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Weddings

About

We started Elegant Forever over 10 years ago based on the belief that there should be something in between fancy, over-priced bridal shops and discount bridal outlets. There should be a place where brides aren’t pressured to buy versus finding the perfect dress. And being practical about your budget shouldn’t mean you can’t find a wedding dress that makes you look beautiful. Most importantly, a bridal boutique where personalized service takes a front seat to the rushed and snooty service found at many wedding dress shops. We believe shopping for your wedding dress is the most important purchase of your life. And we feel fortunate to be part of your journey.

In 2016, we opened our location in Historic Downtown Frederick at 31 W Patrick Street. In November 2022, we expanded our boutique and moved to Urbana, Maryland. We are so excited about our new location and expanded onsite alterations. Our location in Urbana is convenient to Urbana, Frederick, Clariskburg, Germantown and other locations in the Maryland, Virginia and DC metro area.

Elegant Forever is a full-service couture bridal shop now located in the Urbana Market District! We provide in-house services such as dress cleaning and in-house alterations! We offer a beautiful collection of wedding dresses in a variety styles, sizes, fabrics and colors. Whether you are looking for a petite, curvy, bohemian (boho), or beach wedding dress, we are confident we can help you find the perfect dress!

Call us to book your appointment!

  • Hispanic or Latinx-owned
  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Bridesmaids
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Alterations
Appointments Only
Cleaning
Sample Sales

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Weekly

What is your return policy?

Final Sales

Reviews of Elegant Forever Bridal Boutique

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Elegant Forever Bridal Boutique is highly praised for expert, personalized service, a peaceful private atmosphere, and a wide selection of designer gowns with convenient in-house alterations. Staff are knowledgeable, attentive, and non-pushy, creating a VIP, supportive experience. Many brides found their dream dress (or two) and highly recommend the shop in the DMV.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Elegant Forever Bridal Boutique is highly praised for expert, personalized service, a peaceful private atmosphere, and a wide selection of designer gowns with convenient in-house alterations. Staff are knowledgeable, attentive, and non-pushy, creating a VIP, supportive experience. Many brides found their dream dress (or two) and highly recommend the shop in the DMV.

Meghan
Meghan Sent on 07/13/2026
5 out of 5 rating

Highly recommend!

Laura was fantastic to work with for my wedding! She made me feel comfortable instantly and was the ultimate hype woman throughout the wedding process. Gradys did an amazing job on my dress alterations and the dress fit like a glove with the perfect hem height for dancing and a beautiful bustle! They also helped me with a veil and alternations for my mom's dress which made the whole process that much easier. I am in love with my dress and would not hesitate to recommend Laura and her team for any of your dress or wedding needs!
Jenny
Jenny Sent on 10/11/2025
5 out of 5 rating

5/5 Experience - a true hidden gem

Came here to find a wedding dress and left with two dresses and a veil! Thank you to the Elegant Forever team who went above and beyond from last minute scheduling to steaming my dress to always staying one step ahead.

This shop is organized, clean, and really pretty inside. I tried on a few different styles and was surprised by the variety. Elegant Forever offers exclusive designer wedding dresses, professional in-house alterations, and a truly personal experience that stands out from every other bridal shop in Frederick.

Warning - you will receive a ton of compliments on these dresses!!!!!
Kerry
Kerry Sent on 10/11/2025
5 out of 5 rating

Great Customer Service + great alterations in the Washington, DC / Maryland / Virginia (DMV) Area!!!!!!!!!

From the moment we stepped into the Elegant Forever Bridal store, I knew we had found something special. I’ve visited several bridal boutiques across the DC metro area (Virginia, Maryland, and Washington, D.C.), and none of them compared to the level of care, selection, and expertise here.

Here's my breakdown:
Experience & Service: The staff greeted my friends and family by name and treated us like a VIP group with no pressure, just genuine encouragement and expertise.

My bridal consultant listened carefully to my vision (style, silhouette, fabric, and budget) and presented gowns that matched my taste (not what was easiest to sell like I sensed at another store).

I had multiple fittings with their in-house alterations team. Having alterations done on-site was a lifesaver!!! They also helped me pick accessories, veils, and undergarments to complete the look.

Dress Selection & Quality: Their bridal gown inventory is vast: from classic A-line and ballgown styles to modern sheath, mermaid, boho lace, illusion neckline, off-the-shoulder, and plus size bridal gowns. Many of the dresses were from top bridal designers, including exclusive collections I hadn’t seen elsewhere in the Washington DC / Maryland / Virginia region.

When my preferred style wasn’t in stock, they offered custom orders and helped me tailor the design to my body and preferences.

Value & Transparency: Pricing was transparent upfront (they didn’t tack on hidden fees). The team worked with my budget and even recommended alternatives that looked similar but were more cost-efficient.

Why This Bridal Shop Stands Out in the DMV / Northern Virginia / Maryland / Washington DC Area: Its prime location in the region makes it accessible from DC, Virginia, and Maryland being right off the highway.

