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Altar Ego Weddings

Full Planning
Partial Planning
Day-of Coordination
Destination
Shelby
Ryan
Hannah
Jenna
Twila

Recommended by 100% of couples

About this vendor

Based in Austin, Texas, Altar Ego Weddings is a wedding planning business dedicated to taking the stress out of your special day. Planning and coordinating ceremonies throughout the greater Austin area, the team behind the company is passionate about seeing couples wed in a carefree environment. From traditional to eccentric styles, Altar Ego strives to be on-hand to allay your anxieties and answer your questions all in an approachable way.

Experience

The business has grown considerably since it began in 2007, gaining expertise and a loyal clientele. The owner, Jen Ashford, has made it her life’s mission to relieve soon-to-be newlyweds of that all-too-common premarital pressure. She holds a master’s in business administration and has earned the status of Certified Wedding Planner via the American Association of Certified Wedding Planners. Now the president of the Associated Wedding Planners of Austin, she and her close-knit team of professional planners work hard to make dreams come true.

Services Offered

This company provides an attractive range of planning services designed to ensure that your wedding preparation runs smoothly. They offer a selection of packages that can be tailored to your preferences. The Direct package caters to couples who seek professional planning direction, whereas the Create option is a comprehensive, full-service route that covers all aspects. Their services include:

  • Guest-list management
  • Budget analysis
  • Day-of coordination
  • Timelines
  • Event design
  • To-do lists

Features

Woman-owned

Just me

Experience

  • 19 years in business

  • We speak English

Links

Visit website

Weddings with this vendor

Bianca & Chandler's wedding
Bianca & Chandler
51 photos
Courtney & Justin's wedding
Courtney & Justin
35 photos
Brittany & Paul's wedding
Brittany & Paul
35 photos
Grant & Cydney's wedding
Grant & Cydney
35 photos
Matthew & Michelle's wedding
Matthew & Michelle
27 photos

FAQ

What is the starting price for day-of wedding coordination?

$3,150

What is the starting price for partial wedding planning?

$3,300

What is the starting price for full wedding planning?

$8,000

Do you offer an hourly rate?

Yes

What is the hourly rate?

$125

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Cultural
Destination
Elopement
Military
Non-Religious
Religious

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Altar Ego Weddings

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Reviewers rave that Altar Ego Weddings delivers organized, communicative planning that removes stress from couples start to finish. Clients praise the planning portal, vendor contacts, contract reviews, and seamless month-of/day-of coordination that let couples relax and enjoy their day. Many note the team's adaptability, attention to detail, and strong recommendations.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Reviewers rave that Altar Ego Weddings delivers organized, communicative planning that removes stress from couples start to finish. Clients praise the planning portal, vendor contacts, contract reviews, and seamless month-of/day-of coordination that let couples relax and enjoy their day. Many note the team's adaptability, attention to detail, and strong recommendations.

Shelby
Shelby Sent on 12/22/2025
5 out of 5 rating

Wonderful Experience! Perfect Wedding!!!!!

I found Jennifer Ashford of Altar Ego Wedding through The Knot. I interviewed several people before deciding to go with Jennifer, and it was the second-best decision I've ever made (the first was saying yes to my now-husband). Jennifer is the perfect amount of assertive and decisive. I never felt overwhelmed because I knew Jen was taking care of everything. My wedding was more perfect than I could have ever hoped for. Her industry know-how and professional but personable demeanor made everything feel easy. She knew exactly what to do all the time, and I had complete faith in her to be a good steward of my wedding. Our wedding was in October 2025, and since then, I have attended a few more. I know I’m completely biased, but having a good wedding planner can completely set you apart. The pacing of my wedding was immaculate. There were no awkward lulls; everything went smoothly on the day of. If anything, the best reason to have a wedding planner is to have someone on your team who knows the industry intimately. Every time I mentioned Jen to a vendor, they had nothing but positive things to say about her, which truly demonstrates how seriously Jen takes these industry connections.



Everyone I've talked to and everyone my parents have talked to about my wedding has said that my wedding was one of the nicest weddings they’ve ever been to, and I don’t think they are just blowing smoke. I’m so glad I chose Altar Ego Weddings and would highly recommend her to anyone looking for a wedding planner!
Ryan
Ryan Sent on 06/03/2026
5 out of 5 rating

Spectacular!

Jen was so communicative and on top of each task that I needed help with. She made wedding planning fun and exciting and took all of my day-of stress off my plate which truly allowed Ryan and me to enjoy our day to the fullest. 10/10 would recommend!!!
Hannah
Hannah Sent on 04/27/2026
5 out of 5 rating

The absolute best of the best!!!!

We just had our wedding and I am absolutely over the moon with how perfectly everything went and cannot sing Jennifer’s praises more highly!

