Get ready to say "yes" to the dress at Magnolia Bridal!

Find a curated selection of new off-the-rack and orderable bridal gowns, bridal accessories, mother-of and formal dresses at our Grand Rapids bridal shop. Our new off-the-rack gowns are always $1,000 or under, regardless of true retail value! Weddings are expensive, and saving on the dress is just one way to keep that rising cost down. Our exclusive private collection bridal gowns, lovingly labeled Marley Rae Private Collection, are of the highest quality and design, making your gown unique and special. Partnered national designers include Allure, Clarisse, and Dave & Johnny.

Enjoy the company of your closest friends & family during your bridal shopping experience. We encourage up to six of your favorite people to join you on this journey and will provide you with an expert stylist to help you every step of the way. When you say yes during your first visit, you will also save $50 on a veil of your choice + 10% off all other accessories!

Magnolia Bridal was founded by a lover of all things wedding, determined to deliver a comfortable and convenient dress shopping experience to brides. Our team is dedicated to making every bride's dreams come true. So what are you waiting for? Book your dream appointment today.