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About

On WeddingWire since 2007

Based in Austin, Texas, Altar Ego Weddings is a wedding planning business dedicated to taking the stress out of your special day. Planning and coordinating ceremonies throughout the greater Austin area, the team behind the company is passionate about seeing couples wed in a carefree environment. From traditional to eccentric styles, Altar Ego strives to be on-hand to allay your anxieties and answer your questions all in an approachable way.

Experience

The business has grown considerably since it began in 2007, gaining expertise and a loyal clientele. The owner, Jen Ashford, has made it her life’s mission to relieve soon-to-be newlyweds of that all-too-common premarital pressure. She holds a master’s in business administration and has earned the status of Certified Wedding Planner via the American Association of Certified Wedding Planners. Now the president of the Associated Wedding Planners of Austin, she and her close-knit team of professional planners work hard to make dreams come true.

Services Offered

This company provides an attractive range of planning services designed to ensure that your wedding preparation runs smoothly. They offer a selection of packages that can be tailored to your preferences. The Direct package caters to couples who seek professional planning direction, whereas the Create option is a comprehensive, full-service route that covers all aspects. Their services include:

  • Guest-list management
  • Budget analysis
  • Day-of coordination
  • Timelines
  • Event design
  • To-do lists
  • Woman-owned

Frequently asked questions

What is the starting price for day-of wedding coordination?

$3,150

What is the starting price for partial wedding planning?

$3,300

What is the starting price for full wedding planning?

$8,000

Do you offer an hourly rate?

Yes

What is the hourly rate?

$125

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Cultural
Destination
Elopement
Military
Non-Religious
Religious
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Any other questions?

Reviews of Altar Ego Weddings

We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.
5.0 out of 5 rating
WeddingWire Couples' Choice Awards 2024 Winner
5.0 out of 5 rating
114 reviews
99% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Jen consistently receives glowing reviews for her impeccable wedding planning services. Praise for her clear communication, organization, and ability to alleviate stress during the planning process are common themes in the reviews. Reviewers highlight Jen's professionalism, meticulous attention to detail, and her talent for making wedding days run smoothly, even in the face of unexpected challenges like rain. Jen's exceptional planning skills, helpfulness, and genuine care for her clients make her highly recommended as a wedding planner.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Jen consistently receives glowing reviews for her impeccable wedding planning services. Praise for her clear communication, organization, and ability to alleviate stress during the planning process are common themes in the reviews. Reviewers highlight Jen's professionalism, meticulous attention to detail, and her talent for making wedding days run smoothly, even in the face of unexpected challenges like rain. Jen's exceptional planning skills, helpfulness, and genuine care for her clients make her highly recommended as a wedding planner.

J
Justin V. Sent on 04/14/2023
5 out of 5 rating

Simply fantastic

If you are looking for a wedding planner who is well-organized, an excellent communicator, and truly cares about making your special day everything you dream of and more, then look no further than Altar Ego. We recently had the pleasure of working with Jen for our wedding, and we cannot recommend her highly enough.

From the very first consultation, Jen took the time to get to know us and understand our vision for our big day. She was attentive, responsive, and always available to answer any questions or concerns we had. Throughout the planning process, she was extremely organized and detail-oriented, ensuring that no stone was left unturned and that everything was running smoothly.

What really stood out to us, however, was Jen's communication skills. She was always clear and concise in her instructions and kept us up-to-date on every aspect of the planning process. She also took the time to listen to our ideas and concerns and provided valuable feedback and advice, making us feel confident and at ease every step of the way.

On the day of our wedding, everything was absolutely perfect. Jen and her team worked tirelessly behind the scenes to ensure that everything ran like clockwork, leaving us free to enjoy the day with our loved ones. The attention to detail was impeccable, and every little touch was just as we had imagined it. We got such incredible feedback from our guests about just how seamless the entire weekend felt.

In short, Jen is an exceptional wedding planner who truly goes above and beyond for her clients. If you are looking for someone who is organized, communicative, and passionate about making your wedding day the best it can be, then we cannot recommend her enough. Thank you, Jen, for making our wedding day the happiest day of our lives!
H
Halle P. Sent on 05/24/2024
5 out of 5 rating

Best Decision Ever!

Working with Jen was the best decision we made! Even from my first phone call with Jen, I could tell how professional, experienced, and passionate she was about what she does. She was super receptive to our vision for the wedding and made everything go beyond anything we could have ever wished for! Even though we were planning our wedding from out-of-state, Jen made the process so seamless and stress-free. It ended up raining on our wedding day and Jen was able to pivot the entire wedding day less than 24 hours before it began - and you never would have guessed it was plan B because of how intentional and beautifully everything came together. It was the happiest day of our lives and I know that we have Jen to thank for that!
Sarah
Sarah S. Sent on 04/18/2024
5 out of 5 rating

Your wedding planner/coordinator search stops here! :)

It is hard to put into words how important it is to choose the correct wedding planner/coordinator. The minute we got off the phone with Jen, we knew she was our type of person. Jen communicates clearly, is heavily organized/detailed, and honors FUN. Planning a wedding can be stressful, but having the resources she provides and the open line of communication made my entire process run so smoothly. At the end of the day, your wedding is going to be the biggest party you ever throw and it is 100% worth the investment in Jen to help you take some of the load off and ENJOY the process.
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Awards

114
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2013 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner
WeddingWire Couples' Choice Awards 2009 Winner

Real Weddings

Bianca & Chandler
51 photos · 10/24/2021
Courtney & Justin
35 photos · 11/09/2019
Brittany & Paul
35 photos · 09/22/2019
Grant & Cydney
35 photos · 05/30/2016
Matthew & Michelle
27 photos · 06/28/2014

Team

Jennifer Ashford
Jennifer Ashford
Owner

Professional Network & Endorsements

18 Endorsements
Avenue I Events Avenue I Events Wedding Planners

You go beyond planning with this expert! Talented, creative and personable Wedding Pro!

D6 Retreat D6 Retreat Banquet Halls

Jennifer with Altar Ego Weddings can make any dream come true! Always professional, above-par communication, and always a touch of fun, Altar Ego Weddings is the answer to your wedding day needs.

My DFW DJ - Weddings & Events My DFW DJ - Weddings & Events Wedding DJs

I had the distinct pleasure of being the DJ at an Altar Ego Wedding. Bar none, this is the most organized, talented and friendly team of planners I have worked with. Every step of the planning process was stress free. The bride who self-identified as "picky", was all smiles at the end of the night. I look forward to working with them again. Brides...you can't go wrong putting your wedding in the hands of Altar Ego.

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