About Bridals by Rochelle

Making Brides Dreams Come True Since 1991

        Bridals by Rochelle is a full service independent bridal salon located in Southern Worcester County.  At Rochelle's we hand pick a complete selection of designer bridal, bridesmaid, mothers of the bride/groom and flower girl dresses with every bride in mind.   We carry top wedding gown designers such as Maggie Sottero, Justin Alexander, Casablanca Bridal, Rebecca Ingram and Lillian West.   To complete your wedding day ensemble we offer accessories from hand beaded veils & belts to jewelry.  From modern and chic to vintage and elegant we  have all the latest styles.  Our bridal gowns range in size from 6 to 24.   Our experienced bridal consultants are ready to assist you with all your wedding attire needs.    We truly believe shopping for your wedding gown should be a fun and relaxing experience.

       Not forgetting your bridal party we proudly carry Bill Lekoff, #Levkoff and B2 by Jasmine bridesmaids gowns.    For our mom's... as this day is so special to them we carry Jade by Jasmine, Jade Couture and Ursula.     

      We offer expert alterations to all our customers.  Our seamstresses have over 30 years of experience in the bridal industry each.   The perfect fit is just as important as the perfect gown.   Starting in the bridal industry in 1988 as a high school junior selling prom I worked with Carol as the seamstress at that time.   Telling her one day I was going to open my own store. .... fast forward 2002 I did just that and 15 years later Carol and I are  still working together!!

 We are happy to be in our new location!!   At 1500 square feet we can expand our inventory and provide a more boutique feel and relaxed gown shopping experience.  Bridal appointments are preferred as we only take 2 at a given time.   By making an appointment we can assure you will have the assistance of one of our bridal consultants.    With all your wedding attire needs in one location your perfect wedding begins here.   Thank you for letting Bridals by Rochelle be a small party of your wedding day we are truly honored!





Categories: Wedding Dress

Regions serviced: Boston

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32 Reviews for Bridals by Rochelle

out of 5.0
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Bride (4)
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Bridal Gowns (4)
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Mother of Bride (3)
Bridesmaids (3)
Mother of Groom (2)
Flower Girls (2)
Trunk Shows (2)
Bridal Belts (2)
Hair Accessories (2)
Jewelry (2)
Preservation (1)
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I had such a great experience at Bridals by Rochelle! She, Laura and Carol were extremely helpful - from helping me pick out my dress, to scheduling (and being so flexible!) my dress fittings and even helping me decide on accessories. Someone was always there to pick up the phone when I called and they were able to answer all the questions I had. Really could not have asked for a better experience!

Photo of Bridals by Rochelle in Whitinsville, MA
Photo of Bridals by Rochelle in Whitinsville, MA
Profile Picture Amber, 10/12/19, 1 Review
Category: Dress & Attire

Wow! Their dresses are so beautiful! I tagged along with my friend who was trying on dresses, and although I had already purchased mine, I did find a gorgeous hair piece for my own wedding. We had a great experience, and the staff was friendly and knowledgeable. Would highly recommend!

Profile Picture Andrea, 11/24/18, 12 Reviews
Category: Dress & Attire

Bridals by Rochelle Pricing

Full Price Wedding Gowns
Price Ranges
$500 - $999
$1,000 - $2,499
Alterations Pricing
By Piece
Flat Fee

Bridals by Rochelle FAQ

Flower Girls
Mother of Bride
Mother of Groom
Father of Bride
Father of Groom
Ring Bearers
Sample Sales
Trunk Shows
Appts. Only
Bridal Belts
Bridal Gowns
Hair Accessories
Plus Size Gowns
Sample Gowns
Formal Gowns
Tuxedo Rentals
Less than 6 months
6-8 months
9-11 months
12+ months
Final Sale
Full Refund
Partial Refund


268 Photos

Bridal Gowns

86 Photos
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Curvy Brides

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1 Wedding Deal & Discount

1511296767 de07da6c27fda88a kara 1

The Gown Rack! 100.00 off Clearance Wedding Gowns

$100.00 Value | Redeem In-Store
Present this coupon and receive an additional $100.00 off any clearance wedding gown priced 299.00 or more off our Gown Rack. This coupon applies to sale wedding gowns purchased off the rack only.

Professional Network & Endorsements

Sue and the girls at Bridals By Rochelle saved the day for me on my own wedding ..... and I have been referring my brides to them since. Absolutely the best service, best seamstress and a gorgeous selection of bridal gowns, flower girls and bridesmaids!

Brides by Rochelle is your go to place for weddings, proms or that special dress for an event. New location is beautiful & always so many things to pick from. We like to send our clients there.

Sue is so a wonderful resource when choosing the right wedding dress. Her beautiful shop is a relaxing space to find the perfect wedding dress. She is knowledgeable and friendly, and will help guide you to the perfect dress.

My youngest daughter purchased her wedding gown from Bridals By Rochelle and I was very impressed with the quality of their wedding gowns and the high level of customer service. I recommend Bridals By Rochelle with full confidence they will have the perfect wedding gown for you.


Jade & Jade Couture Trunk Show
Mar 24, 2018 10:00 AM - Mar 27, 2018 7:00 PM
(4 day event)
Bridals by Rochelle
110 Church Street
Whitinsville, MA 01588
TRUNK SHOW!!! This one is for the Mom's. Calling all fall wedding Mothers of. Jade & Jade Couture Spring 2018 collections will be in store Starting March 23rd through April 1st!! Place your order during our exclusive trunk show and receive 15% off your gown order. These are stunning gowns and after all it's your day too!!! Bridals by Rochelle is not accepting appointments for this trunk show. Call or message us to book yours. The trunk show is from March 24th thru March 31st!!!!


110 Church Street, Whitinsville, MA 01588   See On Map
508-234-9166 (phone) 508-234-9169 (fax)
FALL & WINTER HOURS: as of 11/15/14 Monday 1-7 Tuesday 1-7 Wednesday Closed (or by request) Thursday 12-5 Friday 10-3 Saturday 10-3 We also offer private appointments and non store hours based on availability. Please call 508-278-9166 for availability.
Bridals by Rochelle is a wedding bridal boutique from Massachusettes. We service weddings throughout the local area, including Boston, Worcester, and Rhode Island. Bridals by Rochelle is a professional wedding bridal boutique that has been part of the Massachusettes wedding industry for 23 years. We specialize in bridal attire.