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Weddings

About

iCON offers an intimate family-friendly experience while sharing over two decades of expertise in Custom, Alterations, Bridal & Formal Wear. Our vast collection of designer gowns, veils & accessories are suitable for various budgets and have been carefully selected to compliment your unique taste and figure.

Located in the beautiful Pike & Rose district of Rockville, MD, iCON is minutes away from DC, VA and the surrounding areas. Schedule time with us today for the very best iconic service!

Services Offered
Our selection includes:

  • Bridal gowns
  • Sample Sale Bridal gowns
  • Formal gowns
  • Bridal belts
  • Veils
  • Hair accessories
  • Jewelry
  • Undergarments
  • Black-owned
  • Woman-owned
illustration popular

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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999

What are your price ranges for full-priced suits and tuxedos?

Under $200
$500 - $999
$1,000 - $1,999

What are your price ranges for suit and tuxedo rentals?

$100 - $199
$200 - $299

Who do you provide services for?

Bride
Bridesmaids
Flower Girls
Groomsmen
Mother of the Bride
Mother of the Groom

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Sample Gowns
Shoes
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Exchanges
Final Sales

Reviews of iCON BRIDAL & FORMAL

We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.
4.7 out of 5 rating
4.7 out of 5 rating
63 reviews
94% recommend it
  • Quality of service
    4.7 out of 5 rating
  • Average response time
    4.6 out of 5 rating
  • Professionalism
    4.7 out of 5 rating
  • Value
    4.6 out of 5 rating
  • Flexibility
    4.8 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Icon Bridal receives rave reviews from customers who had exceptional experiences finding their wedding dress. Customers appreciate the accommodating and helpful staff, including Biancha, Ruth, Connie, and Theresa. The small and intimate store provides individual attention and makes customers feel comfortable and at ease during the appointment process. The seamstress, Connie, is praised for her excellent alterations, turning beautiful dresses into comfortable and personalized gowns. Additionally, Icon Bridal is commended for its flexibility and communication throughout the entire process. Overall, customers highly recommend Icon Bridal for finding the perfect wedding dress.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Icon Bridal receives rave reviews from customers who had exceptional experiences finding their wedding dress. Customers appreciate the accommodating and helpful staff, including Biancha, Ruth, Connie, and Theresa. The small and intimate store provides individual attention and makes customers feel comfortable and at ease during the appointment process. The seamstress, Connie, is praised for her excellent alterations, turning beautiful dresses into comfortable and personalized gowns. Additionally, Icon Bridal is commended for its flexibility and communication throughout the entire process. Overall, customers highly recommend Icon Bridal for finding the perfect wedding dress.

E
Emily D. Sent on 12/31/2022
5 out of 5 rating

I highly recommend Icon Bridal!

Icon Bridal is an amazing store! Biancha was helpful, attentive, friendly and responsive to my needs. She was easy to talk to and made me feel comfortable and at ease. The owner who is also the seamstress was also so helpful and warm. It is a small, intimate place where you get individual attention. I loved that they ask for your style and sample pictures of what you’re looking for ahead of time so they have some options similar to your style ready when you arrive. I highly recommend Icon Bridal!
M
Meg L. Sent on 07/16/2023
5 out of 5 rating

Great experience!

I had a great experience working with Icon Bridal & Formal to find my wedding dress! I was the only customer in the store during my wedding dress appointment, and felt truly catered to the whole time. I had no idea what type of dress I wanted, and Theresa was great about choosing options & narrowing them down based on feedback I voiced once I tried them on. I never felt rushed or pressured into making any decisions, and left with 2 “top options” to think about. Once I chose my dress and it was delivered to the store, setting up an alteration appointment was easy - Connie (the owner!) & her team were flexible with working within my schedule. I also feel like Connie went the extra mile to make sure she communicated with me via phone & text throughout the process. Mariela & Connie did an amazing job at altering my dress, and were very patient throughout the whole process. I was SO happy with the end result, and continue to get compliments on my dress post-wedding (photos courtesy of Aimee Custis Photography).
S
Sammy C. Sent on 12/27/2021
5 out of 5 rating

Amazing store absolutely book an appointment!

I am so glad I scheduled an appointment at Icon! From the moment I walked in with my mom and sisters I was given the full attention of Ruth who was helping us and we got input and feedback from Connie (who I later found out not only leads on alternations but who is the owner and founder). The team at Icon pulled several dresses that were exactly the style I was interested in before I got there and they let us look around to try other styles too! I can’t say enough good things about this team - I am so happy I got my dress with them and look forward to going back for my alterations!!

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