When we were meeting with coordinators she let us know on our first call that she had not been at our venue (Mayfield Park) before but had already found and read through the parks department’s guidelines and had suggestions/considerations already. She immediately got what we wanted- a wedding that felt easy, unfussy and relaxed- and was such an enthusiastic cheerleader throughout the whole process.

Her planning portal and checklists were so easy to use and thorough that the whole process felt simple, and having her available to review all our contracts was so reassuring. But the real magic happened when we handed everything over to her to take over 6 weeks out- I can’t speak fully to all the work she did then and the day of the wedding because so much of it was completely invisible to us!!! We were able to relax and enjoy the anticipation and excitement of the weeks leading up to the wedding and be fully present with our friends and family this past weekend, and we owe all of that to Jennifer and our team of vendors. Every interaction we had with Jennifer and her assistant was just full of joy and laughter and ease— they made it seem like they were having almost as much fun as we were and they made sure we had everything we needed exactly how we wanted it.

If you want a coordinator who handles all the details with calm, grace, and fun so you can just have a good time, Jennifer is the one! Our wedding was the most perfect version of the event we envisioned and Altar Ego made that happen.
Jenna
Jenna Sent on 12/18/2025
5 out of 5 rating

Choosing Jen Ashford and Altar Ego Weddings was the best decision we made when planning our Wedding

We did the full start to finish plan with Jen and it was everything I needed and more. We had a better wedding than I ever could have dreamed of. We knew we needed a wedding planner because I have terrible anxiety over making decisions but Jen made it so easy for us. She took the time to learn about my husband and myself so that she could personalize every aspect of our wedding and understand our goals for our day. Every recommendation for vendors Jen gave us was excellent. I felt like I could trust her completely to steer us in the right direction and ensure we had our perfect day. I remember when we started wedding planning, people would keep asking if I was stressed, and I would say no not yet. Then the wedding got closer and people would ask if I was stressed and I still wasn't. Then it was the week of the wedding and everyone was asking if I was stressed and I still did not feel this big stress everyone always talks about leading up to your wedding and I know it was because we had Jen. We were able to focus on each other and spend time with our families on our wedding day and that is the greatest gift a wedding planner can ever give you. I felt so present in the moment because Jen was in the background taking care of everything and I knew she was capable of handling anything that came up. I would absolutely recommend Jen and Altar Ego weddings to anyone planning a wedding. Thank you Jen!
H
Heather Sent on 11/21/2025
5 out of 5 rating

Organized, attentive and wonderful

As the mother of the bride, I could not be more thrilled with the experience we had with Jen and her team. From the very beginning, the planning was incredibly organized, attentive, and truly committed to bringing the couple’s vision to life. She listened closely, offered insightful ideas, and executed every detail flawlessly. She immediately connected with me and my daughter, asking personal questions about how the couple met and what ultimately was important to the bride to be!
Jen’s professionalism and genuine care made the entire journey smooth, enjoyable, and stress-free for all of us. The wedding day itself was seamless and absolutely beautiful — everything we hoped for and more. If there was a major problem we never knew about it.
I would overwhelmingly recommend this Altar Ego to anyone looking for a planner who delivers exceptional service, creativity, and heartfelt dedication. They made an unforgettable day even more magical. Thank you Jen for making our wedding dreams come true!
Twila
Twila Sent on 05/16/2025
5 out of 5 rating

Jen is a cheat code to weddings!

Our wedding experience wouldn't have been as wonderful without Jen. She came recommended by a friend. We opted for the month of package. Don't let the title fool you as she helped us way beyond that! She knows her market and has a positive reputation in the business. It was reassuring when reaching out to other vendors and sharing Jen was our coordinator, the resounding response was 'Oh I've worked with Jen. She's great!' She had worked weddings at our venue as well so it was helpful to have insider knowledge.

I loved her organization and spreadsheets. It was a lot but they really helped her get inside your brain of what you were envisioning so she could take care of anything that came up. You could tell she cared by her attention to detail. She kept us on track and I truly did not have a worry day of. And if there was a worry, I didn't know about it because Jen took care of it. I was confident in her skills and appreciated her guidance.

We are so fortunate to have had the best coordinator. Thank you Jen!
Alan
Alan Sent on 04/19/2025
5 out of 5 rating

You will NOT Regret This!

If you want to be stress-free on your wedding day - or throughout the entire experience then Jennifer is absolutely your girl! She and I went through some... difficulties with our original vendor team, and before I even had a chance to stress she was presenting me with backup options, reaching out on behalf of my event and ensuring we had the best vendor team possible at every moment. Her planning website is full of incredible resources for you to manage all the moving pieces of planning a wedding, and she is extremely responsive for any questions or concerns at any time! I was able to be completely stress & (mostly) decision free all week leading up to my wedding, because I knew that Jennifer and the team had everything under control. If you are looking for someone to be honest, on top of it and ensure your event goes off exactly as planned - please consider Altar Ego Weddings and you will not be disappointed! Thank you Jennifer for everything - we could not have done it without you!!
Belle
Belle Sent on 03/03/2025
5 out of 5 rating

Jennifer is YOUR gal!

