My experience at Urban Set was absolutely wonderful! My stylist Ruth was so knowledgeable and kind. Plus we had a small world moment of knowing a bunch of the same people from our college years! She really helped me with narrowing down my options when I felt stuck and was very supportive the whole way through. I highly recommend Urban Set; the space is gorgeous, welcoming, and I found such a beautiful dress!

I went to 9 different bridal boutiques looking for my dress. I found that lots of boutiques carry the same thing and their staff just works there. However, Urban Set Bride established the bar and exceeded every other shop I visited. My consultant, Ruth, blew me away. Her passion and joy for her craft, the expertise to create my vision and show me what I was unable to express, the warm environment, and just her as a person truly stood out to me. Ruth is a superstar and truly amazing. Ruth heard my goal of wanting to feel secure and confident in my skin. She guided me to dresses that I actually liked (based on my style) and then adapted to my reactions. She read me like a book and didn’t keep showing me dresses that aren’t me. We played with sleeves, veils, belts, accessories, and gloves. Most importantly Ruth made sure I felt seen and got what I wanted regardless what anyone else liked. Not to mention, the gown selections are like no other boutique. They have gowns for every style and are not cookie cutter. The gowns are truly unique and you will not be disappointed. Lastly, the gowns are price friendly and very high quality. Therefore, I 1000% recommend any bride to visit Urban Set Bride to find their dress. Trust me add them to your visit, you won’t need to go any where else.

Buying my dress at Urban Set was one of the most fun parts of my whole wedding planning process. The shop is by appointment and only takes one appointment at a time, so I felt completely comfortable and taken care of while trying on the dresses. The selection is very carefully curated and the shop has a really wide range of styles and sizes available, so while I went in sort of knowing what I wanted, I still got to try on a variety to really solidify my choice. The stylists are incredibly knowledgeable, and of course just so much FUN (shout out especially to Chelsea and Ruth, but everyone is just delightful). I also really appreciated how low-pressure the experience was. Even though I found my dress at my first appointment, I was encouraged to take a couple days to think it over before committing. My dress was PERFECT and everything I wanted!

I visited several boutiques before visiting Urban Set. My body shaped has changed over the past several years, so it was becoming quite the process. The dress I pictured simply wasn’t flattering. However, from start to finish, I was satisfied with my experience at Urban Set. I am thankful for the honest, well informed expertise of the staff. I found a dress of a different style and material that was exactly what I was looking for. I had no idea I was so obsessed with bows and buttons! Thank you ladies for running such a well organized shop. (Also, their preferred seamstress, Evelyn, was WONDERFUL! She made my dreams come true!)

I'm so happy I found my dress at Urban Set! My sister bought her wedding dress here in 2017, and I found mine for my October 2024 wedding in Brooklyn, NY. All the people who work here are excellent at what they do. I wouldn't have found my dress if Ruth hadn't pulled it off the rack for me! They were so helpful to me as an out of state bride. Thank you!!!

Can't say enough good things about Urban Set. They made me feel so comfortable, beautiful, and were so caring and professional. They have a gorgeous selection of gowns and I would recommend them to anyone

Where do I even begin? When I first started looking for dresses back in August of last year, I had just recently moved to Richmond, and was incredibly homesick. Then, to add an event like wedding dress shopping to the mix, which typically included being surrounded by friends and family, felt like adding salt to the wound. But as soon as I stepped into the doors of Urban Set Bride, I knew it would be different. Jennifer made me feel so special and comfortable, and had me leaving feeling in much higher spirits with a gigantic smile on my face. And although I went to a few other places, nothing came close in comparison to the level of service I received at Urban Set Bride. From every person I interacted with, they truly were outstanding from start to finish and in the end, helped me find the most beautiful dress I have ever worn and made me feel so amazing the moment I stepped into it (seriously, if it wasn’t for the 100°+ South Carolina heat, I wouldn’t have taken it off!)

Thank you, Jennifer, Christine, Ruth and Chelsea. What you all do every day is truly amazing and I’m so lucky to have found y’all!

Shopping for and buying my wedding dress from Urban Set has hands down been the best part of wedding planning! Do yourself a favor and include Urban Set in the shortlist of dress shops to visit.

I wasn’t particularly looking forward to wedding dress shopping as someone who has traditionally been in XL or plus size clothing, I knew bridal sizing wasn’t going to do me any favors. I also was nervous about bridal shops being truly LGBTQ inclusive as I’m marrying another woman and there are many queer folks in my bridal party. But after a few moments in Chelsea’s more than capable and caring hands, all of my fears melted away. This shop has an incredible range of dresses - in terms of styles, sizing, and price points. The experience was stellar. My bridal party and I had the shop to ourselves and it felt like a special time with my favorite people. It was so nice to have privacy and not have strangers looking over. The team at Urban Set consistently got my bridal party’s pronouns right (something which should be a given but did not occur at other shops) and they were great in how they asked me about my wedding and fiancée. I was also so appreciative of how kind and patient the Urban Set team was with me. I ultimately had 3 appointments before ordering my dress. One of the owners, Christine, assisted me in my second appointment. She hyped me up in each dress and did not pressure me to buy a dress that day. She and Chelsea both listened to what I liked about certain dresses, what I did not like, and provided insight on things I may have never thought about. At bottom, I cannot say enough good things about Urban Set and the team there. I am so happy to have bought my dream dress here and cannot wait to wear it on my wedding day!

Urban Set Bride was great! They helped me find the perfect dress and helped me hone in on the design I wanted while helping me stay true to myself. They were very communicative & provided me with great resources to find a wonderful seamstress.

The Urban Set team were so wonderful to shop for my wedding gown with. They provided attentive service and helped guide me to the gown of my dreams! I was not excited to shop for wedding gowns as I thought it would be uncomfortable and hard to decide, but they proved me wrong. The shop is beautiful, the dress selection is stunning and inclusive, and the team is very knowledgable and helpful. I cannot recommend them enough!