Skip to main content
Weddings

About

Bridal Traditions Wedding & Prom Attire is a boutique for brides, grooms and wedding parties, prom goers and gift-givers to shop with ease, discover new options, dream about the possibilities and be encouraged along the way.

Bridal Traditions opened with the idea that brides (and prom-goers) should feel beautiful, and truly be seen and heard while shopping for a gown, even if they were buying on a budget. More than 25 years later, Bridal Traditions remains a beloved institution in North Wilkesboro and Western North Carolina. Our reputation for being authentic, casual, inclusive and fun makes us a go-to bridal boutique in the region. We are NOT a big bridal store, nor are we online hucksters. Our gowns are under $1600 and our knowledgable, friendly staff are ready to help.



  • Woman-owned
illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

Under $500
$500 - $999

What are your price ranges for full-priced suits and tuxedos?

$200 - $499

What are your price ranges for suit and tuxedo rentals?

Under $100
$100 - $199
$200 - $299

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Groom
Groomsmen
Ring Bearers

Which of the following services do you provide?

Cleaning
Full Customization
Preservation
Sample Sales

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Monthly
Seasonally

What is your return policy?

Final Sales

Reviews of Bridal Traditions Wedding & Prom Attire

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Bridal Traditions provides personalized, professional service that helps brides find their dream dress quickly and within budget. Reviewers praised the attentive, patient staff, great selection (including plus sizes), and helpful alterations and vendor recommendations. They also handled groomsmen suits and tight timelines smoothly.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Bridal Traditions provides personalized, professional service that helps brides find their dream dress quickly and within budget. Reviewers praised the attentive, patient staff, great selection (including plus sizes), and helpful alterations and vendor recommendations. They also handled groomsmen suits and tight timelines smoothly.

Nesha
Nesha Sent on 05/12/2026
5 out of 5 rating

Absolutely amazing!!

I highly recommend this store. The people that worked there are so professional and really get to know their clientele. They found me my dream dress and I couldn't be happier. They give amazing deals and I love that once you purchase a dress from them that you also get discounts on other items. My husband and his groomsmen rented their suits from BT and it went great. There was some setbacks due to different shoe sizes and Kelly the owner made sure to contact the warehouse to get them changed. I love Bridal Traditions and couldn't recommend them enough!
B
Brie Sent on 10/26/2025
5 out of 5 rating

Best place to buy a wedding dress and outfits for the whole bridal party!!

Kelly and her team are the absolute best and made all of our dreams come true for our special day! We couldn’t thank them enough!
Ashlyn
Ashlyn Sent on 10/25/2025
5 out of 5 rating

Best Bridal Shop!

I had the best experience shopping here. All of the dresses I tried on were affordable and amazing quality. The service was also incredible - I had personalized attention at my bridal appointment and again when I went to pick up my purchased dress. My dress came in before it was expected and they communicated that promptly to me! The staff gave me great recommendations for a seamstress who was also amazing and affordable. I cannot recommend Bridal Traditions enough!!
Cassidy
Cassidy Sent on 10/25/2025
5 out of 5 rating

Wedding Dress

The wedding dress I picked out from bridal traditions was absolutely beautiful! Could not be more thankful for the staff and for the time with helping me choose my dream dress !
Jordan
Jordan Sent on 09/27/2025
5 out of 5 rating

Found THE dress!

Everyone at the store was so friendly and helpful. I found the dress of my dreams and the ladies made the entire process so simple. They even reached out to the dress vendor for a bridesmaid for a special request. Absolutely love this bridal boutique and the whole experience!
J
Jaymie Sent on 09/20/2025
5 out of 5 rating

Bridal Traditions is amazing!

I knew as soon as I got engaged that I wanted to buy my wedding dress from BT. I went during the HUGE bridal sale during July where I found my dream dress. The price was exactly what I was looking to spend and all the ladies were amazing and so helpful. I definitely recommend the Bridal Traditions experience.
A
Allison Sent on 06/07/2025
5 out of 5 rating

Best experience ever

From the moment I stepped foot into the shop I felt welcome and at home. Their professionalism and the ability to make you feel beautiful in every dress I tried on was an amazing confidence boost. I was so happy I found “the one” and love that I chose bridal traditions for my dress!
R
Rachael Sent on 05/25/2025
5 out of 5 rating

The best!

Bridal traditions gave me the wedding shopping experience of my dreams! They are so personal and accommodating! Kelly and the other girls are the sweetest people you will ever meet, they helped me find the dress of my dreams, pick out the perfect groomsman attire, and fitted all the boys! I simply could not have asked for a better experience!
Kimberly
Kimberly Sent on 05/25/2025
5 out of 5 rating

Wedding dress plus size

I had went to David’s Bridal before coming here and was heartbroken at the way I was treated. My daughter and I stepped inside Bridal Traditions we was welcomed and when I told here what I was looking for she showed me where to look. They was super helpful and sweet and made me feel special. I have recommended you to everyone that I know that is looking for a dress. Everyone raved about my dress on my wedding day!!! Thank you again for being so kind and helpful!!
Faith
Faith Sent on 04/24/2025
5 out of 5 rating

Wedding Dress

Loved the experience. Got a private room to try on my dress and was helped choose the dresses and narrow down the type I wanted. After the dress came in and I tried it on they were very helpful to narrow what alterations I would want. Even helped me get bra inserts and veil that were perfect for my dress!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

147
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2012 Winner

Professional Network & Endorsements

5 Endorsements
Main Event Productions Main Event Productions Wedding Videographers

Not only is the staff always so kind, gracious and professional, they also care about the local community! We love working with them!!

A Bushel and A Peck Vintage Rentals A Bushel and A Peck Vintage Rentals Wedding Rentals

Kelly from Bridal Traditions is great to work with and they have a wonderful selection of bridal and prom attire (and affordable). We worked with Kelly on a recent styled session and the gown, accessories, and grooms attire were all stunning! I look forward to working with Bridal Traditions again and referring brides to their lovely store!

The Pearl And The Petal The Pearl And The Petal Wedding Florists

Kelly Shumate, owner of Bridal Traditions, not only provides amazing customer service to her clients, but also has exceptionally, beautiful, high quality formal wear and accessories at very affordable pricing.

Preferred Vendors
The Emerald Hill
5.0 out of 5 rating , 7 reviews
· Barn & Farm Weddings
Pixels On Paper, Inc.
5.0 out of 5 rating , 41 reviews
· Wedding Photographers
Waterhouse Studios Photography
5.0 out of 5 rating , 62 reviews
· Wedding Photographers
Embellished Events for You
5.0 out of 5 rating , 12 reviews
· Wedding Planners
A Bushel and A Peck Vintage Rentals
5.0 out of 5 rating , 67 reviews
· Wedding Rentals

Map

Addresses map

Other vendors in Raleigh for your wedding

Wedding Vendors