I had a great experience working with Icon Bridal & Formal to find my wedding dress! I was the only customer in the store during my wedding dress appointment, and felt truly catered to the whole time. I had no idea what type of dress I wanted, and Theresa was great about choosing options & narrowing them down based on feedback I voiced once I tried them on. I never felt rushed or pressured into making any decisions, and left with 2 “top options” to think about. Once I chose my dress and it was delivered to the store, setting up an alteration appointment was easy - Connie (the owner!) & her team were flexible with working within my schedule. I also feel like Connie went the extra mile to make sure she communicated with me via phone & text throughout the process. Mariela & Connie did an amazing job at altering my dress, and were very patient throughout the whole process. I was SO happy with the end result, and continue to get compliments on my dress post-wedding (photos courtesy of Aimee Custis Photography).

Icon Bridal is an amazing store! Biancha was helpful, attentive, friendly and responsive to my needs. She was easy to talk to and made me feel comfortable and at ease. The owner who is also the seamstress was also so helpful and warm. It is a small, intimate place where you get individual attention. I loved that they ask for your style and sample pictures of what you’re looking for ahead of time so they have some options similar to your style ready when you arrive. I highly recommend Icon Bridal!

Icon was the first and only place I shopped for my wedding dress. They asked for some ideas of what I was interested in, and then suggested a few dresses to try. All the dresses they had were stunning, but what really made the experience wonderful was Ruth and Connie. Ruth was there for all of my appointments, and was so warm and kind to both me and my mom. She made the experience relaxing and fun, and I never felt pressured. Once I chose my dress, there were certain alterations I wanted to make (a more modest neckline, shortening the train, etc.) and Connie stepped in to turn a beautiful dress into one that was comfortable and exactly what I wanted. I highly recommend Icon Bridal if you're shopping for a wedding gown!

I had such a great experience with iCON not once, but twice! I had a "small" covid wedding in February 2021 and iCON was especially accommodating as my needs and plans changed. My husband and I were fortunate enough to have our originally planned reception this past February 2022 for our anniversary and iCON couldn't have been more helpful. They gave me great advice on the time frame of getting my dress cleaned. And when small adjustments needed to be made they were very helpful and made sure everything was done on time. They made me feel beautiful and confident and were so supportive. I cant' suggest them enough!

I had the best experience here. When I went to try on dresses I didn't know what style I wanted but knew I wanted something with a hint of blush and Connie was so great at helping me find the dress. I live and got married on the other side of the country and so I needed a quick turn around of my final alternations (minimal because they were so great at helping me order the right size and length, no hemming required) and they delivered! I've been to so many weddings where the bride's bustle broke and my mom was able to bustle my dress in minutes it and lasted the whole night! We even asked for an extra button and hook just in case and didn't need it. The dress fit perfectly. Thank you Icon!

I freaking LOVE my dress!! Every time I went in for a fitting, it just got better and better. It fit me perfectly and they made sure it was bustled to the perfect length so I could dance the night away!! The people are sweet, talented and super professional . I highly recommend !!

I am so glad I scheduled an appointment at Icon! From the moment I walked in with my mom and sisters I was given the full attention of Ruth who was helping us and we got input and feedback from Connie (who I later found out not only leads on alternations but who is the owner and founder). The team at Icon pulled several dresses that were exactly the style I was interested in before I got there and they let us look around to try other styles too! I can’t say enough good things about this team - I am so happy I got my dress with them and look forward to going back for my alterations!!

iCON Bridal was the first wedding dress story I went to and it was an incredible experience! Theresa was so kind, accommodating, and helpful. Her advice and feedback was filled with the intention of helping me find my dream dress, and was never "sales-y" or pushy. She also really took a look at the survey I filled out prior to the appointment, which made me feel like she truly wanted to personalize the experience for me. The store had every style you could think of and I was able to try on multiple different dresses so that I could really learn what I wanted. Highly recommend iCON for any bride!

Although I didn't purchase my dress from ICON, I did have my alterations done there. Connie and Elaina were so incredibly kind and helpful. My dress needed a lot of work. In the pictures online, it was a tea length gown. However, when it arrived, it was floor length. Tailoring each of the many, many layers involved in the skirt was not an easy process, but they did such a magnificent job. Also, they made me a matching face mask, completely free of charge. Theresa, Connie, and Elaina all take pride in their work, and it shows. Despite having to have two of my fittings take place during a pandemic, the ladies made me feel safe. I was the only bride in the shop, and everyone was asked to wear face masks. I'm so glad that I brought my dress to ICON. They knew exactly what I wanted, and were willing to go above and beyond to make it possible!

This shop is nothing short of wonderful! They are now located in Rockville. They have a great dress selection for a relatively small shop. I picked a wedding dress that was beautiful but needed some altering to fit the vision I had and Connie and her team made it happen! I was helped by one of the assistants, Teresa, who was patient and offered some great suggestions until I was able to find the ONE. At my second appointment, I was graciously directed to Connie by one of the other front desk assistants. When I explained to Connie and the other seamstress the adjustments I wanted, they said it would be doable and made the process pleasant and seamless. The alterations involved adding fabric to the back of the dress and adding lace and beading as well as other alterations. They were very patient and made any additional changes I requested after the fittings started. They also steamed my veil that I had purchased from another store as a courtesy. They were understanding and flexible if I ever had to change an appointment time or was running a little late. Well, the dress came out BEAUTIFULLY and I got so many compliments from my guests! I have included some before photos of the dress both the sample (ivory color) and the actual dress (white color) before the alterations and after photos from the wedding. I am quite pleased and grateful for the excellent service and care I received by the team at Icon Bridal & Formal and I would highly recommend them!