From our very first interaction with Jennifer at the Ma Maison open house to our final send-off on our wedding night, she was nothing short of exceptional. Professional, personable, and incredibly dedicated, Jennifer went above and beyond to make our wedding day truly unforgettable.

Although we hired Jennifer for month-of and day-of coordination, she was an invaluable resource throughout the entire planning process. She was always responsive, transparent, and willing to help with vendor communications, timeline organization, and every little detail. On the big day, she ensured all of our vendors were on time, fully prepared, and knew the flow of events, allowing us to be completely stress-free. She even navigated our unique family dynamics with grace and understanding, making potentially tricky moments seamless and comfortable.

Jennifer’s energy and enthusiasm brought such a fun, positive presence to our reception—my bridesmaids adored her just as much as I did! She and her team made sure everything ran smoothly, and we are beyond grateful for their support.

If you’re looking for top-tier, class-A service, Alter Ego Weddings is the planning team you want by your side. Thank you, Jennifer, for making our day absolutely perfect!

-The Hicks
Alex
Alex Sent on 12/19/2024
5 out of 5 rating

You won’t regret your choice!

Finding the right planner for your wedding can feel overwhelming—it truly can make or break your big day. Well, let me tell you, we hit the jackpot with Jennifer Ashford from Altar Ego Weddings! From our first meeting, we knew she was the rockstar we needed to bring our vision to life.
Jennifer was incredibly conscientious of both our needs and our budget, making magic happen every step of the way. She worked seamlessly with Memory Lane's owner, Bobby, to ensure our day was absolutely stunning and everything I had dreamed of. There wasn’t a single question or crazy idea she couldn’t handle—she made us feel so heard and special throughout the entire process.
Her organization and calm-yet-commanding presence on the day of were unmatched. She struck the perfect balance of chill and focused, making sure every detail was executed exactly as we envisioned. I was even able to fully relax the day of (which is not easy for me—I’m usually pretty anxious!) because I knew she had everything under control.
Jennifer’s day-of assistant was also phenomenal—so sweet and helpful the entire night. Together, they made our wedding day run like a dream, and I genuinely felt no stress, just pure joy.
If you want your wedding to be magical, stress-free, and expertly executed, I cannot recommend Altar Ego Weddings enough. Jennifer is simply the best, and we’re so grateful for her and her incredible team!
Amanda
Amanda Sent on 12/18/2024
5 out of 5 rating

10/10 Recommend!

I cannot recommend Jenn at Altar Ego Weddings enough! From the start, her experience and knowledge were clear. She has the best contacts in the business, and she helped me build an incredible vendor team for my wedding. While I wasn’t someone who dreamed of my wedding since childhood, I did have a vision, and Jenn brought it to life while ensuring we were good stewards of our budget.

Jenn was a pro at handling tough conversations with vendors, providing clear feedback when needed, and reviewing contracts to ensure everything was in our best interest. Her negotiating skills helped us secure great deals, and she kept me organized with payment deadlines, form requests, and every other detail I would have overlooked.

The planning process had its stressful moments, but Jenn was my biggest supporter and advocate, always reminding me to focus on the bigger picture—marrying my husband. In the end, she wasn’t just a planner but a true friend and accountability partner throughout the entire process. On the day of the wedding, Jenn was organized, calm, and collected, which helped immensely when I was feeling scattered and stressed. I truly couldn’t have asked for a better planner!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

124
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2013 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner
WeddingWire Couples' Choice Awards 2009 Winner
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Team

Jennifer Ashford
Jennifer Ashford
Owner

Professional Network & Endorsements

Avenue I Events Avenue I Events Wedding Planners

You go beyond planning with this expert! Talented, creative and personable Wedding Pro!

D6 Retreat D6 Retreat Banquet Halls

Jennifer with Altar Ego Weddings can make any dream come true! Always professional, above-par communication, and always a touch of fun, Altar Ego Weddings is the answer to your wedding day needs.

My DFW DJ - Weddings & Events My DFW DJ - Weddings & Events Wedding DJs

I had the distinct pleasure of being the DJ at an Altar Ego Wedding. Bar none, this is the most organized, talented and friendly team of planners I have worked with. Every step of the planning process was stress free. The bride who self-identified as "picky", was all smiles at the end of the night. I look forward to working with them again. Brides...you can't go wrong putting your wedding in the hands of Altar Ego.

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