with Primos Alterations!

Mona and her team are absolutely incredible! When I first came in 2 months ahead of my wedding, I had a lot of changes I wanted to make to my wedding dress – adding lace to the bottom, lowering the back, bringing the bust in. Mona listened to everything and was so accommodating, she took my dress and turned it into exactly what I envisioned. It was like a custom dress at the end, solely based on the Primos Alterations team’s professionalism. Even though the alterations were expensive, it was the absolute dream dress and I got so many compliments on it during the wedding!!! In addition, her team works so hard to accommodate every need - 3 days before the wedding, I went to pick the dress up and the bust was too big. Her team was able to fix it that day. I would recommend Mona for any custom needs!!!
Holly
Holly Sent on 07/07/2019
5 out of 5 rating

Excellent customer service

I was referred to Primo by Luv Bridal (where I purchased my dress). I have gone in now for a few fittings and I am always so impressed by their customer service. I actually look forward to the fittings because the owner and assistants are just the sweetest people. I am so excited they are doing the alterations to my dress. They even helped me pick out a beautiful custom belt that will be glued onto my belt. I can't wait to see my finished dress! I just know it will be perfect.
K
Kristen Sent on 10/17/2016
5 out of 5 rating
These guys are so great! Excellent service and so accommodating -- brought my wedding dress here to get altered. Scheduling was down to the wire with only a few weeks left before the wedding and still needed to get my dress fitted. Mona and team were able to make it happen for me. The alterations were done expertly and I felt so beautiful in that dress. Would definitely recommend Primo.
Bianca
Bianca Sent on 02/16/2017
4.6 out of 5 rating
I went to this alterations shop based on the recommendation from the bridal salon I bought my dress at. When I first went in, I didn't know what to expect but I was getting excited since there were only 3.5 months until my wedding day. To my surprise, I was told to come back in a few weeks because it wouldn't take long. I was quoted a price and even though I had about 6 appointments and she basically reconstructed my entire dress, she stayed within budget. My dress was ready on time and we were given care instructions on how to transport the dress in order for it to keep it's shape. I thought I loved my dress before, but she made me LOVE this dress. I got nothing but the most endearing compliments on my dress and I can't help but to think it was because her creative eye. Thanks so much for making my day amazing!
L
Laura Sent on 11/19/2016
2.6 out of 5 rating
I got my wedding dress altered here. I do love the way it looks in our wedding photos, but the experience was very frustrating.

My dress was covered in lace and had boning on the bodice, with several layers of fabric. I understand that it is hard to adjust so many layers to make a perfect fit, but I went in for my first fitting and they kind of pinched where they were going to take it in. I came back two weeks later and couldn't breathe it was so tight. They agreed to take it out a little and I returned in a week and a half. This time the waist and hip area was baggy it was so loose. I had two weeks until my wedding and at this point I didn't know if I should be dieting or trying to pack on a few pounds to fill out the dress. The finished product looked great, but we had to leave it unzipped and just loop the buttons so that I could breathe during the ceremony because it was still too tight, after I'd dropped a few pounds and sat through four different fittings.

To make things worse, she raised the price she originally quoted because she said she didn't realize how long it would take to alter all of the layers of fabric. I understand that it was a lot of work, but as a professional I would expect her to be able to count the layers when she gave me an original estimate. This was incredibly stressful the week before my wedding when our budget was already spent.

On top of that, my fiancé got his suit altered there and when he went to pick it up they had forgotten all about it although they did check and see that it was on their calendar to be picked up that day. Luckily he still had two days until the wedding so he was able to get it in time.

Overall, though the dress and suit looked good in the end, it was not worth the hassle and I would not recommend them.
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