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Fittings and Adjustments
Dress Selection


On WeddingWire since 2014

Located on the north end of Grand Rapids, Michigan, America’s Bride is a local family-owned and operated wedding attire business. Elegant gowns and accessories, wedding party dresses, and tuxedos are all available in an array of styles. Appointments are strongly encouraged to ensure each client receives the highest level of service from the expert stylists of America’s Bride. With a new flagship store, the previous location has been transformed into an outlet. The outlet store offers incredible off-the-rack deals on gowns and party dresses for parents, the wedding party, and flower girls.

Services Offered

America’s Bride provides a number of items for the ideal personalization of your wedding attire. Dress and attire services offered include alterations, customization, rentals, sample sales, and trunk shows. To-be-weds can purchase everything from the gown or tuxedo to garters and jewelry. When the day is over, the outfits can be professionally cleaned and preserved for generations to come.

  • Woman-owned

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999

What are your price ranges for full-priced suits and tuxedos?

Under $200
$200 - $499

What are your price ranges for suit and tuxedo rentals?

$100 - $199
$200 - $299

How do you price dress alterations?

By Piece

Who do you provide services for?

Father of the Bride
Father of the Groom
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Full Customization
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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Reviews of America's Bride

4.9 out of 5 rating
4.9 out of 5 rating
185 Reviews
98% recommend it
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
Tonya Sent on 07/17/2021
5 out of 5 rating

The best experience!

So helpful and kind! The store is stunning. The consultants, seamstress and owner were so friendly and helpful. 100% recommend getting your dress here. They went out of their way to help me find and make the perfect dress fit.
Sheila R. Sent on 09/11/2023
5 out of 5 rating

Great and large volume of dresses

Nicole is the best! Nicole was simple a pleasure to work with. She was helpful in pulling dresses she thought my daughter would like. We didn't feel pressured or rushed to make any decisions on the day we first went to try on bridal gowns. We went to other stores but utimately my daughter went with first choice at America' Bride
Alicia L. Sent on 04/20/2024
5 out of 5 rating

Amazing Experience

Went to America’s Bridal after saying yes to a dress at another bridal shop that was not the experience I wanted. Nicole at America’s Bridal from the second I walked in made me feel like a bride. She provided the experience for not only myself but for my bridesmaids. Her attention to detail, how she listens and is genuine is top knot h. She turned a lack luster experience from the another place earlier in the day completely around. With an hour before the store close… she didn’t rush us. If you want the 5 star experience in a beautiful setting be sure to go here first!!!
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Real Weddings

Leslie & Becca
21 photos · 10/10/2020
Alexis & Austin
53 photos · 11/02/2019
Allison & Moe
22 photos · 05/18/2018

Professional Network & Endorsements

2 Endorsements
DreamScape Desserts DreamScape Desserts Wedding Cakes

America's Bride shows its commitment to making your experience memorable from the moment you arrive for your appointment and pull into your reserved parking space. The staff focuses on what you want and will be sure to only show you items within your budget. They are not out to sell you something you cannot afford, but instead they want to help you find the dress that is just perfect for you.

The Gilmore The Gilmore Banquet Halls

America's Bride, one of our most Preferred Vendors! Fantastic ladies to work with and an amazing boutique with so many choices and a plethora of accessories including incredible jewelry. Make an appointment today, they've got a parking spot right at the front door with your name on it!


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