Everything with Alena and her team was incredible – from the hair & makeup trial through the entire wedding day. Alena’s calm nature made me so comfortable as a bride that isn’t used to getting my hair & makeup done. To start, the trial was incredibly helpful – she tried three different hairstyles with me and adjusted my makeup live. Ultimately, I wanted to go with a completely different hairstyle on the day of the wedding, and after sharing a description of what I was looking for, she absolutely nailed it. The makeup was so professional but also kept my natural look, just elevated. Alena stayed with me the entire day and touched up my makeup and adjusted my hair for every picture and the ceremony. Working with Alena and her team was the was the best decision I made for my wedding – she helped me feel confident and like myself.

I cannot write enough positive things about my experience with Alena. My hair and makeup looked absolutely perfect and stayed the entire day / evening. She was gracious enough to do non-stop touch ups so I never had to worry (including for others in the bridal suite as well). She also helped me with my dress and bouquet through every sequence of pictures/big moments. Truly a life saver. Any bride would be so lucky to work with her.

Also wanted to give a shout out to Kate. She was extremely prompt in her communication and answered all of my questions with incredible care and detail. Truly felt so prepared and informed throughout the entire process.

I booked Alena for my rehearsal dinner glam and for my wedding day, as well as Beligma for my bridesmaids, mom, and mother in law. They both did an incredible job, and despite some time and location constraints, they were super flexible and got us ready perfectly on time. My hair and makeup were the best they have ever looked. I cried through my whole ceremony, never had a chance to touch up my makeup, but you couldn’t tell anything had happened! These two are absolute professionals who can handle any hair type or skin type. I can’t thank CEO beauty enough for everything.

The best wedding hairstylist / team in NYC. So communicative leading up to wedding and all our girls were so happy with their hair. My bridal hair which was down all day in warm June weather lasted ALL night and looked flawless. Additionally, Alena, and her assistant Julia, were so calm and kind. I would recommend them to anyone!

I loved worked with CEO Beauty from start to finish. They were professional and accommodating, and Alena did a beautiful job for both my hair and makeup. I had my hair and make up done early in the morning (around 9am), and it stayed perfect the entire day. Alena went above and beyond and even offered to come back later in the day for touch ups (which I didn't even need because my hair and make up still looked perfect). I cannot recommend Alena and CEO Beauty enough!

I truly can’t recommend CEO Beauty and Alena enough!!! She made me feel like the most beautiful bride. She was the sweetest to work with and so flexible/accommodating. I showed her my inspiration pictures and she created my dream bridal hair look flawlessly. My hair stayed perfectly curled and in place from the minute she finished till my after party ended at 1:45am. I danced the entire night and yet my hair remained flawless. I received so many compliments. Alena was so sweet and stayed to put my veil in for me and secured it perfectly. It felt extremely comfortable and was easy for me to remove without messing up my half up do. She also did an amazing job with my 6 family members and the different hair styles they chose including half of us who used clip in extensions which she blended perfectly. Everyone looked and felt gorgeous. We all had zero critiques, everything exceeded expectations! Alena is so lovely to work with and so professional. My best friend worked with her recently for her wedding and had the same experience. We have another friend working with her in the fall! You can definitely feel confident that your hair will be perfect when working with this team!

The CEO Beauty team (Yulia and Svitlana) were fantastic. I was so happy with my hair and makeup on my wedding day. My bridesmaids even commented that they wished their hair had looked this good at their own weddings!

I did a hair and makeup trial with Yulia, which was a bit pricey but absolutely worth it. While I wasn’t completely satisfied with the trial, Yulia welcomed all of my feedback and incorporated it perfectly on the wedding day. She executed everything flawlessly and even went the extra mile by purchasing a specific mascara based on my preferences. Her attention to detail, professionalism, and commitment to making sure I felt my best truly stood out. I couldn’t have been happier with the final result.

Alena, Susanna, Svitlana, Beligma and the CEO Beauty team brought my wedding hair and makeup dreams to life and then some. From our initial conversations and HMU trial where Alena made me feel so comfortable and excited, to making adjustments to our getting ready schedule to accommodate my group’s needs and requests, to the most fun and special wedding morning with my best friends, sisters, and moms that I will never forget, I so appreciated their kindness, patience, attention to detail, creativity, and artistry. They made sure to keep me looking like an even more beautiful version of myself, helped with suggestions for my veil that really put me at ease, and also gave me bridesmaids and moms looks that made them feel happy and special the whole entire day. We ran into some big surprises on wedding day—a NYC parade that really delayed us in traffic and heavy rain—however our looks stayed totally perfect into the after party that ended after 2 am. We truly had the best night of our lives dancing away, and this was thanks to their work and help in giving us such a special morning. Experience was priceless and would 1000% recommend!

Alena and team were amazing! Excellent communication and wonderful to work with. Both of my wedding hairstyles were executed to perfection and all of my bridesmaids loved their hairstyles. Absolutely recommend for all makeup and hair services!

I had the pleasure of having Alena as my bridal hair and makeup artist for the day. From our first meeting at my hair and makeup trial, we immediately hit it off. She is such a sweet and uplifting presence and made me feel super comfortable and heard. I didn’t have a super clear idea on what hairstyle I wanted, so I showed her a few inspo pics and trusted her judgement to try a style that she thought would suit based off what I showed her. We ended up with a low bun that we added some texture to after trying some options. I originally wanted more of a glowy and orangey toned makeup look but after seeing it on me, I decided to go more rosy. I also gave her feedback that I had more oily skin and that not being overly shiny was a concern for me. On the day of, she had careful notes of all the small changes we discussed so I felt at ease knowing that I could just sit in the chair and not worry about a thing. It all came out so perfect, and my sister even said I looked better than I did on my trial day. I was concerned with my hair falling out of the bun since it is very long, but everything held up incredibly well. I only needed to touchup my concealer because I cried so much but luckily she gave me a nice touchup kit to use 😊

We also had Beligma help with makeup for the girls in the wedding party while Alena did their hair. Beligma was also great to work with. My mom is very particular as she’s had poor experiences in the past with getting her hair and makeup professionally done, but she was super happy with how she looked.

My sister had her hair done first, and it did end up falling a few hours later since it notoriously does not hold a curl well. So Alena went through the trouble of re-curling her at the end and putting extra product to ensure it would last the night (which it did!).

Shoutout to Kate as well who handled communications and was extremely prompt in responding, and very friendly and helpful with questions.

Thank you to CEO Beauty for taking such good care of me and my bridal party 😊 If you’re thinking about them, don’t delay booking as they book up fast!