Skip to main content
Weddings

About

We are so excited you are considering us for your special day!! Rochelle's is a full service bridal boutique located in Whitinsville, Massachusetts. Opening in 1991, we offer a wide variety of designer dresses for brides, mothers of the couple, bridesmaids, and flower girls. Rochelle's provides seasoned bridal consultants to help clients find the right wedding attire while having a fun and relaxing shopping experience. Our bridal gowns range from size from 6 to 24, with styles ranging from modern and chic to vintage and elegant. Appointmnets are required as we work with one customer at a time to find the perfect dress. Expert alterations are made available to all our customers from our master seamstress. She has over 30 years of experience in the bridal industry.

Designs Offered
Bridals by Rochelle offers a selection of bridal and formal gowns, as well as alteration and preservation services. The boutique hosts sample sales and trunk shows, as well as accessories such as veils, jewelry, and hair combs and vines to complete your wedding day look. We proudly feature designer brands such as Maggie Sottero, Rebecca Ingram, Bill Levkoff, B2 by Jasmine, Lillian West to name a few. We hand select each gown for our clients.

  • Woman-owned
illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Bridesmaids
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Alterations
Appointments Only
Cleaning
Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Reviews of Bridals by Rochelle

D
Danielle Sent on 08/20/2023
5 out of 5 rating

Small Town Feel with Quality and Affordable Designer Dresses

Bridal’s by Rochelle is the small-town wedding dress shop that I wished I had gone to first. I am slightly biased because I used to drive past the shop regularly and admire the dresses in the window. After several less-than-great experiences at other bridal shops, I made an appointment to see a specific dress that was not available anywhere else in the area. Sue even kept me updated as to when the sample would arrive at her shop so I would be able to try it on during my appointment. I had a few dresses as inspiration, and Sue pulled a few more that she thought I might like. I stepped into a dress, looked in the mirror, and was like, oh, hello, what dress is this? It was the dress. In addition to a low-pressure, comfortable environment, Sue has a plethora of knowledge about the dresses, lead times, and tips and tricks for brides-to-be.
A
Amanda Sent on 05/17/2022
5 out of 5 rating

Truly memorable

Bridals by Rochelle exceeded my bridal shopping experience! My bridesmaids also bought their gowns here, everything was perfect!
Marissa
Marissa Sent on 01/01/2022
5 out of 5 rating

So helpful and kind!

Sue was so easy and kind to work with. She showed various options to me and let me really see how I felt in each dress. She was extremely flexible and kind during the pandemic with everything constantly changing. Highly recommend checking out the store!
V
Victoria Sent on 08/16/2020
5 out of 5 rating

Excellent value

I had gone to a few bridal shops before I found this one and I was getting very nervous that I would never find a dress I liked. The selection at this boutique is so much better then other shops I went to. I was able to find my dream dress within minutes of being there. They had my size in stock and I was able to get it delivered in two weeks! I got my dress just in time before everything shut down due to covid. I would 100% recommend this boutique, it’s small enough that you’re not overwhelmed but big enough to have an excellent assortment. The price of the dress was a lot less money then I expected so that was an added bonus.
J
Jessica Sent on 08/08/2018
5 out of 5 rating
I can't say enough good things about this dress shop! The staff is so nice and accommodating. I went in with a particular dress in mind and they let me try it on (it was a hot mess) and they gently pushed me to try on some other styles. I was kind of bummed that the original dress didn't work out, but when I tried on the dresses they selected for me, I was blown away. They really know what looks good on each body type. I was so thanksful to have that help (or I would have been super lost and overwhelmed). I ended up going to just this shop and selected a dress they picked out for me at that time. Can't beat one and done wedding dress shopping. The payments are easy - pay half when you order the dress, and then the other half when it came in (about 6 months later). I was also able to do my alterations on site and they took very good care of my dress. I can't say enough good things about my experience - I was so pleased with the prices, alterations, staff and atmosphere. I will definitely recommend - great place for bridesmaids, mothers, flower girls too!
A
Ashley Sent on 07/31/2018
5 out of 5 rating
I had such an amazing experience with Bridals by Rochelle! I had fallen in love with Pronovias style dresses and asked them to pull similar items. It only took two dresses to find the one! Their selections were perfect for my body type and vision. My mother and grandmother also bought their dresses at the shop and all of the alterations were perfect! They worked with me to schedule fittings at odd times since I live in DC and was only in town for two days each time! I 110% recommend Bridals by Rochelle to find your perfect wedding dress!
A
Andrea Sent on 03/16/2018
5 out of 5 rating
Wow! Their dresses are so beautiful! I tagged along with my friend who was trying on dresses, and although I had already purchased mine, I did find a gorgeous hair piece for my own wedding. We had a great experience, and the staff was friendly and knowledgeable. Would highly recommend!
G
Gailyn Sent on 12/08/2017
5 out of 5 rating
I had an absolutely AMAZING experience here. I was terrified going in, but found my perfect dress. I never felt rushed, the dresses were stunning and the prices were better than I could have imagined. Thank you for making my day and for helping me find my dream dress!
A
Amber Sent on 11/18/2017
5 out of 5 rating
I had such a great experience at Bridals by Rochelle! She, Laura and Carol were extremely helpful - from helping me pick out my dress, to scheduling (and being so flexible!) my dress fittings and even helping me decide on accessories. Someone was always there to pick up the phone when I called and they were able to answer all the questions I had. Really could not have asked for a better experience!
R
Rebecca Sent on 11/03/2017
5 out of 5 rating
I had an amazing experience with Bridals by Rochelle. I remember this little wedding dress shop from when I was a kid, so it was really special to be able to find my dream dress here. Sue is so nice, professional and very knowledgeable. I love that the dresses are out in the store so I could look at them and pick out which ones I wanted to try on in addition to those that Sue recommended for me. After purchasing my dress she let me make appointments to come back to try on my dress several times to show friends and family members and to see my whole look together after my hair and makeup trial. Carol, who does alterations, is also amazing! She knows exactly what she's doing and is so nice and professional. I can't recommend Rochelle's enough!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

38
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner

Professional Network & Endorsements

7 Endorsements
Shoreshotz photography Shoreshotz photography Wedding Photographers

Sue and the girls at Bridals By Rochelle saved the day for me on my own wedding ..... and I have been referring my brides to them since. Absolutely the best service, best seamstress and a gorgeous selection of bridal gowns, flower girls and bridesmaids!

Katydid Flowers Katydid Flowers Wedding Florists

Brides by Rochelle is your go to place for weddings, proms or that special dress for an event. New location is beautiful & always so many things to pick from. We like to send our clients there.

The Crystal Room The Crystal Room Banquet Halls

Sue is so a wonderful resource when choosing the right wedding dress. Her beautiful shop is a relaxing space to find the perfect wedding dress. She is knowledgeable and friendly, and will help guide you to the perfect dress.

Preferred Vendors
Renaissance Framingham Hotel & Conference Center
4.7 out of 5 rating , 42 reviews
· Hotel Weddings
Dinner and Company
5.0 out of 5 rating , 91 reviews
· Wedding Caterers
77 Blossom Shop
5.0 out of 5 rating , 47 reviews
· Wedding Florists
Katydid Flowers
4.9 out of 5 rating , 41 reviews
· Wedding Florists
SKO Designs
5.0 out of 5 rating , 48 reviews
· Wedding Decor & Lighting
The Henry Studio
5.0 out of 5 rating , 16 reviews
· Wedding Photographers

Map

Addresses map
Next Wedding Dresses: Burju Shoes

Other vendors in Boston for your wedding

Wedding Vendors