Their positive reviews and glowing testimonials back up their reputation as one of the best bridal shops in Washington DC, Virginia, and Maryland. Thanks to the team there, I felt confident, radiant, and truly taken care of on my wedding journey!!!
Michelle
Michelle Sent on 10/11/2025
5 out of 5 rating

Voted best bridal shop in the DMV and top bridal boutique in the U.S.

I can’t say enough good things about Elegant Forever in Urbana, Maryland. I visited so many bridal shops across Maryland, Virginia, and Washington DC, but nothing compared to this one. From the moment I walked in, I felt calm and taken care of (like family). The boutique is private, peaceful, and so beautiful.

The staff made the entire experience special. They listened to what I wanted, pulled gowns that matched my exact vision, and helped me find the one that made me tear up the second I saw myself in the mirror. It truly felt like a once-in-a-lifetime “yes to the dress” moment.

Their selection is incredible. This store has designer wedding dresses that look like they belong on a runway, but with prices that are actually affordable. The level of care, detail, and professionalism here is unmatched. You can tell the team has been in the bridal industry for decades; they’re experts in every sense.

If you’re looking for the best bridal shop in the DMV, or even one of the top bridal boutiques in the U.S., Elegant Forever is it. Gorgeous dresses, expert stylists, and an experience that feels personal, luxurious, and unforgettable. It's also very LGBTQ-friendly!
Dr.
Dr. Sent on 10/11/2025
5 out of 5 rating

Gorgeous wedding dresses and seamless shopping experience. GREAT TEAM & GREAT ALTERATIONS!

WOW! I tried four bridal shops in Maryland/DC before finding Elegant Forever. Here's why this is the best bridal boutique in the DMV:

20+ years in business - Staff actually knows fabric, construction, and alterations. Real professionals, not just salespeople.

Current inventory - They travel internationally for fresh collections. No cramped racks or outdated samples.

Private appointments - You get the entire store. No competing with other brides for attention.

In-house alterations - Everything handled in one place. No coordinating with outside seamstresses.

No pressure - They listen, show options, let you decide. Zero pushy sales tactics.

I found my wedding dress here and now use them for all my tailoring needs. Best wedding dress shop in Urbana, Maryland and in the Washington DC area!
Mike
Mike Sent on 07/18/2025
5 out of 5 rating

Wonderful Bridan Shop in Urbana

I had a wonderful experience with Laura at Elegant Forever. This is a smaller shop but the service is much more intimate versus other bridal shops in the area. I fell in love with a dress! Also had onsite alterations on the second floor.
Sarah
Sarah Sent on 02/25/2024
5 out of 5 rating

Do yourself a favor and go to Elegant Forever Bridal Boutique!!!

I truly cannot say enough great things about Elegant Forever Bridal Boutique. We arrived and were so sweetly greeted by my bridal consultant, Laura. She made it feel like we were walking into an old friends house and made us feel so welcome. She pulled out a few dresses and was so happily receptive of what I did and didn’t like. She made as all laugh and really took the time to get to know me, my story, and my upcoming wedding.

Going into my first bridal dress appointment, I was nervous about how I would look and feel in a wedding gown. Laura made me feel so comfortable, and beautiful, continuously telling me how great I looked in each gown. She was so patient with me, allowing me to try on and re-try on multiple gowns, and was just as excited as I was when I found my gown. I left with a gown, and a friend, and will look back at this experience with so much happiness for the rest of my life.

I’m not only excited to go back to Elegant Forever Bridal to see my gown in all her glory, but to see Laura once again. She made the experience so magical. Laura, from the bottom of my heart, thank you thank you thank you.
Justine
Justine Sent on 10/05/2021
5 out of 5 rating

Excellent all around

This place was a saving grace. It was the last place I made an appointment and it did not disappoint. They were so friendly and very patient. I tried on multiple different styles until I found the one. The alterations department was amazing as well. I went back a few different times to get it altered and each time they were thrilled to see me and did such great work. My dress fit like a glove on my wedding day too.
M
Marie Sent on 09/25/2021
5 out of 5 rating

Awesome Experience

Laura was amazing! She was so helpful and was so willing to get my dress taken care of. She gave me piece of mind when I had a wedding dress emergency.
Jeannie
Jeannie Sent on 07/27/2021
5 out of 5 rating

Personalized Care

Purchasing a wedding gown from Elegant Forever was a beautiful experience. Laura will forever be a truly special memory of this wonderful time. She took the care of my sister, the bride, very personally. Every step of the way she helped make the wedding gown selection and fittings a delightful process. Luba, the seamstress, made the gown uniquely Rebecca’s. The gown was exquisite, perfect.
After the wedding day, Laura’s care did not stop. She carefully cleaned the wedding gown. Although the hem of the dress enjoyed a bit of rain, you would never know it. The dress looks just as new as when we pulled it from its lovely garment bag to lay it out for Rebecca’s special day.
At Elegant Forever you will find Laura, a dear woman who will truly take delight in making your dreams come true.
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

31
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2018 Winner

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